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Ethic Training: What It Means To Be Professional Towards Your Job

admin — Mon, 03 Aug 2009 02:49:00 +0000

“These days, it seems any guy who is big in stature is calling himself a bodyguard or Executive Protection Specialist. I receive resumes all the time and sadly the information contained is usually along the lines of: 6″5′, 400 lbs, forty time 4.5 bench press 450 Ibs. There’s usually not much more.

The truth is, any time a client is actually in need of brawn means that someone wasn’t using their brain. And that someone could be you–if you think that this career is about weight-lifting and packing heat.

I recently had the great pleasure of working on a detail to protect former President Bill Clinton on a visit to my state. It was a highlight in my long career serving as an Executive Protection specialist for many reasons–first, Mr. Clinton was a gracious and genuinely nice man to be around, and secondly the Secret Service team was made up of incredibly well-trained, professional and awe-inspiring gentlemen.

Now, let me share something very important with you–the Clinton detail team Leader was maybe 5′8″ and 160 pounds. Not what you might look at and call physically intimidating. No doubt, he’s physically fit and probably above and beyond the average EPS in skills requiring physical confrontation–but here’s the thing:

He will probably never need to utilize those skills.

Why? Because the successful EPS will spend the majority of his/her time and effort anticipating potential problems. He manages to keep the individual to be protected–whether a President or the lead singer in a rock band–out of harms way by preparing for every possible scenario. The time spent on working out at the gym is of no value, if a bodyguard doesn’t understand the importance of these important skills and personal traits:

Ability to avoid and deflect confrontation–if your energy and focus is on a physical confrontation with a stranger, your client will be unprotected from others

Advance work–knowing the location the client is visiting, knowing emergency exits, planning the route

The ability to follow directions to the letter and to communicate clearly and specifically

Detail-oriented: Always planning and thinking ahead

Ability to “blend” with others–thereby drawing less notice to yourself and furthermore less notice to your client

Discretion–meaning, don’t share ANY personal information regarding your client with anyone

Let me address the last point, discretion. Of late, bodyguards to celebrities Kobe Bryant, Anna Nicole-Smith and Lindsay Lohan have chosen to talk to the press about their clients. I hope whatever big payday they’re expecting is worth it, because it is career suicide to discuss your employers’ personal habits. It is a classless and unprofessional thing to do. If your client is doing something illegally and you have a problem with that, then you need to make a decision for yourself as to whether or not you want to work with those circumstances.

In addition to being in poor taste, the bodyguard who shares personal details about an individual is also potentially increasing opportunities for threats to that client. The more information the public has about a clients personal life and tastes–the more of a target that person could potentially become.

It is enough that celebrities are often held hostage in their lives by the general public. They are entitled to some privacy, just like everybody else. As a bodyguard or EPS, you are relied upon to do a specific job and paid extremely well to do this work…and if I’m being truthful here…part of the reason for the high paycheck is the understanding that you will keep your mouth shut. Earning more money from books or news stories by spilling sordid details about your employers private life is greedy, and breaks the trust factor that is so necessary in this line of work. Indiscretion reflects poorly on all of us.

Harlan V. (Hucky) Austin has acquired over 20 years of field experience as a Close Protection Operative/Bodyguard, seven years of which he served as Director of Security Services for Paisley Park Productions. Foremost in his duties at Paisley Park was assuring the safety and welfare of the musical artist Prince, as well as celebrities with whom Prince collaborated or associated with – Lenny Kravitz, Madonna, Morris Day, Sheena Easton, George Clinton and Kim Basinger to name a few. see this site

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Tags: ethical, ethics, workshop, professional, working

Media Relations – Is Your PR Campaign Working?

admin — Thu, 01 Jan 2009 07:04:00 +0000

Whether you have an in-house PR department, hire a public relations freelancer part time to work your campaign, or are trying to launch and implement your campaign on your own, do yourself and your company a favor and do an outside PR assessment on your campaign, objectives, strategy, game plan and implementation. Public Relations is a very refined and subtle process. You can have the right stories, but be implementing them the wrong way, or presenting them to the wrong media contacts. You could have all the elements for a successful campaign in place, but not be utilizing them correctly. There are several aspects to consider and review, including:

1. Are your press releases written in a way that will garner media attention?

2. Are you making follow-up phone calls to the media and if so are those calls being handled correctly?

3. Are you only pitching the obvious media stories? (99% of the time will be the same stories your competitors are pitching)

4. Are you thinking like a journalist and coming up with new feature stories, news business stories, trend stories and timely pitches?

