This document is used to announce the launch of a product, a landmark in the company’s current ventures, or any other news regarding the company, their employees, plans, economic information, or affiliates/ partners.

Tags: writing a press release, press release, public relations, PR

Tags: writing great press releases, press release, PR

A press release is often your only chance to make a great first impression.

2. Writing too long. They should be no longer than a page.

3. Sending it too late. Mail or fax it to local media at least two weeks before an event, preferably three or four. Major magazines work four to six months ahead of time.

4. Sending a release with no news value. News is what happens that is different. If it isn’t different, it isn’t news.

5. Blatant commercialism. Avoid hackneyed words and phrases such as spectacular, incredible, the only one of its kind, breakthrough, cutting-edge, unique and state-of-the-art.

6. Omitting a contact name and phone number. At the top of the first page in the left corner, let editors know who they can call if they have questions. Include day, evening and cell phone numbers.

7. Calling after you send a release and asking questions like “Did you get my news release?” or “Do you know when it will be printed?” Don’t follow up with a phone call to see if the media got your release, unless you are absolutely sure that someone will check for you. Most reporters and editors don’t have time. If you do follow up, make sure you have a reason to call. Suggest a particular angle to your story, or ask the media people if they need any other information.

Joan Stewart publishes the free ezine “The Publicity Hound’s Tips of the Week” packed with valuable tips on how to generate thousands of dollars in free publicity.

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Tags: don’ts of writing press releases, public relations, PR, press release

If you’re seeking to promote yourself or your new business on a limited budget, you probably cannot afford the benefit of hiring a public relations agency to work on your behalf – at least not in the beginning.

However, there are no guarantees. It is probably easier, less time consuming and less stressful, to pay a professional to perform this work for you. But if you don’t have a lot of cash as you start out in business, you can still get people and publications to notice you without spending a fortune to hire a public relations agency.

If you’ve been down the solo road of self-promotion in the past and were not satisified with the final results of your “PR” efforts, you are not alone.

Does the following scenario sound familiar to you?

You developed an innovative service or produced an incredible product. You did your homework on how to write an effective press release. (And it sounded so easy…)

You followed the standard directions to compile your targetted media list and distribute your announcement according to their preferred guidelines.
(And it seemed simple enough…)

You invested in some stamps, paid to use a public fax machine or formatted your release for email submission. You finally got to the point of sending it off to dozens of online and offline publications.

You relaxed for a few days, figuring you’d better store up some energy,
to field your anticipated flood of calls from editors anxious to interview you to get more details about the exciting offer outlined in your press release.

A week, maybe two weeks, passed and you were still staring at your phone waiting for it to ring…

You could wait another month or two for the sweet sound of some unknown editor’s voice to surprise you on the other end of the phone.

Chances are you’ll continue to hear your mother or ex-husband talking when you pick up the phone and won’t that just do wonders for your hope and self-esteem?

If there is a positive aspect of this experience, it may be the knowledge that you are not alone.

Regardless of how remarkable your new offer is or how perfect your press release is, the results of your efforts to promote it to publications may not please you to say the least.

Why didn’t your press release produce the outcome you expected?

There’s a few possible reasons and facts about publications, editors and press releases.

Most editors get hundreds of press releases every week. Seldom do they have the time to read every single announcement.

Some press releases don’t stand a chance of being read depending on the editor. If they do not immediately recognize the contact name or the headline does not scream success at them or if they’re just having a bad day, your hard work hits the trash without a second thought.

Sometimes your press release never even makes it to the correct editor. It may get stuck in the fax machine or the mail room may accidentally deliver it to the circulation department. It may be at the bottom of a stack of unrelated faxes or letters and not see the editors desk for weeks, if at all.

What can you do to prevent this disappointing scenario from dampening your spirits and detracting from your potential success?

1 – Follow up every press release submission with a phone call.
Do not settle for speaking to the receptionist or leaving a message on voice mail. Do not talk to the sports reporter, who happens to answer the phone, if your press release was intended for the features department. Keep calling until you reach the right person.

2 – Contrary to popular belief, the editor may not be the best person for you to promote your press release to. If you do not receive satisfaction by speaking to the editor, consider other contact options, like reporters, interns, or an assistant editor.

3 – If you’re sending your press release to publications that you read frequently, you should be able to identify a few reporters, who write articles about the service or product you’re promoting. Ask to speak to one of those writers by name. Request to be connected directly to a reporter’s personal voice mail instead of the editors’ general mailbox.

4 – If you don’t know the names of any reporters, ask to speak to the “business” writer or the “features” copy-editor, based upon the type of product, service or event you’re promoting.

5 – Think of any contacts or friends of friends whose name you could repeat to an editor or reporter as a familiar reference that may help to establish your credibility. It can make a difference in some cases.

6 – Try to remember any previous events you attended where a reporter was present. Even if you had a very brief encounter with him or her, it’s worth mentioning. Generally speaking, reporters see so many faces and meet so many people every week that they probably will not be able to recall whether they were ever introduced to you or not.

7 – Compliment the reporter on his outstanding coverage of the latest celebration or in-depth series of articles about the best businesses of the year. Or schmooze the editor with similar praise of his writers, front page design or choice of featured content.

The bottom line is simple. If you write a killer press release, slip it in the mail to a slew of publications and wait for your phone to ring, you may wait forever.

An Inside Line To Editors?

Regardless of how well your press release is written (although spelling and grammatical errors certainly detract from its effectiveness), there’s a few facts about editors and press releases…

Most editors get hundreds of press releases every week.

Seldom do they have the time to read every single announcement.

Some press releases don’t stand a chance of being read depending on the editor.

If they do not immediately recognize the contact name or if they’re just having a bad day, your announcement may be tossed before they get to the second graph.

