Are you doing your first in-studio TV interview? Are you coaching a client to do one? Here are 12 keys to making the appearance a success.

I presume of course that you have already done your preparation. You’ve become familiar with the program you’ll be on. You’ve prepared memorable messages that the audience will find interesting. You have a clear idea what your objective is in doing the interview.

Following these tips will enable you (or your client) to feel confident and in control of the situation from the moment you leave your home or office until you return. Having that confidence will help you stay focused on interacting with the interviewer to get your message across to the audience.

1. Find out from the station when you should arrive at the studio. Then give yourself an additional 15 to 30 minutes. You want to have plenty of time to use the restroom, have make up applied, get settled in the green room (the room where guests wait until it is time for their interview), and observe part of the program.
2. From the moment your leave for the studio until you return home, assume everything you say is being taped. I’m not trying to make you paranoid. Well, actually I am! In a world of video cell phones, everything you say could become public. So when you’re not actually in the interview, only say things you would be happy to hear on the air.
3. Wear summer or all-season weight clothes. Even though it may be snowing outside, inside under the lights will be plenty warm enough.
4. Shortly before going on, check you appearance. Otherwise, an off-center necktie, or a loose strand of hair shining in the light, may be more memorable than what you say.
5. Use your time in the green room for one more review of your messages, then relax. Shortly before your segment, do face exercises to loosen up your jaw, cheeks, and forehead. Smile!
6. Once you are on the set and “miked,” you’ll be asked for a sound check. Rather than replying with the usual “testing, one, two, three,” try this: Give your name, your organization, and something interesting about the topic you will be discussing. For example, if I were doing an interview about public speaking, I might say, “This is Lou Hampton of Speak to Lead dot com here with the answer to one of the most frequent questions speakers ask, ‘What do I do with my hands?’”
7. When you are being welcomed to the show, keep your eyes on the host, unless you have been instructed to look at a specific camera. Smile; lighten up the face by raising the cheeks and forehead. Once the interview begins, keep your focus on the interviewer throughout the interview. If there is more than one person, keep your eyes on whoever is talking. The “illusion” of TV is that the viewers are eavesdropping on a private conversation.
8. Start your first answer with the interviewer’s first name.
9. Be enthusiastic about your topic! Don’t expect viewers to be excited if you aren’t.
10. When the segment is over, stay seated and keep focused on the host until you’re told it’s okay to get up.
11. Thank the appropriate folks, gather whatever you left in the green room, and exit the studio.
12. On the ride back think about what went well. Then think about anything you might do differently the next time you’re interviewed.

And now to keep you focused, I invite you to claim your Free Instant Access 400-year-old tool I’ve adapted to help you stay on message by visiting this site

From – Lou Hampton, The QuoteAbility(tm) Coach and Speak to Lead.com

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Tags: interviews, media, media relations, tv, press

Great news! You’ve been invited to be on your local morning news show.

So, how do you prepare, especially for an in-studio TV interview?

The first four steps in preparing for an in-studio interview are the same as preparing for any TV interview:

1. Consider who watches the show. What they are interested in, especially in relation to your topic?
2. Decide on your desired result for the interview. What do you want the audience to do?
3. Create your message. Keep it simple and pertinent to the viewers.
4. Craft powerful sound bites so your listeners will remember what you say and act on it.

If you’ve never seen the show, watch it. If you have seen the show, watch it again. This time pay attention to the mechanics of the interview.

Hear are some specific things to observe:

1. Where will you, as the guest, be sitting?
2. What will you be sitting on?
3. Notice other guests. How do they sit? Do they appear engaged in the conversation? Decide how you will sit to look engaged. Tip: leaning in slightly toward the interviewer usually projects engagement. Sitting on the front edge of the chair helps.
4. What outfits and colors look good on guests? [This usually applies more to women than men, as women are a) more interested, and b) have more options than men.]
5. What is the interviewer’s style? Does the style change depending on the guest or topic?
6. If there is more than one host, how do they interact with each other and the guests?
7. Is there a live in-studio audience? If there is, what are the demographics of its members?
8. Does the host take questions from the audience?
9. Do viewers call in to ask questions?
10. How long do the interview segments last? (3 minutes is fairly typical.)

