Tips for a Business Marketing Executive with Lemonade Stand Wisdom
What is lemonade stand wisdom? Well, it is the simple truth of life and marketing that we sometimes overlook by becoming too focused on newfangled success techniques. Some of the best marketing ideas are the oldest ideas, so lets look at some marketing tips that can be utilized by executives and small business owners alike, corporate CEO’s and kids with simple lemonade stands.
- Offer something for free in order to build goodwill. When people receive great lemonade on a hot day, just for being a friendly neighbor, they feel obliged to return the favor. They also appreciate you as a person and develop a sense of trust in you. They become future clients.
- Offer a “taste”. Information technology companies do this by offering a template or basic version of software that can be upgraded to the “pro” version. Once people see the high quality of your product, and your confidence in it, they will want to buy more from you.
- Add a little zing. What’s zing? Well, in a lemonade stand, it could be a curly straw or a sprig of mint. In your business, it could be anything from a free pen to guaranteed follow-service on every product. Buyers love to feel like they are getting something extra and they will surely tell their friends!
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