Sometimes your press release never even makes it to the correct editor.

It may get stuck in the fax machine or the mail room may accidentally deliver it to the circulation department.

It may be at the bottom of a stack of unrelated faxes or letters and not see the editor’s desk for weeks, if at all.
The following ideas are designed to ensure that your press release gets read by the right editor!

(They come from a freelance newspaper reporter and former Public Relations writer – talking from experience on both sides of the fence…)

Follow up every press release submission with a phone call.
Do not settle for speaking to the receptionist or leaving a message on voice mail.
Do not be satisfied with talking to whichever reporter happens to answer the phone.
Keep calling until you reach the right person.

Contrary to popular belief, the editor may not be the best person for you to talk to about your press release.
If you do not achieve the response you’re seeking by speaking to the editor, consider other contact options, like reporters, interns, or an assistant editor.

If you’re sending your press release to publications that you read frequently, you should be able to identify a few reporters, who write articles about the service or product you’re promoting.
Ask to speak to one of those writers by name.
Request to be connected directly to a reporter’s personal voice mail instead of the editors’ general mailbox.

If you don’t know the names of any reporters, ask to speak to the “business” writer or the “features” copy-editor, based upon the type of product, service or event you’re promoting.

Think of any contacts or friends of friends whose name you could repeat to an editor or reporter as a familiar reference that may help to establish your credibility. It can make a difference in some cases.

Try to remember any previous events you attended where a reporter was present. Even if you had a very brief encounter with him or her, it’s worth mentioning. Generally speaking, reporters see so many faces and meet so many people every week that they probably will not be able to recall whether they were ever introduced to you or not.

Compliment the reporter on his outstanding coverage of the latest celebration or in-depth series of articles about the best businesses of the year. Or schmooze the editor with similar praise of his writers, front page design or choice of featured content.

Remember the goal of your press release.
Be able to tell the editor and/or reporter in 20 words or less why your press release is important.

© Danielle Hollister (2004) Danielle Hollister is the Writing Editor at BellaOnline and Publisher of the Free Ezine for Writers.

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A musician spends years honing his craft. He writes world-class
songs and performs them in a manner that moves his listeners to
tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.

The lesson: demo tapes are the secret of becoming a famous
musician.

Wait, you say, the demo tape was just a tool, just his way of
conveying his talent. It’s his ability as a musician that got
him the contract and made him famous.

You’re right, of course. He could have become just as famous if
a record executive saw him in person, or heard about him from a
friend, or as a result of a variety of other events.

Which brings us to the press release.

Somehow, the press release has taken on a magical reputation as
the alpha and omega of publicity. Wanna become rich? Send out a
press release. Wanna become famous? Press release. Wanna get
on the cover of Newsweek? Press release.

Publicity “gurus” are springing up all over the Internet touting
the press release as the answer to all marketing ills. Just
knock out a release, mass e-mail it to journalists, sit back and
wait for Oprah to call.

It’s a cruel joke.

Here’s the reality: the press release is no more important to
your potential of scoring free publicity than the demo tape was
to our musician friend. If he had no talent, if his songs
sounded like garbage, the best recorded demo tape in the world
wouldn’t get him signed. Ditto for the publicity seeker. If you
don’t have a story to tell, your press release is utterly
worthless.

I’m not knocking the press release — it’s an important tool. But
it’s just that: a tool. It’s not the first thing you need to
think about when it comes time to seek publicity. In fact, it’s
one of the last. And it’s not even absolutely necessary (I’ve
gotten plenty of publicity with just a pitch letter, a quick e-
mail or a phone call).

If you worship at the shrine of the press release, it’s time to
rearrange your priorities. Here, then, are the things that are
MORE important than a press release in generating publicity:

1. A newsworthy story. This is the equivalent of our musician’s
talent. It’s the very basis for your publicity efforts. Without
it, your press release means nothing. To learn about how to
develop a newsworthy story, take a look at
http://publicityinsider.com/questions.asp and scroll down to “Is
my company/website/life really newsworthy?”

2. Learning to think like an editor. Oh, what an edge you’ll
have in scoring publicity over all those press release
worshippers once you learn how to get inside the head of an
editor. Give an editor what he wants in the way he wants it and
you’ll do great. I’ve got an entire article on the subject at
http://publicityinsider.com/freesecret.asp Go there now and
absorb it all. Trust me, it will make a world of difference.

3. Relevance. Tie in with a news event, make yourself part of a
trend, piggyback on a larger competitor’s story, but, by all
means, make your story part of a picture that’s bigger than just
your company. Stories that exist in a vacuum quickly run out of
oxygen.

4. Persistence. Sending out a press release and waiting for
results is lazy and ineffective. If you really believe in your
story, and you believe that it’s right for a particular media
outlet, you need to fight to make it happen. Call or e-mail the
editor to pitch your story BEFORE sending the release. If one
editor says no, try somebody else. If they all say no, come back
at them with a different story angle.

Getting publicity involves so much more than just sending out a
press release. Treat it as seriously and with as much respect as
our newly minted rock star treats his craft and you’ll be well on
your way to success.

Bill Stoller, the “Publicity Insider“, has spent two decades as one of America’s top publicists. visit Bill’s exclusive new site
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Tags: press release, press releases, the myth of press releases, public relations, PR

Web 2.0 has changed the way the world does business, and PR practitioners must change their ideas about press releases in order to optimise their use of the global marketplace.

Web 2.0 is the second generation of web development. Its emphasis on sharing information and collaborative social networking and has brought with it some important changes to traditional media practices.

Not the least of these is the fact that market savvy individuals now have the power to disseminate press releases and reach their target markets directly.

While mainstream media still play an important role in many PR initiatives, it’s important to remember that your target audience is no longer a small cluster of journalists.

