So, here’s where publishers and I usually differ, whereas most publishers pitch the book, I prefer to pitch the author. I have had quite a few heated discussions with publishers about this approach. I understand their perspective, they published the book and that’s what they want to promote. The only problem with that approach is that it’s wrong. Pitch your book and you have a certain number of stories and media hooks, pitch yourself, your life experiences, your anecdotal stories and your book and you’ve suddenly broadened the bulls eye.

Remember, when it comes to landing media coverage, it still all comes back to the media hook, to offering them a strong story. It’s the story that will interest the press. Don’t simply send out your book and information to the media, thinking that they’ll be so knocked out by your writing or the book’s subject matter that they’ll be clamoring to interview you. It seldom works that way. Develop hooks and story ideas that you can use to spotlight your book. If your book is non-fiction or a how-to this becomes a much easier task. We have represented authors who have written books on fashion, beauty, health, relationships, sex, and a variety of other topics.

Even though we focus on the books in our campaigns, we do not limit ourselves to the book exclusively. Our objective remains the same: to establish our clients as experts in their field. The book becomes a part of the story, but it never defines the entire campaign. If you can place an article in a magazine or a segment on a talk show that revolves specifically around your book, you’ve hit pay dirt. But that’s not always an easy task. Certainly pitch your book as one of your hooks, but don’t limit your campaign. Come up with other story ideas which can include your book, but do not revolve specifically around it.

For example, we worked with a psychotherapist who wrote a book on how to save a troubled marriage. Although we included the book in all of our pitches, the focus remained on the psychotherapist’s expertise in relationship issues. We pitched the women’s magazines and talk shows, relationship-oriented stories in which our client could appear as an expert. The media reacted well to our pitches and interviews were scheduled. Although some of the stories were about marriages and romantic relationships, others were about other types of relationships, such as parent child relationships or sibling relationships.

Even though those issues did not revolve specifically around the topic of our client’s book, she could expertly address them. When she appeared on talk shows, our client was introduced as the author of her book and was asked questions about her book during the interview. Although the shows themselves did not always revolve around the book, the book and client were always highlighted. If we had insisted on segments or articles that only featured or revolved around the book, we would have severely limited the media opportunities. We were branding her as an expert. Whenever she was interviewed, she discussed her book, which garnered her book more coverage and led to more media specifically focused on her book. The approach worked.

So, broaden your media horizons. Make a list of all the potential story ideas about you, your journey and your book and start writing again – writing press releases that is.

Copyright © Anthony Mora 2008
For further information visit this web
Anthony Mora began his media career as a journalist and magazine editor. In 1990, Anthony formed Anthony Mora Communications, Inc., a Los Angeles-based public relations company that has placed clients in: Time, Newsweek, 60 Minutes, CNN, USA Today, Oprah, The New York Times, Vogue, and other media. Anthony, who is the author of “Spin to Win,” has been featured in: USA Today, Newsweek, The New York Times, , The Wall Street Journal, The BBC, CNN, Fox News, and other media outlets.

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Tags: media relations, media, pitch, story, news

Let’s say a veterinarian based in Boston, who has one office and has neither books nor products to sell, decides to launch a media relations campaign around her practice. Her primary objectives are to build her practice and to eventually open another practice across town. We know what she does, and know her objectives, so we can begin to outline what type of campaign would be most effective for her. In her case, you’d probably assume that national press would be a waste of time. Not many people from Florida or Montana are going to fly Fido in to see her in Boston, and since she has neither products nor books that she can sell, there is little benefit in concentrating on national press. Right? You guessed it – WRONG! Sure she would focus on the local and regional media, but if she really knew her stuff, she would be pitching the national media and pitching hard.

Why? Two reasons. To begin with all national media is local media. Time magazine and USA Today is read in her city, isn’t it? And Oprah and The Today Show are watched by her friends and neighbors, right? I say think of national media as being local media with a huge spillover. It is going to reach your target market, just as your local newspaper does, but with more of a bang.

This brings me to the second reason she should go national. National exposure will give her an incredible amount of legitimacy. She’s now a national expert in her field. She can now pitch her local newspaper and TV programs as a locally-based veterinarian with national exposure, which believe me is going to interest her local media all the more.

