Writing and distributing press releases is yet another great method to make some serious noise for your ebusiness. Through this, you can keep your customer base updated about recent news and developments within your company that these people might find interesting.

Here’s how you can jumpstart your press release marketing:

1. Learn the ropes of writing press release. You need to understand that writing press releases is very much different from writing articles for online users. To easily know the elements that you need to use in writing your press releases, you may read relevant articles or ebooks that can surely offer you with great tips and techniques. It would also help if you can work together with other press release expert writers.

2. Ensure that you have important things or event to announce. You cannot just write press release just because you want to. In order for you to generate the kind of attention you need online, you must talk about controversy and change. You may also announce new events that your company is deeply involved in or new services that you will be offering to your customers.

3. Ensure that your headlines are attention-grabbing. Get more people to read your press release by making use of interesting and captivating headlines. Ensure that you can tell your readers ahead of time the gist of your content and the reasons why they should read your copies. Also, make sure that your headlines are short, direct to the point and answer the who, what, why, when, where, and how questions of your readers.

4. Stress out the benefits that your readers can get from your copies. Explain in your content why your readers should pay close attention to your news and how they can possibly benefit from it. Remember, online users will not waste their time if they know that they are not getting anything in return.

5. Include your contact information. At the end of your press release, ensure that you leave your contact information to make it a lot easier for your readers to get in touch with you should they have any questions or should they want to take advantage of your offerings. You may leave your phone number, email address, and your site’s URL.

6. Provide information about your company. It is important that you tell your readers some valuable information about your company but make sure that you keep it brief. Your press release must still focus on your announcement.

Sean Mize is a full time internet marketer who has written over 9034 articles in print and 14 published ebooks.

Article source

Tags: pr, step, press release, write, headline

The goal of engaging the media is to get “good PR,” and a well-placed article is a great way to raise awareness and create good will for your organization. Yet too often corporate spokespeople, officials and talking heads adopt a bunker mentality when talking to a reporter.

While it’s natural to be a little skeptical when you’re on the record, you don’t want to come across as standoffish and defensive. Reporters are hard-working professionals that have a beat to cover and a deadline to meet. An open, pleasant discussion will help you tell your story and build relationships – the key to effective media relations.

The following tips will help you be articulate, informative and successful when talking to reporters.

Be prepared.

Spend at least 15 minutes before your interview thinking about what you want to say. Whether the interview is scheduled to last three minutes or 30, I advise interviewees to write down their top three or four points beforehand. It’s easy to get caught up in the ask-and-answer rhythm during an interview and never get around to getting your message across. But if you’re prepared, you’ll be relaxed and able to state your points succinctly.

Talk openly and expertly about your subject matter.

Don’t be afraid to answer questions. Reporters have a job to do. If you make their job easier by offering relevant information about your area of expertise, you’ll make a good impression and will likely be able to cultivate the relationship.

Don’t get bogged down in details or insider-speak.

Deliver your message without droning on about “research and development” or using arcane company lingo. If you stick to your key points you’ll keep the conversation flowing and the reporter interested. Are you launching a new product? Talk about what the product offers your target customer, not about how the product was made.

Don’t be afraid to say, “I don’t know the answer but I’ll get back to you.”

Be honest if a reporter asks you a question that’s beyond your purview. The only caveat is that if you say you’ll follow up, do it! The goal is to be a credible resource and subject matter expert.

During my 20-plus years of media relations, I’ve been involved in hundreds of interviews. The overwhelming majority of reporters just want a few good quotes to add spice to their story. If you’re prepared and forthcoming, you’ll build bridges while helping to promote your organization.

Karen Preiss Miller is a partner in JKP Group, a marketing communications consulting company. For more tips, visit this site

Article Source

Tags: media, reporters, press, press release, strategy

If you know how to use press releases to make money online, you are likely to have the jump on your competitors when it comes to launching a product or starting a new business. Launching a new product can be tough because there are so many factors to consider, and it is even more challenging to make a new business known to your target consumers. There are many ways to reach out to your potential customers, but one of the best ways is to promote your business is through the use of a press release.

A press release is a means of communicating with the media and the public to inform them about the products and services that you are offering. Since the advancement of information technology has made worldwide communication more efficient nowadays, there are many ways available in which you can distribute your product information to your target audience. Sending out a press release is one of the best ways to inform the masses about your products, provided that it is well-written and the launch timed right, and so help you to make money online.

A press release is more subtle than ad advertisement, and it relies more on factual information than on marketing language to stir interest among consumers. You can focus on the features and benefits of your product without making an outright sales pitch. The release should be based on the credibility of your product rather than advertising hype that do not convince consumers of its quality. Having a credible press release enhances and expands your customer base, which will ultimately lead to better sales.

It has been proven time and again that a press release is one of the most effective ways to inform and educate people about products and services, and that its content is regarded as more believable that a direct advertisement. To make money online using press releases you have to ensure that they are well written and aimed directly at the reader. The reader should believe that it is written just for them. They are not adverts as such.

The most effective press releases are those that are succinct, data-focused and straight-to-the-point. Your press release should contain the kind of information that will convince your potential customers that you are selling quality products that are useful to them. It must contain all the aspects of good news feeds like who, what, when, why, and how.

The headline must be catchy so that it can attract the interest of the readers and make them want to find out what you have to say. The content of the press release must be truthful and detailed, and it should be engaging from the beginning to the end. Making money online is about persuasion, and your press release will likely be the first exposure that your potential customers have to your product. It must make them want to find out more about this great new product, or new business that has just been launched.

The main components of a good press release include the headline, which should catch the attention with a good benefit, just as any sales headline should, without being too sensational and offering impossible things. Thus, your new ebook on how to make money online could be launched with the headline “New Product Shows Internet Beginners how to Achieve Financial Independence”, and not “Make $10,000 in your First Week”.

