Compiling a media list is the first fundamental building block of any PR program. The following methods will help you to create one.

There are many benefits when issuing an online press release. But first, you need to understand the similarities and differences between a traditional press release and an online press release.

A traditional press release is an article that helps promote your business, or your products and services. Since it’s a press release, the way that it is written must follow a strict format. There are several reasons as to why you must adhere to a strict format.

Traditional press releases are meant to be printed on paper. So a fixed format helps to ensure that printing proceeds smoothly. Also, in the world of traditional press releasing, press agents are often flooded with work. A properly formatted press release allows the press agents to “process” these release easily and decide whether to publish them or not.

A properly formatted press release usually contains a headline, the words “For Immediate Release”, the content, the company info, and the contact info. The release usually ends with the word “ENDS” or the symbols “###”. Sometimes, you may see the number of words, although this is optional.

This has been the format for traditional press releases. However, since the invention of the Internet, the media has been moving their activities online. More and more people are spending time in front of the computer instead of the television. As a strong contender for people’s attention, the media has little choice but to flow with the trends.

But the Internet is very different from the television in many aspects. There are no paper involved, as information is transmitted digitally. And unlike traditional TV, you can communicate with others easily over the Internet.

Many marketers looking to market their businesses online have been looking to issue press releases online. Online press releases have taken on similar formats as traditional press releases. However, the concept of distributing a press release is very different.

In the traditional sense, a press release is distributed to as many publishers as possible, in the hope that some publishers find the story interesting enough to publish it, thus giving free publicity to the Company.

However, on the Internet, it’s all about links. Of course, Internet marketers still expect publishers to pick up their story and publish on their websites. But they are doing this for links. Theoretically speaking, the more links they get, the more traffic they get.

In addition, search engines are going to stumble upon these links and visit their websites more often. In many cases, marketers have seen a rise in their search engine rankings, and that means even more traffic.

Traffic is everything on the Internet, and it’s just like oxygen. Without traffic, the website is dead. Nothing ever happens online without traffic. There are no enquiries, no sales, no registrations, etc. So to ensure that online businesses thrive, Internet marketers have been actively issuing press releases.

As you can see, press release is an effective way to market a website. When your story is published, you get to enjoy lots of attention from potential buyers, and that will eventually lead to a boost in profits.

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Tags: online, pr, press release, media, internet

If you were to ask a lot of experience business professionals what is the fastest way to get into business, assuming you had a product or service to offer, they will invariably said jump on the web.

Unfortunately it is not that simple. You can’t just put your website up, sit back and watch the orders roll in. You have to actually let people know that you exist, what you have to sell, what you have to offer and of course how to find you.

A website will give you an inexpensive store front that is true, but people need to find your store front. You could dump thousands upon thousands on advertising which may or may not return the result you were looking for, or you could implement the technique I am about to share with you.

Chances are since you are starting your web based business you have very little money to spend on advertising; therefore you need to find creative ways to get the word out about your online business.

Start with your local newspaper and a press release. A press release is a newsworthy article that you have written about your business, what it offers and so on. The keyword there is newsworthy. If your press release sounds like a sales pitch, the editor will pitch it into their trash bin. Pick up today’s paper and read a few articles on businesses in there. Do you see how they made them sound like news? You need to do the same. Just do not forget to work in your web address into the article somewhere so readers know how to get a hold of you.

Once you have a press release perfected, start sending it out to non local newspapers and of course magazines. Remember you are on the World Wide Web, therefore your press release push has to world wide, or at least close to world wide as possible. Each press release should be tailored for the editor that you are sending it to. In other words know who you are sending it to before you send it and add into your release information that would make the editor say, “Hey this is valuable to my readers.”

Also send your release to the correct person. If you sell auto parts find if the publication has an editor that is specific to the auto industry. Every paper lists cars for sale and usually articles on the industry accompany those ads. That is the person your press release needs to get into the hands of.

So far you know what you are supposed to write and who it is to be addressed; now you need to know how that specific editor likes to receive their press releases. There are a variety of ways to send your press release in but only one way the editor likes to receive it. Some like to receive email while others like to get a fax and yet others who still prefer snail mail. Your best bet is to call the editor directly and ask in case you can not find the information on their website.