With this information, you will be prepared to enter the studio already feeling at home and confident on the set.

And now to keep you focused during your interview, I invite you to claim your Free Instant Access 400-year-old tool I’ve adapted to help you stay on message by visiting this site

From – Lou Hampton, The QuoteAbility(tm) Coach and Speak to Lead.com

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Tags: pr, interview, relation, studio, tv, step

To keep the show moving I would need dynamic topics and guests. Needless to say is the fact that I was bombarded with press releases and phone calls from potential guests pitching me topics they could talk about if only I’d let them come on the show. However, it was my job as a producer to really sort out the best content and the most media savvy people of the bunch. And when it came to ratings it meant also getting people on that would really put a bit of entertaining into the show.

Here’s the part of the article you need to pay attention to:

The most important thing you need to keep in mind when seeking publicity for yourself is that you must be determined to get the publicity by creating your platform through an allotted time frame that will almost never be immediately.

I remember receiving press releases and having the P.R. person call me and asking me to have their client on the show the next day. Unless you are on the FBI most wanted list and are ready to talk, you will not get on immediately.

Here are some Tips you need to keep in mind when looking to land a TV interview:

1. Send your Press Releases with catchy, relative topic ideas on a consistent basis. This will allow the producer to be acquainted with you and what you can offer.

2. Call the Producer to build rapport. Don’t be pushy, arrogant or critical of the show. This will not help you. Instead, introduce yourself, make note of the numerous Press Releases you have sent and offer to be available whenever needed.

3. Be prepared to offer something really good as far as content and delivery. If your content is blah, and you presence is blah, you can follow the best P.R. blueprint and you just wont make it on the show. Remember T.V. is a business and producers need to have ratings. So really set yourself apart from the many other experts who are trying to land that on-air time.

4. Don’t bribe the producer. It’s usually the least likely person to get the interview that will try to dazzle the producer with expensive gifts and V.I.P. invitations. Again, if your content is no good and you don’t seem to be a charismatic, charming media darling; chances are the producers may keep your expensive gifts and you won’t get the exposure you so badly want.

5. Do go the extra mile in making the Producers life a little easier. Pitch hard to resist topics, have any information about you, your products and services easily available to them. Provide them with quality pictures of yourself and your book if you have one. This is one less task they would have to produce.

Remember that landing a T.V. interview will take some time. So prepare your campaign with time and in the meantime sharpen your image and media performance so you can be your best once the spotlight is on you.

© 2008 Julissa M. Fernandez

Entrepreneur Julissa Fernandez a.k.a “The Sassy Media Guru” is a Media Coach and Media Consultant helping other women entrepreneurs become Media Darlings. To learn more visit this site

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Tags: public relations, tv, interview, press, news

Before he was interviewed on camera he was nervous but was able to recall the media training that we put him through a few weeks earlier. That, along with a pep talk, and he was good to go.

What about YOU? Are you ready to be interviewed by local or national TV? If you’ve not had media training, believe me it’s too late once you get the call. You may have to get in a car or on a plane within an hour’s notice. It’s too late to get the training then. That’s why you need to be prepared before you get the call.

My experience as a publicist has convinced me that one of the greatest concerns about being interviewed on television is what to wear. For radio or newspaper interviews, fashion doesn’t matter but how you appear is critical for TV. When my clients agree to media coaching, my first choice for them to work with is TJ Walker, CEO of Media Training Worldwide www.mediatrainingworldwide.com/

TJ Walker is one of the leading authorities on media training in the world. With more than 20 years of media training experience, Walker has trained thousands of CEOs, authors, and experts, including leading government officials in the United States, European Prime Ministers, and African diplomats.