The second headline is not believable. The first will not blow people away, but it will catch the interest of your intended audience. If you are targeting the more experienced then rephrase the headline to “New Product Takes Internet Marketers to Another Level”. A bit of thought could come up with something better, but you get the idea? You are not selling with a press release, just grabbing the readers attention. You could be more directly sales oriented with “Increase Sales by 30% Using New Tool”, as long as the benefit is feasible and believable.

Then comes the body of the article, where you describe the product in factual terms and focusing on what it can do for the purchaser. Finally end up with a short summary of the benefits and a URL or email address. You have to give the reader something to click on while their interest is still hot.

Double space it and make it no more than 1 – 2 pages long. To make it look more professional finish with three hash signs (#) centered under the last line. That is standard for a press release.

Sending out a press release is a cheaper way to gain publicity compared to the other means of advertising that are commonly used these days. If it is launched in the right place, it will be spotted by some reviewers, columnists, reporters or broadcasters, who will in turn get more people to read it. Having an effective press release also gives you the assurance that you have the backing of media groups, and this will help maintain visibility for your products.

Many companies have benefited from knowing how to use press releases as a marketing tool to help them make money online, and it is certainly not as risky as some of the other marketing strategies that are being used in the business world today. The success of your release depends on how well it is written, its timeliness, and the right medium to publish it.

Carol Oon is the “nice” mentor who writes articles on Home Business and Affiliate Marketing strategies. To get a free 7-day e-course on how she earns a living online, visit this site For more tips, you can also visit her blog Please feel free to distribute this article in any form as long as you include this resource box.

Article Source

Tags: press release, online, money, communication, advertisement

If you know how to use press releases to make money online, you are likely to have the jump on your competitors when it comes to launching a product or starting a new business. Launching a new product can be tough because there are so many factors to consider, and it is even more challenging to make a new business known to your target consumers. There are many ways to reach out to your potential customers, but one of the best ways is to promote your business is through the use of a press release.

A press release is a means of communicating with the media and the public to inform them about the products and services that you are offering. Since the advancement of information technology has made worldwide communication more efficient nowadays, there are many ways available in which you can distribute your product information to your target audience. Sending out a press release is one of the best ways to inform the masses about your products, provided that it is well-written and the launch timed right, and so help you to make money online.

A press release is more subtle than ad advertisement, and it relies more on factual information than on marketing language to stir interest among consumers. You can focus on the features and benefits of your product without making an outright sales pitch. The release should be based on the credibility of your product rather than advertising hype that do not convince consumers of its quality. Having a credible press release enhances and expands your customer base, which will ultimately lead to better sales.

It has been proven time and again that a press release is one of the most effective ways to inform and educate people about products and services, and that its content is regarded as more believable that a direct advertisement. To make money online using press releases you have to ensure that they are well written and aimed directly at the reader. The reader should believe that it is written just for them. They are not adverts as such.

The most effective press releases are those that are succinct, data-focused and straight-to-the-point. Your press release should contain the kind of information that will convince your potential customers that you are selling quality products that are useful to them. It must contain all the aspects of good news feeds like who, what, when, why, and how.

The headline must be catchy so that it can attract the interest of the readers and make them want to find out what you have to say. The content of the press release must be truthful and detailed, and it should be engaging from the beginning to the end. Making money online is about persuasion, and your press release will likely be the first exposure that your potential customers have to your product. It must make them want to find out more about this great new product, or new business that has just been launched.

The main components of a good press release include the headline, which should catch the attention with a good benefit, just as any sales headline should, without being too sensational and offering impossible things. Thus, your new ebook on how to make money online could be launched with the headline “New Product Shows Internet Beginners how to Achieve Financial Independence”, and not “Make $10,000 in your First Week”.

The second headline is not believable. The first will not blow people away, but it will catch the interest of your intended audience. If you are targeting the more experienced then rephrase the headline to “New Product Takes Internet Marketers to Another Level”. A bit of thought could come up with something better, but you get the idea? You are not selling with a press release, just grabbing the readers attention. You could be more directly sales oriented with “Increase Sales by 30% Using New Tool”, as long as the benefit is feasible and believable.

Then comes the body of the article, where you describe the product in factual terms and focusing on what it can do for the purchaser. Finally end up with a short summary of the benefits and a URL or email address. You have to give the reader something to click on while their interest is still hot.

Double space it and make it no more than 1 – 2 pages long. To make it look more professional finish with three hash signs (#) centered under the last line. That is standard for a press release.

Sending out a press release is a cheaper way to gain publicity compared to the other means of advertising that are commonly used these days. If it is launched in the right place, it will be spotted by some reviewers, columnists, reporters or broadcasters, who will in turn get more people to read it. Having an effective press release also gives you the assurance that you have the backing of media groups, and this will help maintain visibility for your products.

Many companies have benefited from knowing how to use press releases as a marketing tool to help them make money online, and it is certainly not as risky as some of the other marketing strategies that are being used in the business world today. The success of your release depends on how well it is written, its timeliness, and the right medium to publish it.

Carol Oon is the “nice” mentor who writes articles on Home Business and Affiliate Marketing strategies. To get a free 7-day e-course on how she earns a living online, visit this site For more tips, you can also visit her blog. Please feel free to distribute this article in any form as long as you include this resource box.

Article Source

Tags: press release, online, money, communication, advertisement

Another great source of gaining targeted views to your website is through an online press release. They are an extremely powerful way of generating quality backlinks to your website. Press releases are nothing more than a newsworthy story or event. If a company or service happens to be changing or adding new features to their existing portfolios, a news article can be written about the sudden changes. You can write about your business of certain aspects of it and submit too many different press release services so that your article can be submitting to massive amounts of sites.

You can either write your very own online press release or you can have it written for you. I will show you an outline that will help make your press release pop:

The first thing you will see is a release description. Basically stating when the press release should be published. Most cases you will see “FOR IMMEDIATE RELEASE” and if you want it to be published after a specific date you write “FOR RELEASE AFTER (DATE)”. Most press releases seem to be read during the weekend hours, so your best chance for exposure can fall between Friday and Sunday.

