What is Conversation Marketing? | Definition and Overview

Conversation Marketing : A style of marketing where a company no longer directs the audience to ‘do this’, as the message is seen as negative. Companies thus no longer own the conversation, but are able to participate and in turn influence it.

Click the links below to read other related definitions:

What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview

Click here to go back to the glossary.

Related Business Training.com Resources

• What is the Gutter? | Definition and Overview
• What is Guaranteed Circulation? | Definition and Overview
• What are Gross Rating Points? | Definition and Overview
• What are Gross Impressions? | Definition and Overview

Tags: Define Conversation Marketing, Public Relations Glossary, What is Conversation Marketing