Here’s a quick list of “What to Wear and Not Wear!” that TJ Walker and other media coaches have developed that I share with you now so you can look terrific for your TV interview.

1. Don’t wear white, black or red. White glows and becomes the most noticeable thing on the TV screen. Black is too harsh and can suck up all the light. Reds “bleed” on camera and are distracting.

2. Pastel shirts work well on TV.

3. The safest color on TV is blue.

4. Don’t wear dangly earrings. They distract.

5. Remove jewelry that moves, makes noise, or could hit your microphone.

6. Be wrinkle-free.

7. Don’t wear stripes, herringbone, small intricate designs, or flashy jewelry. They are hard for a TV camera to pick up on.

8. Don’t wear checks.

9. Dress in a simple, boring manner, unless you are a fashion designer.

10. TV viewers should focus on your face and what you say, not your clothes.

11. Men should have about an inch of their shirt cuff showing.

12. Avoid light colored pants.

13. Wear over-the-calf socks so your skin doesn’t show if you cross your legs.

14. Don’t wear more than one ring per hand.

15. Women shouldn’t wear short skirts if you want people to focus on your message.

16. If you wear a dark shirt, dark suit, and dark tie, you will look like you are auditioning to be a hit man on the “Sopranos.”

17. Vests look stuffy on TV.

18. Don’t wear stripes. They dance around on the screen and are distracting.

19. Avoid hair products that add shine.

20. No visible logos or companies or brands, except for your own company logo.

21. People shouldn’t judge you by your appearance, but they will.

22. If you do or wear anything distracting on TV, people will remember that
and nothing you say.

Clothes are the major factor in controlling how you appear to viewers. While appearance is critical for success on television you also must be concerned about the words that come out of your mouth, the knowledge you display, and the self-confidence you demonstrate. Media coaches like TJ Walker and marketing experts like myself will make sure you are fully prepared for your big day!

The bottom line: RELAX, you’ll do fine. The butterflies you’re feeling are what will drive you to do your best! Remember, it’s not like they are going to ask you the square root of 656! They’re asking you about your book, your company, your story which you obviously know. Just follow these helpful tips and you’ll look as good as you sound.

Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with individuals and entrepreneurs to help them get all the publicity they deserve and more. Lorenz has handled public relations and marketing for numerous authors, doctors, lawyers, inventors and entrepreneurs. As a book marketing expert Lorenz is called upon by top execs and bestselling authors to promote their books. Learn more about Westwind Communications’ book marketing approach at this site.

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Tags: media, strategy, tv, interview, media relations,

Anyone wanting to be a guest on Oprah or Good Morning America must learn to master the fine art of generating sound bites for television. Television thrives on sound bites – those brief, quotable remarks that will be repeated again and again on television news and talk shows. Sound bites are the pearls that flow out of our mouths into the ears of TV producers and onto the airways.

If you want to be quoted, you must convert the message points in your book into sound bites. To do this remember that analogies, bold action words, emotions and personal examples, attacks and absolutes make good quotes and sound bites. The highly personal, classic sound bite has action, emotion, and attacks – all of these elements will work to make reporters swoon.

My experience as a publicist and book marketing consultant has taught me to shy away from humor which can be a tricky business. What seems funny to colleagues, friends, or family at 5:30 p.m. may not seem so funny the next morning when you read your comments in USA Today. Sarcasm and teasing types of humor usually don’t work well in the media because you lose control of context and, in the case of print media, you lose the ability to communicate with your voice and facial expressions. The humor that is most effective is self-deprecating humor.

What about YOU? Are you skilled enough in producing sound bites to earn an interview on local or national TV? If you’ve not had media training, believe me it’s too late once you get the call. You may have to get in a car or on a plane within an hour’s notice. It’s too late to get the training then. That’s why you need to be prepared before you get the call. When my clients agree to media coaching, my first choice for them is TJ Walker, CEO of Media Training Worldwide www.mediatrainingworldwide.com/

TJ Walker is one of the leading authorities on media training in the world. With more than 20 years of media training experience, Walker has trained thousands of CEOs, authors, and experts, including leading government officials in the United States, European Prime Ministers, and African diplomats.