Contact information. In this section you want to add as much information as possible so you can allow people to contact you about your online press release. Your name, phone number, email address, address and anything extra that you think will be important. Maybe your title or position of the company.

Next is the Headline. The headline is very important. It MUST be an attention grabbing headline that makes the reader want to read your article. No generic boring headline will make it for you; you have to put a lot of thought into this process. You don’t want a headline like “Learn How I Make Money Online”, it should be something like “I Make Money Online In The Comfort Of My 130 Foot Yacht”. That is a bad example but it is more eye catching.

Next should be a short summary. Usually a couple sentences opening up and being a quick tease to the reader, making them want to read more of your online press release. Don’t go too into detail about your press release, just add a few pieces enticing the reader. Keep it short and try not to over deliver.

Here comes the body. The body is another one of the most important elements of your online press release. You want to convey a message that will keep the reader interested. If you press release is about making money try not to start off the body with ways of making money. Talk about some of the benefits of making money online. Try not to advertise the business, work around it. Many people start their press releases with right out in the front advertising. Be kind and make it newsworthy. You will see more benefits to yourself it is a newsworthy article versus an advertisement. A great place to get examples and view others work is to go to PRWeb.com. They are the most respected and well known PR sites out there. Take a moment to view others experts and see what you have to do to explode your online press release skills.

The next section you will add an about section. Here is where you can talk about the company or service. How it got started, what they do too help, or any factual uplifting elements of your company are great things to start off with. Once you are finished with your release you can now end it by adding “####” to allow the press to know your article is finished and that everything you choose to add after will not be published.

This is the basic layout that will help you generate massive amounts of backlinks if done correctly. Remember in most cases you can add direct URL’s in the body but you can’t add HTML to anchor the links with text. After you can add related links under your online press release and this is where you are allowed to add keyword text to anchor your URL. Always remember that your release must be newsworthy.

Matt Belock Is The Creator/Owner Of An Internet Based Business Opportunity. Your Answer On How To Start A Home Business On The Internet Is Only A Click Away.

Discover How To Get Your Complete And Automated Website Up And Running Today.

No Taglines, No Gimmicks, Just One Thing: PERFORMANCE!

Please Feel Free To Distribute This Article As Long As The Resource Box Remains With The Article.

Article Source

Tags: online, pr, press release, write, learn

Creating an effective press release represents one of the most fundamental elements of any public relations program, and there are several basic rules to help you write one.

1) Choose a newsworthy topic.

The emphasis for newsworthy is on the word “new.” The release must discuss a recent development or frame the topic as a new one.

2) Use the local angle as a news hook.

You can increase the coverage of your release by focusing, in the headline and the body of the release, on your organization’s physical location. For example, “Church Sends Group to Rebuild House in New Orleans” may not garner as much regional publicity as “Greenwich Church Sends Group to Rebuild House in New Orleans.”

3) Keep the writing factual and concise.

A press release should state the facts in a direct, succinct manner.

4) Use the inverted pyramid style.

The most important, newsworthy facts belong at the beginning of the release with supporting information below. The “inverted pyramid” also refers to the decreasing newsworthy value in each subsequent paragraph.

5) Re-state the headline in the first paragraph.

The first paragraph of the press release should re-state the headline almost word for word. It should only be two-to-three sentences long.

6) Describe and quantify the newsworthy element in the second paragraph.

The second paragraph should describe why the first paragraph is newsworthy and provide any supporting numerical data.

7) Provide a quotation with a favorable opinion in the third paragraph.

The third paragraph should contain a quote from your CEO, and this is the only place in the entire release to include an opinion about the topic. Also, you should not introduce new facts in the quotation. These facts belong in the body of the release.

8) At the end of the release include a “boilerplate” describing your company.

The boilerplate should be the same in every release you distribute and should be given a subhead, “About [My Company].” It should be about two paragraphs long and include your company’s main activities and prominent clients as well as its qualifications. For smaller companies, the boilerplate should also provide a short bio of the CEO.

9) Keep the length short.

No press release should EVER be more than two pages.

10) Check carefully for spelling, grammatical or punctuation errors.

Editors may receive up to 300 press releases per day. Errors in spelling, grammar or punctuation make your release look unprofessional and may result in its immediate rejection.

In 2003, Willy Gissen founded Cut-It-Out Communications, a full-service Westchester public relations firm. With over 10 years of related experience, he trained with a former SVP of a top New York City PR firm, Hill & Knowlton, and served on the communications staff of the McCall/Mehiel gubernatorial campaign. He holds a BA in Government from Harvard College.

Article Source

Press releases can win you more credibility if you write them correctly

Otherwise known as free publicity, the press release is one strategy commonly used by individuals and businesses to assist them in establishing a significant presence in the media, on the Internet and in society.

They may sound the same as advertisements but press releases are able to stand apart from them by helping you building more credibility to the media and the readers. However, in order to achieve that, you need to make sure that you are able to write your press release correctly.

The press release is not an ad

First and foremost, keep in mind that when writing a press release, you are not writing an advertisement that is going to be promoted in the newspaper, magazine, on radio or TV, or on the Internet. Rather, you are writing something similar to a news article but this time, it is aimed at building credibility whilst still focusing on being newsworthy.

When we say newsworthy, we mean that what you are writing can interest your readers and make them want to read more. Therefore, if you are going to write a press release for a new product, make sure you do not sound as if you are promoting it. Cite how the product can play a significant role in people’s lives without sounding like an ad. Remember that you cannot fool the reader because they can tell what is an ad and what was endorsed by the media without paying for ad space. You can usually gain your reader’s trust if your product is endorsed by third-party people, like reporters who have read your press release and decided to do a feature on it.

Simplicity is the key

Keep your press release simple and in plain English. This means that you should not use jargon or terms that can make readers raise their eyebrows and go, “huh?”. Make sure that even a 10 year-old kid can understand what you are writing. Then, write your content in short paragraphs with precise sentences. Do not bother with complicated sentence structures and clauses anymore. Also, write in the active voice and never sound uncertain or doubtful in your article. Remember that in writing press releases, you need to keep everything simple but still understandable and enticing for your readers.

