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Public Relations Certification

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Certified Public Relations Specialist

From: $39.89

$299.00 $149.00
$39.89 / month for 8 months

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This program is a professional certification tailored to fit the schedules of busy professionals. With our 100% online learning platform and multimedia study materials; this program provides participants with our easy-to-access and revolutionary training platform. This platform includes audio interviews with industry experts, instructional videos covering the best practices, fundamentals, and insights. .With case studies and the appropriate coaching, participants will master the skills necessary for appropriately attracting, retaining, and creating loyal customers and clients in order to build a business with exceptional customer service. Best practices for all points of contact with customers will help to instill the confidence to handle each customer with care and respect.

Required Textbooks

The New Rules of Marketing & PR by David Meerman Scott. (ISBN: 978-0-470-11345-5)

Strategic Public Relations by Jennifer Gehrt and Colleen Moffitt. (ISBN: 978-1-4363-8725-5)

The Public Relations Writer’s Handbook by Carol Ames, Mary Aronson, and Don Spetner. (ISBN: 978-0-7879-8631-5)

Learning Objectives

How to quickly improve your media relations and successful industry communications with the appropriate tone and structure

Why public relations has become more complex over the last 7 years and how that is forcing leading firms to transform their approach to Public Relations

How to leverage technology to utilize opportunities to directly connect with your tech-savvy consumers and clients on multiple platforms

How to structure effective PR materials such as press releases, media kits, and pitches

How to be responsive and conscientious of consumer inquiries and concerns, helping improve client loyalty and identify opportunities

How to implement a proven Strategic Public Relations Plan for your business or client

Why Social Media Must be an Integral Part of a Successful Plan, and how exactly it should be leveraged to manage your online presence

How to get your customers and others to provide you feedback, opinions and product insights for free

How to create an authority position for your firm in the industry which will bring continuous warm leads to your website and team

Who is This Program Built For?

Public relations professionals looking to improve their public relations expertise and knowledge.

Students with some professional experience who are looking for continuing education opportunities.

Seasoned professionals looking for professional self-improvement training in public relations.

Current business professionals looking to improve their public relations knowledge and leverage the changes the public relations professionals have experienced in the past 10 years.

Employee groups looking to enhance their public relations knowledge.

Benefits of the Program

Advance your public relations career by raising your level of public relations knowledge and increasing your ability to work quickly and effectively. Specialized knowledge is valuable and an asset in our knowledge economy.

Access to tools and multimedia training resources found online within the CPRS Certification Program.

Speak the public relations language – Earning the CPRS Designation assures that you can attend conferences, interviews, and other networking events while being able to contribute to conversations and understand discussions about current events or trends within the industry.  Our program will help you to understand the terms and implement the tactics and tools of leading public relations professionals.

How Does This Program Work?

Sample Audio and Video Files

Sample Video

Sample Audio Interview

Study Guide