Now all you have to do is send it in and your virtually cost free advertising on a shoe string budget has begun. Your cost would be maybe some stamps, envelopes, paper, fax charges? This is a small price to pay to getting word out there about your business.

Now get started! The economy desperately needs your business to succeed!

About the Author:
Mr. Tucker is a regular contributor on Pie Junction

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Tags: pr, online, website, blog, traffic

If you happen to have a business, an event, services to offer or a product to sell, there’s nothing better than getting a free publicity. A free publicity can get you the chance to be noticed and have your services or products be availed by the public or your event or business be known to the public. In order to get free publicity, you need first to understand what makes it. A free publicity starts with a published press release. You’ll be surprised to get the good things in your advantage that follows a successful press release. You might end up being interviewed in a noon time talk show over the radio or by one of the most famous TV show hosts in your local TV. This is how free publicity goes. You get invited to events and programs to talk about what you know and what you can offer. The next thing you need to know is how to get free publicity?

As I have mentioned, a successful press release is the first step on getting a free publicity. And a successful press release is basically a published press release. You need to create a really good and catchy press release to get things started. There are a lot of sites in the World Wide Web that can provide you tips on how to write press releases that gets published. When you have made your press release published, the next thing that you need to do is to get interviewed. It may be on TV, radio or print. Whichever you may be interviewed you have to make sure that you are able to spill your information in a credible and marketable manner.

Another effective tool that can be used in order to get free publicity is the internet. You can take advantage of the social networks out there by being active in forums and online discussions. Making your own blog and promoting your blog through e-mails and social network forums will be really of great help. You can also make your own audio-visual presentation and have it uploaded to video streaming sites like YouTube.com. You can also try making an eBook that tackles the things that you wish people to know and or use and eventually advertise your products or services in that material. You should maximize the utilization these features in order to make things like free publicity happen. It just takes an effort and time but when good results get to accumulate, all your efforts will be all worth it.

It will also be helpful to speak to groups and make them see and value your credibility when it regards to the subject matter you wish to ponder. There are groups out there which provide seminars and workshops that will surely need speakers and someone like you might be the right person that they actually need. Another thing that you can work on is to offer discounted or free samples of your services or your products. Getting clients satisfied with your services and products will generate another form of free publicity which happens to be the word of mouth.

Ready to really learn how to get free publicity? Paul Hartunians free publicity information center will teach you and many other aspects of publicity. Visit this site now to get powerful profit-producing publicity tips!

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The most common way for internet marketers to drive traffic to their web site is to advertise to individuals or businesses that are already on the Internet. While this definitely works, if these customers are your only focus, you run the risk of missing out on a ton of potential business. There are lots of companies and people who aren’t yet on the Internet but can still benefit from your product or services. While millions of people certainly use the internet and are quite familiar with it, they may not understand how to find your particular product or service online. You need to get their product in front of their eyeballs. Your goal as a marketer is to get people to see your product or your service so you can make the sale and subsequently, more money. In order to do this, it may require that you start targeting individuals that off-line.

One way to accomplish this is to use press releases. You can either craft your own or have someone write it for you and then submit it to local newspapers, newsletters owners as well as local and regional publications or magazines. If you have something interesting to say that might benefit one of these publication’s readers, they may contact you and interview you about your release and most importantly, your business.

Writing and submitting press releases to the right places generally requires a certain level of knowledge. However, you can find lots of good information about writing press releases and contacting editors by simply doing some research online. There is plenty of free information out there. You just need to look for it.

You should also purchase the publications that you’re interested in submitting your release to. The contact information of the correct editor to send your release to should be listed somewhere in the publication. You may also want to give the office a call and find out the best person to send your release to.

Writing and submitting a press release online is another option. If a news source finds your press release and they deem it interesting they may want to talk to you. Even though your press release is being submitted online, you still may be able to get our release in front of off-line readers or viewers.

Press releases can be a very powerful way to reach people who are off-line. They are fantastic mediums for teaching the public about your company, product or service. When things are covered in the newspaper or on the news, they tend to seem more credible, which may translate into more sales and inquires.