Build your press release

A press release contains standard parts that should never be ignored. Basically, the way it is formatted can easily alert the editor and reporter that what they are reading is not an advertisement but a press release. Therefore, never make do without the following elements in what you are writing:

1. The release date: This indicates when your press release should be released.

2. The title or the headline: This one should be short but should already be able to catch the attention of your reader and keep him or her interested.

3. The lead: This is the part that emphasizes the who, what, where, when, how, and why.

4. The main body: After citing the 5 W’s and the 1 H, make sure to explain them in this part. Just remember to cite the important parts first and generalize later. If you can, make sure that your readers realize on their own that what they are reading is indeed relevant to their lives.

5. Background information about you or your business.

6. The date and your contact information so the reporters and editors will know how to get back to you. On the Internet, your press release may be aimed directly at your customers so your contact address and Web URL are essential.

You also need to make sure that your press releases are published in the right place such as Quality Press Releaser or Press Release Studio. These websites are structured to take care of your publicity needs so that you can get the exposure that you need.

Article source

Tags: public relations, strategy, press release, publicity, news

You sent out another press release… and waited for a journalist to call. If you’re still waiting, it’s often that you committed a fatal mistake in your announcement that sent it straight to the reporter’s trash bin.

There are several issues that make a reporter cringe. Are you doing one – or more – of these?

Grammatical Errors- You can be the best writer in the world but still miss grammatical errors and typos when proofreading. Look over your work when you are most alert and read your copy aloud to yourself. It is also a good idea to have at least three other people review your work before submission.

Upper Case Letters- Do not write your news release in all uppercase characters as it is bad formatting. Use mixed casing when writing your press release.

Lack of Content- Be sure your media announcement answers the five W’s (Who, What, Where, When, Why) as roughly 90% of all press release submitted to reporters are rejected. Also ask yourself if your release is newsworthy. The main purpose of a news release is to inform a public.

Press Releases that are Really Ads- Do not write your news like an advertisement. You are not trying to sell anything when writing a press release. Remember a reporter’s job is to inform the public, not to sell to the public.

You want to be professional when submitting press releases to reporters.

Shannon Cherry, APR, MA is your Power Publicist and owns Be Heard Solutions, a virtual publicity and marketing agency. She helps entrepreneurs become more successful at attracting more clients, selling more products and services, and boosting their business. Get more tips and tactics with your free publicity power pack by visiting here

Article Source

Tags: media, relations, press release, news, mistake

Press releases are great tools for getting free publicity for your — or your client’s — business. In this article I will explain how exactly a press release should be structured to maximize its chances of success.

1. On the top of your headed notepaper, write the date and the heading PRESS RELEASE in block capitals.

2. Below this, write an attention-grabbing headline for the release. This should explain in a nutshell what the release is about — for example, MIDDLETON TOY-MAKER GETS CONTRACT WITH TOYS’R'US! or LOCAL PHOTOGRAPHER WINS KODAK NATIONAL AWARD.

3. Below this, write the text of your press release. This should be in a plain, factual style, avoiding any hint of advertising ‘hype’. Aim to answer as concisely as possible the five W’s: WHO, WHAT, WHEN, WHERE and WHY (that is, WHO you are, WHAT you have done, WHEN you did it, WHERE you did it, and WHY you did it). Try to cover all the main points in the first paragraph or two, as the lower half of the release may be cut if the editor is short of space. Use double-spacing, i.e. alternating ‘empty’ lines.

4. If possible, include a quote from yourself or someone else in your business. This can lighten the tone of the release and make it look more like a ‘proper’ news story (which nearly always include quotes). It will also help greatly if you can include a photograph to accompany the release, or let the editor know that photographs are available on request.

5. At the end of the release, include contact details where a reporter can contact you or your client to get more information. At the very least put a phone number. Ideally, include an email address, fax number and postal address as well.

Try to keep your press release to a single page, or two pages at most. If you want to provide additional details — facts and figures, background information, extra quotes, and so on — you can enclose a supplementary info sheet. Don’t expect most recipients to read this, however. The actual press release MUST stand on its own.

You can send your press release to the editor, or to the reporter who covers business matters for the paper or magazine concerned. Don’t expect to get your story published every time — your release may be competing with hundreds of others — but when you do manage to get media coverage, the amount of interest it generates can more than justify the effort you put in.

You can make very good money as a self-employed public relations consultant. The Successful Public Relations Course is a leading correspondence course in this field run by Maple Academy (UK). For full details see this site.

Article Source

Tags: media, write, press release, press, media relations

You can easily speed up the process of writing your press releases if you know ahead of time the things that you need to include in your content and the elements that you need to use to make your news releases more compelling.

Here’s how you can accelerate your press release writing:

1. Release information. At the upper left-hand of your page, you should indicate when your press releases should be published. If it carries time-sensitive information putting “FOR IMMEDIATE RELEASE” will make sense. Otherwise, you can indicate the actual date when the publishers should post your press release on their newspaper or website. It is very important not to forget this element to make the job of reporters and publishers a lot easier.

2. Contact information. After your release statement, you need to put the contact information where reporters or publishers can get in touch with you. Leave your name, your job title, website address, email address, the person to contact in regards of the news, the company spokesperson, etc. You may also provide a personal number or mobile number so people can contact you even after office hours.

3. Headline. This is the part when you tell your readers what your content is all about. In here, you must be able to answer the who, what, when, why, where and questions of your readers. You must be able to tell these people the benefits they can get from your content and the reasons why they should read on. Don’t forget to make your headlines short, concise, and direct to the point.

4. Dateline. This is the part where you put your location (usually city and state) and the date you are mailing or sending your press release for publisher’s reference.

5. First paragraph/lead paragraph. Your first paragraph should be able to tell your readers the summary of your content. It must also contain the most important information about your news item so you can keep your readers interested. A well-written lead paragraph can help you promote further reading among your target audience.

