If you are opening a dollar store you’ll soon discover the positive impact that continually creating appropriate press releases for your dollar store can have on the business. However it is important for you to only create and submit press releases for significant events. It is also important that all press releases be created in a way to maximize the number of readers. You’ll soon discover the greater the number of people who are reading about your store the greater the number of people who will actually come into your store. In this article we will focus on how to create press releases for your business.

If you are opening a dollar store – that would be the first topic to cover in a press release. Start by writing a compelling headline. Notice the word; compelling. You must create a headline that will attract attention. It must be persuasive and gripping. After all, the goal of the headline is to motivate readers to read further. And of course reading further means they will discover some important news about your dollar store business.

With the headline created, you are ready to move on to the body of the press release. Take a few minutes to outline the key messages you want to convey about your dollar store. Include information about the size of the store, the products you sell, something about you, and other important information you’d like to share. Then start writing the details about each of those key messages.

Remember to make the first topic covered in the press release the most important. This topic needs to be the primary reason you are communicating. Each successive item covered should be important, but of lower importance than the item listed above. Information to include should answer questions of ‘who, what, where, when, how’ about the topic of the press release. Stay on-point, never adding in non-value-added details.

When opening a dollar store it is important develop the habit of writing press releases whenever there is an appropriate topic to share. Don’t allow these opportunities to communicate about your dollar store to pass without creating a quality press release. However be sure you are following the simple process covered in this article. You’ll write attention-grabbing press releases that will be read. More important; you find new shoppers walking through the doors of your store because of the press releases you write and submit.

To your dollar store success!

Find out how you can open your own dollar store business.

Bob Hamilton is an entrepreneur, author, writer, business consultant and trainer.

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Tag: write, press release, press, news, coverage

After the introduction always include a quote either by you or by some member of your organization, I also like to include a link to your website in the second paragraph.

Example 1:

“As adware and spyware developers are finding more and more ways of how to sneak in your computer, everyone should pay more attention to what he downloads from the internet, but most importantly one should use an adware and spyware protection program. There is no need to use a high priced adware protection software, in fact url here outlines many tips you can use to make sure that you computer remains spyware and adware free” said a spokesperson for this website in a comment.

Example 2 :

The Website owner when interviewed stated that “Overall URL here is a fresh idea for a website it is targeting a particular niche of the internet users since not everyone can afford a Ferrari, but everyone can dream of having one, and with this site anyone can try to find a second hand well kept Ferrari that is within his budget so this makes the website not just for the rich, but also for Ferrari lovers all over the world.”

Example 3 :

In an online interview the creator of guitar guide said that “Even if you are a complete new beginner and you never even touched a guitar in your hand, you should read this ebook and you will remain amazed by how fast you can pick up a guitar and get confidence in playing tunes after you read this simple step by step guide, you will get the needed self-assurance in playing in front of an audience in no time”

Example 4 :

In an online interview, Dean states “To set up a profitable business, you just have to do 3 things; attract highly targeted prospects to your website, convert these prospects into buyers and convert these buyers into repeat buyers. While this sounds really simple, the fact is it isn’t! The words you choose to display on your website can literally make or break your business. Such is their importance! Business owners are only now starting to realize how important sales copy is.”

In the second paragraph you can ‘talk’ directly to your readers with the excuse of a mini interview taking place, but in reality your aim should be to include another link in the press release so that people will click it and visit your website and as we all know More Traffic = More Sales!

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Tags: media relations, write, paragraph, press release, article

A Press Release serves two purposes, one is to advertise your business, product, or service, and the other is to get name recognition for marketing purposes. The thing is you do not want the press release to sound like and advertisement. It is an introduction, and information about whatever you are offering be it a service or product.

There are templates for press releases readily available on the internet. What you need to include is the logo of the company, an eye catching headline, a descriptive subhead about the headline, Dateline which includes date of release and city the business originated in, a lead paragraph which better be interesting, second paragraph which goes into more details, keywords for SEO purposes, good quotes, body of press release it includes facts, testimonials, and any statistics you might have, boilerplate which is where you tell the background of your organization, and contact information.

All of this information is usually placed on one or two pages. It should be well written, with good grammar, eye catching text, and include everything a prospective client might need to know. It should make them want to take action by visiting the website of the company.

The logo is important to get the brand out there and in the minds of the prospective clients. The headline should jump out at you so that you will want to read it, and read more. The subhead may or may not be used it depends on the clients wants and needs. The dateline is a must, because it adds legitimacy and urgency to the press release.

The lead paragraph needs to draw your reader in, so it must be interesting, creative, and informative. This is the paragraph that could sway the prospective clients to continue reading, or to move on to something else. This is really the most important paragraph in the press release.

The second paragraph gives more details about the item or service being offered and why they client would need it. What will it do for them? Let them know how it will help them. Include keywords or phrases throughout the press release, just make sure they are spaced out and do not read like they were just stuffed in to the press release.

Quotes from other businesses or articles, or any other important industry person should be used when they can be. In the body of the press release keep it light, put easy to read facts about the business, statistics about future or current trends that would include your service or product should also be included here. You want it to be interesting to read, not just facts and figures thrown out there.

The boilerplate is where you give a brief history about the company, and how the service or product came to be. Who made it and why. Then you need to include all of the contact information including website, phone number, and address. This way immediate action can be taken by the potential client. This will make a good press release and it should help to bring in business if it is well written and informative.

Rebecca Game is a 30 year entrepreneur who founded the online community for women in business at Digital-Women.com It provides resources and tools for women starting a business of their own. Please visit her site: Digital Women – Loans for Women

This article may be freely used when author/resource box is totally intact with live link.

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Rebecca Game – EzineArticles Expert Author

Tags: write, press release, marketing, advertising, news

Having a difficult time getting noticed by reporters you’re targeting for your PR campaign? Here are a few proven ways to win them over. And the best part is it won’t cost you much money to do it.

Like just about everyone else, reporters get flattered when YOU notice THEM. They like it when someone reads their stories in a newspaper like The New York Times, a magazine, or even on television. After all, they got into journalism because they wanted to help make a difference by bringing news to people on a large scale. Believe it or not, few people out there actually let them know what a great job they did on a story. Plenty of people let them know when they didn’t like a story. But few people tell them when they did do a good story.

