If you want to drive targeted traffic to your website you can create a press release that can send massive traffic. Before your Press Release (PR) can be circulated to your target market, it needs to pass the approval of editors, which means that your press release should be structured so it appears to be newsworthy, rather than a blatant advertisement. he key then is to find a way to promote your product or service and its benefits rather than blatantly sell as you would in a sales letter on your website.

Traditionally, a well-structured PR should not consist of more than a single page as the aim is focus the readers attention in a short read rather than a long description. It will be a good idea to go online and find examples that you can copy to ensure the very best result. Ensure that you address the fundamental aspect of what people are looking for (how it benefits them) will outperform any other kind, so keep it trimmed, comprehensive and highly targeted so that it communicates directly with your customer base.

Here is the basic anatomy of a successful press release:

The introductory part typically includes the words: “For immediate release” and should include a specific date as to when publication is expected. You could use the “For Release Before…” date or “For Release After…” date. Most people use the “For immediate release” option. Headline:

This will be the most important part, so plan to spend a great deal of time on it. You want to grab the reader instantly with it, so they’ll be interested in reading the rest of the release. Try to focus on incorporating power, action driven words within your headline, such as:

· Announcing!

· Secret

· Free

· Discover

· Strategies

· Success

· Shocking

By using emotionally driven words you will engage the reader much more encouraging them to read your press release and check out your website. Emotional words are words that sell so remember that people buy with their emotions first so engaging their wants rather than their needs is an effective strategy in writing a press release as well as delivering the facts of the product or service. Summary: The summary simply offers a snippet of what your PR is all about. It’s like taking your entire press release and describing it in four sentences or less. It should work in a similar way that your title does, in terms of catching their attention and luring them in, so keep it direct and strong. One way to ensure the strength is to read it out aloud and see if you have written to the point summerising succinctly.

Content/Body: The body content of your serves as the information lifeline that provides all of the information needed for your reader to clearly understand your message. Make sure that you cover all the relevant points that need to be covered in the article. The thing to remember is that your press release should be designed in a similar format as a journalistic style news story, so that the most important element is featured first. The reason for this is that you’ve pulled in your readers with the headline, and now you need to keep them there, so they’ll read through the rest of it or read the most important facts before moving on. Imagine that each paragraph leads them onto the next so that you take them on a focused journey into your product or service. The last couple of paragraphs within the body should tie everything together. It reminds your readers about the point of the press release itself, bringing your message to a logical conclusion. At the end of your press release, you want to signify that’s there no more. It would look like this:
###

Resources:

Creation Services: pressequalizer.com pressedge.com/

Writers: custompressrelease.com prnine.com Press-Release-Writing.com contentdone.com contentcustoms.com Distribution Channels: PRWeb.com

URLWire.com PRNewsWire.com Free-Press-Release.com

David Marshall is an Internet Marketer who has been online creating businesses since 2001. David owns and manages 117 different businesses in a number of niches specialising in the internet marketing and Forex niche markets.

David also teaches others to create a business online specialising in providing practical and up to date techniques that ensure the success of his students.

Please visit his latest site that will help anyone create guaranteed website traffic using the latest techniques check this Site.

Get your free internet marketing CD from this Site.

David is based in Hertfordshire, England where he lives with his partner and 5 children

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Tags: press, release, traffic, power, website

One big mistake you can make in Internet Marketing is to try to engage in too many activities concurrently. This can strain your resources and/or make you lose focus very quickly.

You will get more value for your marketing when you master activities one at a time. Also, while there is no written rule as to which techniques you should learn first, you don’t want to get into certain techniques until you have some skin in the game.

You can get some skin on the game of driving traffic to your website by using Press Releases; they are easy to write and master.

Whenever you have a new product, service, event, or occasion to promote, you want to put out a Press Release. Web traffic Press Releases are much like normal Press Releases except you want to optimize them for search engines by spicing them with keywords relevant to your product or service. Equally important, you should have links in your Press Release that take people back to your website. In your Press Release, don’t go on about who you are or how great your company is. Nobody cares. You want to identify a big problem that many of your potential visitors have, and then pitch your new product or service as the solution to this problem. PRWeb is one of the best Press Release services.