6. Content. This is the part where you should deliver all the information that your readers want to know. In here, you are expected to insert supporting data that will further explain the information that you have shared on your lead paragraph. Ensure that your content is well-written, precise, and direct to the point.

Do you want to learn more about how I do it? I have just completed my brand new guide to article writing success, ‘Your Article Writing and Promotion Guide’

Download it free here: Secrets of Article Writing

Do you want to learn how to build a big online subscriber list fast? Click here: Secrets of List Building

Sean Mize is a full time internet marketer who has written over 9034 articles in print and 14 published ebooks.

Article Source

Tags: media relations, press release, win, publicity, communication

1. The first thing that you need to do is to ensure that the message you are trying to relay to your readers is timely and newsworthy. That means, you cannot write about “10 best article marketing tips” or “how to lose your unwanted pounds in 30 days”. You can write about significant activities or changes within your organization or company that can directly impact your potential clients. You may write about company merger, product launching, a milestone that has been reached, recognition given to your company by the industry leaders, etc.

2. Make it benefit-driven. You can easily capture the attention of online users if you emphasize the benefits that they can get in reading your press releases. If your company is merging with another company to offer your clients with inexpensive services, make sure that you stress that out. By doing so, you can easily grab the interest of these people and make them want to read your news releases in their entirety.

3. Use the inverted pyramid technique. You need to remember that you only have few second to grab the attention of your readers so you better make your first paragraph compelling. In this section, you must effectively answer all the who, what, why, when, and where questions of your readers. Your succeeding paragraphs should offer supporting details that can help your readers better understand the message that you are trying to get across.

4. Get straight to the point. You need to keep your press releases short and concise. Avoid beating around the bush and just say what you mean. Don’t use fillers, lengthy introductions, embellishments, and anything that can make your press release lengthy and dragging.

5. Ensure that your press releases are well-written. Aside from making sure that your information flows smoothly, you also need to make sure that your content is easy to understand and it must read well. Ensure that you proofread your copies before you distribute them to ensure that they are free from grammar, spelling, punctuation, and most of all factual errors that can greatly damage your online reputation.

Do you want to learn more about how I do it? I have just completed my brand new guide to article writing success, ‘Your Article Writing and Promotion Guide’

Download it free here: Secrets of Article Writing

Do you want to learn how to build a big online subscriber list fast? Click here: Secrets of List Building

Sean Mize is a full time internet marketer who has written over 9034 articles in print and 14 published ebooks.

Article Source

Tags: traffic, online, press release, media, media relations

Whether you are writing it for yourself or for someone else, a press release is not written like an ordinary article. The format is different and the tone can’t sound like a hyped up sales pitch. It should read more like a news item. Since you are likely to submit it to a press release web site, you want to be sure it meets their guidelines. To do this, avoid using exclamation points as these are considered hype tags.

To prepare yourself mentally to write a press release, it can help to imagine yourself as a news reporter covering the opening of a new store. This helps you get in the right mood and that can help you to write it the way it should be.

Like a news reporter, think in terms of writing the who, what, when, where and why of the press release’s topic. Also keep it in the third person. The writing should be objective, not subjective, so avoid using the pronoun ‘I’ and ‘we’ and don’t make it too personal with the over use of ‘you’.

No matter where you are going to submit the press release, the same basic format is used. Once you are familiar with it, it is easy to follow. Below are the different components of the format you will need to use.

FOR IMMEDIATE RELEASE
Any press release you write should have this at the top of the page. It can be done without it but press releases that begin with this header tend to be more effective than those without it.

Contact Information
The contact information can go at either the beginning of the press release right after FOR IMMEDIATE RELEASE or at the very end. It will depend on whether it is for publishing online or in print.

Headline
The headline basically tells what the press release is about in a nutshell. To make it more effective, bold it and keep it at about 80 characters.

Date and Info
People reading the press release will want to know the source, so include the name of the city and the date of the release.

Lead-in Paragraph
This is the most crucial paragraph of the entire press release. This is where you must grab the reader’s attention in order for the press release to be successful. The key information of the press release will be in this paragraph and the rest of the piece will expand on it. Remember the who, what, when, where and why that was mentioned earlier? This is where you want to incorporate it.

The body of the press release
This part of the press release may be several paragraphs and will expand on what you covered in the lead-in paragraph. Whenever possible, it is helpful to include quotes in the body. This helps to draw the reader’s attention and hold it.

Recap and conclusion
In this last part of the press release, you will want to summarize the press release and give something to make the reader think. This can be the date of the press release or something of interest about product, service, website or store.

These are the basics of writing a good press release. Just remember that you want to catch the attention and interest of the reader in what the press release is announcing or promoting. With a little practice, you will soon be writing effective, interesting press releases.

Chris Simpson is dedicated to helping people make money at home by finding honest and legitimate home based business opportunities. Find legitimate online paid surveys and other work at home opportunities today at this site.

Article Source

Tags: public relations, write, press release, attention

Internet marketers with a limited budget will find that free press release sites give them an opportunity to spread the word about their product or service with out costing them any money. In a very competitive internet marketing environment, it can be very difficult for newbies or marketers who don’t have a lot of money to spend on advertising to compete. However, we are in a day and age in internet marketing, where there are a lot of free methods to attract visitors which work well. In this article we will take a close look at some of these free methods. Our primary focus however, will be on free press release options. Besides press releases, individuals can use article marketing, classified marketing, forum marketing and social networking and bookmarking sites to bring traffic to their web sites or blog.

The internet, in many ways, has shifted from one in which marketers only use hard-sell tactics to make sells. Today, the Internet is much more social and this allows marketers to interact very closely with potential buyers. This allows them to find out what consumers like and what they want. There is a greater focus on first building a relationship and then selling a product as opposed to simply throwing up an advertisement on Google AdWords or something similar. One way to accomplish is through free press releases. Free press releases allow the media to learn about your product or service and also about you. It also allows readers to get an “objective” view of you and your company. There are quite a few free press release sites that are a very good. They may not give you as much bang as some paid release options. However, there are some excellent ones that will bring traffic to your site and help you build back links.

