The Platform of PR for Hezbollah

 The Platform of PR for HezbollahHezbollah had won the media war in Lebanon over the Jewish state by using human shields and then crying into the cameras when those human shields were blown up by Israeli Air Force Attacks; pretty smooth move some say. Although if you consider the long-term affects of these tactics they cannot work forever and therefore eventually they will be found out and become ineffective, which is what has happened now. What can Hezbollah do to promote community relations and goodwill in an all out public relations campaign?

Well, what ever it is it must be something new, because they have already played the other cards too many times you see? We know that in the past Hezbollah had made in roads with locals by doing construction rebuilds for damaged homes and buildings during previous Israeli conflicts. This time around they were seen on TV giving out $100 bills to residents for their troubles during the war with Israel. But where did this money come from? Obviously it came from Iran, but did the money give away work?

What can Hezbollah do to regain its brand name and progress forward, as a voice of reason? Well, they need a new spokesperson because their current leader is in hiding in fear for his life. The community goodwill and public relations is so far God on the Hezbolla brand name that it would be best to spin off the organization and change its name. That would be a good PR move, although there’s a fat chance of that happening. Please consider this in 2006.

“Lance Winslow” – Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance’s Web. Lance is an online writer in retirement.

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Tags: platform, pr, media, spokesperson, public relations

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