Here’s TJ Walker’s Sound Bite Checklist:

1. Create sound bites that are 10, 15 and 30 seconds.

2. Work an example into the sound bite.

3. Clichés make good quotes and sound bites. Reporters can’t write clichés, but they love quoting other people using clichés.

4. Humor makes good quotes and sound bites but the problem with using humor in front of the media is that someone somewhere is likely to be offended, resulting in a permanent public record of your remarks. So, quip if you must, at your own expense and your own risk.

5. One great way to get your message quoted by reporters is to state your ideas in the form of a rhetorical question.

6. Opposition quotes make good quotes and sound bites. Opposition quotes remain a favorite of reporters, but use them only if and when they are appropriate to your message.

7. The first letters from the following: Analogies, Bold action, Emotions, Attacks, Clichés, Humor, Pop culture, Rhetorical questions, and Opposition quotes spell out A BEACH PRO. The higher number of A BEACH PRO elements you use, the greater your chances are of being quoted. If you have not used any A BEACH PRO elements, you will not be quoted.

8. Absolutes are absolutely quote worthy. If I say “We will be the next champions” that has a better chance of landing in the story than “We are hoping to win.” Saying “Our company is the top performer in this field” would be another example.

9. Recycle your quotes. If one worked well with another media interview in the past, use it again.

10. Populate your quotes with pop culture references.

11. Put analogies in your answers, use bold, action-oriented words, let your emotions flow freely, and attack your way to the headlines.

Memorize that checklist but understand that a sound bite is only one aspect of a successful television appearance. You also must be concerned about your total message, the knowledge you display, and the self-confidence you demonstrate.

As a publicist I’ll prepare questions for our clients ahead of time and include those in our press kits emailed to the stations. Often times the television host will read those questions right in order. Other times they refer to our questions and include some of them. That’ll help you because you’ll know what to expect and you can respond with the “sound bites” you’ve already developed.

The bottom line: Prepare some clever answers and snappy sound bites ahead of time, rehearse them every day and you’ll sound like a pro turning your TV appearance into a huge success.

Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with individuals and entrepreneurs to help them get all the publicity they deserve and more. Lorenz has handled public relations and marketing for numerous authors, doctors, lawyers, inventors and entrepreneurs. As a book marketing expert Lorenz is called upon by top execs and bestselling authors to promote their books. Learn more about Westwind Communications’ book marketing approach.

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Tags: media relations, tv, appearance, service, news

One of the most daunting aspects of PR work is appearing on television. And yet for many businessmen and women, there comes a time when making a TV appearance becomes essential, either to counter negative publicity or to take advantage of the massive publicity benefits appearing on TV can bring.

In this article I will therefore reveal some basic principles of dressing for television, to ensure that you create a good first impression with both interviewers and the TV audience.

When undertaking TV interviews the way you are dressed and your composure are extremely important. Radio interviews are obviously a lot less concerned about the way you look, but it is still a good idea to look your best, both for your own self-confidence and to make a good impression on your interviewer.

While your self-employed daily life may be the perfect forum in which to exhibit your flair for the latest in fashion style, a TV interview is not the place to do this. With very few unusual exceptions, sandals and sweatshirts are out. Oxfords and business suits are still in.

Unfortunately, most interviewees are woefully under-prepared with proper interview dress. They feel they can ‘get by’ with what is already in their wardrobe. Usually not. Dress for the world of broadcasting is quite different from the daily business scene. Remember that stylish is not conservative. You should be doing the talking, not your clothes.