This is your chance to start perfecting a lost art of publicity – flattery.

The first thing you want to do is make a list of the reporters you want to get noticed by. This is probably not hard to do if you’ve already been trying to get some publicity for your business. But keep track of their name, their email address and phone number.

The second and probably most important part is to study what they write about, or follow their stories on television. The essence of this exercise is to comment on their stories in a positive way. But in order to be able to effectively do this, you do need to know what their stories are about. If their stories (both for print and television) can be found online, simply setup a Google alert to track their name and stories. This way, you will get email notification when one of their stories appears. This saves you lots of time because their stories are delivered to your email inbox, rather than you having to go look for their stories in the library or bookstore like Barnes & Noble.

Third, the art of follow up. When you do see a story, send them an email thanking them for sharing the story. If it’s a news story that doesn’t really move you one way or the other, you can still send them an email or give them a phone call thanking them for the story and sharing a comment. Many reporters deliver news hoping their stories start some kind of dialogue within their community. Plus, getting noticed translates to higher readership or viewership ratings – good for their business.

Fourth, if you happen to have a blog set up on your Web site, take their story and blog about it! Add in some opinions of your own. Spreading their story around even further on the Web in a positive way is extremely flattering. If you send them an email with “I blogged about your story” in the subject line, your email to them will get opened up.

In the end, by doing these steps, you are helping to establish a relationship with the reporter. Everything you do for publicity should be about finding an excuse to get noticed by a reporter you want to have write about you or talk about you. And by understanding marketing and PR techniques like this, you’ll go a long way towards attracting more publicity for your business since you’ll begin to develop relationships with reporters.

Even if you aren’t stuck in this situation, I challenge you to send a positive email to a reporter in response to a recent story he/she may have done. Don’t try to promote your company. Just say a little thank you and tell them you appreciated the story. But don’t get overzealous with the same reporter. Once or twice is all you need. Don’t start emailing them every week as the reporter will then get turned off by your aggressiveness.

John Sternal is a veteran public relations professional with more than 15 years experience serving clients in a variety of industries on both the agency and corporate sides. John has worked with members of the national media to develop stories that serve their readers/viewers in an effort to educate on topics that benefit his clients/employers.

John is the co-creator this website, an online resource for small business marketing and public relations information. Understanding Marketing allows business owners and managers to learn the basics of marketing and find “how-to” articles to do it themselves.

For more information on specific marketing or public relations techniques that will help attract customers please contact John at his website or connect on LinkedIn here.

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Tags: reporter, online, pr, write, business, story

The creation and distribution of a press release is done to communicate with media representative about all the worthy events taking place around the globe. Its target is to catch media attention. A press release not only helps the event to be attended by these media personnel’s but also encourages them to write an assess on the same. The presentation behind such writings is very much essentials.

In today’s world, press release writing has turned into a major source of profitability. It helps in publicizing the product for which it is written. These releases eventually help the business to grow and earn handsomely at the same time. These press releases are a form of marketing which helps in bringing out unbiased views from across the globe. People are persuaded by such opinions towards these products. They hardly consider other surveys conducted by the company that give a feedback positive in nature believing them to be tricks and trades of the business owners adapted to popularize their product.

We should always follow certain code of conducts for realizing maximum Profitability from press release writing.

Think like a reader

It is a good practice to have a mind of a reader while writing such press releases. It helps us to gain the point of views and requirements of the readers from the product concerned. We should assure that all the queries, possibly hovering in the mind of the readers should be cleared with proper details. Sketching the content is a very important aspect of the press release.

Proper way of presentation

The presentation is a very important aspect of a news release. The notion delivered by such writing should not be that of an advertisement. It should rather have an essence that is generally related to breaking news that pulls the attention of the readers towards it. Presentation is vastly helped by inserting images related to the topic as it adds beauty to the release and buys the attention of the reader.

Support with examples

A press release can completely absorb the attention of its readers only when the writing is provided with examples. It helps the reader to relate the product to the example and extract a comprehensive decision relating to the product.

Writing for the mass

While writing a press release with profitability in mind, we should not consider a group of reader as our subject. The whole mass should be taken into consideration. To benefit the mass, simple but impressive words should be used throughout the release. It draws attention of more readers as they prefer uncomplicated reviews to complex releases. The grammar used should be profound.

Choosing an apt title

The basic thing that we should never forget while writing a press release is formulating a catchy title. This is important, as it is the first thing in the release that is noticed by the reader. A catchy title can draw attention of the reader. The title gives its reader the reason to continue. At the same time, a scrappy title can deliver the wrong theme and might result in receiving a negative feedback from them.

Adding the Contact details

The press release should contain all the information that is required in relation to the article with proper research on the same. It should also contain information regarding the contact person, telephone no.s, email ids and web sites for clearing further doubts related to the product. The contact info should be appended to the end of the release.

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Tags: pr, press release, job, write, news, newsworthy

One of the best ways that you can advertise, even on a small budget, is to use press releases. Of course if you decide to advertise through press releases, you need to make sure that they are news worthy so they actually get published. If you’re wondering how to write a news-worthy press release, here are some top tips to help.

Make Sure You Have a Catchy Headline

Probably the most important thing you can do when working to write a news-worthy press release is to make sure that you have a catchy headline. It should actually summarize the entire press release for you. Not only will you be competing with other press releases to get published, but you’ll also be working to grab the readers’ attention as well.

If people aren’t drawn in by the headline, chances are that they won’t give the press release a second look. So, make sure the headline catches the attention of the reader and is an accurate portrayal of what is in the press release.

Ensure the Body Supports the Headline

Next you’ll want to make sure that your press release body supports your headline. It should work off the headline by providing the who, what, where, why, and when. It should take that headline and go deeper into the topic, providing important news that readers want to know. If your body does not support your headline, you’ll have a problem even getting the press release accepted.

Avoid Any Hype

The quickest way to get your press release rejected is to put hype into the release. Press releases that are news worthy are to be written from a journalistic point of view. This means that it should be unbiased and only provide the facts. Too much hype will make it look like a sales letter and editors are not going to publish that kind of a press release.

Always Add Contact Information

Adding your contact information and a brief profile of your company is important as well when writing a news-worthy press release. This is especially important if editors and readers are not familiar with your company. You’ll give them some background information that is useful, and of course you want the contact information included so that people can contact you for more information or even visit your website.

