“One of the best ways to ever build success in business is to pass it forward to others. Many people don’t understand the power of giving and what impact that makes with your business. The more you are involved in philanthropic and tithing then the better your business will become.

First of all it will help you to understand that you don’t have to be a miser with your money. When you become a miser with your money then it creates a scarcity mentality and you hold money back from spending it on things that will help your business to grow. You are more willing to cut away parts of your business instead of adding the right parts to your business.

It also inspires you to create more avenues of wealth that you did not have before and that will allow you to be more proactive and financially more lucrative in the end. If you protect your assets then you might protect yourself out of your future success. A strong business is based on evolving and giving of what you have so others can do the same.

This principle is special because as you give so shall you receive from others in your industries, you will find people more willing to network with you, and bounce ideas off of you because they respect the value that you have to offer and admire it. There is nothing wrong for you to do the same and find those that have the same mindset. You will be amazed at how easy it is to levitate to those that have similar beliefs.

This is also the type of lifestyle that will define people. I have seen a lot of stories lately on life and death. I found it kind of spooky, but at the same time it has allowed for me to think about my own purpose and meaning.

There will come a day when you will die and those that know of you will die too. You will be nothing but a memory. When you get closer and closer it will be evident to ask yourself what difference did I make if any?

Decide how you want your life to be remembered and what you want people to know you for in the history books. Your actions will not be forgotten, no matter how much money you made. Decide now how you will share the talents you have been blessed with.

Court helps people establish home business opportunities and helps people to learn about internet marketing services.

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Tags: ethics, giving, teach, learn, successful

A TV-oriented public relations campaign has three primary components, you need to create a compelling visually-oriented story, be able to pitch it effectively and know who to pitch it too. Most people think they know which story or pitch will work for them, but they’re generally wrong. The story about why your product or service is so good usually misses the mark because it’s not a story that meets the media’s needs, or connects with your target audience. You need to think like your customer thinks, more importantly, you need to think like a TV producer. You have to think backwards. What does your local TV news program, the Today Show or Oprah need? Study them. Make notes. Now give them a visually-oriented pitch that fills that need. Think in terms of personal stories, anecdotal stories that others can relate to, and talk in a language that the journalist you’re pitching will understand. When pitching a TV show, think visually, what can you offer that has a visual component. What can you come up with that would give them a compelling TV segment?

For example, we represented an acupuncturist who specialized in acupuncture facelifts. TV producers loved this segment idea. It wasn’t a surgical procedure, so it wasn’t going to be too graphic, they could interview the acupuncturist, the patient, show a bit of the procedure in process and then show some after shots. It was visual, different, and had to do with health and beauty and offered them a good hook. We represented a fitness trainer who stared in a how-to fitness video; the pitch there was summer fitness tips. She could bring a client with her and show different at-home, quick, and easy exercises. This proposed segment reached a large target market, was easy to shoot and offered an interesting visual component.

So to launch an effective TV-oriented PR or media relations campaign, keep your message in mind, but think in terms of meeting the media’s needs. Be concise, be clear, keep it interesting and never ever forget that TV is a visual medium.

Copyright © Anthony Mora 2009

Anthony Mora began his media career as a freelance journalist for such publications as Us, Rolling Stone and other local and national publications. He also served as editor-in-chief of two Los Angeles-based entertainment and lifestyle-oriented publications. In 1990, Anthony formed Anthony Mora Communications, Inc. a Los Angeles-based media relations company that specializes in media placement, image development, and media training. AMC Inc. has placed clients in: Time, Newsweek, 60 Minutes, CNN, The Wall Street Journal, The Oprah Winfrey Show, The New York Times, Los Angeles Times, and other local, national, and international media outlets. Anthony has been featured in: USA Today, Newsweek, The New York Times, The Los Angeles Times, The Wall Street Journal, The BBC, CNN, Entrepreneur, Fox News, MSNBC, and other media. He has written three books. The most recent, “Spin to Win,” is a step-by-step guide on how to define goals and utilize the power of the media to achieve success in any field.

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Tags: pr, relation, successful, campaign

Press releases are a useful tool for announcing news and for keeping your name in the mind of the news media.

But you can’t build a successful publicity campaign on press releases alone, for the simple reason that very few press releases ever make it into the paper.

You may think that your press release contains terrific, useful news, but you share that belief with the other three hundred people that sent their press release to the newspaper that day. If newspapers used every press release they got, paperboys would lose their jobs—the morning paper would have to be delivered by forklift.

Reporters are inundated by press releases. Some get 60 press releases a day—and on a good day they have time to write only two stories.

There’s a smarter way to garner free publicity that will build your financial planning practice. Rely instead on developing the tools and tactics I teach in my articles and seminars. Practice contacting reporters informally and writing intelligently about your topics.

Don’t lump yourself in with the dozens of press release submitters who receive but a brief glance from reporters, and hardly any chance of garnering publicity. Share your expertise with the media in creative, common sense ways.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele’s MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice To learn more visit this site.

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Tags: campaign, strategy, successful, public, relation