“The current system of national currencies is a system that accumulates. It is designed to do so. The fact that interest is charged for the lending of money goes against every religious injunction, including Christianity. That injunction was over ridden and now usury is a common practice with 23% not unusual.

Why is interest so bad? From a systems perspective it is actually outside the system of exchange. For instance, if I borrow $50 from you and you ask for 10% interest, then I need to earn $55 to pay you back, that “”extra”" $5 needs to come from somewhere. I need to take it from someone else, presumably as “”profit.”" This creates an accelerating loop that needs to be constantly fed, as a simple exchange won’t generate enough “”extra”" to feed the interest machine. This is why “”growth”" is so important. Without expansion interest is not possible. It is therefore antisystemic.

If you are interested in learning more about our money system and its impacts, I’d suggest: Bernard Lietaer – The Future of Money, Arron Russo’s video: America – Freedom to Fascism, or Robert Wright’s book, Nonzero – Destiny.

If you are disenchanted with the “”Law of Attraction”" I’d suggest you spend some time with Abraham-Hicks. This Law is such a significant part of our world, I can’t tell you. It is mostly in effect using fear as the attractor. We have seen its effectiveness in Nazi Germany, Rwanda, Daurfur, and recently in this country. You may attract what your fear or what you love, but it is your mental patterns of thinking that will manifest. As a man thinketh, so he acts.

The discipline of changing your own thought patterns is tremendous and the subtle corruption pervasive in our society to be fearful is quite extraordinary. The Law of Attraction is engaged through your emotions, so feeling good, being joyful is key. Sometimes this has to do with money and stuff, but most often not. Staying out of fear while dealing with fearful things is a key skill needed today to shift our poor planet into a sustainable life. Fear is NOT sustainable.

I see all of this as an ethical issue. Ethics is all about relationships. Actions that keep us in relationship to: each other, our true self and the planet are ethical actions. Those that generate separation are not. It’s very simple, but also very hard. This is particularly true for business. The focus on profit and short-term issues creates separation. The true purpose of business is to enhance human life. Business in relationship to human beings. Without being clear on the purpose of what we are doing, it is very easy to get off track.

It is how we do things, not so much what we do, that makes a difference. A company can be producing sustainable products and still mistreat the workforce, for instance. Hierarchies are inherently difficult to manage well. Telling people what to do instead of engaging them in finding the answers is another hold over that has tremendous limitations, yet is almost instinctive in us from our family up bringing. All of these need to change if we want to shift our world. This, to me, is spirituality in business.

If you are interested in learning what others are doing in this area your can listen to my internet podcast, Enlightened Business by going to this link and clicking on the “”Podcast Ready”" button. If you know of companies that are recreating how business is done, I’d appreciate a connection.

Kathryn brings her serial entrepreneur, teaching and spiritual practice background to her work helping leaders and teams create and navigate the desired future. In her 22 years working with change in organizations she has learned the secret that effective organizations are ethical organizations. Working with leaders and teams to address the need to think differently about their problems, she has been instrumental in co-creating significant shifts in organizations. Her passion is creating communities that generate enlightened business practices.

These ten principles are patterned after the Ten Principles of Highly Ethical Business Leaders.

1. Treat all downline and potential business partners as unique and valuable individuals.

Isn’t it about time we put a stop to looking at people as if they had dollar signs on their foreheads? Let’s be thoughtful and courteous to everyone we meet.

2. Support each downlines freedom, growth, and development.

While there is something to be said about duplication, there is also something to be said about allowing a person the freedom to build their business within their own comfort zone.

Don’t create a political or spiritual platform in the business.

3. Communicate to downline by name with respect.

Call and visit your downline regularly and find out if you can help them accomplish their goals.

4. Model and encourage a balanced life of good work and rest.

Schedule time for your family as well as time for your business. Seek balance.

5. Honor and respect downlines families.

That means it’s OK to miss a Network Marketing meeting for a family wedding, graduation or other important event.

