Learning Objectives

How to quickly and effectively improve your practical event and meeting planning and management through best practices in conceptualization and budgeting, to attendee acquisition and marketing.

Why successful events require attention to every detail including budget, timelines, choosing the best current technologies, securing insurance and permits, creating an impacting atmosphere at venues and managing staff.

How to effectively negotiate agreements and contracts for venues, caterers, audio-visual suppliers, decorators and all other companies that provide services to the event industry.

How to instinctively create the look and feel of events based on their type and objectives whether they are social functions, community events, corporate meetings and conferences, or sports and travel expositions.

What’s going on now and what the future will look like for the meeting, seminar, conference, convention, exposition, trade and consumer show, and special events industries.

How online technologies change the way people convene and hold meetings.

What impact “greening” events has on both the environment and your clients, and how to maximize green planning effectively and profitably.

Why being an effective researcher and wealth of knowledge about the vast world of event planning resources will make you competitive in the industry.

How to leverage your interest in the event, meeting, hospitality, tourism, sports and travel industries into an exciting and lucrative event planning career.

What qualities you need to be an effective and in-demand event planner and how to sell your services.