Thanks to the powers of web 2.0 there are now millions of readers out there who are able to access your press releases and turn them into news. To get you on your way we’ve jotted down a few tips and suggestions:

- Understand your new market. Unlike traditional press releases, a web 2.0 press release has the capacity to reach millions of people through search engines and RSS readers. Before you write, think carefully about your target market, and use phrases that will resonate with them.

- Use a distribution service to publish your release. Of course, simply writing a brilliant press release isn’t going to increase sales. Once it’s written, take some time to distribute your release through established distribution channels. As a first point of reference you might like to consider sites such as businesswire.com or marketwire.com.

- Include links. Make sure you give your readers plenty of opportunities to link back to your site. A good press release will provide only a brief outline of newsworthy issues, and readers will expect links to a site where they can get more detailed information.

- Emphasize key words. Think like your target market and be sure to use the same keywords that they use when they are searching for information.

- Remember, good content inspires action. Make sure you release quality content and back it up with strong copy on your own site. Your readers won’t be fooled by fluffy content; they’re looking for substance – be sure to give it to them!

If you need help with a web 2.0 press release, visit Affect Media Copywriting and Communications Consultancy

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Tags: pr, press, press release, media, news

Press releases are an easy-to-use tool to attract media attention for your business and changes or events you are having. They should not be considered advertising and they should be used sparingly and appropriately. You want to attract reporters from local or national media and sending out advertisement style press releases won’t work. They have a purpose and that is to entice reporters with a possible story.

Press releases should make your business story clear and should express what is newsworthy about your event or change within your business. The format is pretty straightforward and there are plenty of templates online. They should be written in third person and have all of your contact information including your name, where your business is located (city and state), your phone numbers and email addresses. They are not difficult to write, but do use proper formatting if you want to get noticed.

If you are a business owner who rose up out of poverty to create a viable business, that is a news story. If you have sold a portion of your business to a Fortune 500 company, that is a news story. If you hire only after school high school employees to help you, that is a news story. If you have started a business that has a really strong niche market, that can be a news story. The fact that you have a business that sells widgets for a low cost is NOT a news story. Find an angle in order to entice reporters to write about you.

If you consider yourself less than a good writer, you can outsource the work to a freelance copywriter. They are easy to find on freelance employment sites like Odesk or Elance. For a standard one page press release, you can expect to pay $5-$15. Don’t skimp! You should review writing samples the writer has done in the past. But, if you write at the executive level, you can easily write your own using templates you found online.

Write a press release that is full of detail, but not marketing, sales or industry talk. Write it in common, news style language and be sure the story is obvious to the reader and reporter. Don’t get bogged down in your personal industry jargon. Write it like you’ve never heard of your business before.

Submit your press releases online. There are a variety of services that will deliver your item. Some are paid sites but there are many free site as well. Do a Google or Yahoo search for press release services and register with each of them. There are restrictions for free submissions and each site has particular requirements so review those before submitting.

Using press releases effectively can brand you as an expert in your field. Don’t throw them out for everything you do. Use them judiciously and look for the stories within your business. Once you learn to develop this eye, you build credibility with reporters. Media attention is free marketing so try sending out some and see what kind of interest you generate.

Steve Schlagel is a CPA, CVA, CFP and attorney with over 30 years experience providing small business owners coaching, training and consulting services. Steve understands business, wealth creation, and building successful and valuable enterprises. Visit this site for more articles or to learn more about his services.

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Tags: map, basic, press, press release, news

Writing online press releases is an art. The basic rules of press release writing still apply, yet there is the subtle craft of web writing, SEO optimisation and structure that need to be captured in the online form.

Let’s remind ourselves of the basics. Start global and in subsequent paragraphs move into the specific. A strong headline that grabs the eye and draws interest enough for the reader to continue is a must have. The first paragraph should support the headline, explain it, and outline the entire story. It must paint the ‘big picture’. The structure of the entire release, which is usually no longer than 250 words (perhaps 350 for mainly trade or technical press), should then have a natural flow. A beginning, middle and and ending to some extent and certainly explain the why, what and how of the story.

The subsequent 5 or 6 paragraphs should go increasingly into the specific detail of the story and include any supporting information. The less interesting or supporting detail should be left until the end, but interspersed to help bring the story to life the people involved in the story can be quoted to help tell it. The standard tools of editors notes, contacts, supporting information should all be used at the end of the piece, and clearly indicated as such.

Now we come on to the basic rules of web writing. It has to help the eye: readers’ attention spans are shorter on the web (and in general these days), and it is also more difficult for the eye to read on a screen. So remember the following:

• Chunky – keep the paragraphs chunky, short and never long. Help the eye flow through the piece and break it up with headers and images for longer pieces
• Relevant – know your target audience inside out, picture them (him or her) as you write the release, and use words that talk his language. Make sure that you keep the content, images, timing all relevant for the target audience. It may be that the first para or two need to be tailored or adapted for a different target audience and this is all you need to make it relevant
• Accurate – digital communication can encourage sloppiness, SMS is a case in hand. But if you spend time and effort making sure your writing is grammatically and factually correct, with no spelling errors, you will be more successful, credible and believable in what you write
• Brief – anything you write for PR, and especially for the web, has more impact with fewer words. Write your release. Then re-read and edit, re-read and edit, re-read and edit … and then cut out another 10 per cent of words. Then you’ll have perfection!
• Scannable – does the copy scan well? Do it draw the eye down and catch and keep attention. Can someone scan it quickly and get the gist of the story in one scan? Make sure the answer is yes to all these questions.

And now for the grand finale of online release writing. Both the headline and the copy, particularly the first few paragraphs of the body, need to be keyword rich. This copy needs to include a mix of keyword phrases that people use to search for information on the web. To achieve this you will need an insight into what words and phrases searchers use to find information on the web. Optimised news will attract more journalists and customers alike. And research consistently shows that these readers use the web as their preferred medium for finding out news about your clients products and services.