The four free press release web sites that we will discuss are PrLog.org, BetaNews, I-Newswire.com and Free-Press-Release.com. PrLog.org is a free release that tends to do really good in the search engines. If you can find a keyword that is not very competitive and optimize your press release properly, you should see some pretty good search engine rankings. BetaNews tends to be picked up by Google News. Therefore, if you write a good press release you may end up seeing it on Google News and it may stay there for while. I wrote a press release and submitted it to Beta News on August the 23rd and 10 days later, it was still on first page of Google News. As you can see, press releases, even free ones, can be very powerful. I-news wire.com is another very good option, as well as free-press-releases.com.

It is important to note that just because these press release sites are free, it does not mean that accept junk. The reason they are listed in Google News and/or receive high search engine rankings is because they are respected.

They take the time to look at the press releases and throw out the ones that are simply advertisements. Therefore, you need to make sure that you write a good release. It needs to be written objectively and not as a sales pitch. Many free press release sites also have an upgrade option. If you find a PR site that does really well for you, consider upgrading. If you make a contribution, you get more coverage. However, if you only use the free options you should still do well. Simply create a good release and optimize it correctly for the search engines.

Fortunes can be made online by creating and selling ebooks. Learn the secrets of producing hot-selling ebooks here How to Write an Ebook

You can get a step by step guide which demonstrates how to create profitable information products such as ebooks and audio books lightning fast here.

Article Source

Tags: online, pr, press release, sites, free

One of the best ways that you can promote and get word out about your business is to start writing some press releases. They can provide a type of promotion that is hard to find anywhere else, and they are proven to not only help get the word out, but they bring in traffic and also can enhance your rankings within the search engines as well. Of course it is important to understand what they are, how they work, when to use them, and of course how to write one as well.

Understand What Press Releases Are

The first thing you need to do is get a good grasp on what press releases are today. Many people make the mistake of thinking that they are just like an article. Articles are very different and they are written about areas of interest that are in some way related to your business.

However, a press release is a piece of writing that is written about a newsworthy achievement or announcement from your business. Press releases talk about what you’ve done, what you’re going to do, and things like new websites, new blogs, free products you’re offering, conventions you’re sponsoring, or the fact you just had your 10,000th client.

Know When to Use Them

It is also imperative that you know when to use press releases to get the word out about your business as well. You should work to use them as often as you can; keeping about one press release going out a month is a good rule of thumb. This will keep your business in the public eye and will notify people about your successes and achievements. Just make sure that you choose something to write about that is news-worthy or your press releases will probably be rejected.

Tips for Writing a Press Release for Your Business

Wondering how to write a press release for your business that will really have great results? Here are a few tips that can be a huge help to you.

- Tip #1 – Include Important Information – First of all, it is important that you include the important information in the press release. You should include the who, what, when, why, and how in the release.

- Tip #2 – Make the Headline a Winner – The headline of your press release has to be a winner. If you can’t grab the attention of the reader with the headline, they may not go on to read the rest of the release. So, work hard to come up with a headline that will grab their attention quickly.

- Tip #3 – This is Not a Sales Letter – Remember that a press release is not a sales letter. This is not the time to use persuasive and sales terms within the text. It should be written like a news article, with the facts and a perspective that is not partial.

- Tip #4 – Only Include Facts – Only the facts should be included in your press release. Avoid hype or including anything that is not absolutely true.

- Tip #5 – Provide Your Contact Information – Last of all, it is so important that you include your pertinent contact information. The press release will be no good if you don’t have the contact information filled out. Include a web address, email address, and if you want to, a phone number and mailing address as well.

Chris Simpson is dedicated to helping people find honest and legitimate work at home and home based business opportunities. Find legitimate home based work today here

Article Source

When marketing your business any type of media presence can serve as a marketing tool you can use to position yourself as an expert, promote your products and services and ultimately get more sales.

While many business owners tend to ignore broadcast interviews as a marketing tool, those who choose to utilize it can really be ahead of the game. If you decide to use this wonderful, free marketing tool be sure to follow the following three steps:

1. Know your Media Market- When you decide to create a buzz for yourself by turning to the media, make sure you determine the right “media market” just as you would conduct market research to determine your prospective customer base. Knowing this will allow you to appear on broadcasts with a target audience interested in your business service or product. With more than 75 thousand media outlets in the U.S. and over 1 million reporters and producers to contact, you want to know which ones best serve you.

2. Write your Press Releases- Once you have picked your media outlets, write and edit your press releases so that they are attractive to these. A well written press release is key to attract attention to yourself. If this is not your forte, consider hiring someone to write it for you. Once these are written and properly formatted, send them out.

3. Follow up- Reporters, Editors and Producers are bombarded with press releases and story pitches all the time. So in addition to sending out consistent, effective press releases you should go the extra mile. That extra mile may mean picking up the phone and introducing yourself to a producer, sending a sample product to a reporter or having lunch with an editor. But do so in a way that isn’t overbearing or aggressive. Consistent yet subtle follow up is the secret to landing on that sought after media spot.

Remember you are trying to get time On-Air and time is money. Landing an interview on T.V. to promote your business is an incredible accomplishment but there is a process to it. So follow the steps and see you on T.V.!

© 2008 Julissa M. Fernandez

Entrepreneur Julissa Fernandez a.k.a “The Sassy Media Guru” is a Media Coach and Media Consultant helping other women entrepreneurs become Media Darlings. To learn more visit this site

Article Source

Tags: pr, business, tv, press, press release

Press Releases can help your business acquire publicity through the media. Having media attention affords your business believability. Here are a few tips to promote your press release’s attraction.

Correct Format: There is a format that press releases require to conform to. Make sure your yours is written in the correct formatting, as you will want it to look as professional as possible. It is also a good idea to re-read the press release for grammar, punctuation and Writing before you send it in for submission.