This is not to say that you need to go out and buy a whole new wardrobe. Go for quality over quantity. One or two well-chosen business suits will serve you all the way to the first interview and beyond. Then, when you are appearing regularly (and have a chance to see what the standard ‘uniform’ is for the modern TV interviewee), you can begin to round out your wardrobe. For now, no one will fault you for wearing the same sharp outfit each time you interview. If you desire some variety within a limited budget, you might consider varying your shirt/blouse/tie/accessories as a simple way to change your look without breaking your wallet.

One final note on interview dress: while it goes without saying that your interview clothes should be neat and clean, very few interviewees give the same time and attention to their shoes. Shoes? Yes, shoes. There is at least one famous TV interviewer who forms first impressions based solely (pardon the pun) on shoes. This person does not have a shoe fetish – he subjectively judges that those who pay attention to details like their shoes are also likely to be diligent in other areas of life. And it is not just that person’s opinion. Many have said that you can judge a person by their shoes. You will find that many ex-military officers are especially aware of a person’s footwear. It is not enough to be clean, pressed, and ironed. Make sure that your shoes are conservative, clean, and polished.

Follow the above guidelines and you may be sure that interviewers and (more importantly) the TV viewers will take you seriously and listen carefully to what you say, even if they disagree with you.

You can make very good money as a self-employed public relations consultant. Maple Academy (UK) runs a highly successful public relations training course for anyone hoping to set up in this field. For full details, see this Site

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Tag:media relations, radio, tv, interview, prepare

When marketing your business any type of media presence can serve as a marketing tool you can use to position yourself as an expert, promote your products and services and ultimately get more sales.

While many business owners tend to ignore broadcast interviews as a marketing tool, those who choose to utilize it can really be ahead of the game. If you decide to use this wonderful, free marketing tool be sure to follow the following three steps:

1. Know your Media Market- When you decide to create a buzz for yourself by turning to the media, make sure you determine the right “media market” just as you would conduct market research to determine your prospective customer base. Knowing this will allow you to appear on broadcasts with a target audience interested in your business service or product. With more than 75 thousand media outlets in the U.S. and over 1 million reporters and producers to contact, you want to know which ones best serve you.

2. Write your Press Releases- Once you have picked your media outlets, write and edit your press releases so that they are attractive to these. A well written press release is key to attract attention to yourself. If this is not your forte, consider hiring someone to write it for you. Once these are written and properly formatted, send them out.

3. Follow up- Reporters, Editors and Producers are bombarded with press releases and story pitches all the time. So in addition to sending out consistent, effective press releases you should go the extra mile. That extra mile may mean picking up the phone and introducing yourself to a producer, sending a sample product to a reporter or having lunch with an editor. But do so in a way that isn’t overbearing or aggressive. Consistent yet subtle follow up is the secret to landing on that sought after media spot.

Remember you are trying to get time On-Air and time is money. Landing an interview on T.V. to promote your business is an incredible accomplishment but there is a process to it. So follow the steps and see you on T.V.!

© 2008 Julissa M. Fernandez

Entrepreneur Julissa Fernandez a.k.a “The Sassy Media Guru” is a Media Coach and Media Consultant helping other women entrepreneurs become Media Darlings. To learn more visit this site

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Tags: pr, business, tv, press, press release

A while back, I decided it was time to get some publicity on national TV to promote my book and ghostwriting services.

One of the most powerful things you can do to promote your business or project to the general public is to secure publicity at the local, regional and national level. Very few people know how to get publicity, how to write a press release, where to send it to get the right decision-maker looking at it to book an interview. Getting publicity is not that difficult if you know how to write a professional press release and where to send it for coverage.

The reason people get publicity is that they have done something worthwhile, something beneficial to people, something that will improve people’s health and well being or provide information that will make them smarter, better consumers. Getting coverage by the media is simply a way of telling the world you did something worthwhile or great. And if your story/topic benefits people, newspapers, radio and TV stations will cover you. Why? The media wants to benefit their audience with informative, sensational or controversial news and information and they are always looking for story ideas!

