Igniting your workplace with a sense of integrity and joy- sounds lofty, huh? Truth be told the joy naturally follows from the integrity. Ever worked in a place that lacked integrity? I’m betting you didn’t have much joy there did you? What is it that makes a place be filled with integrity?

Webster’s defines integrity as an unwavering commitment to a firm moral code. In my experience it is much simpler. It is doing the right thing no matter who is- or isn’t- watching.

Take the grocery cart back.

Don’t detour to go to Walmart after your sales call & submit that on your mileage report.

Show up where you say you’ll be- when you say you’ll be there.

Keep the deal you said you’d make.

Don’t “”borrow”" the powerwasher from work.

Eat your green vegetables.

Expect to earn your salary- there is a reason it is called work.

Listen to your customers.

Inform and educate your customers.

Tell them the truth.

Don’t hide debt in off-balance sheet subsidiaries.

Refrain from price gouging.

Staying in a workplace that lacks integrity will soil your soul.

and a few specific ones for our friends in healthcare:

Adhere to the patient’s wishes.

Ask patients their names- AND what they want to be called.

Tell them your name & what in the heck you’re doing to them.

Worry about your scope of expertise not your scope of reimbursement.

Inform the patient- even if the new knowledge may cost you as a practitioner money.

Create a medical treatment plan not an insurance cost/benefit plan.

Remember “”getting creative”" is often a translation for “”Fraud”".

Demented patients do not benefit any differently from weekly psychotherapy than they do from a volunteer visit.

They actually benefit more from a visit from their dog.

Don’t order a dermatology consult on an actively dying patient.

Find out what quality of life means to your patient before initiating heroic measures in terminal
conditions.

Remember that no one ever has to die in pain.

Greet every day with love in your heart.

You’d be surprised at how few have the grit and the courage to adhere to these standards and demand them in their workplace. I met such a person today. She walked away from money and convenience and ease in the name of ethics and integrity- on multiple occasions. She simply has no stomach for grey areas when it comes to doing the right thing. She has paid dearly both personally and professionally for these high standards.

comfortable salary $320,000

retirement plan $1,000,000

health benefits $1,500,000

vacation, etc $600,000

ability to look self in mirror priceless- & that comes with a free dose of positive role modeling
for her kids.

What are you teaching your kids?

What do you see when you look yourself in the mirror?

MICE exists to ignite a sense of integrity and joy in your workplace or organization. We strive to make your workplace the place you most want it to be, and you the type of worker you most want to be. We do this by providing continuing education programs to healthcare professionals; customized consultation, training and direction to businesses; as well as entertaining and inspiring motivational seminars. MICE President and Owner, Jackie Barnes, is a licensed clinical Social Worker with an MBA who has over 20 years of healthcare experience in both clinical and managerial roles. Visit and contact her here.

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Tags: ethics, morality, philosophy, sport, management

This article will help you create publicity on a continual basis for any sports team. There are action item you can do today to get started. Let’s talk about why you would even want to bother with PR.

Every team needs PR or publicity. Children’s teams need PR so they can attract sponsors and visitors to the games. Even if the visitors do not have to pay, it’s more fun for everyone when there is a large involved crowd at the games. The PR can also be used to attract support before it’s needed. A team that is fully supported is less likely to be shut down when funds are tight in the schools, cities and counties.

Adult teams need publicity because it will bring in sponsors and paying customers who come to games. Paying customers tend to buy t-shirts and other things that support the team financially. Few teams can afford to survive with no money coming in.

Where do you start?

Start with your local media. When you send the local radio stations and newspapers the stats and updates on the teams wins, along with some interesting fact about the team or a particular player, you give them something to talk about. This needs to be done each week or at least every other week. Publicity is not something you do one time and that’s it. You have to keep sending information. When a media outlet sees they can depend on you to send timely updates, they are more likely to include you. A timely update is one that is well before the time they need to publish or be on the air. If the local sports radio show comes on at 8 am, then this information should be sent the day before, not at 7 am when they are prepping for the show. This means you will have to find out the publish dates of the newspapers and magazines you send this information to. And send the information well before that dates. When you approach sponsors, you can show them the visibility your team already has. Everyone wants to be with winners.

Getting your press releases or media releases as I like to call them, written up and sent out is not an easy thing. Some people can write professionally but not well. The bottom line is to stimulate the media to do a story on your team or at least mention your team. You must keep sending them out; you can’t send out one and say it did not work. Rarely do people get written up on the first media release unless they are professional PR people and have connections to make it happen.

These strategies work for Semi-professional teams as well as children’s community teams. They are strategies the professional teams use.

Action Items:

1. Look at the team schedule and create a schedule to send out media releases
2. Get some interesting facts about the player or team to send to the media
3. Make a list of local radio, TV, magazines, newspapers and blogs that cover your local area and find out about their deadlines
4. Use the contact information to just send media release and updates
5. Send pictures as often as you can about the topic in the media release
6. Delegate one person to handle this so that when the media contacts you, they don’t get the run around as to who to talk to.
7. Always leave your contact information with media every time you connect with them.

Dr. Letitia S. Wright, D.C. is the host of the Wright Place TV Show, now in it’s 10th year on the cable television. The show has strategies and tips for business owners and others on how to get sponsors here.

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Tags: publicity, relation, public, sport, team, secret

If you are in the business of Athletic Summer Camps you know that to insure that each year you are booked up you need to promote all season long during the regular season and this means talking with coaches, hosting a very good website and hobnobbing with those who make youth sports what they are today.

Of course the publicity, networking and advertising are just one way to do this. And you know if you truly wish to succeed you must show some youth sports community spirit and engages in some excellent public relations campaigns as well. But what sorts of public relations will work the best you ask?

Well, consider if you will giving free T-shirts to all the coaches along with a stack of brochures for them to hand out. Perhaps if you run a soccer camp you will send them some plastic cones and a soccer ball with your Soccer Camp Logo. Same thing can be done for Little League Baseball Camps as well.

Public Relations can make or break a sports youth Athletic Camp and this is why it is paramount to have a public relations strategy throughout the year to insure that during the summer camp summer months your Athletic Summer Camp is flush with young athletes trying to better themselves.

“Lance Winslow” – Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance;here . Lance is an online writer in retirement.

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Tags: sport, pr, athletic, public relations, community