Keep It To The Point: Your press release should be no longer than two pages. Media companies take in lots of press releases and don’t have time to understand a ten page report.

Keeping your writing clear and brief allow you to fit in the crucial facts without going over the two page limit. As you decide what selective information to admit; answer the following questions: who, what, why, where, when, and how.

What Is The Reader Going To Acquire: Give your press releases a call to action. Include something that is going to prompt readers to go to your event, visit your website, attend your grand opening, etc. Publishing a blatant advertisement will be apparent. All media outlets will not publish blatant advertisements.

Comprise the features and benefits of what you are advertising, and give info on what it will do for your target market. If you are advertising a new drink blender and simply stating that
it is comes in 8 colours and takes up less space than previous models isn’t sufficient.

However, writing the facts as “the new model comes in eight colours and takes up less space, allowing our customers to have the full 5 speed blending power of our larger model, but also save precious counter space” lets the reader know the new benefits of the new
model.

Blair Becker wants to help out all internet marketers to learn traffic generating tips for their website(s). You can find more information about these tips at this site and this site

Article Source

Tags: press release, tips, strategy, write, news

In business everyone, and when I say everyone, I mean owners and managers, are looking for great ways to get the word across about their products and services. Not only get the word out, but do it for as little cost as possible.

These days a first class stamp costs less than a half dollar. Imagine reaching thousands of potential customers for as little as a couple of quarters. Throw in the fact that now email is free and it won’t even cost you that much, just some of your time.

That is the power, that is a press release. A press release is an informational story that you write on your company, your products, services etc., that your local newspaper, or even major media outlets give to their readers and viewers as a reputable source of information.

They work in this fashion. You write a press release about your company’s new offering of widgets. In there you talk about how great they are, how much they can help the general public and so on. You then mail or email it to the editor of your local newspaper and behold it gets published right? Wrong!

First things first. Lets talk about the proper design of a press release, then we’ll talk about how to get it published.

A good press release, and one that is most likely to get published is about 500 words, 1.5 to double spaced to make reading easier, and of course in a news format. What is news format? Read any article in today’s paper, that is news format. Editors, especially newspaper editors are craving news on a daily basis. If your press release is written in a news format, where it sounds like news and your are educating their readers, then chances are they will use it. They, the editors, are looking for news, and here you are, being a nice person, and giving it to them for free, well basically free.

Once you have your press release written, the next step is to find out where to send it. It makes no sense to even write the release if you send it to the wrong people. For instance, if you sell steak or some type of meat product, would it make any sense to send it to the editor of a vegetarian magazine? Of course not.

If you are writing a press release that is geared towards sports, then send the press release to the sports editor. Also don’t try and fool any editors with a slick way of saying, “well if you run my release, maybe I will buy ad space later.” Editors are very intelligent people, and by doing that, you are insulting them. They will read right through it and toss your press release in the trash.

Just send them the press release, and if it is well written and something that would be informational to their readers, they will print it.

A friend of mine was the president of a local youth baseball league. While other local leagues were spending lots of money on ad space, he was sending them press releases about the league, accomplishments of the kids and so on. I don’t think a week went by where they weren’t in the local newspaper at least once. The league he ran grew from 4 teams to 8 teams in just a couple of seasons, and was able to do it with a lot of free press.

Once you find out who it should go to, then send it to them in the format they desire. Not all editors enjoy getting press releases via email. Many like getting it in a written format. You will need to contact where it is you are sending it and find out what they prefer.

I suggest you start locally with your hometown newspapers. See what kind of response you get. You may have to tweak it a bit to make it exactly what they are looking for. Do not get discouraged if you send it out on Monday and it is not in Tuesday’s papers. Sometimes it takes a few days for the editor to print it.

Also do not call the editor everyday to find out what happened. If you want to do a follow up call to make sure they received it, that is fine, but remember the editors are busy trying to print news and really do not have the time to talk to you on the phone 8 times a week.

That is the power of good press releases. Written in the correct format, sent to the right person, you can reach thousands of people on a weekly and monthly basis for virtually nothing.

By: Bruce A. Tucker

About the Author:
Bruce A. Tucker is the Associate Director of http://www.Indocquent.com, an online resource that allows web surfers and internet businesses to post their products and services for sale and hire in 20,000 cities throughout 200 countries around the world free of charge.

Article Source

Tags: media relations, hand book, power, press release, media

When creating a marketing plan for a business, many people rely heavily on paid advertising and promotions to get their messages across to their target market. While paid advertising and promotions are a critical part of the marketing mix and can be extremely effective, they can also be very expensive. Often overlooked, a regular cycle of newsworthy press releases distributed by a business can be a powerful addition to a company’s marketing efforts. Additionally, there are few things that stretch a marketing budget farther than a press release. A well-planned press release campaign can produce great dividends, and it starts with a well-written release.

This is where press releases get a bad name. Using a press release just to try to make a sale is not an appropriate use of the medium. A press release is not an advertisement, but an opportunity to share something that is newsworthy about your business. That said, there are many opportunities that go overlooked when it comes to developing newsworthy content. Developing a new product or service, partnering with another company, sponsoring a charity event, receiving an award or other recognition, and sharing the results of research that you’ve carried out are all appropriate topics for a press release.

Start Strong
Using an attention getting headline is important to catch the attention of editors who are bombarded with information each day. The headline and first paragraph should tell the whole story. If someone has to read further than that to understand the purpose of the release, they’re likely to lose interest. Using an active voice instead of a passive voice is critical as well. An example would be using the word “partnered” instead of “entered into a partnership”.

Remember the four W’s

First and foremost, a press release should answer the who, what, where, and when. In presenting your information, be sure to avoid jargon and hype. Don’t use all capital letters, exclamation points, or other detractors. Also remember that you’re writing for busy people so word economy is important. Don’t use 500 words to say something that you could have said in 250 words. Building credibility is extremely important, especially if press releases become an on-going part of your public relations efforts. Stick to the facts.