After you write the press release, make sure that you go back and look it over carefully. Tighten up the writing, look for errors, and ensure that it is easy to read. Then you’ll be ready to submit the press release.

Chris Simpson is dedicated to helping people find honest and legitimate work at home online and home based business opportunities. Find a legitimate work at home opportunity and learn to start working at home today at this site

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Tags: pr, write, news, press release, newsworthy

Press releases help to manage your public relations campaigns without investing much into it. If you have news about your product, service or company, then a press release is what you need. A press release is essentially a document that is used to call attention the products and services offered by a company. It is a brilliant tool that you can use to inform people about the business that your company does. Writing a press release that makes your business sell is something that can be mastered by few. Let us have a look at a few tips that can help you achieve this:

1. To get your press release noticed, you should ensure that the release is noteworthy. It should not sound like it is hyped. Instead, it should supply information that would seem like something that has been written by a reporter.

2. Always ensure that if you have made statements within your press release, then you should have sufficient supporting documents to back it up.

3. Always remember to send your press release to relevant sources so that it gets noticed. Never send it to irrelevant people as it paints a very unprofessional picture of you.

4. Always ensure that the length of your press release is not more than one page. A lengthy press release can often turn down the editors. The point is that readers are definitely not going to take much time to read too much content in a press release.

5. The press release should be formatted in a reader friendly manner. Always remember that you should write short but meaningful sentences. The paragraphs should be short and easy to read and understand.

6. It is very important to follow up with editors to ensure that your press releases are noticed. Keep in touch with them by contacting them once or twice but not regularly as it could make you seem like somebody who desperate too get the press release published.

Medha Behera is a freelance writer and a full time Instructional Designer.

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Tags: press release, pr, production, write, statement

What I’m basically saying is yes your site has just been born but unless someone other than you knows it’s alive it won’t go anywhere and neither will you.

The best and most common way of communicating with the media is through preparing and distributing a media release to them. A media release is also known as a press release or a news release.

A media release is a document containing the message you want to tell them. It takes a specific format.

Your media release should include:
· Your business name and logo at the top.
· Your contact details near the top.
· The date.
· A heading that grabs the reader’s attention.
· The news formatted into individual short paragraphs, with the most interesting information summarised in the first paragraph.
· Background information about yourself or your business at the conclusion of the media release with its own heading.
· Check your media release for spelling and grammar. If your media release contains grammatical and spelling errors, it becomes illegible and doesn’t maintain your professional image.

Generally, the media release should not be more than a page, and I cannot stress enough how important it is to summarise the important and interesting information in the first one or two paragraphs. Why? Because journalists receive literally dozens of media releases a day, and do not have the time to read each and every one from top to bottom to work out whether or not it is of interest. They need to know immediately, and if your media release waffles on and on without getting to the point, I can guarantee that it will end up in the bin.

The language you use needs to be simple and to the point. Do not use technical jargon or unnecessary adjectives. Quotes, from yourself or relevant people in your business, are viewed upon favourably by the journalist. The best way to get an idea about how to write it is to read a newspaper – if you can get it to sound like a news article, that is perfect for the journalist. This means they can use much of the media release for the article as it is, without too many alterations.

The media release needs to answer the following questions where possible, and it’s a good idea to always keep the following in mind when writing it:
· What – what is it about, what’s happening?
· When – when is the event taking place or when did it happen?
· Where – is this Australia-wide, or local? What is the location?
· Who – who are the key people, and indeed the business, involved?
· How – what are the details?

Learn how using the media can propel your business to huge success! Diva Promotions can do that for you with our very own PR expert. Come and have a look at this site

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Tags: media relations, write, media, tips, business

Built for speed and power, TV is a badge of credibility for anyone seeking to get their message out. It allows you to present the audience with a visual image of your message, e.g., graphs, demonstrations and pictures. These visuals make your message easy to understand and more entertaining for the viewer.

What about the difference between local and national television exposure? Simply put, local television is good for placing a stake in the ground and getting the hometown crowd interested in your message. National television, on the other hand, is good for the same but on a grander scale.

Now what about the impression that you make on television viewers? TV viewers are used to 8 minute segments, and then a commercial. They’ll see your interview, and then forget about you a week later. Because of this fleeting nature, a TV campaign alone is incomplete as a full, lasting, PR strategy.

In the end, TV is most effective when you are able to obtain repeat interviews with multiple story angles to keep yourself on the tube.

Talk Radio – Talk radio is a great way to get your message across to a large group of people at one time. There’s a captive audience during morning and evening drive times, in the middle of the day with stay-at-home moms or people in the workplace, and with those “night owls” who listen late into the night. Also, the demographics of the audience are a marketer’s dream. According to the recent Talkers Magazine research project, talk radio listeners are educated, attentive, affluent, and active consumers.

Talk radio schedules are also packed with a plethora of specialty shows (politics, health, relationships, lifestyles, finance, consumer advocacy, sports, etc) enabling you to reach mass or niche audiences alike. Radio interviews also allow you more time to tell your whole story than a TV appearance. These interviews average 10 to 20 minutes in length (and some can go even longer) whereas, TV interviews only range between 3 to 6 minutes.

Print – A recent study executed by Forrester Research Inc. (an independent technology and market research company) revealed that people trust print news coverage far more than other media outlets. I’ve always felt print is “King” when it comes to media exposure. An article or story about you and your company not only popularizes your message to millions of readers – it also provides legitimacy and credibility in a way that’s unmatched.

Although this industry is being hit pretty hard with layoffs, there are a growing number of opportunities for PR agencies to obtain solid placements. Just think about it: with less staff journalists writing good editorial content, these publications will depend more on PR professionals and syndicated content to fill their pages.

In the long term a print campaign can help boost sales, which is especially true when combined with a radio and TV campaign.

Not to mention that your newspaper and magazine articles can be recycled in numerous ways to strengthen your entire sales and marketing efforts. Why not use your published article as part of your email newsletter, as a feature on your website’s homepage, or part of a sales package to prospects or retail store buyers. Overall, print is an excellent source for establishing credibility and increasing brand awareness.