6. Protect downlines life, safety, finances, and health.

I was told of a distributor that stole a downline’s Social Security Number and placed orders on their behalf in order to hit a qualification. It’s no wonder our industry has a poor reputation. We can change it.

7. Create an environment free of harassment.

Treat the opposite sex with proper respect at all times.

8. Be fair and just in financial matters.

Do not encourage anyone to buy anything that would place him or her in financial harm

9. Communicate honestly and truthfully.

Be honest: Don’t exaggerate, boast or brag.

10. Cultivate a positive attitude toward others and their accomplishments.

Encourage, serve and uplift those around you, whether they are on your team or not. Work out your real challenges with those involved – face to face.

Ty Tribble is a Network Marketing professional and author of the most read MLM Blogs on the web.

Visit Ty’s Blog to sign up for his newsletter that features Network Marketing Tips, Breaking News and Insider Secrets.

For more information about Ty, Click here

Article Source

In 2002 the corporate world in the United States was rocked with scandals. Enron, Arthur Anderson, WorldCom, Citi Group, HCA, Tyco and others were headline news in print and the lead story on the television news because of business ethics failures. This caused me to reemphasize and stress to each of my clients then and now, the importance of business ethics and to challenge each of my clients to integrate their core values into their policies, practices and decision making. And I recommend that they rededicate themselves to conducting business to the highest ethical standards.

A 2005 National Business Ethics Survey (NBES) was released by the Ethics Resource Center on October12, 2005. Some of the key findings include:

52% of employees observed at least one type of misconduct in the workplace in the past year, with 36% of these observing at least 2 or more violations.

69% of employees report their organizations implement ethics training, up 14 percentage points from the 2003 NBES.

65% of employees indicated their organizations have a place they can seek ethics advice.

55% of employees who observed misconduct at work reported it to management, down 10 percentage points from the 2003 NBES.

Five of six elements of a formal ethics and compliance program measured by NBES have increased over time with the presence of written standards of ethical business conduct up 19 percentage points since 2004.

The NBES defines misconduct as any behavior that violates the law or organizational ethics standards. The two most common types of misconduct observed by employees are abusive or intimidating behavior towards employees and lying to employees, customers, vendors, or the public.

Types of misconduct most observed by employees include:

21% observed abusive or intimidating behavior towards employees.

19% observed lying to employees, customers, vendors, or the public.

8% observed a situation that places employee interests over organizational interests.

16% observed violations of safety regulations.

16% observed misreporting of actual time worked.

12% observed discrimination on the basis of race, color, gender, age or similar categories.

11% observed stealing or theft.

9% observed sexual harassment.

Note: For the full news release on the NBES go to: www.ethics.org

At the close of 2005 I am still asking the question – How can a company “SUSPEND” the company’s ethics code? How can an individual businessperson in conducting business or an elected or appointed government official, at the local, state or federal level, waive ethics in their governance activities? And what can be done to respond to this dysfunctional and unacceptable behavior?

Here are five things I believe we need to assure will happen.

1. Business and government need to seriously look at strengthening their ethics programs and demonstrate a commitment to integrity in the way they perform their business and governance activities.

2. Companies and organizations must build ethical values and goals into the Vision and Mission Statements of their strategic plans and make sure the managers and employees understand the importance of these values and ethical standards.

3. Ethics should be integrated into everything the organization and individual does.

4. Organizations should reward ethical behavior and penalize unethical behavior. Everyone needs to be held accountable for his or her actions.