Now, if she wishes, she can broaden her scope. She might want to develop the newest nutritional supplement for Tabby, or write the definitive book on training your dog. She could now do so as a nationally renowned expert. Remember every expert you see or read quoted in the media is local. Everyone lives somewhere. Don’t think small when it comes to media. If you know what you’re talking about, if your tops in your field, why shouldn’t you be the one the national media turns to?

Copyright © Anthony Mora 2009

Anthony Mora
President & CEO

Anthony Mora began his media career as a freelance journalist for such publications as Us, Rolling Stone and other local and national publications. He also served as editor-in-chief of two Los Angeles-based entertainment and lifestyle-oriented publications. In 1990, Anthony formed Anthony Mora Communications, Inc. a Los Angeles-based media relations company that specializes in media placement, image development, and media training. AMC Inc. has placed clients in: Time, Newsweek, 60 Minutes, CNN, The Wall Street Journal, The Oprah Winfrey Show, The New York Times, Los Angeles Times, and other local, national, and international media outlets. ! Anthony has been featured in: USA Today, Newsweek, The New York Times, The Los Angeles Times, The Wall Street Journal, The BBC, CNN, Entrepreneur, Fox News, MSNBC, and other media. He has written three books. The most recent, “Spin to Win,” is a step-by-step guide on how to define goals and utilize the power of the media to achieve success in any field.

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Tags: national, pr, local, story, public relations

Having a difficult time getting noticed by reporters you’re targeting for your PR campaign? Here are a few proven ways to win them over. And the best part is it won’t cost you much money to do it.

Like just about everyone else, reporters get flattered when YOU notice THEM. They like it when someone reads their stories in a newspaper like The New York Times, a magazine, or even on television. After all, they got into journalism because they wanted to help make a difference by bringing news to people on a large scale. Believe it or not, few people out there actually let them know what a great job they did on a story. Plenty of people let them know when they didn’t like a story. But few people tell them when they did do a good story.

This is your chance to start perfecting a lost art of publicity – flattery.

The first thing you want to do is make a list of the reporters you want to get noticed by. This is probably not hard to do if you’ve already been trying to get some publicity for your business. But keep track of their name, their email address and phone number.

The second and probably most important part is to study what they write about, or follow their stories on television. The essence of this exercise is to comment on their stories in a positive way. But in order to be able to effectively do this, you do need to know what their stories are about. If their stories (both for print and television) can be found online, simply setup a Google alert to track their name and stories. This way, you will get email notification when one of their stories appears. This saves you lots of time because their stories are delivered to your email inbox, rather than you having to go look for their stories in the library or bookstore like Barnes & Noble.

Third, the art of follow up. When you do see a story, send them an email thanking them for sharing the story. If it’s a news story that doesn’t really move you one way or the other, you can still send them an email or give them a phone call thanking them for the story and sharing a comment. Many reporters deliver news hoping their stories start some kind of dialogue within their community. Plus, getting noticed translates to higher readership or viewership ratings – good for their business.

Fourth, if you happen to have a blog set up on your Web site, take their story and blog about it! Add in some opinions of your own. Spreading their story around even further on the Web in a positive way is extremely flattering. If you send them an email with “I blogged about your story” in the subject line, your email to them will get opened up.

In the end, by doing these steps, you are helping to establish a relationship with the reporter. Everything you do for publicity should be about finding an excuse to get noticed by a reporter you want to have write about you or talk about you. And by understanding marketing and PR techniques like this, you’ll go a long way towards attracting more publicity for your business since you’ll begin to develop relationships with reporters.

Even if you aren’t stuck in this situation, I challenge you to send a positive email to a reporter in response to a recent story he/she may have done. Don’t try to promote your company. Just say a little thank you and tell them you appreciated the story. But don’t get overzealous with the same reporter. Once or twice is all you need. Don’t start emailing them every week as the reporter will then get turned off by your aggressiveness.

John Sternal is a veteran public relations professional with more than 15 years experience serving clients in a variety of industries on both the agency and corporate sides. John has worked with members of the national media to develop stories that serve their readers/viewers in an effort to educate on topics that benefit his clients/employers.

John is the co-creator this website, an online resource for small business marketing and public relations information. Understanding Marketing allows business owners and managers to learn the basics of marketing and find “how-to” articles to do it themselves.

For more information on specific marketing or public relations techniques that will help attract customers please contact John at his website or connect on LinkedIn here.