Press Releases are very good tactical tools for blasting your news all over the web and getting you ranked in search engine results. However, a Press Release does not establish you as an expert in your niche, which can win you regular and dedicated visitors. This is where Article Marketing comes in. Furthermore, a Press Release does not necessarily put you right in front of people who are already looking for you. One of the most effective tools for that is Pay-per-click (PPC) Advertising.

Capitalizing on his copywriting skills, Gbenga Alaran founded the web strategy and marketing firm Aran Meta Investments (AMI) to help new and established small business owners strategically develop their web presence. Visit the AMI blog to get more intelligence for driving traffic to your website.

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Tags: pr, online, traffic, press, release

If you were to ask a lot of experience business professionals what is the fastest way to get into business, assuming you had a product or service to offer, they will invariably said jump on the web.

Unfortunately it is not that simple. You can’t just put your website up, sit back and watch the orders roll in. You have to actually let people know that you exist, what you have to sell, what you have to offer and of course how to find you.

A website will give you an inexpensive store front that is true, but people need to find your store front. You could dump thousands upon thousands on advertising which may or may not return the result you were looking for, or you could implement the technique I am about to share with you.

Chances are since you are starting your web based business you have very little money to spend on advertising; therefore you need to find creative ways to get the word out about your online business.

Start with your local newspaper and a press release. A press release is a newsworthy article that you have written about your business, what it offers and so on. The keyword there is newsworthy. If your press release sounds like a sales pitch, the editor will pitch it into their trash bin. Pick up today’s paper and read a few articles on businesses in there. Do you see how they made them sound like news? You need to do the same. Just do not forget to work in your web address into the article somewhere so readers know how to get a hold of you.

Once you have a press release perfected, start sending it out to non local newspapers and of course magazines. Remember you are on the World Wide Web, therefore your press release push has to world wide, or at least close to world wide as possible. Each press release should be tailored for the editor that you are sending it to. In other words know who you are sending it to before you send it and add into your release information that would make the editor say, “Hey this is valuable to my readers.”

Also send your release to the correct person. If you sell auto parts find if the publication has an editor that is specific to the auto industry. Every paper lists cars for sale and usually articles on the industry accompany those ads. That is the person your press release needs to get into the hands of.

So far you know what you are supposed to write and who it is to be addressed; now you need to know how that specific editor likes to receive their press releases. There are a variety of ways to send your press release in but only one way the editor likes to receive it. Some like to receive email while others like to get a fax and yet others who still prefer snail mail. Your best bet is to call the editor directly and ask in case you can not find the information on their website.

Now all you have to do is send it in and your virtually cost free advertising on a shoe string budget has begun. Your cost would be maybe some stamps, envelopes, paper, fax charges? This is a small price to pay to getting word out there about your business.

Now get started! The economy desperately needs your business to succeed!

About the Author:
Mr. Tucker is a regular contributor on Pie Junction

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Tags: pr, online, website, blog, traffic

Writing and distributing press releases is another way to give your ebusiness the kind of exposure it needs. Unlike articles that are usually written with specific areas interest in mind, press releases talk about straight facts and hard news. They can be about the launching of new products, the specific achievements or milestones reached by the company, or partnerships with other business owners.

Here’s how you can excel with press release marketing:

1. Kick-start your press releases with intriguing titles. You need to know how to capture the attention of your audience so you can get them to open and read your content. Your titles must be direct to the point, answer the who, what, why, when, and how questions of your readers, and they must be relatively short and concise. They must also be keyword-rich so you can easily make them fare well on relevant searches.

2. Use inverted pyramid technique. You need to make your press releases compelling and “punchy”. They must keep your readers interested so you can get these people to read your content in its entirety. Ensure that you post the most important information on the first paragraph of your press releases. Your readers must know the gist of your whole content by just reading the first 100 words of the written material. Don’t forget to support your most important information with specific details on the succeeding paragraphs so you can help your readers better understand your content.

3. Deliver timely content. Press releases are meant to deliver time-sensitive information. You need to write about new issues that have direct impact on your business. You cannot simply write anything that has already happened in the past as this will not generate the kind of attention you need online.