5. Any new ethical issue should be addressed immediately and a definite plan established to deal with the issue.

How does your company or organization address ethics? I would be interested in hearing from you. If you would like to share how your company addresses the subject of ethics, please submit your thoughts to me by going to our contact form on my web site at www.businesscoach4u.com

Glenn Ebersole, Jr. is a multi-faceted professional, who is recognized as a visionary, guide and facilitator in the fields of business coaching, marketing, public relations, management, strategic planning and engineering. Glenn is the Founder and Chief Executive of two Lancaster, PA based consulting practices: The Renaissance Group, a creative marketing, public relations, strategic planning and business development consulting firm and J. G. Ebersole Associates, an independent professional engineering, marketing, and management consulting firm. He is a Certified Facilitator and serves as a business coach and a strategic planning facilitator and consultant to a diverse list of clients. Glenn is also the author of a monthly newsletter, “Glenn’s Guiding Lines – Thoughts From Your Strategic Thinking Business Coach” and has published more than 225 articles on business.

If you would like to find out more about effectively working with the media and delivering effective interviews on TV and radio, please contact Glenn Ebersole through his website.

Article Source

Tags: ethics, business, behaviour, work, system

A well-quoted UCLA study, conducted by Professor Albert Mehrabian, indicates that body language constitutes about 55% of what we effectively communicate, while words only account for 7%. So learning how to communicate with hand gestures and body movements is important. But what happens when you are on the telephone and nobody can see what you are doing? What happens when you want to pitch a product or tell a story over the phone? It’s time to learn what accounts for 38% of effective communications. It’s not the words you say, but how you say them.

Listen to an untrained publicist or salesperson. They concentrate on the words they are saying, rather than the way they are saying them. Their voice sounds uninteresting, as if they are reading off of a script. Now, listen to a newscaster reading the news. Notice how their voice goes up and down very deliberately, emphasizing key points, and keeping your attention on what could be a very dry part of the news.

On the telephone, there is nothing worse than being caught in a conversation with someone who speaks in a monotone. None of us think we do it. But once that plastic touches our earlobe we all fall into the trap of just speaking words rather than orating. Why? Because there is no one in front of us that allows us to use a bit of our natural theater. When we speak with someone face to face, we use our body language and change our voice according to their response and their level of interest.

So what can you do? Be aware of your voice. Use a recorder, tape or on your computer, and see how you speak. Then learn to use some of the following. Most important, exaggerate you voice.

Modulate Your Voice – Modulating your voice means moving the pitch up and down. A change in pitch and in the tone of your voice gives the listener a signal that something is happening. Modulation can be used to enhance emphasis with key words or prolong the level of interest with the listener. To successfully communicate on the phone, you should change the pitch of your sentence up and down several times as key words are emphasized. Remember, modulation makes meaning.

Lower Pitch For Authority – A downwards pitch, or lower voice, adds authority to a sentence. It makes someone lean in to hear more. When you’re dining in a restaurant and want to communicate confidential information, your voice deepens. Try to speak the following sentence, dropping your pitch on the italized words and notice the difference in how it sounds. The emphasized, low-pitched words stand out and combine together to form the key message that you want to get across:

Our service will not only build your brand, but drives your sales as well.

Higher Pitch For Engagement – An upwards pitch, or higher voice, mimics the rise in voice we usually associate with a question and generates interest for a listener. It provokes engagement and creates a need to respond. Modulating your voice upward, creates excitement. Try to speak the following sentence, raising your pitch on the italized words and notice the difference in how it sounds. The emphasized, high-pitched words stand out and combine together to generate interest and a response:

I think it’s a fantastic idea. If you would like, I would be glad to send you more information on this story.

Repeat Ideas, Not Words

In advertising, we say you need to touch a person three times with a message before they will remember it. This could not be more important when on the telephone. When combined with voice modulation, you can not only emphasize a point, you can literally pound it home in a nice way. By repeating ideas, rather than just words, you can drive a point home without sounding like you’re a recording. And that keeps you in the mind of your listener longer.

We can generate more awareness, we can drive more sales, and we can help you build your business.