Many people fail to realize that the media must fill up print and airtime with topics that interest their readers, listeners and viewers. Without people, the media would just be static on the TV. What most don’t realize is that the media is always looking for people to interview for newspaper articles, radio talk shows and TV appearances. In fact, they need you and your story almost as much as you need them. This is especially true during the summer months when many media staff are on vacation and audiences are lower due to good weather. Even during the summer months, publicity can put you, your business and your product in front of millions of people who may be interested in your offering, service or special cause.

There are 30 major cities in the U.S. known as the TOP-30 media markets. Areas like New York, Chicago, Boston, Dallas, Detroit, etc. These population centers have in excess of one million people and getting publicity in them is like hitting a home run considering that paying for the same exposure through advertising would costs tens or hundreds of thousands of dollars. Publicity is not free because it requires your time to develop the press releases, contact the media, send out the releases, follow up and perform the interview. But that is small change compared to the effect publicity can have on your cause.

Because publicity is so important to almost everyone and especially small businesses I will be writing the Smart Media Communications series in the coming days. This series will cover the fundamental issues you need to know to get the publicity you are seeking and will cover the areas of the media markets, writing press releases, contacting the media, how to schedule talk show interviews, how to do national radio talk show interviews from home and much, much more. So if this is something of interest to you, keep your eyes on my articles because I intend to release the series throughout week December 18-23. There will be lots of good information to help you.

To your success! Copyright © 2006 James W. Hart, IV All Rights Reserved

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Tags: media, communications, public relations, tv, publicity

A professional makeup artist, studied in HDTV, can tailor your approach guided by your coloring and bone structure. For personal application, the following is a guideline to the products and application techniques you will need before you appear on HDTV.

Men and women alike require a foundation, concealer and blush/bronzer for any HDTV appearance. Women (and some men) will also need eye makeup and lip color.

Aptly named, the foundation selected for on air appearance is the single most important element in creating a pleasing look.

The allover face makeup used in HDTV differs from daywear. Even the most flawless complexions should not attempt to go barefaced. Makeup for HDTV should cover the entire face, neck, hands and any other exposed skin. Attempting spot application will appear just as that…spots!

The two formulations of makeup to date which best serve HDTV are airbrush and mineral powders.

Airbrush makeup is the choice of most professional television makeup artists. The coverage is complete and flawless. Applying airbrush makeup requires a compressor-like machine. Makeup is applied in seconds, evenly and completely. Tiny molecules of either water based, alcohol, polymer, or silicone based foundation is sprayed through a medium to fine airbrush nozzle onto the skin.

Complete airbrush systems with a low pressure compressor (about 10 psi) range in price from $120US to $1,000US or more.

Television anchors, hosts or frequent TV guests would benefit from this investment. Use takes a little practice, but it is easy to master. The flawless appearance pays for itself.

“Airbrush” makeup in an aerosol can is available at many price ranges. This make-up works quite well for occasional application. However, following manufacturer’s instructions to apply to the hand and then to the face can lead to streaking. Direct spraying on to the face is not recommended by most manufacturers, or by this author. This product is inexpensive, and can produce acceptable results.

Airbrush makeup can correct flaws, hide tattoos and cover rosacea, port wine and similar skin blemishes.

The other option for HDTV quality foundation is mineral powders. This is the easiest makeup to master for amateur application. Skin tone shades are applied via a kabuki brush, a stub handled thickly bristled brush.

Application involves buffing the powder into the skin, which creates a soft matte appearance. Shine on HDTV is glaring, distracting, and reminiscent of the flop sweats on Broadcast News.

The actual application uses a surprisingly small amount of powder to achieve coverage. Minor to moderate skin imperfections can be hidden without creating a chalky appearance.

The only caution in selecting a mineral powder makeup is the mica content. Mica is a light reflector, and can create unflattering reflections on the skin. Test any mineral powder under a strong light or in bright sunlight. If the powder appears to “sparkle”, choose another brand with less reflectivity.