5. Are you presenting yourself as an expert in your field, who can address a number of topics?

6. Are you presenting your company in a way that establishes a strong brand?

7. Are you utilizing your press coverage in your advertising and marketing programs?

8. Are you utilizing your media coverage on your blog (do you have a blog?)

9. Are you combining your traditional media campaign with social media?

These are just some of the aspects you want to consider when reviewing your public relations campaign. You could have all of the right pieces in place, but be implementing them incorrectly, or, the reverse could be the case. Sometimes it just takes some minor tweaking to turn a stalled media relations campaign into a successful one. Without a systematic review, you might never know. You could end up with the most successful media campaign that never worked.

Anthony Mora Communications, Inc. is a Los Angeles-based public relations company that has placed clients in: Time, Newsweek, 60 Minutes, CNN, USA Today, Oprah, The New York Times, Vogue, and other media. Anthony has been featured in: USA Today, Newsweek, The New York Times, The Wall Street Journal, The BBC, CNN, Fox News, and other media outlets.

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Tags: media, relation, campaign, working

Hedge Funds Job

admin — Thu, 07 Aug 2008 16:51:00 +0000

Hedge Funds Job

Getting Your Foot In The Door

I’m constantly getting asked: “How do I get my foot in the door and get my first hedge funds job?” Everybody wants to get in, especially ex-mortgage people. The perception is of astronomical pay, glamor, Hickey Freeman suits, Ferragamo shoes. Here are 3 tips to wedge your foot in that door…

1) Work for free. Industry switching usually means taking a cut in pay. To get your foot in the door, be willing to start commission-only or at a very low pay rate. Once you prove yourself valuable there will be plenty of opportunity.

2) Improve your pedigree. While there may be a few people involved with hedge funds who didn’t graduate from a good college – they are either unusually experienced or unusually brilliant. For most of us, pedigree matters. Consider going back for an MBA at a “name school”. Full-time programs are more fashionable than executive programs if you’re making an industry switch. Consider industry-specific training program and designations such as the CAIA, CHA, CPA or CFA.

3) Have friends on the inside. Getting hired off the street into a hedge fund, even for an entry-level job, is pretty hard. Getting hired at a hedge fund where one of your good friends works is not so hard. Keith Ferrazzi’s book “Never Eat Alone” is a new classic. Read it and then read it again.

Remember that the financial market is pretty tough right now. A lot of folks are sitting on the sidelines with their money and hedge funds, like everyone else, are trying to run lean and mean. Top performers with track record, pedigree, and “know how” are prized. Random people who washed out of other industries are in LOW demand. To get your foot in the door you’ll need to go the extra mile. That’s not what everyone wants to hear, but it’s the truth.

Marc Goormastic of Goormastic Executive Search

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Tags: Hedge Funds Job, Hedge Funds Jobs, Fund of Hedge Funds Jobs, Hedge fund of funds jobs

Entry Level Hedge Fund Jobs

admin — Wed, 06 Aug 2008 01:38:00 +0000

Hedge Fund Jobs

Getting Your Foot In The Door

I’m constantly getting asked: “How do I get my foot in the door at a hedge fund?” Everybody wants to get in, especially ex-mortgage people. The perception is of astronomical pay, glamor, Hickey Freeman suits, Ferragamo shoes. Here are 3 tips to wedge your foot in that door…

Marc Goormastic of Goormastic Executive Search

Permanent Link: Entry Level Hedge Fund Jobs

Tags: Entry Level Hedge Fund Jobs, first hedge fund jobs, getting a hedge fund job, how to get a hedge fund job