Internet – Not so much the new kid on the block anymore, an Internet campaign is a proven method to reach both mass and niche media. If you want to market to an enthusiastic audience who enjoy interacting and sharing information, an internet (or online) marketing and PR initiative is perfect for you.

As the internet is a “useful” content driven medium, if you have lots of terrific articles (published or unpublished), company photos, video presentations or even old PowerPoint presentations, these can all be fed into your online marketing machine which can syndicate it widely through the web, thus increasing your brand’s visibility and building credibility simultaneously.

With websites, blogs and other social media outlets you have the added bonus of starting or interacting with a large community of prospective clients in a real way. Imagine the idea of a networking cocktail party without time constraints and costly travel? Sounds great right? The internet offers extensive reach and cost-effectiveness, while supporting the other aspects of your media PR strategy.

Depending on your campaign’s goals, I would advise using a combination of all the above media outlets. Again, the key thing to remember is your messaging. Be sure that whatever media you end up utilizing properly serves your message and is a good fit for your marketing objectives.

For 20 years Marsha Friedman has been a leading authority on public relations as CEO of EMS Incorporated. Go to this site to learn how to explode your business through harnessing the power of public relations today and receive your free ebook from Marsha!

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Tags: media relations, 2009, tips, write, media release, news

The best and most common way of communicating with the media is through preparing and distributing a media release to them. A media release is also known as a press release or a news release.

A media release is a document containing the message you want to tell them. It takes a specific format.

Your media release should include:
· Your business name and logo at the top.
· Your contact details near the top.
· The date.
· A heading that grabs the reader’s attention.
· The news formatted into individual short paragraphs, with the most interesting information summarised in the first paragraph.
· Background information about yourself or your business at the conclusion of the media release with its own heading.
· Check your media release for spelling and grammar. If your media release contains grammatical and spelling errors, it becomes illegible and doesn’t maintain your professional image.

Generally, the media release should not be more than a page, and I cannot stress enough how important it is to summarise the important and interesting information in the first one or two paragraphs. Why? Because journalists receive literally dozens of media releases a day, and do not have the time to read each and every one from top to bottom to work out whether or not it is of interest. They need to know immediately, and if your media release waffles on and on without getting to the point, I can guarantee that it will end up in the bin.

The language you use needs to be simple and to the point. Do not use technical jargon or unnecessary adjectives. Quotes, from yourself or relevant people in your business, are viewed upon favourably by the journalist. The best way to get an idea about how to write it is to read a newspaper – if you can get it to sound like a news article, that is perfect for the journalist. This means they can use much of the media release for the article as it is, without too many alterations.

The media release needs to answer the following questions where possible, and it’s a good idea to always keep the following in mind when writing it:
· What – what is it about, what’s happening?
· When – when is the event taking place or when did it happen?
· Where – is this Australia-wide, or local? What is the location?
· Who – who are the key people, and indeed the business, involved?
· How – what are the details?

Learn how using the media can propel your business to huge success! Diva Promotions can do that for you with our very own PR expert. Come and have a look at this site

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Tags: media relations, write, media, tips, business

You’ve convinced your marketing manager or company president that adding publicity into your marketing mix is of great value – congratulations! But now what? How do you peddle your story in a way that offers a valuable story idea to a reporter and encourages him to write a story about you? It’s time to develop your writing skills and start developing an arsenal of press releases to fire off to the media.

The Backbone of Publicity – The Press Release

While some may argue that the press release is dead, it is not; it has just evolved over the years. The release is actually the primary means of communicating to the mass media the facts and background for a news story – your story. The trick is writing your press release in a way that engages the reporter to want to learn more about your business or product. Pick up a newspaper and glance at the headlines. Which ones grab you and urge you to read on? Which ones do you skim over? Chances are the reporter or editor receiving your “news” is doing the same with your release. To get noticed, you must think like a reporter. Communicate the who, what, when, where, why, and how, and then explain why your product is unique and different – and most importantly, why your story is worth writing about. Remember though, this is not a sales pitch. Write your release like an objective reporter. Anything that smells of self-promotion will not get picked up by the press.

You can also tie yourself into something bigger. What are the latest trends or fads in your industry? Can you start a trend with your story? By showing how you fit into the bigger story as opposed to why you are the story sometimes gets you even more publicity on a broader scale.

Sadly, however, many journalists are skeptics. They have seen many companies with the “next big idea” fall flat on their face. Journalists have their own reputation to protect so they’re more apt to pursue a story based on fact and significant proof. Again, this is why you want to steer clear of marketing, sales speak, and jargon. If you use this type of language, the Delete button will wipe out your release immediately! If you have customers willing to give a testimonial about how great your product is or statistics from nationally respected researchers, use this objective praise in your release. This information supporting your story idea will go a long way in showing a reporter that your idea is legit.

The Blank Screen – Don’t Panic!

Don’t worry too much if you’re not the next Great American Novelist. While the ability to write well is definitely a bonus, writing in a clear and concise manner will put you miles ahead of many people who regularly send out press releases. Golden rule: don’t make journalists work to find information. Give them the details they need from the beginning and you’ll be on your way to building positive, long-term relationships with the press.

Now, for the actual nuts and bolts of the release? Include:

- the date
- contact information (who should the reporter call or email for an interview to learn more?)
- a headline
- where the news is coming from (also known as a dateline and typically the town where your business resides)
- your lead-in as to why this story is so important
- the body text of the press release, which includes information that supports your lead or story pitch.

Keep it clean and crisp, steer away from fluffy adjectives. Use facts to support what you’re saying. Reporters and editors don’t want to hear marketing speak about how your product is the best, number one, or the largest. Communicate those thoughts through supporting facts.

Essentially, you are becoming a reporter and writing a story (your press release) as you might see it published in a newspaper or magazine. If you write tight, with all the facts, some great quotes with substance, and a little bit of creativity, you have a good shot at garnering some “ink.” I had one client who wrote a press release about a new software package they were introducing to market. Granted, there are so many “new” software packages out there, but this one was unique in that it addressed a growing trend – food traceability. With the recent food scares in spinach and tomatoes, more and more people want to know exactly where their food is coming from.