Make it Relevant

Whether pitching a story or selling a product, the worst thing you can do is read off of a script. Do a bit of research, Google the reporter or prospect you are speaking with. Give them one item that lets the person on the other end of the phone know you have some idea of who they are or what they are about. If it is a reporter, read a recent article they wrote. If it is a sales prospect, have an idea of what their business has done recently, who their clients are, or what they want to achieve. If you need to keep notes on what to say, keep them on the ideas you want to put across, rather than word-by-word scripts. It will enable you to keep the conversation natural and in your own words – which is what they want to hear.

Engage in a Conversation

How many times have you received a cold call from someone reading off of a script, or talking through their pitch without pause? How many times have you found yourself, sixty seconds into a call, just looking for a semi-polite way to hang up? Unless you engage the person on the other end of the phone in an actual conversation, rather than a question and answer session, you will not only lose them, you will lose the ability to engage them in subsequent calls. Make sure your initial pitch is less than :60 seconds. Then, make sure you give them an open-ended question that starts a conversation. After all, a conversation is the reason there is both a mouth-piece and an ear-piece on the phones.

Sit Back, Gather Your Thoughts, Get Excited

Before you start to pitch, take a moment, gather your thoughts, take a few deep breaths and get excited about what you are pitching. Because if you do not believe, unequivocally, that you have the best story, product, or service in the world – neither will they. Visit this site.

Article Source

Tags: pr, system, systems, method, communications

If you want to get publicity for your business via the media, press releases are an excellent way to do it. Here are 5 ways to boost the appeal of your press release.

Correct Format: There is a format that press releases need to follow. Make sure your yours is written in the correct format, as you will want it to look as professional as possible. It is also a good idea to double-check the grammar, punctuation and spelling before you send it in for submission.

Keep it clear and to-the-point. Your press release shouldn’t be any longer than two pages. Media outlets receive a lot of releases and they won’t take the time to read a long report. Keeping it clear and concise will let you fit in your important facts without going beyond two pages. And remember to answer the important questions – who, what, why, where, when and how.

What’s in it for the reader? Make sure you include a call to action in your press release. Put something in it that’s going to inspire the reader to go to your event, visit your website, etc. If you write a blatant ad, it’s going to be obvious and it won’t get picked up by anyone. Include the features and benefits of what you’re promoting, and tell your target market what’s in it for them.

For example, if you were promoting a new food processor, you need to go beyond just saying it’s smaller and takes up less space than other models. You need to state that the smaller size gives the customer the full power of a larger model, while helping them to save precious counter space in their kitchen.

Make it interesting. If your press release is boring, nobody is going to read past the first couple of lines. Try to find the line between simple facts and excitement. Back to the food processor example, instead of just saying “our new food processor will be available in the spring” try something like “out new space-saving food processor will be available this spring, just in time to help you chop the fresh vegetables you’re growing for your summer salads.”

Remember who your target market is. When you write your press release, make sure you keep your target market in mind. This will help you to focus on what your should include and where you should submit the release. For example, if your press release is health-related, it’s not going to be worth the time to submit it to a travel magazine.

The media cannot run a story on every press release they receive, but implementing these tips will help you write press releases that grab, and keep, the media’s attention. The old saying ‘practice makes perfect’ rings true for press releases; the more you write them, the better you will get.

Looking for free article content for your ezines or website? Visit Articles Gone Viral where you’ll find articles on various subjects, all freely available for your use. Get more information at this site

Article Source

Tags: system, pr, list, marketing, point

Publicity is a funny business. On one hand you have as many variables as you do opportunities to promote and yet, on the other hand, beneath it all, there are a few cardinal rules that regulate any successful publicity effort. Each rule make take on a different color depending on the specifics that apply to individual industries, but once you strip it all down, you’ll always find the following system at work in any working system.

It all begins with quality. Unless you have something worth selling, something the general public will be interested in buying, it’s just a matter of time before you’re going to run out of “first time buyers” willing to try you out.

Our goal in promoting is going to be to attract free publicity, which, by definition means we’re going to have to do something that’s newsworthy. It isn’t going to do for us to simply buy all the press we need in the form of advertising. That means we’re going to have to re aim our marketing strategies. We want to offer a product that stands out as being an incredible value.