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Event listing websites can certainly help you along the way with online event promotion campaigns. Event posting services are absolutely free, which means that you benefit from completely free advertising for your event. Since advertising can be quite costly, the advantages of free advertising certainly cannot be overlooked.

You will want to create visually appealing announcements and advertisements for your upcoming event announcements. You will also want to get your upcoming event listed in as many local listing sites as possible. With this in mind, you can take care of both issues at various local event guides. In truth, some directories listing upcoming events give the event lister little control over how the event is listed, how long the event is listed for, and how the event listing appears. This issue is readily alleviated when one turns to dedicated event sites because when you utilize the free services supplied by the site, in conjunction with a free image hosting provider, you can provide event photo albums, visual flyers, and a printed, informative listing pertaining to your upcoming event.

The act of promoting your event means that you will need to make the event appealing to the target audience. Online photo album creation gives you a chance to grab the attention of people with busy schedules, individuals that don’t have time to read about every single available event, and those individuals that prefer visual advertisements over text advertisements. In a sense, you are painting a picture of the upcoming event, and you can even use previous images of similar events in order to gain the attention of your selected audience.

You will also benefit from brochure posting. A brochure will supply your target audience with all of the pertinent upcoming event information required with a dash of visually appealing imagery. The unison of information and illustrations or images can reach out to a broad audience and inform people quickly about your upcoming event. Flyers are equally effective means for appealing to the masses, and you can benefit from an Internet resource that provides you with all of the latter options at a single location.

The visually appealing advertisement, online brochure and/or flyer are a major attractant for many consumers and empower you to better reach a target audience about your upcoming event. In addition, you have the ability to list as many as twenty listings simultaneously, which means more power for your advertising campaign. Further, events listed on the site are put into an RSS feed, which reaches and even broader audience.

Clearly, a superlative resource, Visit this site which is completely free, and amazingly powerful.

Joe Deacon is an amateur event planner with experience promoting events online.

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Tags: promote, service, event, online, campaign

There are several components to the standard Press Release format that you must follow whether you submit it online or by conventional methods. Make it easy for your reader to take in your information quickly.

Follow this format structure:

* Headline – Be sure to include keywords or phrases in your headlines for online Press Releases. Grab the attention of journalists and quickly summarize the story.

* Dateline -give the reader the date and location of the story.

* Introduction – this paragraph gives basic answers to the questions of who, what, when, where and why. It outlines the interest point for your reader.

* Body – further explanation, statistics, background, or other details relevant to the news.

* Boilerplate – this is usually the credibility info on your company.

* Close – usually a symbol that shows the journalist that the PR part of the release is over. It usually looks like the following symbol – ###.

* Media Contact Information – this section covers the name, phone, email or other contact information needed for follow up.

Create a compelling press release that highlights the major newsworthy points of your story. Remember that your story must be interesting to become newsworthy. Story editors are often swamped with press releases so they aren’t going to spend a lot of time going through your unless they find something interesting.

So there you have it. It can be that easy if you follow the process from start to finish. Be sure to create an online Press Release at least once or twice a month to keep your company name in the news.

Dennis Morales Francis is a small business coach and the author of “Double My Revenues In 12 Months or Less” and “Push Button Profits! A 30 Day Program For Making $120,000 A Year On Auto Pilot” Head over to the site sign up for your free course now before it’s too late!

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Tags: online, pr, press release,publicity, write

The more free publicity you can get, the wider your marketing message can reach and the greater your results are likely to be. The internet has made getting free publicity so much easier and today there are a number of ways that you can get free publicity.

Go Online for Free Publicity

The first step towards getting more free publicity is to take your marketing message online, if you have not done so already. There are a number of excellent free publicity resources available online such as social media, article directories, press release directories and other tools.

Create a Referral Program

Another great way to get more free publicity is to create a referral program. Although you may choose to give your referral partners a commission when they refer people to you, this will usually be after you have already made a sale and so the cost will come from the sale instead of paying upfront.

Form Joint Ventures

Joint ventures are another way of cutting your advertising costs by partnering with another business owner and using resources you already have to help gain you more publicity. You could, for example, exchange mailing lists, thus getting publicity from their mailing list and not needing to pay anything for it.

