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Course Overview

The Certified Public Relations Specialist (CPRS) 

This is a professional certification tailored to fit the schedules of busy professionals. With our 100% online learning platform and multimedia study materials; this program provides participants with our easy-to-access and revolutionary training platform. This platform includes audio interviews with industry experts, instructional videos covering the best practices, fundamentals, and insights. Create an arsenal of tools, strategies, and tactics to effectively plan and execute a public relations campaign. More importantly, learn why each tool or strategy is implemented, and how strategies work together for each client. With an understanding of the market, the circumstances, and the client’s goals, participants will have the necessary components to create a strategic plan that will be more effective and successful.

  • How to quickly improve your media relations and successful industry communications with the appropriate tone and structure
  • Why public relations has become more complex over the last 7 years and how that is forcing leading firms to transform their approach to Public Relations
  • How to leverage technology to utilize opportunities to directly connect with your tech-savvy consumers and clients on multiple platforms
  • How to structure effective PR materials such as press releases, media kits, and pitches
  • How to be responsive and conscientious of consumer inquiries and concerns, helping improve client loyalty and identify opportunities
  • How to implement a proven Strategic Public Relations Plan for your business or client
  • Why Social Media Must be an Integral Part of a Successful Plan, and how exactly it should be leveraged to manage your online presence
  • How to get your customers and others to provide you feedback, opinions and product insights for free
  • How to create an authority position for your firm in the industry which will bring continuous warm leads to your website and team
  • Public relations professionals looking to improve their public relations expertise and knowledge.
  • Students with some professional experience who are looking for continuing education opportunities.
  • Seasoned professionals looking for professional self-improvement training in public relations.
  • Current business professionals looking to improve their public relations knowledge and leverage the changes the public relations professionals have experienced in the past 10 years.
  • Employee groups looking to enhance their public relations knowledge.
  • Advance your public relations career by raising your level of public relations knowledge and increasing your ability to work quickly and effectively. Specialized knowledge is valuable and an asset in our knowledge economy.
  • Lifetime access to tools and multimedia training resources found online within the CPRS Certification Program.
  • Speak the public relations language – Earning the CPRS Designation assures that you can attend conferences, interviews, and other networking events while being able to contribute to conversations and understand discussions about current events or trends within the industry.  Our program will help you to understand the terms and implement the tactics and tools of leading public relations professionals.
  1. Register for the program and receive login details.
  2. Purchase and begin reading the textbooks.
  3. Listen to and watch all the audio and video content in the classroom
  4. Complete your Strategic Project and prepare for the exam with the Study Guide and Practice Exam
  5. Schedule and Pass your exam to earn your certification

Expert Interviews

Sample Video

Sample Audio Interview