Writing an Executive Summary for a Business Plan
The executive summary is the first thing readers of your business plan will see, so it’s important that it provides a succinct, clear overview of the plan. Think of the executive summary as an introduction to your business. With that in mind, focus on including these elements in your executive summary:
• Mission statement
• Description of the company
• Your target market
• A rundown of your company’s management
• Sales and marketing
• Your company’s competition
• Financial projections and plans
It’s a good idea to write the executive summary after you’ve written the rest of the business plan. That way, you’ll have a lot of information to refer back to.
After you’ve made a list of all the elements you want to include, begin by writing two or three sentences about each topic. Reviewing those sections of the plan and boiling them down to a few sentences is an effective approach. Make the tone professional and positive, and avoid vague or weak language. For instance, instead of writing, “Brown Industries might become a leader in the field,” write, “Brown Industries is well positioned to become a leader in the field.”
To conclude the executive summary, wrap up with a couple of persuasive sentences that answer the question, “Why is this business a winner?”
A solid executive summary is a key part of any good business plan. With the right elements, strong, clear writing and a persuasive conclusion, it will provide an effective introduction to your plan and leave your readers wanting to know more.
Related Business Training.com Resources
Tags: an executive business summary, executive business summary, executive business summary 2010, find an executive business summary, the best executive business summary, the executive business summary, what is an executive business summary, write an executive business summary
