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Certified Internet Marketing Specialist

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Certified Internet Marketing Specialist

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The Certified Internet Marketing Specialist (CIMS) certification program is unique in that it is
modeled after many online courses offered at Ivy League institutions today, offering more value for a
more cost-effective program. The CIMS Program is a self-study program that includes educational
multimedia resources in video form, a study guide, required readings, and a flexible online examination
process, accessible around the world.The Certified Internet Marketing Specialist (CIMS) program is sponsored by the GTC Institute and
offered by the Business Training Institute. This certification program is designed to show and certify
that you have gained an in-depth understanding and high-level, specialized knowledge.

Required Textbooks

Click on the title to find the book on Amazon. 

Search Engine Optimization: An Hour A Day by Jennifer Grappone and Gradiva Couzin.

Ultimate Guide to Google Adwords: How To Access 100 Million People in 10 Minutes by Perry Marshall and Bryan Todd

The Adweek Copywriting Handbook: The Ultimate Guide To Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters by Joseph Sugarman 

Learning Objectives

To create a strong foundation of internet marketing skills and best practices which can be instantly
applied to practical internet marketing opportunities
4

To provide tools which can help improve anyone’s ability to write persuasive headlines, pay per
click ads, website copy, and emails

To provide practical, easy-to-understand and actionable search engine optimization and pay per
click strategies that when applied together can help bring very targeted traffic as needed to a
website

To enable participants to quickly be able to assess an opportunity and apply the necessary
persuasive writing (copywriting), search engine optimization, and pay per click strategies in place
to approach it from multiple angles

Who is This Program Built For?

Students looking for a career in Internet Marketing.

Young Professionals looking to work for Internet Marketing Firms.

Anyone interested in a career in Internet Marketing.

Existing Business Professionals looking to strengthen their knowledge and credentials.

Business Owners looking to increase their internet marketing efforts.

Benefits of the Program

Advance your own business or career by mastering copywriting, pay per click, and search engine
optimization. These are the three skills at the core of internet marketing success.

Exclusive access to the multimedia training resources available within the Certified Internet
Marketing Specialist (CIMS) Program

Add the (CIMS) Designation letters to your business cards, resume, website, bio credentials, etc. to
show others that your knowledge within this area has been tested and verified from a trusted
source.

Gain valuable internet marketing tactics and strategies that you can implement immediately

How Does This Program Work?

Sample Audio and Video Files

Sample Video

Sample Audio Interview

Study Guide

Learn More About Certification

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