What is DAGMAR? | Definition and Overview

DAGMAR : Stands for Defining Advertising Goals for Measured Advertising Results. This is the process of establishing goals for an ad campaign in a manner that makes it possible to measure the success or failings of the set goals.

Click the links below to read other related definitions:

What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview

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