CIMS Practice Test

Question 1 of 40

1. Question

Meta keyword tags are where webmasters should place their

IP Address of the hosting server
Description of the website
Their robots.txt file location
Their targeted keywords for the page in question

Question 2 of 40

2. Question

Within the SEO An Hour A Day book they recommend which strategy within their holistic approach section?

Niche Directories
Buzz Generation
Paid Search Campaign
All of the above

Question 3 of 40

3. Question

Google PageRank is a measurement of a page’s worth based on the quantity and quality of both incoming and outgoing links

true
false

Question 4 of 40

4. Question

Which is not mentioned as one of the most important organic search engine ranking factors within “Search Engine Optimization: An Hour a Day”

HTML Page Title
Site Authority
Congruent Testimonials
Age of Domain

Question 5 of 40

5. Question

Within “Search Engine Optimization: An Hour a Day” the authors recommend that you move as quickly as possible to fill content voids on your website and don’t get bogged down or waste time in building tracking spreadsheets or other organizational documents.

true
false

Question 6 of 40

6. Question

What are link farms?

Directories that provide high quality links
Javascript link building tools which are automated
Sites which provide link generation widgets
Pages that obviously buy, sell, or trade links

Question 7 of 40

7. Question

True of False: A robot or spider is software that gathers information about your site and brings it back to be analyzed by a powerful central “engine.”

true
false

Question 8 of 40

8. Question

Which of the following are recommendations for proper site structure to aid your SEO efforts?

Point your main menu to key landing page
Consider your site map page a landing page if it's linked from every page
Amp up your deep-page-to-deep-page internal links
All of the above
None of the above

Question 9 of 40

9. Question

Your robots.txt file should be saved in the _____ of your website

root directory
images director
robots directory
templates directory

Question 10 of 40

10. Question

“Long Tail” optimization is more effective because it

Allows you to reach a niche market that has more predictable needs
Allows you to avoid some competitors and have a better "hit rate" for your SEO efforts
Is sometimes ignored by large or inexperienced corporations
All of the above

Question 11 of 40

11. Question

Paying for blogs to reivew your website or post an article on it is:

Illegal in all forms regardless of disclosure
Can be done in an ethical and legal fashion with full disclosure
Something not discussed in the required readings

Question 12 of 40

12. Question

An XML Sitemap is:

A image of your website that search engines use to asses its quality
a specifically formatted text file that lists your website's URLs for the search engines
A part of the robots.txt file that you must have within your website to rank well
A illegal type of sitemap file that is forbidden by Google

Question 13 of 40

13. Question

A 301 redirect tells the search engines that

The current URL is not available
A URL error has occurred and the page could not be loaded
A URL has temporarily moved
A URL has "permanently" been moved

Question 14 of 40

14. Question

Anchor text is

The #1 most important link on one website to another
HTML text that points to the Sitemap
HTML text that links o another location on the Web

Question 15 of 40

15. Question

What advantages do non-profits have in the SEO?

Linkability
Simple Website Structure
Less PPC Competition
None of the above.
All of the above.

Question 16 of 40

16. Question

According to the Ultimate Guide for Adwords a great op-in page includes

A competitor analysis
A benefit driven headline
History of the product
Pictures of your team
All of the above.

Question 17 of 40

17. Question

To setup Google Adwords Conversion Tracking you must:

Pay an extra $100/month
Start a new Adwords account with "Conversion Tracking" activated
Embed codes within your emails and PPC ads so that you can track customers who are coming to your webite each day
Embed a code on your thank you page which uses cookies to determine conversion rates
None of the above.

Question 18 of 40

18. Question

True or False: Focus on optimizing your Adwords copy but not your URL as the URL is almost never noticed by web surfers and cannot impact the CTR of your advertisement

true
false

Question 19 of 40

19. Question

According to the Ultimate Adwords Guide how can you test a new product idea using Google Adwords?

Launch 3 products and simply keep promoting the one which is profitable
Promote a e-book,whitepaper or guide and collect feedback from customers that have bought this guide on a very niche subject
Promote a conference and reward those who provide great product ideas during this event
None of the above.

Question 20 of 40

20. Question

The Wright Brothers testing method teaches us that:

We should test out our ideas to make ure they "glide" on their own before strapping a large engine on to them
We should test out every idea and each variable within that idea to identify what is making something work
We should test must longer than our competitors in order to save money in the long run
We should test but move quickly to be the first to get an idea to "fly"
None of the above.

