Great news! You’ve been invited to be on your local morning news show.

So, how do you prepare, especially for an in-studio TV interview?

The first four steps in preparing for an in-studio interview are the same as preparing for any TV interview:

1. Consider who watches the show. What they are interested in, especially in relation to your topic?
2. Decide on your desired result for the interview. What do you want the audience to do?
3. Create your message. Keep it simple and pertinent to the viewers.
4. Craft powerful sound bites so your listeners will remember what you say and act on it.

If you’ve never seen the show, watch it. If you have seen the show, watch it again. This time pay attention to the mechanics of the interview.

Hear are some specific things to observe:

1. Where will you, as the guest, be sitting?
2. What will you be sitting on?
3. Notice other guests. How do they sit? Do they appear engaged in the conversation? Decide how you will sit to look engaged. Tip: leaning in slightly toward the interviewer usually projects engagement. Sitting on the front edge of the chair helps.
4. What outfits and colors look good on guests? [This usually applies more to women than men, as women are a) more interested, and b) have more options than men.]
5. What is the interviewer’s style? Does the style change depending on the guest or topic?
6. If there is more than one host, how do they interact with each other and the guests?
7. Is there a live in-studio audience? If there is, what are the demographics of its members?
8. Does the host take questions from the audience?
9. Do viewers call in to ask questions?
10. How long do the interview segments last? (3 minutes is fairly typical.)

With this information, you will be prepared to enter the studio already feeling at home and confident on the set.

And now to keep you focused during your interview, I invite you to claim your Free Instant Access 400-year-old tool I’ve adapted to help you stay on message by visiting this site

From – Lou Hampton, The QuoteAbility(tm) Coach and Speak to Lead.com

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Tags: pr, interview, relation, studio, tv, step

Writing and distributing press releases is yet another great method to make some serious noise for your ebusiness. Through this, you can keep your customer base updated about recent news and developments within your company that these people might find interesting.

Here’s how you can jumpstart your press release marketing:

1. Learn the ropes of writing press release. You need to understand that writing press releases is very much different from writing articles for online users. To easily know the elements that you need to use in writing your press releases, you may read relevant articles or ebooks that can surely offer you with great tips and techniques. It would also help if you can work together with other press release expert writers.

2. Ensure that you have important things or event to announce. You cannot just write press release just because you want to. In order for you to generate the kind of attention you need online, you must talk about controversy and change. You may also announce new events that your company is deeply involved in or new services that you will be offering to your customers.

3. Ensure that your headlines are attention-grabbing. Get more people to read your press release by making use of interesting and captivating headlines. Ensure that you can tell your readers ahead of time the gist of your content and the reasons why they should read your copies. Also, make sure that your headlines are short, direct to the point and answer the who, what, why, when, where, and how questions of your readers.

4. Stress out the benefits that your readers can get from your copies. Explain in your content why your readers should pay close attention to your news and how they can possibly benefit from it. Remember, online users will not waste their time if they know that they are not getting anything in return.

5. Include your contact information. At the end of your press release, ensure that you leave your contact information to make it a lot easier for your readers to get in touch with you should they have any questions or should they want to take advantage of your offerings. You may leave your phone number, email address, and your site’s URL.

6. Provide information about your company. It is important that you tell your readers some valuable information about your company but make sure that you keep it brief. Your press release must still focus on your announcement.

Sean Mize is a full time internet marketer who has written over 9034 articles in print and 14 published ebooks.

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Tags: pr, step, press release, write, headline