One option business have in promoting their benefits is to make a smaller per sale profit margin to a larger portion of the general public. Instead of making, say, $100 profit per product sold to 10 people, they aim at making just $50 profit per product sold to 30. We’ll use that in our example.

Once the quality and price are established, then it’s important that we chart out a long term marketing plan. It’s all about creating a steady growth over the long haul.

We’re going to imagine we own a bookstore.

We’ll begin by being sure we have a good selection and the location looks good. We’re going to guarantee that every book in the store will sell for under retail. But we’re not going to limit ourselves to selling books. Everybody does that. We’re going to try and create an angle that’ll make the media take notice. To do that, we’re going to create “Theme Clubs”. Groups of people that read similar books will obviously have a lot in common. We’re going to aim at establishing mini communities of individuals interested in similar themes.

To get away from the “bookstore” feeling, we’re going to set our bookstore up inside a two-story house. Each room will represent a theme.

Our history room will be filled with historical charts and timelines. Galileo thermometers and antiques will make this the kind of room explorers of the past would like visiting.

The children’s book section will be a wonderful place of fantasy. Bright colors and images designed to spark the imagination. Something between Disney and Harry Potter. Sci-Fi buffs will love the Trekkie style room. And so forth.

We’re planning on eventually hosting lecturers from local colleges in the various rooms speaking about specific topics and book signings will mean something when held in rooms that cater specifically to readers that appreciate the authors style of writing. Monthly membership dues will cover free coffee and discounts to various lectures and parties.

The hallways between rooms will reflect an almost MC Esher-style morphing from one theme to the next.

We’re going to try to get away from the “bookstore” feeling and try, instead, to create a feeling of a series of communities that all get their books at our location. We’re going to call ourselves something that reflects the fact that we’re a combination of several “themes”. How about “The Eclectic Bookery”?

Once we’ve established our quality, price, longer term goals and name, we then need to come up with a way to raise community interest in our kick off. How about an almost theatrical kickoff. We’ll announce that we’re auditioning individuals to host each room. A “Host” must dress in character, understand the individual styles and be responsible for shelving, scheduling events, etc. for each room. To find these people, we’ll offer “sign up bonuses” as we hire them. These $200 sign up bonuses will actually be a gimmick to make the local press take notice of a hiring
frenzy.

You’ll notice we’ve created something individuals will be interested in being a part of. We’ve made it into something that can grow and yet focus directly on the needs of each group.

We’re then going to promote it all. We’ll send out press releases. We’ll schedule not only ourselves, but our various “characters” to appear on radio and television programs. These characters will also be organized into traveling educational tours where they’ll do school assemblies around town.

And we’re going to fight technology. Not in an aggressive, obvious sort of way, but we’re going to taunt a motto that reads, “Back to basics”.

That wraps up the “Can’t miss system”. It begins by checking the quality of what you have to offer. You then price to sell. You follow by making your long-term goals and structured today’s activities accordingly. You created several reasons for people to come to visit. And finally, you keep growing, evolving, changing.

In a nutshell, that’s what a successful marketing package should look like.

# # #

Paul Hartunian is generally considered the world’s leading authority on writing press releases and getting publicity for any product, service, cause or issue. Subscribe to Paul’s free publicity ezine “Million Dollar Publicity Tactics”. By going to this website. Also be sure to check out all the great free publicity resources at his website. Also be sure to read the story of how Paul used press releases and publicity to become the first person in history to really sell the world famous Brooklyn Bridge. You can read the story here.

Article Source

Some would say that a newspaper story isn’t an actual newspaper story unless it appears in the “real” version of the newspaper. That’s just not true. Online publicity is as valuable, and sometimes even more exciting, than traditional publicity. Consider these benefits of online newspaper coverage:

Printed versions of newspapers have a short shelf life. They’re printed, delivered or bought, read, and then discarded. And that’s that. Yes, you can clip your article, photocopy it, and add it to your media kit. But how many of your prospective clients are likely to cut out your article in the event that they, someday, might want to get in touch with you? Online newspapers are archived, and a simple search on a related topic will turn up your article – anywhere, anytime – when the time comes for your prospective client to find you.