Can You Get a Free Press Release?

There are a number of places online that you can post free press releases about your company, but you may also be able to submit a press release to an offline newspaper for free and get greater exposure in this way. Press releases often open up many other opportunities for more publicity.

There are many free publicity tools available online but you may also choose to create an offline referral program or a joint venture partnership (online or offline) to increase your publicity without increasing your costs.

Mitch Carson is an award-winning direct marketer, consultant, author and columnist who has consulted for the BEST of the BEST in marketing including, Legendary marketer Dan Kennedy, Jay Conrad Levinson author of “Guerilla Marketing”, Joe Vitale, Ron LeGrand #1 How to Get Rich in Real Estate, Ted Thomas, Internet Marketing Guru Yanik Silver, Mark Victor Hansen, Co-author #1 Best Selling Series, “Chicken Soup for the Soul”, and other marketing experts on advanced direct marketing techniques. He has had been written up in over 140 newspapers worldwide (including the Wall Street Journal, LA Times, Washington Post and more), over 600 radio stations, and has been featured in over 200 spots on QVC, Home Shopping Network, Fox News, and Reuters Worldwide. He can be reached at this site and this site

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Tags: strategy, publicity, online, referral, press release

Writing and distributing press releases is another way to give your ebusiness the kind of exposure it needs. Unlike articles that are usually written with specific areas interest in mind, press releases talk about straight facts and hard news. They can be about the launching of new products, the specific achievements or milestones reached by the company, or partnerships with other business owners.

Here’s how you can excel with press release marketing:

1. Kick-start your press releases with intriguing titles. You need to know how to capture the attention of your audience so you can get them to open and read your content. Your titles must be direct to the point, answer the who, what, why, when, and how questions of your readers, and they must be relatively short and concise. They must also be keyword-rich so you can easily make them fare well on relevant searches.

2. Use inverted pyramid technique. You need to make your press releases compelling and “punchy”. They must keep your readers interested so you can get these people to read your content in its entirety. Ensure that you post the most important information on the first paragraph of your press releases. Your readers must know the gist of your whole content by just reading the first 100 words of the written material. Don’t forget to support your most important information with specific details on the succeeding paragraphs so you can help your readers better understand your content.

3. Deliver timely content. Press releases are meant to deliver time-sensitive information. You need to write about new issues that have direct impact on your business. You cannot simply write anything that has already happened in the past as this will not generate the kind of attention you need online.

4. Add human element to your story. Tell your readers how your news can affect or benefit them. If your company was able to figure out solutions to their pressing issues or was able to discover new products that can bring huge difference to their lives, make sure that you emphasize that. People are most likely to pay attention if they know that they are getting something positive from your content.

5. Keep it short. Fillers, flowery words, lengthy introductions, and beating around the bush do not go well with press release writing. Remember, you’re supposed to deliver hard, straight news so you better stick with the information you have at hand.

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Sean Mize is a full time internet marketer who has written over 9034 articles in print and 14 published ebooks.

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Tags: online, pr, press, marketing, traffic

Advertising agencies may not like what I have to say, but in most cases, getting an article published gets more credibility from readers than paid advertisements. Construction and real estate executives who can get articles published in magazines, newsletters, or online publications will be perceived better than those who pay to be in those same publications. Here are five tips on how to get published in print or online.

Make comments on other people’s blogs. This is an excellent brand building strategy. Find blogs relevant to your client’s interests using search engines like Google or Yahoo and share your thoughts and opinions by making comments on these blogs. Include your contact information and see how fast you start showing up on Google. Journalists also read these blogs and don’t be surprised if they start contacting you when they need sources for their stories. It’s happened to me on several occasions all because I made comments on other blogs.

Write informational articles and publish them on a web site or blog. Make sure you’re not writing a sales pitch. Offer information that your prospective readers will find valuable like things to consider in the preconstruction processs, etc. Then let people know about the articles. Include a link in your email signature and let your clients and friends know about this information source.

Survey your prospective clients and send a news release of the results. This helps position you as an expert and encourages journalists to contact you.

