The Certified Copywriting Specialist (CCS) certification program is unique in that it is modeled after
many online courses offered at Ivy League institutions today, offering more value for a more costeffective
program. The CCS Program is a self-study program that includes educational multimedia
resources in video form, a study guide, required readings, and a flexible online examination process,
accessible around the world. The Certified Copywriting Specialist (CCS) program is sponsored by the GTC Institute and offered by
the Business Training Institute. This certification program is designed to show and certify that you
have gained an in-depth understanding and high-level, specialized knowledge.
To create effective, persuasive copy to create a better business.
How to utilize persuasive metaphors and why they are the backbone of your sales copy.
How experts construct sales letters from start to finish by breaking down each part and
showing how to do more with less time.
Why understanding your client’s hidden beliefs can provide you with a roadmap to knowing
precisely where to tap your persuasive hammer to generate maximum effect.
How to apply best practices and proven copywriting.
How to write sale letters that sell in less than an hour that can perform 5-10x better than sales
letters that ignore our copywriting best practices.
Why producing strong copy can leverage your time and make you one of the most valuable
assets for your clients or company.
How to profit from real world case studies and swipe files full of example sales letters, website
content, emails, and advertisements.
Instructions on how to complete a session of copywriting, start to finish, that will produce
superior results. (Following a consistent process will assure you analyze and improve each
piece from multiple angles.)
Learn how to adapt our proven sales letter formulas that you will follow step-by-step. This will
guide you toward creating powerful sales letters that can be used again and again.
You’ll benefit from our proven tactics as we show you where and how to push your client’s
secret “Buy” buttons.
Who is This Program Built For?
Students looking for a career in Copywriting.
Young Professionals looking to work for Copywriting Firms.
Anyone interested in a career in Copywriting.
Existing Business Professionals looking to strengthen their knowledge and credentials.
Business Owners looking to increase their copywriting efforts.
Benefits of the Program
Advance your own business or career by mastering copywriting, pay per click, and search engine
optimization. These are the three skills at the core of internet marketing success.
Exclusive access to the multimedia training resources available within the Certified Copywriting Specialist (CCS) Program
Add the (CCS) Designation letters to your business cards, resume, website, bio credentials, etc. to
show others that your knowledge within this area has been tested and verified from a trusted
Gain valuable internet marketing tactics and strategies that you can implement immediately.
Sample Audio and Video Files
Sample Audio Interview