As a result, the growing trend now is to buy and eat organic or locally grown foods. The VAR wrote a basic release about the new software that addressed this trend, but the release was nothing fancy. However, it included all the facts and it sounded newsworthy. Two weeks after it was distributed to the media, a news article appeared in the state’s primary newspaper. It was the VAR’s press release verbatim, with one of the staff reporter’s byline! Now, you might say, “This is plagiarism. How can they do that?” Reality check: You want them to copy your release verbatim! This is great and successful press release writing. The VAR wrote such a fantastic release with all the correct information that the reporter didn’t have to do any work! The VAR earns an A+ and reaps the rewards of a story about his company. Now get out there and tell your story!

A dedicated marketing professional, Michelle Kabele has been helping technology companies develop award-winning channel partner programs and marketing strategies for over 10 years. Michelle has worked extensively with small businesses throughout North America.

Michelle has an MBA from the J.L. Kellogg Graduate School of Management (Evanston, Ill.)

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Tags: pr, press release, write, news, newsworthy

Publicity is one of the most efficient and cost-effective marketing strategy that builds the credibility of a business to gain an edge over its competitors. And the best way to get publicity is through press release writing. Press release can dramatically increase your profits and sales and it can also bring the much-needed exposure to your company. In addition, it can be a great tool in enhancing your company’s projected image or reputation. Here are the first best 4 steps to help you out in writing your press releases:

1. Only write a press release when your company has newsworthy information. Press releases, unlike articles can’t be just about the features of your products or services. They must talk about interesting topics like product launching, promotions, or when your company has reach milestone (reached 1 million subscriber benchmark, received recognition, or changing management).

2. Make your title interesting. Your title should summarize the information that can be found in your press release. It must answer the why, who, what, why, and when questions of your potential readers. A good example of a press release title is “Company B to merge with Company A in December to expand internet services in United States”. In addition, your title must contain relevant keywords so it can easily be found by your target market.

3. Do not use too much hype. Absolutely no exaggeration, excessive use of fancy language, and adjectives in press release writing. Instead, deal with facts and present them as direct as you can. Remember, you must not sound like you are pitching your products and services when writing press releases.

4. At the end of your press release, be sure to leave as much contact information as possible. This includes the contact person, phone, address, fax, email, and web site address.

Do you want to learn more about how I do it? I have just completed my brand new guide to article writing success, ‘Your Article Writing and Promotion Guide’

Download it free here: Secrets of Article Writing

Do you want to learn how to build a big online subscriber list fast? Click here: Secrets of List Building

Sean Mize is a full time internet marketer who has written over 9034 articles in print and 14 published ebooks.

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Tags: press release, write, press, pr, potition

There are several components to the standard Press Release format that you must follow whether you submit it online or by conventional methods. Make it easy for your reader to take in your information quickly.

Follow this format structure:

* Headline – Be sure to include keywords or phrases in your headlines for online Press Releases. Grab the attention of journalists and quickly summarize the story.

* Dateline -give the reader the date and location of the story.

* Introduction – this paragraph gives basic answers to the questions of who, what, when, where and why. It outlines the interest point for your reader.

* Body – further explanation, statistics, background, or other details relevant to the news.

* Boilerplate – this is usually the credibility info on your company.

* Close – usually a symbol that shows the journalist that the PR part of the release is over. It usually looks like the following symbol – ###.

* Media Contact Information – this section covers the name, phone, email or other contact information needed for follow up.

Create a compelling press release that highlights the major newsworthy points of your story. Remember that your story must be interesting to become newsworthy. Story editors are often swamped with press releases so they aren’t going to spend a lot of time going through your unless they find something interesting.

So there you have it. It can be that easy if you follow the process from start to finish. Be sure to create an online Press Release at least once or twice a month to keep your company name in the news.

Dennis Morales Francis is a small business coach and the author of “Double My Revenues In 12 Months or Less” and “Push Button Profits! A 30 Day Program For Making $120,000 A Year On Auto Pilot” Head over to the site sign up for your free course now before it’s too late!

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Tags: online, pr, press release,publicity, write

Wondering where to submit your press release? Well, in my never ending quest to find the laziest methods of marketing (Is it weird to work your butt off trying to be lazy?) I have FINALLY become converted to press releases.

Why? Because last week I met with Steve A (name is abbreviated to protect the innocent) a great SEO guy, and he told me how he convinced a client to submit press releases on a weekly basis, like article distribution. I always thought press releases were for “special occasions” like product launches and big announcements. Not so, says Steve. You get great link love, the Press Release services WANT tons of content anyway, so if you’re going to create content why not leverage it everywhere you can?

Well, I can’t argue with that logic, so I spent some time figuring out the list I’m going to submit to, and now I’ll share it with you, my esteemed readers. And remember, I’m not just lazy, I’m cheap, so these places all allow you to submit your press release free!

PRWeb Pagerank: 7 Alexa: 9,053

PRLog.com Pagerank: 5 Alexa: 14,220

PRLeap Pagerank: 5 Alexa: 49,934

1888Pressreleases Pagerank: 4 Alexa: 59,949

PressAbout Pagerank: 4 Alexa: 95,355

Ereleases Pagerank: 6 Alexa: 101,200

URLWire Pagerank: 5 Alexa: 163,894

There you have it! And if you are wondering, “Where will I find the time to submit all this stuff!?” I have three recommendations:

1. Only submit to PRweb.com, probably the most respected and best of the bunch.

2. Hire an executive assistant! If you paid a student or other part timer to do a lot of the online “grunt work” it would pay for itself within weeks if you know what you’re doing!

3. Have your kids do it!

Dave Sherwin is a Network Marketer who won the “Rookie of the Year”award in a large international network marketing company in 2006. He is the co-author of “Lighthouse Marketing”, The Art And Science Of Attracting People Into your Network Marketing Organization. Learn the Lighthouse Marketing secrets at this web

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Tags: press release, pr, press, write, credibility

A well-written press release can boost your credibility in the eyes of your target audience

Over the years, various companies and organizations have recognized the benefit of using media channels to gain credibility with their potential customers. Whether it be in publications online and offline or on media like TV and radio, you can always find a way to use the media to establish a lasting presence in the market or the industry that you are in.

While advertising is usually the first thing that comes to mind when the subject of promotions is being tackled, it is not usually something that you can completely rely on especially if you want to gain the trust of the media and if your budget is limited. In fact, there is another way that you can reach out to the hearts of media professionals while making sure that you are able to build credibility in the eyes of society. This can be done by writing press releases.