Links are also critical, both to provide helpful insight, information and additional support for your readers and to help with SEO so that your news is easier to find. Internal and external links are equally as important. As are inbound links from external websites. And this is certainly one reason why having your online media centre on an independent domain – i.e. not a subdomain of your main site – helps with your SEO. So make use of the online release distribution sources such as PR Wire, cisionwire, Response Source etc.

Tags are important considerations but you should only aim for around four per release and they need to be directly relevant to that release, and not a blanket ‘brand name’ repetition. And don’t forget the RSS feed – your releases will need to have their own unique feed if you really want to give journalists the edge in finding your news quickly. They can subscribe to your feeds via email download, browsers or burn them into their feedreaders to have your news pushed into their inboxes as soon as you issue it. There’s more to writing press releases in the digital age than meets the eye, and its time for PROs to get web savvy.

Listen to Changeworks’ podcast to find out more.

Sue Tupling
Director

Changeworks Communications Ltd

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1. Write your header. The very top of the page should be your company’s logo or, at the very least, the name of your company. The right hand side should state “FOR IMMEDIATE RELEASE,” all in caps. The left hand side should indicate a contact’s name, address, email and phone number.

2. Write your title in all capital letters. Then, write your subtitle in initial caps. Resist your urge to sell in your titles. A reporter isn’t looking to help you get business. Frame your release in a newsworthy fashion. For example, if your product solves a specific problem, use that viewpoint when you write your title.

3. Write your lead. This is the area that journalists skim when they decide whether or not to keep on reading. It sets up the rest of the release, but should be able to stand alone. The lead should be purely fact-based. This isn’t the place to hype a website or product. Instead, develop your framework using the facts of your story.

4. Write the body. Here is where you can introduce your store, pull people into your new forum or talk about your new product. However, you still must keep your newsy framework in mind and work that end of your story too.

5. Write your boilerplate. This is a standard small paragraph about your business. You should be able to use it over and over again on other releases. After the boilerplate section, use 3 of the numeral symbols to indicate the end of the release [ "###" ].

6. Email your release. You can either use your own email list, or you can hire a company to send it for you such as PR Newswire or PressDr.com. PR Newswire will send it out online, but PressDr.com will email directly to editors. It’s up to you which one you choose.

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Tags: pr, press release, press, news, coverage, email

If you are opening a dollar store you’ll soon discover the positive impact that continually creating appropriate press releases for your dollar store can have on the business. However it is important for you to only create and submit press releases for significant events. It is also important that all press releases be created in a way to maximize the number of readers. You’ll soon discover the greater the number of people who are reading about your store the greater the number of people who will actually come into your store. In this article we will focus on how to create press releases for your business.

If you are opening a dollar store – that would be the first topic to cover in a press release. Start by writing a compelling headline. Notice the word; compelling. You must create a headline that will attract attention. It must be persuasive and gripping. After all, the goal of the headline is to motivate readers to read further. And of course reading further means they will discover some important news about your dollar store business.

With the headline created, you are ready to move on to the body of the press release. Take a few minutes to outline the key messages you want to convey about your dollar store. Include information about the size of the store, the products you sell, something about you, and other important information you’d like to share. Then start writing the details about each of those key messages.

Remember to make the first topic covered in the press release the most important. This topic needs to be the primary reason you are communicating. Each successive item covered should be important, but of lower importance than the item listed above. Information to include should answer questions of ‘who, what, where, when, how’ about the topic of the press release. Stay on-point, never adding in non-value-added details.

When opening a dollar store it is important develop the habit of writing press releases whenever there is an appropriate topic to share. Don’t allow these opportunities to communicate about your dollar store to pass without creating a quality press release. However be sure you are following the simple process covered in this article. You’ll write attention-grabbing press releases that will be read. More important; you find new shoppers walking through the doors of your store because of the press releases you write and submit.

To your dollar store success!

Find out how you can open your own dollar store business.

Bob Hamilton is an entrepreneur, author, writer, business consultant and trainer.

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Tag: write, press release, press, news, coverage

One of the best and most basic forms of getting publicity for your business is through a press release. This is usually a short summary of your business or an event related to your business that has, or will soon occur. These stories are then sent to newspapers, magazines, and trade publications.

The first thing to do is determine how you will get the publications you have sent your press releases to, to publish them. The best way to do this is by knowing what they are looking for, and writing it properly.

Start by sending a cover letter to the people you would like to consider your story for publication. Do your research to make sure you send it to the person who has the final say over what is published.

The cover letter should be in the form of a short note, printed on good quality paper. Start with the date on the top, and then write a few details about the attached material. Specify that the information is new, and would interest the readers. Include a brief summary of your story, and give an example of the information you wish to share. End with your name and address.

You are now ready to write your release. Start by writing the words “Press Release” across the top. Then include the phrase “For More Information” and add your name, phone number and address.

Decide on a story headline, and after writing it, write For Immediate Release. Now you fill in your story. It should be about half a page long.

Pay attention to the headline. Make sure it grabs attention and directs the reader on to the body of the story. It should be appealing, and hint at essential information that they simply must have.

The story itself should be short and have all the information the reader now expects. Describe why your product is superior, less costly, more valuable, etc. Lay out all the major benefits the reader will get from the purchase of your product. It’s always a good idea to give free samples of your product or service, and don’t forget your phone number. If the publisher has any questions, it’s important he be able to reach you.

So now you are ready to send your release to the proper sources. Check to make sure your spelling is correct. Do your homework and send to publications that have a history of printing similar releases and stories.