4. Add human element to your story. Tell your readers how your news can affect or benefit them. If your company was able to figure out solutions to their pressing issues or was able to discover new products that can bring huge difference to their lives, make sure that you emphasize that. People are most likely to pay attention if they know that they are getting something positive from your content.

5. Keep it short. Fillers, flowery words, lengthy introductions, and beating around the bush do not go well with press release writing. Remember, you’re supposed to deliver hard, straight news so you better stick with the information you have at hand.

Do you want to learn more about how I do it? I have just completed my brand new guide to article writing success, ‘Your Article Writing and Promotion Guide’

Download it free here: Secrets of Article Writing

Do you want to learn how to build a big online subscriber list fast? Click here: Secrets of List Building

Sean Mize is a full time internet marketer who has written over 9034 articles in print and 14 published ebooks.

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Tags: online, pr, press, marketing, traffic

1. The first thing that you need to do is to ensure that the message you are trying to relay to your readers is timely and newsworthy. That means, you cannot write about “10 best article marketing tips” or “how to lose your unwanted pounds in 30 days”. You can write about significant activities or changes within your organization or company that can directly impact your potential clients. You may write about company merger, product launching, a milestone that has been reached, recognition given to your company by the industry leaders, etc.

2. Make it benefit-driven. You can easily capture the attention of online users if you emphasize the benefits that they can get in reading your press releases. If your company is merging with another company to offer your clients with inexpensive services, make sure that you stress that out. By doing so, you can easily grab the interest of these people and make them want to read your news releases in their entirety.

3. Use the inverted pyramid technique. You need to remember that you only have few second to grab the attention of your readers so you better make your first paragraph compelling. In this section, you must effectively answer all the who, what, why, when, and where questions of your readers. Your succeeding paragraphs should offer supporting details that can help your readers better understand the message that you are trying to get across.

4. Get straight to the point. You need to keep your press releases short and concise. Avoid beating around the bush and just say what you mean. Don’t use fillers, lengthy introductions, embellishments, and anything that can make your press release lengthy and dragging.

5. Ensure that your press releases are well-written. Aside from making sure that your information flows smoothly, you also need to make sure that your content is easy to understand and it must read well. Ensure that you proofread your copies before you distribute them to ensure that they are free from grammar, spelling, punctuation, and most of all factual errors that can greatly damage your online reputation.

Do you want to learn more about how I do it? I have just completed my brand new guide to article writing success, ‘Your Article Writing and Promotion Guide’

Download it free here: Secrets of Article Writing

Do you want to learn how to build a big online subscriber list fast? Click here: Secrets of List Building

Sean Mize is a full time internet marketer who has written over 9034 articles in print and 14 published ebooks.

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Tags: traffic, online, press release, media, media relations

As blogging becomes more mainstream an opportunity to capitalize on both traffic and dollars for the savvy blogger is getting larger by the day. The latest figures show that every second two new blogs are being created. For some that may seem like unbearable competition while for others they see it as an inexpensive way to secure on line real estate. With well over 60 million people blogging each day the land grab is on. Because of the relatively inexpensive cost of entry it is one internet business that anyone can start and with a little luck be in business in a matter of hours. In short the economies of scale make blogging accessible to everyone.

Big media is scrambling to gain a foothold in the blogosphere for fear that if they don’t they will wake up in the not to distant future and find that all there readers and viewers have left and gone blogging. Blogs provide for that personal one on one relationship that large media craves but finds more difficult to capture. The small niche sites are popping up everywhere controlling small but important street corners of real estate. Because blogs are really all about community big companies are taking notice. Many large companies are either building their own blog network or advertising on blogs that have the desired target market.

Because of this tremendous shift in web preferences it will soon be able (it has already started) for individuals to form their own online media rich companies. The playing field has just leveled out. Media and the experience it provides are seeing a monumental shift away from traditional media coverage into new forms of media. Media that is less professional but just as significant is conveying the message. The days of stiff collars and white shirts is quickly passing us by. Failing to recognize this on any scale will be a critical mistake in terms of long range marketing. Times and mediums are changing quickly. What worked five years ago does not work today. What worked three years ago does not work today. What worked just a year ago may not work today. Technology is changing at a speed that will boggle the mind of most people. In order to keep in front of the technology push it is paramount to grasp and utilize today’s new concepts of which blogs are a key ingredient.