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Tags: reporter, online, pr, write, business, story

“Build your reputation by helping other people build theirs.” – Anthony J. D’Angelo

If you were going to run a marathon, you wouldn’t do it with a knapsack full of rocks on your back, right? Yet many businesses are saddled with names that are misleading, out of date, hard to pronounce or just plain bad. That makes their marketing extra difficult. If you’ve decided that a new name is needed for your business, here are five tips to help you find a great one.

1. Start with what’s unique – Begin by making a list of the main traits you want to get across to people about your firm. Is it quality, edginess, experience, creativity? Think about what it is about you that your customers most value. When you list a range or words and word combinations, you’ll want to gravitate toward those that reflect or can connect to that particular quality.

2. Narrow down with a story – A story is a powerful way to help people connect your name to what you do. For example, in my town there is a bar called “eleven.” It seems like a pretty nondescript name until you learn they called it that because on a scale of one to ten it’s an eleven. Think about what story can help tie the names you’ve chosen to your firm’s unique quality.

3. Get reactions – Test out your top few names with a variety of audiences to see what they think. Do people make associations that tie back to your core brand identity? Do they find the name easy to say and spell? Listen for themes that crop up. If the themes connect to your desired positioning, you may have found a winner.

4. Check URL availability – A firm without an online presence is a firm with no presence these days. Nabbing a website that ends in dot com is critical to being perceived as legitimate. Visit web hosting services to see which of the names on your list are available for purchase.

5. Lock up all the URLs – Once you’ve selected your final name, don’t just buy the .com URL, make sure you lock up .net, .org, .biz and .edu. as well. Domain names usually cost less than $15 a year, and can help make sure everyone who is looking for you online can easily find you, not someone else.

This article may be reprinted when the copyright and author bio are included.
©2009 Barbara Wayman, BlueTree Media, LLC.

Barbara Wayman, APR, president of BlueTree Media, LLC, publishes The Stand Out Newsletter, a free monthly ezine for people who want to know how to leverage the power of marketing and public relations. Get your free subscription today at her site

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Tags: public relations, tips, firm, unique, story

Storytelling. That’s right, because ultimately, business stories are human interest stories and every reporter is looking for a good story. In fact the press refers to the articles they write as stories. Here are 4 things you need to give the press to help them tell your story:

1. Personality. “A company is faceless without the people who run it,” says Joanne Cleaver, a business writer whose work has appeared in Home Office Computing and Dividends Magazine. “In any story, you want the personality of the people to come through. You want to get a sense of who they are.”

2. Facts & Figures. Reporters love facts and figures; they anchor a story in reality. However, if you prefer not to divulge sales figures, talk instead about your rate of growth. Say, “Our sales have doubled in the last year,” or “We’ve already met our sales objectives for this year, and it’s only July.”

3. Anecdotes. As impressive as numbers can be, they are not the whole story. Real-life examples of how you solved a client’s problems bring your story to life. According to Cleaver, “Readers want to hear about real people, they respond to that. Your story says I’ve been there.” Tell the stories behind the facts and embellish them with details that would make someone want to listen (This is where drama comes in handy).

4. Details that Reveal. Reporters have their antennae up for interesting details about the people behind the companies. More and more, that’s the approach that reporters are taking, so you need to be open and to share details. Maybe the contents of your refrigerator reveals something insightful about your marketing strategy, or the fact that you work best in the nude. “No business experience is a straight line. Your motivation and vision for the business is affected by who you are. Think about the attitudes that have played into your success or your experience, ” says Cleaver.

Ilise Benun

Marketing Mentor:
Click Here

Founded by self promotion guru, Ilise Benun, Marketing Mentor is a growing team of experts with extensive experience in marketing and self-promotion. We have done it all – for ourselves and on behalf of our clients – and we practice what we preach.

The mission of Marketing Mentor is to help you get your marketing and self promotion on track so that your business can grow and you can succeed.

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Tags: media, book, media relations, story, write

Love them or hate them, these ladies are major power-brokers of a gem that is more scarce and precious today than diamonds: Attention.

There are powerful self-promotion lessons to be learned from these ladies.
Here are 5 PR Power tips that you can apply to get your business and ideas the attention and name recognition that you deserve.