Once your release is accepted, send a thank you card to the editor. This is not only good manners, but it helps create contacts that can be valuable in the future.

Now you have a great, free tool to help get you the customers you need!!

Marcie Tirado

Please visit this site

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Marcie Tirado – EzineArticles Expert Author

Tags: press release, press, publicity, pr, business

Everywhere around you, there are people talking non-stop about press release submissions. Are you thinking to yourself, “what exactly are PR submissions and how do they function in making your business prosper?” Read on, as we have the answers for you.

The most important advantage of press release submission is that your company will be out in the open to a lot of individuals who are probable clientele. PRs will move your merchandise out to the world and broadcast your label. Press release submission as well fetches the finest back-links and additional places to respect for advertising your website and for augmenting extra income.

In Public Communication:

Advertising received from press release submission is enormous and might perhaps boost your client base by a long way in a little amount of time. If your merchandise or assistance is not generally presented to the community, you possibly will land up weighed down with orders.

Press release submission is an instrument to teach the community about the magnificent merchandise you are selling and in what market are you located. It will bang into the position you are aiming for and fetch in consumers who are prepared to purchase from you. That is what you require and can be obtained only through PR submission.

Linking Back To the Vital Websites:

Press release submission allows back-links to your website and provides you a superior search engine rank. If you are able to link to a great magnitude of websites presenting information or network channels, you will be at the peak of the search engine listing in no time at all.

Back-links are the single accurate method to control the search engines regardless of which ones you have presented. Back-links with an additional all the rage website will as well help you to the highest degree.

Alakh Arpan is a successful search engine optimizer, internet marketer and successful online entrepreneur. Please visit his website and find out how he can help you in PR Writing and Distribution to boost your Online Marketing campaign.

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Tags: public relations, advertising, press release, benefit, publicity

After the introduction always include a quote either by you or by some member of your organization, I also like to include a link to your website in the second paragraph.

Example 1:

“As adware and spyware developers are finding more and more ways of how to sneak in your computer, everyone should pay more attention to what he downloads from the internet, but most importantly one should use an adware and spyware protection program. There is no need to use a high priced adware protection software, in fact url here outlines many tips you can use to make sure that you computer remains spyware and adware free” said a spokesperson for this website in a comment.

Example 2 :

The Website owner when interviewed stated that “Overall URL here is a fresh idea for a website it is targeting a particular niche of the internet users since not everyone can afford a Ferrari, but everyone can dream of having one, and with this site anyone can try to find a second hand well kept Ferrari that is within his budget so this makes the website not just for the rich, but also for Ferrari lovers all over the world.”

Example 3 :

In an online interview the creator of guitar guide said that “Even if you are a complete new beginner and you never even touched a guitar in your hand, you should read this ebook and you will remain amazed by how fast you can pick up a guitar and get confidence in playing tunes after you read this simple step by step guide, you will get the needed self-assurance in playing in front of an audience in no time”

Example 4 :

In an online interview, Dean states “To set up a profitable business, you just have to do 3 things; attract highly targeted prospects to your website, convert these prospects into buyers and convert these buyers into repeat buyers. While this sounds really simple, the fact is it isn’t! The words you choose to display on your website can literally make or break your business. Such is their importance! Business owners are only now starting to realize how important sales copy is.”

In the second paragraph you can ‘talk’ directly to your readers with the excuse of a mini interview taking place, but in reality your aim should be to include another link in the press release so that people will click it and visit your website and as we all know More Traffic = More Sales!

By the way, are you a coach, consultant, entrepreneur, speaker, small business owner or online marketer who is tired of getting paid less than you are worth for your coaching and consulting?

What if you could learn how to package and sell your coaching packages for $4k, $8k, even $12k or $25k and enroll multiple clients per month at those prices?

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Tags: media relations, write, paragraph, press release, article

An effective SEO press release can generate increased online visibility and introduce your products and services in front of a new audience, but they need to be distributed wisely. Otherwise, the news item will likely go unnoticed by important search engines and missed by potential customers. The main method of distribution is through online PR distribution sites. Not all sites have the same value, so you will need to choose wisely in order to get the best results.

Free Vs Paid Press Release Submission Sites

The benefit of free press release submission sites is that they are free! However, everything free comes with a ‘price.’ News stories published on free press release submission sites are generally supported through ads displayed along the sides of the piece. Free press releases don’t usually offer all of the aesthetic and search engine-friendly benefits of a those that have even a nominal fee. Some allow images and a limited number of anchor text or URLs. Others restrict an SEO press release to nothing more than just the basic text with no clickable items.

Paid press release distribution sites generally provide a variety of different options and perks such as pull quotes (large quotes that are pulled out of the text for added interest), images, and anchor text. They may also offer inclusion in search engine news feeds and various RSS feeds on the web. In some cases, you are required to pay a large monthly or yearly fee to join, but in many cases you can pay per press release submission.

What Features To Look For When Choosing A Press Release Submission Site

When selecting a press release submission site to enhance your internet marketing campaign, you’ll want to be on the lookout for those that offer the right combination of features:

Look for a press release distribution site that makes the title of the press release into the title tag for the item. This greatly improves its ranking in the various search engines and increases its visibility when you use your keywords in your press release titles.

While not a must, social bookmarking buttons are a definite benefit. Social media sites like Stumble Upon, Del.icio.us, Technorati, Furl, Digg, and others expose your item to millions more readers to increase the excitement around your news.

One of the most important features to look for in a press release distribution site is the availability of anchor text links. Building anchor text backlinks is an essential part of any search engine marketing campaign. Avoid sites that use text link advertising. These direct readers away from your news and generally clutter up your SEO press release.

