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Which of the following is the best definition of Google PageRank?
According to Joe Sugarman, what is the primary purpose of the first sentence of a sales page?
In Search Engine Optimization: An Hour a Day what is described as a major ranking factor for organic search?
What does “A/B Split” refer to?
What is keyword density?
Which of the following is NOT one of the tricks described in Search Engine Optimization: An Hour a Day that search engines dislike and may penalize you for?
Today, Google is the only search engine that matters.
What does “pay-per-click” refer to?
What is a negative match in SEO?
What is the best definition of a robot as it relates to internet marketing?
According to Search Engine Optimization: An Hour a Day, each of the following is part of a holistic approach to SEO except:
Search engine ranking algorithms never change.
Paid inclusion is a legitimate way to ensure that your website is indexed and re-crawled by a search engine on a frequent basis.
What is the best definition of a cookie as it relates to internet marketing?
According to Search Engine Optimization: An Hour a Day, SEO requires that you are only proficient in only one area: SEO.
SEO and sales are unrelated.
Which of the following is a false statement about long tail keywords.
Shallow-wide refers to what?
A link that includes the full address of the website starting with https:// is called what?
Each of the following are examples of Common SEO Misconceptions according to Search Engine Optimization: An Hour a Day except:
Each page on your website is analyzed individually by the search engines.
What is RSS?
What is a meta tag?
What is the term for optimization factors that are not contained in an organization’s own web page?
According to Optimization: An Hour a Day, all of the following are reasons for tracking the accomplishments of your SEO campaign except:
All of the following are important considerations suggested in Optimization: An Hour a Day for clarifying your goals except:
According to Optimization: An Hour a Day, text is eternally important in search.
The term for the web pages that a site visitor passes through between entering a website and completing a conversion.
What is client-side tracking?
In SEO, an impression refers to what?
According to Sugarman, what is the primary purpose of all of the elements of an ad?
What is a “response device”?
The headline is defined by Sugarman as the element that conveys the main selling message for your product or service.
According to Sugarman, how long should an advertisement be?
Which of the following is not one of Sugarman’s 31 psychological triggers?
Which of the following is NOT one of the three emotion principles?
Gender is one of the 31 psychological triggers.
Which of the following is not one of the reasons Sugarman argues that the internet is advantageous for copywriters and markets?
Greed is one of Sugarman’s 31 Psychological Triggers.
Which of the following IS one of the six copywriting and marketing points for writing for television ads?
What is “Linking,” as it relates to copywriting in the The Adweek Copywriting Handbook?
What does the term “traffic” mean in copywriting?
What is the “slippery slide”?
Which of the following is an accurate definition for “general knowledge” in copywriting?
What is “lateral thinking” according to Sugarman?
According to Sugarman, when should the communication NOT be a personal one?
Which of the following is one of the 5 fundamentals for writing a good advertisement?
How many words should a headline contain?
Fear can be a great motivator if used carefully in response to some perceived danger or loss that one might have to face, according to Sugarman.
Honesty is not one of Sugarman’s 31 Psychological Triggers.
According to Sugarman, consumers tend to distrust authorities and they hate to do business with experts in a particular area because it is more likely that they will be taken advantage of by the expert.
Sugarman believes that clichés, especially obvious ones, are always a useful way to connect with readers of your copy.
Split-testing is not a recommended way to improve your click-through rate.
Evaluating the keywords you are collecting and removing the irrelevant ones is a good strategy for improving your click-through rate.
What is the term that describes when you have a high traffic keyword, remove it from a group and place it in a new group with its own ad?
According to Sugarman, being specific in your explanations is very critical and can establish your credibility.
Google does not have a keyword research tool of its own.
Glen Livingston, cited in Ultimate Guide to Google Adwords, found in his research that:
What words should be inserted to make the statement true? “If you include negative keywords in your lists, you’ll pull down the number of impressions that your ads get because they’ll show for ______ searches, which means that your click-through rate will automatically ______.”
Copywriting is never relevant to the success of a Google Adwords campaign.
Which of the following is a true statement regarding copywriting from Ultimate Guide to Google Adwords?
When you introduce a new image ad, it could take several weeks before Google begins to serve it. What is the reason provided in Ultimate Guide to Google Adwords for the delay?
Who is John Carlton?
Which of the following is not one of the recommended questions you should ask when identifying your USP?
What does USP abbreviate?
Complete the following sentence from Ultimate Guide to Google Adwords: “_______ makes it kindergarten simple for you to track your conversions and sales all the way back to every keyword in your list.”
Each of the following is a step from the seven-step process outlined in Beat the Competition When It’s Most Brutal, except:
In the Ultimate Guide to Google Adwords, the authors recommend that you avoid competing with the big players on Google or in any advertising medium because it is not a level playing field.
What is Aweber?
In Ultimate Guide to Google Adwords, “grinding down your competition” means what?
According to Ultimate Guide to Google Adwords, “from a strict ranking perspective, you’ll find that building quality incoming links to your site is the most effective approach you can take when it comes to ranking well over the long run.”
Ultimate Guide to Google Adwords provides all of the following tips for getting high rankings in Google’s organic search results, except:
________ is determined by your keyword’s clickthrough rate, relevance of your ad text, historical keyword performance, and other relevancy factors.
What is Adsense?
According to Ultimate Guide to Google Adwords, split-testing can be used for a variety of applications and will multiply your sales and exponentially increase your profitability.
According to Ultimate Guide to Google Adwords, by far the single most valuable asset you have as a marketer is what?
The following are ways recommended in Ultimate Guide to Google Adwords for managing daily, weekly and monthly AdWords costs, except:
Google gives your keywords two “status” levels: heightened and normal.
When split-testing, what is the number of clicks recommended in Ultimate Guide to Google Adwords before you can declare a “winner”?
According to Ultimate Guide to Google Adwords, the best keywords are almost always the most competitive or most expensive ones.