Build a list of client trade publications along with the journalists who write for them and start the relationship building process. Many of these publications now have blogs. Start the relationship building process by commenting on their blogs. Then pick up the phone once in a while and ask them how you can help them. Ask them what type of articles they are interested in writing about. If you can’t provide the information they need, offer them access to colleagues who can.

Interview industry experts and publish them on the news page of your web site or blog. Featuring industry leaders in the news section of your web site or blog is a great way to build good will. Video and/or podcast interviews are also effective ways to get media attention and PR for your company.

Finally, it’s important to take a stance. Too many people are afraid to state opinions for fear of alienating others. Show me a group of 10 people and I’ll show you a group that often has differences in opinion. That’s ok. Disagreements promote dialog and make articles much more interesting. The goal should be to create interest, not consensus.

John P. Kreiss

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John Kreiss – EzineArticles Expert Author

Tags: media, online, print, news, public relations

Press releases are designed to provide exposure for a company or organization. They are written either for the media to adapt or to interest your potential customers directly. It helps if they are already crafted in such a way that they are ready for publication. In many instances, the press will run press releases without making any modifications on the original content, so you want to make sure that your material already contains all the information that you want to relay and in a format ready for publication.

If you’re a novice at writing press releases, looking up examples of press releases will help you with how to craft your own release. Try to keep your content interesting but impartial. You want to come across as an authority in your field.

You can find samples of press releases all over the Internet. There are websites that were created mainly to help users learn how to write these materials properly so they usually contain templates and formatting instructions that you can follow. Take note that a press release has to follow a standard format so you need to take the time to learn about this pattern before you go about writing your first press release.

Press release submission sites usually also offer you sample press releases which you can use as a basis for your own material. It’s best if you study press releases that were produced by companies or organizations that are somehow related or similar to your own. This way, you’ll have a good idea of how to go about relaying your information to your readers. But your press release should be unique, of course.

PS If your press release is contains original content, you can post it at Fast Press Releaser or Quality Press Releaser

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Tags: online, pr, press, sites, press release

The Modern Press Release Goes Beyond Geographical Boundaries

Press releases were originally for the sole purpose of relaying updates and other pertinent information to the media about a company or organization. They served as some sort of personal correspondence between the media and a company. In the perfect world, the press release is designed to be publicized through the media so that people would learn about your product or service if the media chose to run your story.

But in the not-so-perfect world, the traditional press release has a fifty-fifty chance of surviving the paper shredder in various news organizations. It all depends on the editor’s judgement and his or her idea of newsworthy information. So in the past, releasing these materials to the press was always likely to result in no take-up of the message that you were trying to convey.

These days, however, the press release takes on another purpose and is redefined by the increased accessibility of online media. In recent years, the press release has gone online – just like other marketing tools – and is now made open for mass readership. They are no longer limited to the people in the media. Anyone who is interested in a company or industry can access your press release directly through distribution sites and news release sites.

But what has defined the newfound role of the press release is the fact that it rides on the pervasiveness of the Internet, the medium through which it is distributed. Over the past decade, cyberspace has continued to accommodate more users. People are starting to appreciate the convenience of getting everything that they need with just a click of the mouse. You don’t go to the newspaper to find out what is new about a company but to blogs and other resources. Under Web 2.0, everyone can have their say about a product or service, not just journalists. Going online is your first port of call nowadays and you start by searching for what you are looking for. And how convenient if the first thing you read is a nicely constructed press release leading back to the organizations website!

This is a practice that is common to many internet users. The medium is an information resource so a person in Hongkong looking for information on X Company may end up looking at the same page as somebody else located in Paris. Unlike its traditional counterpart, the online press release is capable of disseminating information beyond the boundaries of the company’s geographical location.

Online press releases have greatly benefited from the wider reach of the Internet. They are not anymore limited to providing information for people within the organization’s locality. They are now designed to cater to mass audiences located in any part of the world. So long as these people share the same interest, the online press release is accessible regardless of where they are in the world. This makes it easier for various companies to offer their products and services to a wider clientele as well. You don’t need to be based in the United States to tap into that market. All you need to do is start on your press release marketing campaign.

Submit your unique press release on sites such as Fast Press Releaser or Press Release Home. An informative and unique press release placed on a reputable site will enhance your reputation in your area of expertise.