Since press releases are ultimately written for the reader, look for sites that keep the reader in mind. The news items should be easy to read and use a standard format. This allows the reader to find the information he or she is interested in and directs their attention to the important things. Pull quotes, for example, instantly catch the reader’s eye and make the press release more visually appealing and work to pull the reader into your message.

A professional look makes it possible for you to send the link to potential customers. You can also include the link in newsletters and emails to current clients to keep them updated on the latest happenings within your company.

Christine O’Kelly is the founder of the SEO copywriting firm, SEO Content Solutions and the co-founder of Online PR News.com, a press release submission resource where businesses can submit free press releases or submit SEO press releases for just $6.

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Tags: public relation, press release, seo, online, news

What You Should Know about Press Releases and Press Kits

The time intensive way to submit a press release is to go to different third party people who publish this type of content and submit the article individually to each one. This can take quite a bit of time on your part, and it could be time you could be using to monetize your site or increase the perceived value of your product offerings. Needless to say, it’s also mind-numbing and very tedious repetitive work. So, why not get someone else to do it for you?

That’s were press release services help not only to reach more news outlets, but it keeps you from burning out submitting press release after press release. A good press release service will also help you to optimize your submission so that when it is sent out, it will have the most impact on the search engines, by giving you keyword fields to add that information. And, they will often have so many publishers lined up to publish your press release that it would take you considerably more time to get as many on your own.

So, using someone who is knowledgeable about how to submit and publish press releases simplifies the process for you and garners much more media attention down the line. This increases the traffic potential of your press release while keeping you free to pay attention to more money-making opportunities.

Some additional reasons to use a press or news release service are:

• You reach many different Internet readers that you normally wouldn’t reach,
• You will end up submitting it through a process that helps you to write better releases,
• You get indexed by Google News, MSN News, and more by submitting to only one press release service,
• They are available to numerous RSS readers who rely on this format to scan tons of news items daily,
• It drives tons of traffic to your site for minimal effort,
• It can help you defend the branding of your web site,
• It generates publicity from mainstream news sources.

By the way…do you want to learn exactly how to create a high income online business by meeting the needs of people in your niche through coaching, consulting, and teaching online classes?

Download my new recording: “How to Sell High Ticket Products Online” here

Or…do you want to learn how to increase your online income by adding coaching, consulting, and online classes to your existing practice or business? Find out how here: Internet Marketing Coaching

Sean Mize teaches coaches, consultants, and small business owners how to package their knowledge and sell it in high priced coaching, consulting, and online class packages. Sean says “If you have an existing marketable service or skill that you can teach others, I can teach you to package it into a high-priced class or coaching program, guaranteed”

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Tags: public relations, information, interactive, press release, news

The time intensive way to submit a press release is to go to different third party people who publish this type of content and submit the article individually to each one. This can take quite a bit of time on your part, and it could be time you could be using to monetize your site or increase the perceived value of your product offerings. Needless to say, it’s also mind-numbing and very tedious repetitive work. So, why not get someone else to do it for you?

That’s were press release services help not only to reach more news outlets, but it keeps you from burning out submitting press release after press release. A good press release service will also help you to optimize your submission so that when it is sent out, it will have the most impact on the search engines, by giving you keyword fields to add that information. And, they will often have so many publishers lined up to publish your press release that it would take you considerably more time to get as many on your own.

So, using someone who is knowledgeable about how to submit and publish press releases simplifies the process for you and garners much more media attention down the line. This increases the traffic potential of your press release while keeping you free to pay attention to more money-making opportunities.

Some additional reasons to use a press or news release service are:

• You reach many different Internet readers that you normally wouldn’t reach,
• You will end up submitting it through a process that helps you to write better releases,
• You get indexed by Google News, MSN News, and more by submitting to only one press release service,
• They are available to numerous RSS readers who rely on this format to scan tons of news items daily,
• It drives tons of traffic to your site for minimal effort,
• It can help you defend the branding of your web site,
• It generates publicity from mainstream news sources.

By the way…do you want to learn exactly how to create a high income online business by meeting the needs of people in your niche through coaching, consulting, and teaching online classes?

Download my new recording: “How to Sell High Ticket Products Online” hereSource
Or…do you want to learn how to increase your online income by adding coaching, consulting, and online classes to your existing practice or business? Find out how here: Internet Marketing Coaching

Sean Mize teaches coaches, consultants, and small business owners how to package their knowledge and sell it in high priced coaching, consulting, and online class packages. Sean says “If you have an existing marketable service or skill that you can teach others, I can teach you to package it into a high-priced class or coaching program, guaranteed”

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Tags: public relations, information, interactive, press release, news

A Press Release serves two purposes, one is to advertise your business, product, or service, and the other is to get name recognition for marketing purposes. The thing is you do not want the press release to sound like and advertisement. It is an introduction, and information about whatever you are offering be it a service or product.

There are templates for press releases readily available on the internet. What you need to include is the logo of the company, an eye catching headline, a descriptive subhead about the headline, Dateline which includes date of release and city the business originated in, a lead paragraph which better be interesting, second paragraph which goes into more details, keywords for SEO purposes, good quotes, body of press release it includes facts, testimonials, and any statistics you might have, boilerplate which is where you tell the background of your organization, and contact information.

All of this information is usually placed on one or two pages. It should be well written, with good grammar, eye catching text, and include everything a prospective client might need to know. It should make them want to take action by visiting the website of the company.

The logo is important to get the brand out there and in the minds of the prospective clients. The headline should jump out at you so that you will want to read it, and read more. The subhead may or may not be used it depends on the clients wants and needs. The dateline is a must, because it adds legitimacy and urgency to the press release.

The lead paragraph needs to draw your reader in, so it must be interesting, creative, and informative. This is the paragraph that could sway the prospective clients to continue reading, or to move on to something else. This is really the most important paragraph in the press release.

