Business Training.com » Public Relations Glossary http://businesstraining.com/resources 100,000 Business Resources & Tools Tue, 31 May 2011 16:17:16 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 What is the Gutter? | Definition and Overview http://businesstraining.com/resources/what-is-the-gutter-definition-and-overview/ http://businesstraining.com/resources/what-is-the-gutter-definition-and-overview/#comments Mon, 30 Mar 2009 19:22:00 +0000 admin http://businesstraining.com/resources/?p=5884 Gutter : The margins inside two pages that face each other in a print publication.

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What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview

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]]> http://businesstraining.com/resources/what-is-the-gutter-definition-and-overview/feed/ 0 What is Guaranteed Circulation? | Definition and Overview http://businesstraining.com/resources/what-is-guaranteed-circulation-definition-and-overview/ http://businesstraining.com/resources/what-is-guaranteed-circulation-definition-and-overview/#comments Mon, 30 Mar 2009 19:21:00 +0000 admin http://businesstraining.com/resources/?p=5883 Guaranteed Circulation : A media rate that guarantees a publication will achieve a certain circulation.
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What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview

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]]> http://businesstraining.com/resources/what-is-guaranteed-circulation-definition-and-overview/feed/ 0 What are Gross Rating Points? | Definition and Overview http://businesstraining.com/resources/what-are-gross-rating-points-definition-and-overview/ http://businesstraining.com/resources/what-are-gross-rating-points-definition-and-overview/#comments Mon, 30 Mar 2009 19:10:00 +0000 admin http://businesstraining.com/resources/?p=5882 Gross Rating Points : The measurement of the advertising weight delivered by a vehicle or vehicles in a specific time frame, which is the same as the measurement of an advertisement’s reach times the average frequency.

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What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview

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]]> http://businesstraining.com/resources/what-are-gross-rating-points-definition-and-overview/feed/ 0 What are Gross Impressions? | Definition and Overview http://businesstraining.com/resources/what-are-gross-impressions-definition-and-overview/ http://businesstraining.com/resources/what-are-gross-impressions-definition-and-overview/#comments Mon, 30 Mar 2009 19:08:00 +0000 admin http://businesstraining.com/resources/?p=5881 Gross Impressions : The total number of unduplicated households or persons who are represented by a given media schedule.

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What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview

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]]> http://businesstraining.com/resources/what-are-gross-impressions-definition-and-overview/feed/ 0 What is a Gross Audience? | Definition and Overview http://businesstraining.com/resources/what-is-a-gross-audience-definition-and-overview/ http://businesstraining.com/resources/what-is-a-gross-audience-definition-and-overview/#comments Mon, 30 Mar 2009 19:06:00 +0000 admin http://businesstraining.com/resources/?p=5880 Gross Audience : The audiences of all vehicles or media in a campaign, combined together. The gross audience may be comprised of duplicate audiences as well.

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What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview

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]]> http://businesstraining.com/resources/what-is-a-gross-audience-definition-and-overview/feed/ 0 What is a Grid Card? | Definition and Overview http://businesstraining.com/resources/what-is-a-grid-card-definition-and-overview/ http://businesstraining.com/resources/what-is-a-grid-card-definition-and-overview/#comments Mon, 30 Mar 2009 19:01:00 +0000 admin http://businesstraining.com/resources/?p=5879 Grid Card : A broadcast media’s rate card that lists rates on a grid, aligning the specific time periods or ‘dayparts’ for an advertisement and the corresponding price.

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What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview

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]]> http://businesstraining.com/resources/what-is-a-grid-card-definition-and-overview/feed/ 0 What is Green Advertising? | Definition and Overview http://businesstraining.com/resources/what-is-green-advertising-definition-and-overview/ http://businesstraining.com/resources/what-is-green-advertising-definition-and-overview/#comments Mon, 30 Mar 2009 18:58:00 +0000 admin http://businesstraining.com/resources/?p=5878 Green Advertising: Advertisements that promote a product, service, or company’s ability to help or reduce environmental harm.
]]> http://businesstraining.com/resources/what-is-green-advertising-definition-and-overview/feed/ 0 What is a Glass Ceiling? | Definition and Overview http://businesstraining.com/resources/what-is-a-glass-ceiling-definition-and-overview/ http://businesstraining.com/resources/what-is-a-glass-ceiling-definition-and-overview/#comments Mon, 30 Mar 2009 18:57:00 +0000 admin http://businesstraining.com/resources/?p=5877 Glass Ceiling : A phrase used to describe an invisible barrier to promotion. It can also be seen as an all encompassing opportunity on the surface, when in reality the ‘Glass Ceiling’ is hit and growth or promotion stops.

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What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview

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]]> http://businesstraining.com/resources/what-is-a-glass-ceiling-definition-and-overview/feed/ 0 What is a Ghostwriter? | Definition and Overview http://businesstraining.com/resources/what-is-a-ghostwriter-definition-and-overview/ http://businesstraining.com/resources/what-is-a-ghostwriter-definition-and-overview/#comments Mon, 30 Mar 2009 18:56:00 +0000 admin http://businesstraining.com/resources/?p=5876 Ghostwriter : A writer who composes articles or stories that another author (or figure) takes credit for writing.
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What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview

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]]> http://businesstraining.com/resources/what-is-a-ghostwriter-definition-and-overview/feed/ 0 What is a Generic Brand? | Definition and Overview http://businesstraining.com/resources/what-is-a-generic-brand-definition-and-overview/ http://businesstraining.com/resources/what-is-a-generic-brand-definition-and-overview/#comments Mon, 30 Mar 2009 18:17:00 +0000 admin http://businesstraining.com/resources/?p=5875 Generic Brand : (Opposite of a name brand) A brand that is a substitute for a Brand Name, serving the same purpose and function as a Brand Name, but usually costs less due to not paying for the brand’s name.

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What are Media Relations? | Definition and Overview
What is a Press Kit? | Definition and Overview
What is a Press Release? | Definition and Overview

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