Question 21 of 40

21. Question

According to the Ultimate Adwords Guide which is not a recommended method of putting personality and pizzazz into your email marketing?

A personal "From" field
A provacative subject line
Email once a year to maximize response
Send only relevant emails

Question 22 of 40

22. Question

True or false: By building up your personal brand and personality within your niche business it will be easier for new competitors to compete against you

true
false

Question 23 of 40

23. Question

Email marketing can be great when combined with pay per click promotions because

They are both managed by Google Adwords
Email marketing is free
Email lists may be old for lots of money and that should be your end goal, to build and sell a large email list
It is easier to sell someone who knows nothing about your product or service on giving you their email address than their money

Question 24 of 40

24. Question

What is a Unique Selling Proposition?

Your #1 customer benefit
Your sales pitch
The patents and trademarks you have in place that block competitors from stealing your business ideas
Something that nobody else does or can bring to the table that your customers care about

Question 25 of 40

25. Question

A Quality Score is Google’s judgement of:

How ethical and professional your ad appears to be
The degree to which your keywords are in what are considered "trusted" markets
The degree to which your URL and ALT tags match your ad copy
The degree to which your ad copy and website matches your keywords
None of the above.

Question 26 of 40

26. Question

Managed Placements

Websites that you specifically tell Google to place you on
A list of websites that Google owns that you are automatically promoted on by using Adwords
Ads automatically managed by a placement professional from Google
None of the above.

Question 27 of 40

27. Question

True or false: Sometimes you may want to optimize a campaign for something other than maximum CTR

true
false

Question 28 of 40

28. Question

If one advertisement gets a .1% CTR and another gets 1.2% CTR this second ad gets _____ times as many clicks.

12
1.2
6
10

Question 29 of 40

29. Question

To use Phrase Matches in your Google Adwords campaign use what symbol around your keywords?

[KEYWORD]
[KEYWORD]
(KEYWORD)
(KEYWORD)

Question 30 of 40

30. Question

True or false: The Google Wonderwheel helps you identify competitors who are bidding on the same keywords that you are.

true
false

Question 31 of 40

31. Question

What is Whole Brain Appeal?

Writing simple sales copy that lets the prospect casually read your sales letter without using their whole brain
Ensuring that your sales copy uses the prospects intuition, thought, emotion, and sensation to experience the sales letter
A theory which says that prospects desire relaxation and non-use of their brain so you should make your sales letters very simple
A theory that prospects like everything in their life and what they read to be congruent with everything they know

Question 32 of 40

32. Question

If you position a product as being scarce it will most likely

Scare prospects away who believe your product is not popular enough
Make prospects feel special and opportunitistic about this opportunity to obtain your product or service
Probably not affect demand for what you are trying to sell

Question 33 of 40

33. Question

According to Joseph Sugarman why is it important to use familiar words within your copywriting?

Most prospects have low levels of education and literacy
Short concise copy is more likely to be read
Familiar words are more comfortable to the prospect and more powerful
It is not more important to use familiar words in copywriting

Question 34 of 40

34. Question

It is much easier to solve a ____ than a _____.

Cure, Prevention
Prevention, Cure
House, Car
Small Solution, Big Solution

Question 35 of 40

35. Question

True or False: After reading Joseph Sugarman’s book and practices a few sales letters you should be able to crank out a great piece of copy that does not need to be revised within a single sitting.

true
false

Question 36 of 40

36. Question

True or False: When writing copy having your audience agree with what you are saying along the way is not important as long as your headline, offer and guaruntee are strong.

true
false

Question 37 of 40

37. Question

Writing copy so it is so intregiuing and incredible that you can’t help but read more is what Joseph Sugarman refers to as the _____

Slippery Slide Strategy
Early Momentum Strategy
H + SH + C + Offer Formula
BlueBlocker Strategy

Question 38 of 40

38. Question

As a general rule the higher the ____ the longer the ____ needs to be.

Social Status of the Prospect, Headline
Price Point, Headline
Price Point, Copy
Price Point, Guarantee

Question 39 of 40

39. Question

Which does Joseph Sugarman believe is more powerful to employ in your copy?

Sound Logic
Emotion

Question 40 of 40

40. Question

According to Joseph Sugarman what is the sole purpose of the first sentence of a sales page?

To establish authority
To position the product
To get you to read the second sentence
To get you to read the second sentence