The second paragraph gives more details about the item or service being offered and why they client would need it. What will it do for them? Let them know how it will help them. Include keywords or phrases throughout the press release, just make sure they are spaced out and do not read like they were just stuffed in to the press release.

Quotes from other businesses or articles, or any other important industry person should be used when they can be. In the body of the press release keep it light, put easy to read facts about the business, statistics about future or current trends that would include your service or product should also be included here. You want it to be interesting to read, not just facts and figures thrown out there.

The boilerplate is where you give a brief history about the company, and how the service or product came to be. Who made it and why. Then you need to include all of the contact information including website, phone number, and address. This way immediate action can be taken by the potential client. This will make a good press release and it should help to bring in business if it is well written and informative.

Rebecca Game is a 30 year entrepreneur who founded the online community for women in business at Digital-Women.com It provides resources and tools for women starting a business of their own. Please visit her site: Digital Women – Loans for Women

This article may be freely used when author/resource box is totally intact with live link.

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Rebecca Game – EzineArticles Expert Author

Tags: write, press release, marketing, advertising, news

It used to be so easy. You wrote press releases for the press, and a very small number at that. It may have been the case before emails and web access that you sent out press releases to a whole list of potentially interested journalists, but you were more likely to just send them to 10 or 20 writers that you already had a relationship with.

Matters in the internet age have become more complicated. It is important that public relations change with the time and that it is an industry that keeps pace with economic and cultural changes, but unfortunately there are people in the Search Engine Optimisation industry who are trying to subvert public relations for their own end and are claiming the press release for SEO.

These people are only interested in one thing: building links.

SEO is divided into two parts: on-page and off-page optimisation. On-page optimisation is concerned with the right keywords being in the right place, whether that is in the title, headers or body of text. Off-page optimisation is mostly about building incoming links to a website. It is widely regarded that the quantity and quality of incoming links is the most important part of SEO.

These SEOists have noticed all the free press release distribution sites and seen a potential way of building backlinks. The following are all genuine article headlines from large SEO sites: ‘Press Releases New SEO Back Door to Top Rankings’, ‘Link Building via Press Releases For SEO Rankings’, ‘Why Does Your Company Need SEO Press Releases?’

Consequently, thanks to the SEO crowd, the internet is now riddled with press release spam. Every two-bit, wannabe SEO practitioner has been advising their client to write as many press releases as possible at every opportunity. You need links, they declare, so get them from free press release sites. Providing a list of such websites they send clients off happy in the knowledge that they are doing something to build their website or business up. There are even a number of SEO companies that specialise in using these free press release services to distribute client “spam releases” – all for a hefty fee of course.

Lets make matters clear: only release a press release when you have something to announce and, more to the point, something newsworthy.

Put yourself in the shoes of a journalist or blogger. Is there anything in your press release that somebody on the net could write about? Is there anything there to inspire a wordsmith?

By all means use the quality free press release distribution services, but also develop one-to-one relationships with bloggers and journalists in your niche. So when you do write and send out a press release you can email them a copy directly. You’ll have far more chance of receiving publicity this way, and with publicity on the internet also comes those precious backlinks.

So remember: press releases for the press. Let us spend time redefining just what constitutes the press in the internet age rather then writing and distributing spam for SEO purposes.

John Tilbury is an editor at Free Press Release 001

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John Tilbury – EzineArticles Expert Author

Tags: audience, press release, public relations, internet, journalists

During my 25 years as an Editor I saw some shocking press releases that immediately got rejected. Do your efforts make these five deadly mistakes or are you one of the 5% that succeed?

Nothing but a sales spiel – This is last thing an Editor wants to see is a sales or selling pitch masquerading as a news story. It’s attempting to cheat the system and ends up in immediate rejection of that release and potentially each future one that is submitted.

The wrong people write it – I hate press releases that are by PR folk as they typically have one thing in common they know so very little about the service or product that they are describing that it shows. This phenomenon is so much worse if you are a tiny company hiring a third party PR company.

Don’t do it – There are those that have great stories to tell of innovative products or great services but keep them to themselves as they never release a press release. There can be many reasons for this and one may be because perhaps they don’t realise that a press release is both one of the most effective forms of internet marketing but also one of the most cost effective. The worst and most common reason is that they feel that a press release is just for the big companies with big PR departments and not for them.

Spend a fortune for nothing – Its a sad fact that too many people are being conned, scammed, over charged and generally ripped off throughout the internet and sadly the area of press releases is no exception. There are too many ways to waste money whether it be getting a press release written or submitted with extra or bonus options that eat up money but deliver very little. Your focus should not be on whats promised but on the results that are delivered.

Bend the truth – No matter how tempting it may be you must never bend the truth to make a better story for your press release. Nor should you copy or plagiarise as you will be found out find that publicity harder to handle.

I gained a unique view of press releases as I would trash 95% of them when I was a magazine Editor. Now I have released the Press Release Video Course to help you enjoy press release success and the Free Press Release Distribution Software to help you send your press release to 10 submissions sites for zero dollars!

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Tags: press release, mistake, press, pr, news, coverage

Did you know that you can significantly improve your overall search engine rankings with the help of an online press release? For those of you without a marketing background, let me explain the nature of a press release and how you can use this little known SEO technique to improve your search engine rankings.

A press release is a written communication directed at members of the news to announce something of value. Today, most releases are distributed via the internet or emailed to reporters in a specific niche. Commercial press release services distribute thousands of news releases each and every day.

Many companies send out press releases to announce a new product, service, or event. The public relations industry has depended on press releases to both disseminate information as well as help cut through the clutter of millions of daily news stories. Reporters have come to rely on press releases as a way to sift through irrelevant stories and find actual news.