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Tags: pr, online, press, release, service, publicity

In Africa, 3,000 children a day die from Malaria. This is a terrible crisis! If there were a way you, the average person could do something to help make a difference, would you chose to do so? Well, there is such a way. One health and wellness company, in partnership with the Save A Child campaign is doing something wonderful. In numerous clinical tests, Colloidal Silver Solution has proven to be effective against the parasite that causes this deadly disease. It has been tested in clinics in Ghana, West Africa and it works. Children are being cured and lives are being saved!

If you know how to use press releases to make money online, you are likely to have the jump on your competitors when it comes to launching a product or starting a new business. Launching a new product can be tough because there are so many factors to consider, and it is even more challenging to make a new business known to your target consumers. There are many ways to reach out to your potential customers, but one of the best ways is to promote your business is through the use of a press release.

A press release is a means of communicating with the media and the public to inform them about the products and services that you are offering. Since the advancement of information technology has made worldwide communication more efficient nowadays, there are many ways available in which you can distribute your product information to your target audience. Sending out a press release is one of the best ways to inform the masses about your products, provided that it is well-written and the launch timed right, and so help you to make money online.

A press release is more subtle than ad advertisement, and it relies more on factual information than on marketing language to stir interest among consumers. You can focus on the features and benefits of your product without making an outright sales pitch. The release should be based on the credibility of your product rather than advertising hype that do not convince consumers of its quality. Having a credible press release enhances and expands your customer base, which will ultimately lead to better sales.

It has been proven time and again that a press release is one of the most effective ways to inform and educate people about products and services, and that its content is regarded as more believable that a direct advertisement. To make money online using press releases you have to ensure that they are well written and aimed directly at the reader. The reader should believe that it is written just for them. They are not adverts as such.

The most effective press releases are those that are succinct, data-focused and straight-to-the-point. Your press release should contain the kind of information that will convince your potential customers that you are selling quality products that are useful to them. It must contain all the aspects of good news feeds like who, what, when, why, and how.

The headline must be catchy so that it can attract the interest of the readers and make them want to find out what you have to say. The content of the press release must be truthful and detailed, and it should be engaging from the beginning to the end. Making money online is about persuasion, and your press release will likely be the first exposure that your potential customers have to your product. It must make them want to find out more about this great new product, or new business that has just been launched.

The main components of a good press release include the headline, which should catch the attention with a good benefit, just as any sales headline should, without being too sensational and offering impossible things. Thus, your new ebook on how to make money online could be launched with the headline “New Product Shows Internet Beginners how to Achieve Financial Independence”, and not “Make $10,000 in your First Week”.

The second headline is not believable. The first will not blow people away, but it will catch the interest of your intended audience. If you are targeting the more experienced then rephrase the headline to “New Product Takes Internet Marketers to Another Level”. A bit of thought could come up with something better, but you get the idea? You are not selling with a press release, just grabbing the readers attention. You could be more directly sales oriented with “Increase Sales by 30% Using New Tool”, as long as the benefit is feasible and believable.

Then comes the body of the article, where you describe the product in factual terms and focusing on what it can do for the purchaser. Finally end up with a short summary of the benefits and a URL or email address. You have to give the reader something to click on while their interest is still hot.

Double space it and make it no more than 1 – 2 pages long. To make it look more professional finish with three hash signs (#) centered under the last line. That is standard for a press release.

Sending out a press release is a cheaper way to gain publicity compared to the other means of advertising that are commonly used these days. If it is launched in the right place, it will be spotted by some reviewers, columnists, reporters or broadcasters, who will in turn get more people to read it. Having an effective press release also gives you the assurance that you have the backing of media groups, and this will help maintain visibility for your products.

Many companies have benefited from knowing how to use press releases as a marketing tool to help them make money online, and it is certainly not as risky as some of the other marketing strategies that are being used in the business world today. The success of your release depends on how well it is written, its timeliness, and the right medium to publish it.

Carol Oon is the “nice” mentor who writes articles on Home Business and Affiliate Marketing strategies. To get a free 7-day e-course on how she earns a living online, visit this site For more tips, you can also visit her blog Please feel free to distribute this article in any form as long as you include this resource box.