1. Let your personality shine through

Drop the grey, corporate speak already, let your own unique personality shine.
Share more about your own story. What personal challenges did you have to overcome to get where you are today? Are you a natural at what you do? When did you realize that you were going to make this your chosen career?

2. Share your problems and challenges

Jessica Simpson’s popularity soared when news of her crumbling marriage surfaced. We relate easily to others who are facing problems that we are struggling with ourselves.
So inspire your target audience to continue working to overcome their challenges, by sharing your own personal battles and triumphs.

3. Develop your own fans, who can share your story for you.

The average joe can give you a brief life overview of Paris, Madonna and Jessica in fifty words or less. Are you leveraging the experiences of your satisfied clients to tell your story?

When a client is pleased with your services, get more than a verbal thank-you.
Get them to send in a letter, preferably with a picture of them using your product, that you can use as a testimonial.

4. Move beyond the boring, traditional boundaries

Madonna has successfully reinvented herself decade after decade by taking calculated risks, by pushing the boundaries. Likewise, you can raise your profile by stepping outside your industry soap box. Support local charities with more than just a check, start up your own awards service, start a podcast. Remember no one ever talks about the plain vanilla.

5. Escape the perfection trap

Name any major talent that Paris Hilton has?

At best she’s an ok actress and a sub par cover singer, but she does not let that stop her from putting her work out there.

Stop waiting for your ideas, projects to be perfect, they’ll never be.
Do the best that you can to get your ideas out there and let your audience tell you what’s good enough.

As the level of advertising noise and daily distractions continues to rise, finding a way to get noticed in your marketplace is becoming harder and harder.

Free publicity is now even more valuable than paid advertising, as your audience becomes more time strapped, ad weary and cynical.

So what’s a hard working author, real estate agent, chiropractor or small business owner to do to get a share of the publicity goldmine- if they don’t have the family fortune to hire a publicist on a $10K monthly retainer?

Fortunately with the rise of web2.0 and user generated content, web 2.0 publicity is turning many mom and pops shops into local celebrities in their back yard.

The key is the ability to win the web2.0 publicity game. The lowest hanging goalpost in the web2.0 free publicity game is setting up an effective MySpace profile.

The best part is that MySpace is free to join and you can establish your own profile in a matter of five minutes or less, with a host of free tools that MySpace places at your fingertips.
See you on the inside.

Are You Missing Out On Your Share Of The MySpace Publicity Goldmine?

Get your FREE MySpace Makeover Audio at this site and raise your profile today!

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Tags: pr, tips, personality, challenges, story

Just because you want to be in the media, doesn’t mean that you should. Certainly your company is offering a new product, service or has done something you think is newsworthy. And it may very well be news, but you have to make sure that your story idea makes it from the e-mail inbox to the pages of the newspaper. This column will focus on newspapers and online media outlets. These five tips will help you to evaluate your story and cut through the clutter to get your company in print.

Is it News?

Before writing a news release the first step is to determine whether or not your story is news. First think of the 5 W’s: Who, What, When, Where, Why. If you have trouble answering those questions, then your story is probably not news. One of the most important questions is the “why” as it is the crux of your story idea. If your why is not different than what other similar companies offer, rethink your story idea.

Writing Your News Release

The first rule of press release writing is to write your release like a news story. That having been said, you should keep your press release as short as possible. And it should NEVER exceed two pages in length. Be sure to check and double check spelling and grammar. Afterall, these are professionals who know the English language and spelling and grammar errors will reflect poorly on you and your company.

Don’t Send Your Press Release into a Black Hole

Always find out the name of a real person at the newspaper to which you are sending your news. There is no better way to have your news discarded than to send it to the “editor.” There are a few ways to find out the name of a person at the newspaper. The first is to read the section of the newspaper to see who is writing the kinds of the story in which you think you should appear. The second is to call the newspaper and speak with an editorial assistant to find out the name of the person who should receive your press release. The bottom line is to make sure you find a real person to receive your news.

Are You Ready for your Close-up?

To prepare yourself for interviews, make sure you know your story inside out. You have to come across as the expert. You want to be able to answer questions quickly and succinctly when asked by the reporter. That having been said, if you don’t know the answer to a question, either tell the reporter where he or she can find the information or tell him or her that you’ll find the information and call back or e-mail with it.