What makes you special?

Compared to advertisements, the press release is written to attract the attention of the media. More commonly now it can also appeal over the heads of the media and engage directly with your potential buyers. As a public relations tool, it is structured to benefit you, your business, or your products and services. It is designed to emphasize what makes you stand out from the rest of other similar businesses and individuals that are offering the same goods to the masses. In order to do this, your press release should mention what makes your business newsworthy: what sets it aside from others and what significant role can it play in society?

Watch how you write your content

The right content is the key to creating a press release that can have the media, or your customers, knocking at your door. As mentioned earlier, your press release should be newsworthy so do not sound like you are selling something. Instead, sound like a professional discussing the answers to who, what, when, where, how, and why by providing simple but interesting information. The press release should also sound interesting from the start. This means that your headline or title should already be able to attract the attention of your reader. Finally, construct your press release to keep the reader hooked.

Be factual

Press releases are not meant for advertising so avoid flowery words, jargon, and exaggerations. Keep everything short, simple, and to the point. Writing your press release in the active voice is also advisable rather than discussing everything in passive form. Remember that your aim here is to write something that can make you credible and trustworthy in the eyes of whoever reads it so that your target audience will recognize you as the expert in your field. And while you are being factual, do not forget to make sure that your press release is actually current and timely.

Present it nicely

Content that is well-written on a press release but is formatted wrongly can put it at risk of not being published at all. Therefore, make sure that you are able to present it correctly by using the right format. Traditionally, press releases are formatted with an indication of when it is going to be released followed by the headline, the lead, the main paragraph that explains the lead, some company background, and your contact details. Correctly formatting your press release can help the reader to immediately tell that what they are reading is not merely an advertisement.

You can learn more on how to write your press release at sites such as Quality Press Releaser and Press Release Home. You can also post a unique press release on one of these sites if it has not been published on the Web before.

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Tags: press release, pr, segment, write, credibility

Press releases: from the newspaper page to the Web page

Writing a good press release is not exactly a talent that was born as a result of the Internet. Marketers and business owners have long since been submitting press releases to editors, reporters and other journalists in the hopes that the news story may get published in the newspaper, or better yet, may inspire reporters to write related stories. Now that the Internet has taken over as the one and only information super highway, it only makes sense that today’s advertisers are battling for online space, instead of a spot in their local newspapers.

Why write an optimized press release

Even if you have managed to get a couple of your press releases published in your local newspaper, you can still benefit from the fruits of your efforts if you write an Internet-friendly press release. One of the biggest reasons why you should target the Internet is the fact that you will be reaching a much bigger audience. More and more people today are turning to the World Wide Web for their latest dose of news. Logging online and searching for the news items that they are interested in is much easier and more convenient rather than waiting for the news report on BBC or CNN. Even these giant news corporations are maintaining and promoting their own websites to keep up with the online world. Imagine how many people you will reach if you become featured in a popular news website or engine.

Another advantage of writing optimized press releases is that it lets you track how much readership your news story is receiving. This is virtually impossible with newspapers. Even if you keep track of how many people purchase newspapers, there’s a huge possibility that they’re buying for the comics, the classified ads or even just to have a shelter from the rain!

The power of keywords

Just like in the optimization of any online content, keywords will play a major role in the optimization of your press release. You need to research which keywords are the most relevant to your business or news story. These keywords can range from single words to whole phrases. Once you have decided on the most relevant keyword for you, be sure to use this in the title of the press release. You can also use related phrases in the subtitle and throughout the entire body of the article as long as the text reads well. Never overdo this tactic as quality content matters more than artificially trying to trick the search engines.

Target human readership

Even though you are vying for a top position in the search engine results, this doesn’t mean that you have to put all your effort into pleasing the spiders or other software that handles the positioning of the search results. Remember that you are, first and foremost, appealing to your readers. Create a press release that is newsworthy, informative and interesting and you can rest assured that your news story will gain online popularity in due course.

At PR Friend, you can learn all about how to promote your organization in a digital age. We offer a free press release posting service and other promotional advice. You can also sign up for our newsletter.

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Tags: press release, optimize, write, news, publicity

Writing and distributing press releases is yet another great method to make some serious noise for your ebusiness. Through this, you can keep your customer base updated about recent news and developments within your company that these people might find interesting.

Here’s how you can jumpstart your press release marketing:

1. Learn the ropes of writing press release. You need to understand that writing press releases is very much different from writing articles for online users. To easily know the elements that you need to use in writing your press releases, you may read relevant articles or ebooks that can surely offer you with great tips and techniques. It would also help if you can work together with other press release expert writers.

2. Ensure that you have important things or event to announce. You cannot just write press release just because you want to. In order for you to generate the kind of attention you need online, you must talk about controversy and change. You may also announce new events that your company is deeply involved in or new services that you will be offering to your customers.

3. Ensure that your headlines are attention-grabbing. Get more people to read your press release by making use of interesting and captivating headlines. Ensure that you can tell your readers ahead of time the gist of your content and the reasons why they should read your copies. Also, make sure that your headlines are short, direct to the point and answer the who, what, why, when, where, and how questions of your readers.

4. Stress out the benefits that your readers can get from your copies. Explain in your content why your readers should pay close attention to your news and how they can possibly benefit from it. Remember, online users will not waste their time if they know that they are not getting anything in return.

5. Include your contact information. At the end of your press release, ensure that you leave your contact information to make it a lot easier for your readers to get in touch with you should they have any questions or should they want to take advantage of your offerings. You may leave your phone number, email address, and your site’s URL.

6. Provide information about your company. It is important that you tell your readers some valuable information about your company but make sure that you keep it brief. Your press release must still focus on your announcement.

Sean Mize is a full time internet marketer who has written over 9034 articles in print and 14 published ebooks.

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Tags: pr, step, press release, write, headline

Another great source of gaining targeted views to your website is through an online press release. They are an extremely powerful way of generating quality backlinks to your website. Press releases are nothing more than a newsworthy story or event. If a company or service happens to be changing or adding new features to their existing portfolios, a news article can be written about the sudden changes. You can write about your business of certain aspects of it and submit too many different press release services so that your article can be submitting to massive amounts of sites.