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Tags: press release, online, money, communication, advertisement

If you know how to use press releases to make money online, you are likely to have the jump on your competitors when it comes to launching a product or starting a new business. Launching a new product can be tough because there are so many factors to consider, and it is even more challenging to make a new business known to your target consumers. There are many ways to reach out to your potential customers, but one of the best ways is to promote your business is through the use of a press release.

A press release is a means of communicating with the media and the public to inform them about the products and services that you are offering. Since the advancement of information technology has made worldwide communication more efficient nowadays, there are many ways available in which you can distribute your product information to your target audience. Sending out a press release is one of the best ways to inform the masses about your products, provided that it is well-written and the launch timed right, and so help you to make money online.

A press release is more subtle than ad advertisement, and it relies more on factual information than on marketing language to stir interest among consumers. You can focus on the features and benefits of your product without making an outright sales pitch. The release should be based on the credibility of your product rather than advertising hype that do not convince consumers of its quality. Having a credible press release enhances and expands your customer base, which will ultimately lead to better sales.

It has been proven time and again that a press release is one of the most effective ways to inform and educate people about products and services, and that its content is regarded as more believable that a direct advertisement. To make money online using press releases you have to ensure that they are well written and aimed directly at the reader. The reader should believe that it is written just for them. They are not adverts as such.

The most effective press releases are those that are succinct, data-focused and straight-to-the-point. Your press release should contain the kind of information that will convince your potential customers that you are selling quality products that are useful to them. It must contain all the aspects of good news feeds like who, what, when, why, and how.

The headline must be catchy so that it can attract the interest of the readers and make them want to find out what you have to say. The content of the press release must be truthful and detailed, and it should be engaging from the beginning to the end. Making money online is about persuasion, and your press release will likely be the first exposure that your potential customers have to your product. It must make them want to find out more about this great new product, or new business that has just been launched.

The main components of a good press release include the headline, which should catch the attention with a good benefit, just as any sales headline should, without being too sensational and offering impossible things. Thus, your new ebook on how to make money online could be launched with the headline “New Product Shows Internet Beginners how to Achieve Financial Independence”, and not “Make $10,000 in your First Week”.

The second headline is not believable. The first will not blow people away, but it will catch the interest of your intended audience. If you are targeting the more experienced then rephrase the headline to “New Product Takes Internet Marketers to Another Level”. A bit of thought could come up with something better, but you get the idea? You are not selling with a press release, just grabbing the readers attention. You could be more directly sales oriented with “Increase Sales by 30% Using New Tool”, as long as the benefit is feasible and believable.

Then comes the body of the article, where you describe the product in factual terms and focusing on what it can do for the purchaser. Finally end up with a short summary of the benefits and a URL or email address. You have to give the reader something to click on while their interest is still hot.

Double space it and make it no more than 1 – 2 pages long. To make it look more professional finish with three hash signs (#) centered under the last line. That is standard for a press release.

Sending out a press release is a cheaper way to gain publicity compared to the other means of advertising that are commonly used these days. If it is launched in the right place, it will be spotted by some reviewers, columnists, reporters or broadcasters, who will in turn get more people to read it. Having an effective press release also gives you the assurance that you have the backing of media groups, and this will help maintain visibility for your products.

Many companies have benefited from knowing how to use press releases as a marketing tool to help them make money online, and it is certainly not as risky as some of the other marketing strategies that are being used in the business world today. The success of your release depends on how well it is written, its timeliness, and the right medium to publish it.

Carol Oon is the “nice” mentor who writes articles on Home Business and Affiliate Marketing strategies. To get a free 7-day e-course on how she earns a living online, visit this site For more tips, you can also visit her blog. Please feel free to distribute this article in any form as long as you include this resource box.

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Another great source of gaining targeted views to your website is through an online press release. They are an extremely powerful way of generating quality backlinks to your website. Press releases are nothing more than a newsworthy story or event. If a company or service happens to be changing or adding new features to their existing portfolios, a news article can be written about the sudden changes. You can write about your business of certain aspects of it and submit too many different press release services so that your article can be submitting to massive amounts of sites.