Relationships are Everything

When you are mentioned in the news, be sure to send a quick thank you note or e-mail to the reporter. In addition to being polite, this is also an excellent opportunity to provide ideas for follow-up stories or reitertate your area(s) of expertise. When a story appears in the media for which you would have been a great source, send an e-mail or note politely detailing points he or she missed and could cover in a follow-up story or a counterintuitive approach to their story.

Al Martin is president of What Works Communications, a boutique marketing communications firm based in Chicago.

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Tags: media, relations, skills, story, evaluate

If you have read about public relations or publicity before, you have probably come across the term “earned media”. You might have wondered what this meant and the term is quite simple. Earned media is, quite obviously, media that you earn rather than buy.

Advertising is paid media and you are charged for the space that you buy according to a number of factors. Earned media is sometimes referred to as “free media” but this is often inaccurate. The media will rarely give you publicity if you do not first earn it, so there is expense or time, energy and resources when your business attempts to gain earned media.

If you are attempting to place a news story about your business in a certain publication or television show, you will have to earn it by coming up with a good story to pitch to the media, writing a press release, sending it to the media outlets and making sure to follow up. If you do not complete all of these steps, you will find that your story is often left uncovered and you will lose out on potential sales.

Still, while you must earn publicity from the media outlets, it often comes at a lower cost than advertising does. You may spend $1,000 a month on advertising in a certain magazine but you may be able to get the same exposure in the same magazine by using only $50 to write and distribute a press release.

When you are looking to use earned media to expand your business, it is first recommended to find out how hard it would be for you to earn that exposure and how much your time is worth. Most times, it is best for your business to use earned media to increase sales, so earned media is definitely something to look into.

Bryan Thompson is a young entrepreneur and President of PR Writing Online. In his experience as a freelance publicist, writer and entrepreneur, he has worked with dozens of small, mid-size and large companies. He is currently writing a book on using the internet to generate free publicity for small and mid-sized businesses. Feel free to visit his website.

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Tags: advertising, media, public relations, news, story

Even before primitive societies put chisel to stone and began writing, one group held a special place in these communities because of their communication skills: storytellers.

By weaving compelling narratives, storytellers preserved communal history, entertained their fellows, and delivered motivation when it was needed. Over time, their words moved armies and inspired achievement.

Today, storytelling may seem quaint. It’s not. Thanks to technology, some of the largest and savviest organizations in the world are discovering that storytelling is even more important today — and more powerful.

Storytelling is so powerful that it should be the primary goal of all your public relations. In fact, banish the words publicity and public relations from your vocabulary. Focus on storytelling, and tap into an essential human motivator that has propelled humankind for thousands of years.

When I say “storytelling,” I mean with a capital “S.” Small “s” storytelling is well understood by journalists and the professionals who work with them. I am talking about a bigger view of your story than what a journalist crams into a 500-word story.

Think instead of great films, plays or books. In these larger works, a “story” unfolds.Key components are essential to a successful story: characters, including a hero (and maybe a villain), a plot, at least one climax, and yes, a happy ending.

Successful PR storytelling relies upon similar key elements. When working with my clients, we develop a “script” or plan that answers these vital questions:

• Who is the audience?

• What do we want the audience to do or feel?

• Who are the key characters in the story?

• What is the plot or plot lines for the story?

• What is the story’s climax or key success point?

• What is our happy ending?

Only when we have mapped out the story are we ready to begin the storytelling. As one of my editors used to tell me when I was in journalism, “good thinking makes good writing.” You can’t just begin spinning tales if you don’t know where the story will go.

For example, a new product that creates a new product category may need a first chapter that focuses on the issue or problem that the product solves. Only after key audiences understand the issue can the storyteller introduce the new, revolutionary solution. And only after the solution is properly introduced can its story be told in detail.

In public relations, storytelling is not only about a good script, but also, good execution.

Like performers on a stage, interacting with the audience, PR storytelling is dynamic, involving two-way communication. Good PR storytellers adapt the story for each audience. They tailor staging, scenery, even the actors, to deliver success.

Like a good book, successful PR storytelling may have many chapters. And while it may incorporate unforeseen drama or plot twists, as with crisis communications, that doesn’t mean there isn’t a happy ending.