You can either write your very own online press release or you can have it written for you. I will show you an outline that will help make your press release pop:

The first thing you will see is a release description. Basically stating when the press release should be published. Most cases you will see “FOR IMMEDIATE RELEASE” and if you want it to be published after a specific date you write “FOR RELEASE AFTER (DATE)”. Most press releases seem to be read during the weekend hours, so your best chance for exposure can fall between Friday and Sunday.

Contact information. In this section you want to add as much information as possible so you can allow people to contact you about your online press release. Your name, phone number, email address, address and anything extra that you think will be important. Maybe your title or position of the company.

Next is the Headline. The headline is very important. It MUST be an attention grabbing headline that makes the reader want to read your article. No generic boring headline will make it for you; you have to put a lot of thought into this process. You don’t want a headline like “Learn How I Make Money Online”, it should be something like “I Make Money Online In The Comfort Of My 130 Foot Yacht”. That is a bad example but it is more eye catching.

Next should be a short summary. Usually a couple sentences opening up and being a quick tease to the reader, making them want to read more of your online press release. Don’t go too into detail about your press release, just add a few pieces enticing the reader. Keep it short and try not to over deliver.

Here comes the body. The body is another one of the most important elements of your online press release. You want to convey a message that will keep the reader interested. If you press release is about making money try not to start off the body with ways of making money. Talk about some of the benefits of making money online. Try not to advertise the business, work around it. Many people start their press releases with right out in the front advertising. Be kind and make it newsworthy. You will see more benefits to yourself it is a newsworthy article versus an advertisement. A great place to get examples and view others work is to go to PRWeb.com. They are the most respected and well known PR sites out there. Take a moment to view others experts and see what you have to do to explode your online press release skills.

The next section you will add an about section. Here is where you can talk about the company or service. How it got started, what they do too help, or any factual uplifting elements of your company are great things to start off with. Once you are finished with your release you can now end it by adding “####” to allow the press to know your article is finished and that everything you choose to add after will not be published.

This is the basic layout that will help you generate massive amounts of backlinks if done correctly. Remember in most cases you can add direct URL’s in the body but you can’t add HTML to anchor the links with text. After you can add related links under your online press release and this is where you are allowed to add keyword text to anchor your URL. Always remember that your release must be newsworthy.

Matt Belock Is The Creator/Owner Of An Internet Based Business Opportunity. Your Answer On How To Start A Home Business On The Internet Is Only A Click Away.

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If you have a great product and you want to get the word out fast to get traffic to your website then you need to write press releases.

So what is a press release you ask? It’s condensed article that is written in the style of a journalist not and sales letter or an advertisement.

The purpose of writing press releases is to inform the public of a new product or service that is going public. Make your press release newsworthy and exciting so editors will publish it. The idea is to get people excited about your new product and want to learn more.

I’m sure you would probably want to know how to write a press release sense you never wrote one before. So here are ten tips of the critical things you need before you submit press releases to the public.

1. Have a powerful and eye shocking headline.

Your headline should get the attention of the media and the journalist. Make then want to read more and not toss it aside.

2. Is it worth writing about?

Put yourself in your audience’s shoes for one moment. Decide what is newsworthy about your business. Will this interest anybody who sees it. Does it answer all the “5 Ws” that your potential customers are going to be looking for.

3. Focus on your target Audience.

You want your press release to go to the people who are interested in what your provide. It’s not good enough to just tell people in general if they have no reason to use your product.

4. Give only the facts.

Avoid hype and jargon in your press release. You are not selling here, you job is to inform the public only. Saying things like “The best you will see” or “Greatest in the world” will make you lose credibility. Also avoid using words like “you, he, she” in your release. Don’t say “You can learn more” say “One can learn more”.

5. Don’t write your life story.

Press releases are for informing the public of your new product. Don’t bore the media with who you are and where you came from ect.

6. Keep it short and sweet.

Keep you release at around 500 words or less. Avoid to many adjectives, redundant language, and flowery expressions. Make it to the point.

7. Give examples.

Use real life examples of how your business solves a problem or answer a question. Explain what benefits your business or product offers to the public. You will seem more credible.

8. Find an angle.

Try to make your release related to a newsworthy development or event. If you can link your release with a current event or a social issue you are bound to get your release published.

9. Provide contact information.

Provide more than one way to be contacted. Give your name and address, website url, email, and phone number so the media can get a hold of you in case they want to interview you.

10. Decide how and where to send your press release.

Is your business local or world wide? Can your business deal with the traffic that you will gain. Generate a list of the media in your area to determine which one is best for you.

In summary.

Well there you have it. Use these tips to generate a huge amount of traffic to your business or website. The best thing about using press releases is that they are low cost, some free, and they ad credibility to your business. So start writing now and good luck.

Ellis Jackson jr is a website owner who has been helping others to get started in the niche website business. If you would like to learn more then please go to this site – If you would like more tips then pleasure check our page here at: Tips and Tricks

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Tags: write, media, press, release, job

Press releases are great tools for getting free publicity for your — or your client’s — business. In this article I will explain how exactly a press release should be structured to maximize its chances of success.

1. On the top of your headed notepaper, write the date and the heading PRESS RELEASE in block capitals.

2. Below this, write an attention-grabbing headline for the release. This should explain in a nutshell what the release is about — for example, MIDDLETON TOY-MAKER GETS CONTRACT WITH TOYS’R'US! or LOCAL PHOTOGRAPHER WINS KODAK NATIONAL AWARD.

3. Below this, write the text of your press release. This should be in a plain, factual style, avoiding any hint of advertising ‘hype’. Aim to answer as concisely as possible the five W’s: WHO, WHAT, WHEN, WHERE and WHY (that is, WHO you are, WHAT you have done, WHEN you did it, WHERE you did it, and WHY you did it). Try to cover all the main points in the first paragraph or two, as the lower half of the release may be cut if the editor is short of space. Use double-spacing, i.e. alternating ‘empty’ lines.

4. If possible, include a quote from yourself or someone else in your business. This can lighten the tone of the release and make it look more like a ‘proper’ news story (which nearly always include quotes). It will also help greatly if you can include a photograph to accompany the release, or let the editor know that photographs are available on request.

5. At the end of the release, include contact details where a reporter can contact you or your client to get more information. At the very least put a phone number. Ideally, include an email address, fax number and postal address as well.