A prospective client can cut your article out of a printed newspaper, photocopy it, and mail it to a friend, thus turning your friend into another prospective client. But how much easier is it for one person to send another person a link to your article?

Most daily newspapers are primarily of regional interest. That necessarily means that their subscribers are mostly – not wholly, but mostly – local. So largely people who live in and around, say, the Boston area will see the print version of your Boston Globe article. How many others, though – former Greater Boston residents, relatives of those live or perhaps attend school in Massachusetts, executives who do business in Massachusetts, fans of New England’s sports teams, and so forth – will likely see your article in the online version of the Boston Globe? And how many of these people have the potential to one day need your services or products?

Publicity is publicity, and few people would turn down publicity however they can get it. However, publicity that appears in print venues is here one moment and gone the next, whereas online publicity can endure and even perpetuate itself. An article in an online newspaper might include a hyperlink to your Web site or your blog. That can bring prospective clients directly to you. It might also motivate other Web site and blog owners to include references to the article (as well as the hyperlinks) which can create buzz about you on the Net and improve your visibility in search engines.

Some traditionalists still hold tightly onto their belief that a newspaper isn’t a newspaper unless they can touch it with their fingers, carry it under their arms, unfold it on the train and, presumably, stain their hands while reading it on the way to work. “Let me know when the article really appears,” these old-school thinkers will say, “and don’t taunt me by citing all of the publications that carried the story online but didn’t deem it important enough to include in their print editions.” Their winning argument, they believe, is the fact that they “can’t even get a clipping” of an article that has appeared only online.

These traditionalists are missing the point. Given the benefits of online coverage, an article that appears only online, or online as well as in print, will be of far greater value than one that appears only in print. Each time a newspaper (or a magazine, for that matter) prints your article online, the potential readership for that story increases exponentially. And you still have bragging rights you would have if you’re tallying up your publicity “hits” for your Web site or media kit. A USA Today mention is a USA Today mention whether it happens online, in print, or both.

Copyright C 2006 Stacey J. Miller.

===================================================

Stacey J. Miller, founder of S. J. Miller Communications, is a book promotion specialist who develops winning media strategies for authors and publishers, and coordinates national and regional tours. You can visit her online at this site.

Article Source

Tags: pr, system, systems, ,marketing, communications

It’s a happy day indeed when business, non-profit, government agency or association managers end their preoccupation with (and reliance upon) the simple mechanics of press releases, broadcast plugs and special events. What they’ve decided is, they no longer wish to be denied the best public relations has to offer, preferring instead the quality public relations results they believe they deserve.

Thus they begin construction of a workable managerial PR system by putting in place a high-impact action plan designed to do something meaningful about the behaviors of those important outside audiences that MOST affect the departmental, divisional or subsidiary units they manage.

Inevitably, the new plan helps create the kind of external stakeholder behavior hange that leads directly to achieving their managerial objectives; in this case by

persuading those key outside folks to the manager’s way of thinking by helping move audience members to take actions that help the manager’s unit succeed.

It rapidly becomes apparent to these managers that the good news implicit in PR’s underlying premise is the reality that good public relations planning really CAN alter individual perception and result in changed behaviors among key outside audiences.

But what about PR’s underlying premise? As a manager, see if you can live with it. People act on their own perception of the facts before them, which leads to redictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relatons mission is usually accomplished.

With such an approach to public relations, an awful lot of warm and fuzzy end-roducts can appear: customers begin to make repeat purchases; new prospects actually start to do business with you; politicians and legislators begin looking at you as a key member of the business, non-profit or association communities; capital givers or specifying sources begin to look your way; welcome bounces in show room visits occur; community leaders begin to seek you out; new proposals for strategic alliances and joint ventures start showing up; and membership applications start to rise.