This is the most important measure of PR storytelling: You and your organization have a goal — a happy ending. Your happy ending is not the same as that of a competitor. So how will you make sure your happy ending is the one that defines your story? By thinking like a storyteller rather than someone who is simply chasing the next newspaper clip or broadcast interview. Remember your capital “S” story, and your small “s” stories will come by the bucket load, with more and more of them bearing your happy ending.

Paul Furiga is president of WordWrite Communications LLC, a Pittsburgh-based public relations agency that harnesses the timeless power of storytelling to share its clients great untold stories. He is the former editor of the Pittsburgh Business Times, and has also covered Congress, the White House, edited magazines and written for publications ranging from Congressional Quarterly to Frequent Flyer magazine.

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Tags: public, relations, power, story, services

We’ve noticed that while there are increasing numbers of news media outlets, the numbers of stories being reported on is actually less.

This year’s “State of the News Media” report from the Project for Excellence in Journalism calls this “the new paradox of journalism… more outlets covering fewer stories.” Simply put, increasing numbers of news media outlets – print, electronic and online — are thinning out the audience, thus reducing the number of journalists each outlet can afford to have.

Having more media outlets with fewer reporters each is redefining the relationship between the business press and the institutions they cover. On a national level, corporate newsmakers often have more leverage to manage major story coverage because there are so many competing news organizations jockeying for fresh information and access to official sources. Competitive pressure can also cause a stampede to unconfirmed headlines, as when the national media reported that the Sago miners had been found alive.

And some companies make their own negative situations worse when they arrogantly interpret the media’s limitations as an blanket invitation to obfuscate or obstruct coverage of bad financial reports, industrial accidents, executive malfeasance and other “bad news” events.

On a more local level, competition among thinly staffed newsrooms keeps many corporate stories – positive and negative – from being covered at all. Business editors are obligated to commit reporters to the same major stories as everyone else, and this understandably makes them protective of what discretionary news hole they have left. As a result, local-market business editors around the country routinely pass on legitimately newsworthy events because they simply don’t have reporters available, or because the story is being covered by someone else.

This of course doesn’t phase the flackery industry, which continues to inundate business media with unsolicited company press releases and story “pitches.” Rocky Mountain News business editor Rob Reuteman figures he gets 1,200 publicity pitches each week.

If he spent on average two minutes reading and considering everything directed to him – he’d spend 40 hours a week doing nothing else.

. . . . . . . . . .

Originally published in Scatterbox by Steven Silvers here

Steven Silvers is an accomplished reputation management, corporate affairs and communications strategy consultant with 25 years experience helping organizations navigate through today’s increasingly complex nexus of business, government, news media and community.

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Tags: public relations, media, coverage, story, business

News releases are not the best way to get major media coverage, but they can be used to increase the frequency with which your company name appears in the press.

Press releases will get you coverage in set features like business notes, and new personnel columns. They also provide a good way to let allies, employees and customers know what you are doing. For these purposes, post releases on the company website, send out by e-mail, or distribute by one of the services like PR Newswire or PR Web.

Here is a quick list of 33 possible reasons for you to write and distribute a news release.

* New Products

* Business Start-Up

* Partnership

* Strategic Alliances

* New Or Innovative Business Strategy

* Restructuring The Company

* Going Public/Going Private

* Company Comeback From Adversity

* New Employees

* Important Executive Retiring/Resigning

* Executives Comment On Business/Economic Trends

* Employee Promotions

* New Branch Offices

* New Divisions Established

* Headquarters Relocating

* Research Results Announcement

* Major Anniversary

* Major New Client Acquisition

* Company Revenue, Sales or Profit Growth

* Company Name Change

* Winning Major Awards Or Receiving National Recognition

* Company Presenting An Award

* Receiving Important Accreditation or Certification

* Holding Free Seminar or Workshop

* Employee Appointed To Civic/Government/Professional Board

* Availability Of Guest Articles Or White Papers

* Issuing A Position Statement On Topical Subject

* Free Consumer Information Available

* Company Speakers Bureau

* Company Philanthropic Support

* Major Company Milestone

* New Board of Directors

* New Website

Harry Hoover is a partner in My Creative Team. He has 30 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Bank of Commerce, The Bray Law Firm, Brent Dees Financial Planning, CruisingTheICW.com, Duke Energy, Focus Four, Levolor, North Carolina Tourism, TeamHeidi, Ty Boyd Executive Learning Systems, VELUX, and Verbatim.

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Tags: pr, news, wire, channel, story