Poorly applied makeup is a distraction (remember Al Gore’s imitation Reagan makeup during the first George W. Bush presidential debate?)
Adjusting the makeup formulation and application before standing in from of a high definition camera can create the appearance you need to allow your message to be heard.

Twenty years of television and a successful media and public relations company contibuted to Julie Hanahan’s quest for research on moving TV anchors, hosts and guests into the HDTV age. Clients include people from both side of the camera, including consultations for TV stations and programs, to work with executives, politicians and small business people making their first media appearance. This Website offers additional resources for enhancing your company’s public relations, media coaching and media appearance.

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Tags: HDTV, TV, media relations, appearance, show

Morning or breakfast TV programs are a great way to get your message across.

They are usually more informative, relaxed and friendly than current affairs orientated interviews.

They are often hosted by a team of two presenters – male and female. This format is a popular genre across the world.

It is a really good way to get known fast, build a profile and gain community support for a new idea.

Through a recent experience being interviewed for a breakfast TV program called Wake Up Perth, I want to share with you my insights and reflections.

Learn from my experience so you can perform at your best.

Here are Five Ways to Maximise Morning TV Interviews:

1. Prepare.

You must work out what your angle, hook or spin is. What is your key message? How can you make this unique, distinctive and memorable?

2. Look Good

TV is a visual medium. You must look good and dress well.

3. Supply Suggested Questions

Presenters and producers on breakfast and morning TV work bakers hours (for example they often start at 3 or 4am in the morning) – and this means they often are under time pressures. Make their life easier by supplying a suggested list of questions, short 1-page biography and suggested short introduction.

4. Share Something Personal

Make it personal – remember your audience and the interviewer will want to connect at an emotional rather than logical level.

5. Warm Up Your Voice

Sounding bright and bubbly at 5am or 7am in the morning is a real challenge. Always warm up your voice and be more animated than you normally would be.

Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries. You can subscribe by visiting this Site. Visit Tom’s blog Here

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Tags: tv, program, interview, media relations, publicity

In the world today, we are constantly faced with new world events. We hear about how terrorist bombings are going on all over the world, about stocks going up and down, and about crime offenders being reprimanded. These kinds of issues are important to all of us…it affects our economy, our way of life, and mostly, our future.

What goes on around us whether worldwide, nationally, or even just in our community, is the topic of many conversations. You can be in your elevator, at the office water cooler, or your maybe even in your grocery store line-up, people like to talk about who’s being voted for what, which football team to cheer on, and what the weather is going to be like on the weekend. Being informed on these topics makes us part of the community.

How can we stay up-to-date? There is always the radio. There are several stations available on the radio that we can tune in to while commuting to work and running errands. Unfortunately, many of these radio programs do not give you a full coverage. You are probably not commuting long enough to listen to the whole program, and there are so many commercials!

Then there’s your 6 o’clock news on the television. Let’s face it…we are busy people. The children have after-school activities, we have social events, the dogs need to be walked, gym, dinner needs to be made, then thereâ??s that thing called work. We no longer have the evenings free to ourselves to sit on the couch and watch the news.

Your best option? Definitely a newspaper. With the newspaper, you can choose what sections you want to read. You can skip the ads that do not interest you, and it is very portable! You can take it with you to read at your leisure. You even get comics and puzzles to do in most newspapers! Subscribing to a newspaper offers the most convenience.

With a newspaper subscription, you can be assured that your newspaper arrives at your door and is ready to be read at YOUR liberty. You have the benefit of not having to tune in at any certain time, you can put it down when you want if you are interrupted, you can even cut sections out for memorabilia!

Rosanna Yee writes for local-newspapers.net – a directory of local American newspaper subscriptions. Get your discount newspaper subscription today. Also save money with a cash back credit card.

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Tags: media, news, newspaper, radio, tv