Not only are blogs are great way to optimize monetization without a large upfront expenditure they are also a way to generate tremendous traffic via constantly changing content. Without new and fresh content daily the chance for a high SEO ranking on one of the major search engines is almost impossible. Blogs are dominating specific search terms because of the tremendous content that sometimes changes by the minute. This organic and ever changing content is what drives SEO rankings. Blogs provide the easiest platform for showcasing content…thus there dominance.

One new integrated blog that is about ready to make a major impact is the Super Blog with broadcast pro capabilities. The concept was developed by Tylermarketing and its associates. The SB will take blogging to another level. Currently the company is building a number of SB’s for large organizations. It is expected, based on early demand that the concept will spread rapidly across the country with many different organizations taking advantage of the very effective cost nature of the SB.

Copyright © Ron Tyler 2007

Ron Tyler is a principal in TylerMarketing and the creator, along with a few other folks of the Super Blog concept. Ron and his group have made a number of high level presentations using the Super Blog as the media distribution alternative, with excellent results. The group will be rolling out its first Super Blogs in April. The Super Blog is a multi media concept created to solve the ever present problem of media communications and the shrinking opportunities for media placement in traditional channels.

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Tags: online, media, blog, traffic, pr

Blogs–short for “web logs”–are rapidly gaining in popularity, replacing online newsletters and articles as the vehicle of choice for anyone who has an opinion to share or a skill to teach.

Blogs are self-publishing in its purest form. Blogs allow anyone with an Internet connection to reach a potentially large audience with minimal cost. With such a far-reaching impact, it’s no wonder businesses large and small are jumping on the blog bandwagon.

Yet despite the surge in blogs, very few media training firms include blogging in their programs. Spokespersons need to know not only how to write their own blog (or contribute to the organization’s blog), but also how to contribute to outsider blogs that influence their customers and the public. As part of our media training services, we are fortunate to have the resources of the Blog Squad, specialists in blogging, available to our clients.

Jonathan Schwartz, CEO of Sun Microsystems, is an executive who knows how to harness the power of blogging. As he said in a recent blog posting, “I’m a big believer in the transparency blogging drives for me and Sun.” In other words, blogging–putting himself out there for the public to see and hear–ends credibility to Mr. Schwartz and to his company. After all, a man who isn’t afraid to attach his name to his own opinions, ideas and fears is a man who can be trusted, right?

Trust and credibility are at the core of organizational success, and blogging is quickly becoming one of the easiest and most accepted ways in which businesses can gain that trust within the marketplace.

Blogs are also a great way to ensure that your web site is constantly full of interesting content. If your organization sells software, a daily or even weekly blog about new developments in the software industry will soon gain a large following of like-minded software professionals who want to hear what you have to say. Do you publish text books? Why not offer a blog for teachers discussing the latest trends in education? Do you manufacture camping equipment? How about a blog that lists great places to vacation? The goal is to make your site—and by association, your company—an authority in your industry.

Hosting a Successful Blog

Interested in starting a blog for your own company? The following media training tips will guide you toward blogging success.

1. Speak your readers’ language. Who is your audience? Are they professionals within a specific industry who will understand technical jargon? Or are they novices who would prefer to read a more casual approach to your subject?
2. Deliver a useful message. To be truly effective, your blog must provide a service. No one will become a faithful reader of your blog unless you are consistently giving them useful information, be it a list of on-line resources, a how-to article, a product review, or a place where they can be part of a stimulating discussion.
3. Keep it short. A blog entry should be relatively short; often a paragraph or two will suffice. Articles on the web are more enticing if they have short paragraphs and plenty of white space, as busy readers will rarely spend the time to read long tomes. If an entry needs to be long, post the opening two or three paragraphs then have the reader click to continue.
4. Encourage comments. At the end of your post write such things as, “What do you think? or “What experiences have you had with this?” or “What suggestions do you have?” And then direct them on the next step to take: “Enter your comments below.”
5. Be consistent. Update your blog on a regular basis (the Blog Squad recommends at least twice a week, but encourages clients to do even more frequently) so that your readers can develop a habit of checking in.