A press release is easy to create. Most include the date of the release, a headline, body copy, and a brief company description. Online releases include the same information with a link back to the company’s website or product page. The challenge is creating a release that’s newsworthy and gets attention.

Over the last decade, hundreds of online press release websites have come online, helping reporters sift through these notifications and find the information they need. What does this mean to internet marketing? It means that there are sites that publish your news and are viewed by tens of thousands of people seeking targeted information daily.

This is good news for anyone trying to promote a new product, service, website or blog. But how do you get noticed? When I started out in Internet marketing, I thought it was all about writing a fantastic release and having it distributed across the web. And even today, that still holds true. However, when using press releases for SEO value, the key is simply to write a good release that helps build back links to your website or blog.

There are a few press release services out there, much like article directories that allow you to submit your release and include a link back to your website. Unlike article directories, many of these sites are not free. However, a small handful cost nothing, dozens charge less than twenty dollars and others will charge more.

When I need to build a ton of back links to my website quickly, I always gravitate toward online press releases. You can implement this today. Do a Google search for free press releases and look at the top 10 results. You will find many that do not charge. Be mindful though that a lot of these sites do not let you include a link unless you are going to pay a fee.

I’m okay as long as the fees are less than twenty dollars. With a small budget, you can have your release, and your links, distributed across the internet. Try using press releases to build back links to your website. You will be amazed by the results.

Are you looking to improve your search engine rankings? Go now to The Marketing Tips Blog to get your FREE SEO lessons. Find more SEO tips to improve search engine rankings at The Webmasters Book of Secrets website.

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Tags: online, press release, press, news, coverage, media

The creation and distribution of a press release is done to communicate with media representative about all the worthy events taking place around the globe. Its target is to catch media attention. A press release not only helps the event to be attended by these media personnel’s but also encourages them to write an assess on the same. The presentation behind such writings is very much essentials.

In today’s world, press release writing has turned into a major source of profitability. It helps in publicizing the product for which it is written. These releases eventually help the business to grow and earn handsomely at the same time. These press releases are a form of marketing which helps in bringing out unbiased views from across the globe. People are persuaded by such opinions towards these products. They hardly consider other surveys conducted by the company that give a feedback positive in nature believing them to be tricks and trades of the business owners adapted to popularize their product.

We should always follow certain code of conducts for realizing maximum Profitability from press release writing.

Think like a reader

It is a good practice to have a mind of a reader while writing such press releases. It helps us to gain the point of views and requirements of the readers from the product concerned. We should assure that all the queries, possibly hovering in the mind of the readers should be cleared with proper details. Sketching the content is a very important aspect of the press release.

Proper way of presentation

The presentation is a very important aspect of a news release. The notion delivered by such writing should not be that of an advertisement. It should rather have an essence that is generally related to breaking news that pulls the attention of the readers towards it. Presentation is vastly helped by inserting images related to the topic as it adds beauty to the release and buys the attention of the reader.

Support with examples

A press release can completely absorb the attention of its readers only when the writing is provided with examples. It helps the reader to relate the product to the example and extract a comprehensive decision relating to the product.

Writing for the mass

While writing a press release with profitability in mind, we should not consider a group of reader as our subject. The whole mass should be taken into consideration. To benefit the mass, simple but impressive words should be used throughout the release. It draws attention of more readers as they prefer uncomplicated reviews to complex releases. The grammar used should be profound.

Choosing an apt title

The basic thing that we should never forget while writing a press release is formulating a catchy title. This is important, as it is the first thing in the release that is noticed by the reader. A catchy title can draw attention of the reader. The title gives its reader the reason to continue. At the same time, a scrappy title can deliver the wrong theme and might result in receiving a negative feedback from them.

Adding the Contact details

The press release should contain all the information that is required in relation to the article with proper research on the same. It should also contain information regarding the contact person, telephone no.s, email ids and web sites for clearing further doubts related to the product. The contact info should be appended to the end of the release.

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Tags: pr, press release, job, write, news, newsworthy

One of the best ways that you can advertise, even on a small budget, is to use press releases. Of course if you decide to advertise through press releases, you need to make sure that they are news worthy so they actually get published. If you’re wondering how to write a news-worthy press release, here are some top tips to help.

Make Sure You Have a Catchy Headline

Probably the most important thing you can do when working to write a news-worthy press release is to make sure that you have a catchy headline. It should actually summarize the entire press release for you. Not only will you be competing with other press releases to get published, but you’ll also be working to grab the readers’ attention as well.

If people aren’t drawn in by the headline, chances are that they won’t give the press release a second look. So, make sure the headline catches the attention of the reader and is an accurate portrayal of what is in the press release.

Ensure the Body Supports the Headline

Next you’ll want to make sure that your press release body supports your headline. It should work off the headline by providing the who, what, where, why, and when. It should take that headline and go deeper into the topic, providing important news that readers want to know. If your body does not support your headline, you’ll have a problem even getting the press release accepted.

Avoid Any Hype

The quickest way to get your press release rejected is to put hype into the release. Press releases that are news worthy are to be written from a journalistic point of view. This means that it should be unbiased and only provide the facts. Too much hype will make it look like a sales letter and editors are not going to publish that kind of a press release.

Always Add Contact Information

Adding your contact information and a brief profile of your company is important as well when writing a news-worthy press release. This is especially important if editors and readers are not familiar with your company. You’ll give them some background information that is useful, and of course you want the contact information included so that people can contact you for more information or even visit your website.

After you write the press release, make sure that you go back and look it over carefully. Tighten up the writing, look for errors, and ensure that it is easy to read. Then you’ll be ready to submit the press release.

Chris Simpson is dedicated to helping people find honest and legitimate work at home online and home based business opportunities. Find a legitimate work at home opportunity and learn to start working at home today at this site

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Tags: pr, write, news, press release, newsworthy