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Marketing Certification

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Certified Marketing Expert

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This designation program is a self-paced training and certification program on marketing fundamentals, industry terms, and best practices. The CME program is self-study and 100% online. When working with clients, feel confident knowing the basic and necessary components of structuring marketing assignments and marketing delivery methods. Maintain success with client retention and ethical considerations and guidelines. This program develops the skills necessary to market effectively.

Required Textbooks

The Marketer’s Bible by Richard C. Wilson. (ISBN:9781460945780)

 The Marketing Gurus: Lessons from the Best Marketing Books of All Time by Chris Murray. (ISBN: 9781591845928)

Influence: Science and Practice (5th Edition) by Robert B. Cialdini. (ISBN: 9780205609994)

Learning Objectives

How to build a marketing funnel using thought leadership marketing and assets that you only need to build once but can leverage over and over again

To broaden your marketing skill set so that you may apply different tools and resources to unique types of business challenges

How to integrate copywriting, social media, public relations, SEO & internet marketing, book publish, consultative selling, and other strategies into a holistic marketing plan

Structuring your marketing to provide maximum value and engagement

How to attract new customers consistently over time by standing out as the #1 leader in your clearly defined niche in the marketplace

Who is This Program Built For?

Anyone who would like to master the fundamentals of marketing and learn best practices from the marketers we interview for this program, and trade secrets that our team has spent over $1M learning while operating our businesses within the data research, conference, physical bullion and food industries

Business owners, marketing or sales professionals, services providers, and consultants looking to grow their business in new ways

Professional marketers who are already in the business who would like to earn a designation to show their commitment to mastering the profession

Marketers who would like to develop world class educational marketing and thought leadership assets to dominate a niche they operate in currently

Consultants who would like to take lessons learned on marketing in the CME to then use and implement with local businesses in their area

Benefits of the Program

Leverage marketing to grow your career, business, or customer pipeline.  By building a world class marketing funnel within your niche you can quickly become visible in many industries and niches without spending a lot of money on traditional advertising.

Adapt proven marketing strategies to attract customers who are pre-qualified and educated on how to do business with you consistently so your sales and business development teams have leads calling in daily with questions on how to get started in working together.

Access to tools and multimedia training resources found online within the CME program which includes 40+ video modules and over 10 hours with bestselling authors and marketing experts, many of which are celebrities in their own right.

Scientific studies have shown that earning a certification in a field such as marketing can increase your earning power permanently.

How Does This Program Work?

Sample Audio and Video Files

Sample Video

Sample Audio Interview

Study Guide

Learn More About Certification

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