Lou Hampton is president of The Hampton Group, Inc., a Washington, DC firm specializing in media training, speech coaching, and message development. For tips, tricks, and techniques on how to communicate as a leader, go to Lou’s blog

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Tags: Media relations, blog, training, internet, traffic

Many people run small businesses and are looking to sell things online, but they run into a few problems now and again you see? This is normal and to be expected as well. Recently I have found an interesting way to get free publicity and increase Internet Traffic to a website.

By using an online article submission site you can write informative articles about your line of expertise and put your name at the bottom for a byline and it works. I just truly wish such websites were available when I was fully engaged in my company back then; that is to say what a resource this is and so often some writers cannot see it; it works.

When choosing an online article submission website pick one which is reputable. Recently a small businessperson who is an Interior Designer wrote some articles and had massive publicity from it. She had posted her results on a Blog and her name is Jeanette Joy Fishers and just look at some of here great publicity:

I mean wow indeed she has totally maximized the online article submission websites to her advantage. You could do the same thing too, if you can write informative articles and put them online. Perhaps you should consider this in 2006.

“Lance Winslow” – Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; at WorldThinkTank. Lance is an online writer in retirement.

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Tags: market, business, online, public relations, traffic

If you’re an online business using public relations (PR) to help increase traffic at your site, you’ve found a great way to gain exposure at little cost. And before you know it, the day will come when you are invited to do an interview with a reporter. It’s exciting, but scary. What do you do? How do you prepare?

First, be prepared when the telephone rings. If you sent out a release recently, have it at your fingertips.

Get some information yourself before you answer any questions: Ask the reporter:

* his or her name?

* the name of the news outlet?

* his or her phone number?

* what exactly is the story they are working on?

* are they coming on-site to do the interview or will this be a phone interview?

Then buy yourself some time. If this is an onsite interview, it you’ll already have time to prepare. If it’s a phone interview, you need to ask for the extra time you need to get ready.

Most reporters deadlines aren’t immediate but within a couple of hours. Ask the reporter what his or her deadline is. If you have some time tell them you’ll call them back in 15 minutes or half-hour, so you can gather what you need.

Here’s some tips to get you ready for your 15 minutes (or more) of fame.

Before the interview:

1. Practice your answers to the questions that will most likely be asked – both the easy and the difficult ones. Prepare and practice so your statements will flow smoothly.

2.Consider the main messages that you want the audience to receive. Make a list of three major points, and practice saying these three points to yourself until you can speak them smoothly and confidently, without stumbling.

3. Be prepared to tell brief anecdotes and short stories. Find a way to mix one or more of your three main marketing messages into each anecdote.

4. Avoid trying to be humorous or telling negative stories. Both will most likely backfire, making you look like the fool.

During the interview:

5. Try to include your three main points as much as possible. Your interview is likely to be edited prior to publishing or broadcasting. By repeating your main points, you reduce the possibility that your preferred message will be edited out.

6. Speak in plain English. Remember the average newspaper’s reading level is at grade six. Using jargon or trying to sound more important or educated by using big words will only make it hard to use your sound bites or quotes.

7. Don’t lie. Ever. If you don’t know the answer to a question, say so, but offer to find out the answer and get back to the reporter.

8. Remember, there really is no such thing as ‘off the record.’ Everything you say to a reporter is fair game to use. Don’t say anything to a reporter you wouldn’t want everyone in the world to know about!

9. When you’ve made your point, stop talking. Silence by a reporter could mean two things: either they are taking notes and haven’t caught up with what you’re saying, or it’s a tactic to get you to say more than you want to reveal.

10. Don’t ask if you can see the story before it goes to print. It’s the most insulting thing you can do to a reporter. After all, they are the experts in their jobs, you are not. How would you feel if someone challenged your expertise?

Shannon Cherry, APR, MA helps businesses, entrepreneurs and nonprofit organizations to be heard. She’s a marketing communications and public relations expert with more than 15 years experience and the owner of Cherry Communications. Subscribe today for Be Heard! a FREE biweekly ezine and get the FREE special report: “Be the Big Fish: Three No-Cost Publicity Tactics to Help You Be Heard.” Go to this site.

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Tags: public relations, web, traffic, online, tips