Try to keep your press release to a single page, or two pages at most. If you want to provide additional details — facts and figures, background information, extra quotes, and so on — you can enclose a supplementary info sheet. Don’t expect most recipients to read this, however. The actual press release MUST stand on its own.

You can send your press release to the editor, or to the reporter who covers business matters for the paper or magazine concerned. Don’t expect to get your story published every time — your release may be competing with hundreds of others — but when you do manage to get media coverage, the amount of interest it generates can more than justify the effort you put in.

You can make very good money as a self-employed public relations consultant. The Successful Public Relations Course is a leading correspondence course in this field run by Maple Academy (UK). For full details see this site.

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Tags: media, write, press release, press, media relations

Storytelling. That’s right, because ultimately, business stories are human interest stories and every reporter is looking for a good story. In fact the press refers to the articles they write as stories. Here are 4 things you need to give the press to help them tell your story:

1. Personality. “A company is faceless without the people who run it,” says Joanne Cleaver, a business writer whose work has appeared in Home Office Computing and Dividends Magazine. “In any story, you want the personality of the people to come through. You want to get a sense of who they are.”

2. Facts & Figures. Reporters love facts and figures; they anchor a story in reality. However, if you prefer not to divulge sales figures, talk instead about your rate of growth. Say, “Our sales have doubled in the last year,” or “We’ve already met our sales objectives for this year, and it’s only July.”

3. Anecdotes. As impressive as numbers can be, they are not the whole story. Real-life examples of how you solved a client’s problems bring your story to life. According to Cleaver, “Readers want to hear about real people, they respond to that. Your story says I’ve been there.” Tell the stories behind the facts and embellish them with details that would make someone want to listen (This is where drama comes in handy).

4. Details that Reveal. Reporters have their antennae up for interesting details about the people behind the companies. More and more, that’s the approach that reporters are taking, so you need to be open and to share details. Maybe the contents of your refrigerator reveals something insightful about your marketing strategy, or the fact that you work best in the nude. “No business experience is a straight line. Your motivation and vision for the business is affected by who you are. Think about the attitudes that have played into your success or your experience, ” says Cleaver.

Ilise Benun

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The mission of Marketing Mentor is to help you get your marketing and self promotion on track so that your business can grow and you can succeed.

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Tags: media, book, media relations, story, write

Whether you are writing it for yourself or for someone else, a press release is not written like an ordinary article. The format is different and the tone can’t sound like a hyped up sales pitch. It should read more like a news item. Since you are likely to submit it to a press release web site, you want to be sure it meets their guidelines. To do this, avoid using exclamation points as these are considered hype tags.

To prepare yourself mentally to write a press release, it can help to imagine yourself as a news reporter covering the opening of a new store. This helps you get in the right mood and that can help you to write it the way it should be.

Like a news reporter, think in terms of writing the who, what, when, where and why of the press release’s topic. Also keep it in the third person. The writing should be objective, not subjective, so avoid using the pronoun ‘I’ and ‘we’ and don’t make it too personal with the over use of ‘you’.

No matter where you are going to submit the press release, the same basic format is used. Once you are familiar with it, it is easy to follow. Below are the different components of the format you will need to use.

FOR IMMEDIATE RELEASE
Any press release you write should have this at the top of the page. It can be done without it but press releases that begin with this header tend to be more effective than those without it.

Contact Information
The contact information can go at either the beginning of the press release right after FOR IMMEDIATE RELEASE or at the very end. It will depend on whether it is for publishing online or in print.

Headline
The headline basically tells what the press release is about in a nutshell. To make it more effective, bold it and keep it at about 80 characters.

Date and Info
People reading the press release will want to know the source, so include the name of the city and the date of the release.

Lead-in Paragraph
This is the most crucial paragraph of the entire press release. This is where you must grab the reader’s attention in order for the press release to be successful. The key information of the press release will be in this paragraph and the rest of the piece will expand on it. Remember the who, what, when, where and why that was mentioned earlier? This is where you want to incorporate it.

The body of the press release
This part of the press release may be several paragraphs and will expand on what you covered in the lead-in paragraph. Whenever possible, it is helpful to include quotes in the body. This helps to draw the reader’s attention and hold it.

Recap and conclusion
In this last part of the press release, you will want to summarize the press release and give something to make the reader think. This can be the date of the press release or something of interest about product, service, website or store.

These are the basics of writing a good press release. Just remember that you want to catch the attention and interest of the reader in what the press release is announcing or promoting. With a little practice, you will soon be writing effective, interesting press releases.

Chris Simpson is dedicated to helping people make money at home by finding honest and legitimate home based business opportunities. Find legitimate online paid surveys and other work at home opportunities today at this site.

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Tags: public relations, write, press release, attention

Press releases are one of the best ways to announce the launch of a new product, website or service to a wide audience. But they aren’t as easy to write as you might think, and it is definitely a wise move to enlist the services of a UK press release writer to handle all of your PR needs. This is especially true if you have a British based company or website that regularly has a requirement for promoting the latest developments within your business.

But why do UK press releases have an advantage over those written by people in other countries?

The answer lies in how they are put together. Many British words are spelt differently to those used in other countries, and if for example you were to hire a writer from the US to handle your UK press releases for you, you may well find that American spellings have been used throughout. You will then have the choice of editing it yourself or sending it back to the writer for editing. Either way, you will be wasting valuable time which could be better spent sending the press release out to the people who will be publishing it.

It is the time sensitive nature of many UK press releases that makes them so important to get right first time. You need to be sure that the uk copywriter you hire knows everything they need to know about your business and the market that you operate in, and if that is unique to the UK a writer from another country will not be as aware of what that market is like as a UK press release writer will be.

It’s clear to see that there is more than just one reason why hiring a UK press release writer is clearly the best choice for a UK based company. It is essential that you get the desired result first time when you need a press release in time for a specific deadline, and by going straight to a UK writer your UK press releases will always be spot on right from the start.

Julie-Ann Amos is a professional UK based ghost writer and copy writerwriter and business consultant. She has over 14 books published in many countries. She runs Exquisite Writing, a large international freelance writing agency that produces a wide variety of articles, web pages, website contents, books and ebooks for an international client base. Topic experts available for a wide range of subject areas, from international or UK writers

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Tags: online, pr, conference, write, public relations