Of course, whether the PR people assigned to your unit come from an agency, parent company or are direct hires, they are already in the perception and behavior business. So look first to them to manage your data gathering activity. But be certain that they really accept why it’s SO important to know how your most important outside audiences perceive your operations, products or services. In a word or two, be sure they believe that perceptions almost always result in behaviors that can help or hurt your operation.

Also spend some quality time with your PR people analyzing your plans for monitoring and gathering perceptions by questioning members of your most important outside audiences. Suggest queries along these lines: how much do you know about our organization? Have you had prior contact with us and were you pleased with the nterchange? Are you familiar with our services or products and employees? Have you experienced problems with our people or procedures?

Be aware that using a professional survey firm to do the opinion gathering work, can be an expensive alternative to using those PR folks of yours in that monitoring

capacity. But whether it’s your people or a survey firm asking the questions, the objective remains the same: identify untruths, false assumptions, unfounded rumors, inaccuracies, misconceptions and any other negative perception that might translate into hurtful behaviors.

This is when the establishment of a clearcut and realistic PR goal is necessary, one that calls for action on the most serious problem areas you uncovered during your key audience perception monitoring. You may decide to straighten out that dangerous misconception, bring to an end that potentially painful rumor, or correct that awful inaccuracy.

Part and parcel of your public relations goal is the right, action-oriented strategy that shows how to get to where you’re going. Actually, you have just three strategic options available to you when it comes to doing something about perception and opinion. Change existing perception, create perception where there may be none, or reinforce it. Needless to say, the wrong strategy pick will taste like mushroom

gravy on your sardines. So be sure your new strategy fits well with your new public relations goal. You certainly don’t want to select “change” when the facts dictate a strategy of reinforcement.

Because you’re going to have to prepare a persuasive message that will help move your key audience to your way of thinking, ask the best writer on your team to get ready to prepare a carefully-written message targeted directly at your key external audience. The writer must produce some really corrective language that is not merely compelling, persuasive and believable, but clear and factual if they are to shift perception/ opinion towards your point of view and lead to the behaviors you have in mind.

Carefully selected communications tactics will carry your message to the attention of your target audience, and there are many such tactics available. From speeches, acility tours, emails and brochures to consumer briefings, media interviews, ewsletters, personal meetings and many others. But be certain that the tactics you pick are known to reach folks just like your audience members.

Another reason to stay alert to the means you use to communicate a message is that its credibility is fragile and always suspect. Thus, you may wish initially to

unveil your corrective message before smaller meetings rather than using higher profile news releases.

Demonstrating how far you’ve come compared to the starting point will highlight progress made. First, you’ll be demonstrating, in the form of periodic progress reports, how the monies spent on public relations can pay off. But it’s also an alert to start a second perception monitoring session with members of your external udience. Here, you’ll use many of the same questions used in the benchmark interviews. Only difference now is, you will be on strict alert for signs that the bad news perception is being altered in your direction.

It’s also possible that momentum could flag suggesting that adding more communications tactics, and/or increasing their frequencies, will adequately address that problem.

In brief, this is a management public relations system with a remarkable prognosis: as a manager, it will move you beyond preoccupation with communications tactics, freeing you to use the right PR system to alter the perceptions of your most important outside audiences, leading directly to achieving your managerial objectives.

Bob Kelly counsels and writes for business, non-profit and association managers about using the fundamental premise of public relations to achieve their operating objectives. He has published over 200 articles on the subject which are listed at EzineArticles.com, click Expert Author, click Robert A. Kelly. He has been DPR, Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport News Shipbuilding & Drydock Co.; director of communications, U.S. Department of the Interior, and deputy assistant press secretary, The White House. He holds a bachelor of science degree from Columbia University, major in public relations. Visit:http://www.PRCommentary.com

Article Source: here

Tag:system, systems, pr, communications, agencies