What’s next?

After you’ve written the release, you’ve got to get it into the hands of the news media. Submitting your release to the right media contacts is extremely important. Find out who the right person is for the media outlet(s) you are pursuing. Also find out how they prefer to receive the information whether it is by e-mail, fax or some other means. If you intend to distribute your release more widely, there are also PR services that have well developed distribution networks and can get the word out effectively for relatively little cost.

The last step in this process is to evaluate the effectiveness of the release. By monitoring the outlets where the release was submitted to, you can gauge how newsworthy the release was and make adjustments for the next one. Also, developing a mechanism to measure customer awareness of the release will help you to calculate the return on your investment and zero in on issues that are important to your customers.

Shane Turner is currently Professor of Entrepreneurship at Arizona Western College. His interests include nursing education, welding, and helping individuals with their new venture.

Article Source

Tags: press release, power, news, newsworthy, interview

Press release writing is a very effective advertising and promotional method. You can publish any aspect of your business or latest product launch through press release. There are rules however when writing a press release. You should take note that editors are very strict and choosy when it comes to press releases. The following are 7 basic tips to press release writing:

1. When writing a press release, stick to one subject. It is more effective to feature a single subject rather than peppering your write up with numerous topics.

2. You must remember that press releases are news. Be objective in presenting your article. Don’t use hype words or unnecessary adjectives. Write directly and to the point.

3. Be factual. Your press release must have concrete and verifiable information. You are writing a news story and not an opinion article. Keep your opinions to yourself. Just present the facts.

4. Create an angle for your subject. Effective press releases are those that have a very interesting angle. It should appeal to human concerns. Generalized information should be avoided. Your readers must get hard and specific information.

5. Make sure that you write news worthy articles. Editors are very keen on this. They generally publish press release that will surely pique the interest of the reading public. You must also write up to date press releases. Remember, this is news and it should tackle current events.

6. Keep your lead paragraph below 50 words. It should be very short but can capture the essence of what you’re writing about. Readers usually scan a page. If you can catch their attention, then your press release is effective.

7. You must include addresses and telephone numbers of contact persons who released the news. In this way online or offline editors can communicate with you if they have specific questions regarding your release.

Do you want to learn more about how I do it? I have just completed my brand new guide to article writing success, ‘Your Article Writing and Promotion Guide’

Download it free here: Secrets of Article Writing

Do you want to learn how to build a big online subscriber list fast? Click here: Secrets of List Building

Sean Mize is a full time internet marketer who has written over 9034 articles in print and 14 published ebooks.

Article Source

Tags: basic, press release, tips, write, advertising

Press releases are news announcements, whether through online publications or through traditional media. You can use it as a promotions and advertising tool. To be effective however, you should write it in news format. Publications editors don’t like press releases that sound like an ad copy or business flyers. These editors want news and if your release is too skewed on advertising, expect it to land in the front pages of the trash can. The best press release writing is the seamless integration of hard news, human interest story, and advertising. Here are 3 tips to effective press release writing:

1. Be sure to have something news worthy to write. If you want to advertise your new online company through press release, don’t write purely about it. Write something unique about it like new methods, incredible earnings, and so on. For example, an editor will publish a release with this headline: New ABZ Company Discovers New Method to Earn Millions, rather than a luck luster item like: Introducing the New ABZ Company.

2. Create a slant to your press release. A news slant is the unique and very specific angle of your press release. Don’t write generalizations for this is not news worthy. What is news worthy and of human interest is the angle. In the first example, the angle is about new method of earning millions. If you’re a reader, you’ll definitely read the article.

3. Follow the traditional 4 W’s and 1 H format in writing a news report. Press releases are news items therefore you should follow the rule in news writing. You must also follow the inverted triangle format in listing important information. Your most important information should be at the top while those with lesser importance should be placed below. This is important because editors are constrained for publication space. They usually cut items below your head paragraph. If this happens, your lead information can be retained.

Sean Mize is a full time internet marketer who has written over 9034 articles in print and 14 published ebooks.

Article Source

Tags: pr, begin, press release, write, tips

Press release writing for the web is very similar to press release writing in traditional media (newspapers and magazines) in the sense that all the necessary elements of writing an article are there.

The only difference with press release writing for the web is the vastness of reach-that’s literally beyond the circulation scope of any offline publication-which literally translates to tough competition. There is, thus, the need to write a very catchy article to keep eyes and attention to your business’ activities or new services.

For one who doesn’t have the experience of writing press release articles, the web offers plenty of articles on how to do begin with this type of article writing. Here are some of the best press releases writing practices in use:

1. Relevance – In writing a press release article, the first thing that comes to mind should be the benefit of the information you are giving to the reader. Your goal is to bring across to the reader the relevance of the article for them. In some cases, press release articles follow a formula that consists of: benefit-details-contact that’s written in an entertaining format-one that doesn’t simply narrate the post- or pre-event activities of you company.

2. Compelling – Always write the first sentences of your article in a manner that will compel people to read the article until the end. It should be something that would really hook them on but is not exaggerated or superfluous in the use of verbs or adjectives like a hard-selling advertisement. Remember to use action words in the beginning of your call- to-action sentence as all effective communication requires a two-way action (the giving and taking).

3. Factual and Complete – Stick to your facts and make them clearly understood by the reader. Sometimes, we focus too much on the “bring-on” of the article, it already makes up 90% of the content-leaving only a few lines to write about the very topic (e.g. Product launching) and purpose (e.g. Invite attendees) of the article. Always keep all your data intact and correct to avoid confusing readers and misleading them.

4. Simplify – Don’t use jargon and slang when writing your press release. Keep your words straightforward and simple as this shows professionalism. After all, you are writing about your business here and you’re credibility is at stake. Besides, it is easier to understand and remember an article when it is using layman’s terms.

Sean Mize is a full time internet marketer who has written over 9034 articles in print and 14 published ebooks.

Article source

Tags: press release, communication, write, news, newsworthy