If you’re writing a non-fiction book to get rich, good luck. If you’re writing a book because you’re an expert in your field, you have information that could help others, you want to reach more people and you want to create an amazing PR and marketing platform – you’re on the right track. Both the public and the media tend to listen more, and give more credence to, individuals who have published books in their field.

There are different ways to approach getting a book to market. You can pitch publishers yourself (a long shot, but books have been published in this way), you can send a synopsis and some sample chapters to an agent and have him or her try to land you a deal with a publisher ,or you can self publish. This involves you assuming the cost for the entire process, but you own your book outright and can publish the book you want.

If you’re going to go that route you need to do some homework: learn how to write a book with style and clarity, how to self publish, and then how to promote it. The upside is you have a book – now you’re the expert. And as to promoting your book, to be honest, from my experience, traditional publishers aren’t all that great when it comes to PR and marketing. Unless they’re marketing a known writer, as a new author, you’re basically on your own whether you’re with a mainstream publisher, or are publishing yourself. Yes, it’s a challenge, but having a book, gives you something to promote. You have a reason to pitch your story to the media and they have a reason to interview you as an expert.

In the past, we’ve placed authors, both self-published and those published by the major houses, in a wide range of media outlets from Time Magazine and the New York Times to Oprah and CNN. We’ve had major publishers pick up self published authors we’ve worked with because of their heightened media exposure. More importantly, our clients who are authors have been able to garner huge amounts of media exposure to help promote their businesses, their companies -and their books. So, if you do have expertise in a field, you have something to say, and you want to create an amazing PR and promotional platform – start writing.

Copyright © Anthony Mora 2009

Anthony Mora
President & CEO

Anthony Mora began his media career as a freelance journalist for such publications as Us, Rolling Stone and other local and national publications. He also served as editor-in-chief of two Los Angeles-based entertainment and lifestyle-oriented publications. In 1990, Anthony formed Anthony Mora Communications, Inc. a Los Angeles-based media relations company that specializes in media placement, image development, and media training. AMC Inc. has placed clients in: Time, Newsweek, 60 Minutes, CNN, The Wall Street Journal, The Oprah Winfrey Show, The New York Times, Los Angeles Times, and other local, national, and international media outlets. ! Anthony has been featured in: USA Today, Newsweek, The New York Times, The Los Angeles Times, The Wall Street Journal, The BBC, CNN, Entrepreneur, Fox News, MSNBC, and other media. He has written three books. The most recent, “Spin to Win,” is a step-by-step guide on how to define goals and utilize the power of the media to achieve success in any field.

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Tags: pr, platform, media, media relations, public relations

Well, what ever it is it must be something new, because they have already played the other cards too many times you see? We know that in the past Hezbollah had made in roads with locals by doing construction rebuilds for damaged homes and buildings during previous Israeli conflicts. This time around they were seen on TV giving out $100 bills to residents for their troubles during the war with Israel. But where did this money come from? Obviously it came from Iran, but did the money give away work?

What can Hezbollah do to regain its brand name and progress forward, as a voice of reason? Well, they need a new spokesperson because their current leader is in hiding in fear for his life. The community goodwill and public relations is so far God on the Hezbolla brand name that it would be best to spin off the organization and change its name. That would be a good PR move, although there’s a fat chance of that happening. Please consider this in 2006.

“Lance Winslow” – Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance’s Web. Lance is an online writer in retirement.

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Tags: platform, pr, media, spokesperson, public relations