You can either write your very own online press release or you can have it written for you. I will show you an outline that will help make your press release pop:

The first thing you will see is a release description. Basically stating when the press release should be published. Most cases you will see “FOR IMMEDIATE RELEASE” and if you want it to be published after a specific date you write “FOR RELEASE AFTER (DATE)”. Most press releases seem to be read during the weekend hours, so your best chance for exposure can fall between Friday and Sunday.

Contact information. In this section you want to add as much information as possible so you can allow people to contact you about your online press release. Your name, phone number, email address, address and anything extra that you think will be important. Maybe your title or position of the company.

Next is the Headline. The headline is very important. It MUST be an attention grabbing headline that makes the reader want to read your article. No generic boring headline will make it for you; you have to put a lot of thought into this process. You don’t want a headline like “Learn How I Make Money Online”, it should be something like “I Make Money Online In The Comfort Of My 130 Foot Yacht”. That is a bad example but it is more eye catching.

Next should be a short summary. Usually a couple sentences opening up and being a quick tease to the reader, making them want to read more of your online press release. Don’t go too into detail about your press release, just add a few pieces enticing the reader. Keep it short and try not to over deliver.

Here comes the body. The body is another one of the most important elements of your online press release. You want to convey a message that will keep the reader interested. If you press release is about making money try not to start off the body with ways of making money. Talk about some of the benefits of making money online. Try not to advertise the business, work around it. Many people start their press releases with right out in the front advertising. Be kind and make it newsworthy. You will see more benefits to yourself it is a newsworthy article versus an advertisement. A great place to get examples and view others work is to go to PRWeb.com. They are the most respected and well known PR sites out there. Take a moment to view others experts and see what you have to do to explode your online press release skills.

The next section you will add an about section. Here is where you can talk about the company or service. How it got started, what they do too help, or any factual uplifting elements of your company are great things to start off with. Once you are finished with your release you can now end it by adding “####” to allow the press to know your article is finished and that everything you choose to add after will not be published.

This is the basic layout that will help you generate massive amounts of backlinks if done correctly. Remember in most cases you can add direct URL’s in the body but you can’t add HTML to anchor the links with text. After you can add related links under your online press release and this is where you are allowed to add keyword text to anchor your URL. Always remember that your release must be newsworthy.

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1. The first thing that you need to do is to ensure that the message you are trying to relay to your readers is timely and newsworthy. That means, you cannot write about “10 best article marketing tips” or “how to lose your unwanted pounds in 30 days”. You can write about significant activities or changes within your organization or company that can directly impact your potential clients. You may write about company merger, product launching, a milestone that has been reached, recognition given to your company by the industry leaders, etc.

2. Make it benefit-driven. You can easily capture the attention of online users if you emphasize the benefits that they can get in reading your press releases. If your company is merging with another company to offer your clients with inexpensive services, make sure that you stress that out. By doing so, you can easily grab the interest of these people and make them want to read your news releases in their entirety.

3. Use the inverted pyramid technique. You need to remember that you only have few second to grab the attention of your readers so you better make your first paragraph compelling. In this section, you must effectively answer all the who, what, why, when, and where questions of your readers. Your succeeding paragraphs should offer supporting details that can help your readers better understand the message that you are trying to get across.

4. Get straight to the point. You need to keep your press releases short and concise. Avoid beating around the bush and just say what you mean. Don’t use fillers, lengthy introductions, embellishments, and anything that can make your press release lengthy and dragging.

5. Ensure that your press releases are well-written. Aside from making sure that your information flows smoothly, you also need to make sure that your content is easy to understand and it must read well. Ensure that you proofread your copies before you distribute them to ensure that they are free from grammar, spelling, punctuation, and most of all factual errors that can greatly damage your online reputation.

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Sean Mize is a full time internet marketer who has written over 9034 articles in print and 14 published ebooks.

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Tags: traffic, online, press release, media, media relations

Internet marketers with a limited budget will find that free press release sites give them an opportunity to spread the word about their product or service with out costing them any money. In a very competitive internet marketing environment, it can be very difficult for newbies or marketers who don’t have a lot of money to spend on advertising to compete. However, we are in a day and age in internet marketing, where there are a lot of free methods to attract visitors which work well. In this article we will take a close look at some of these free methods. Our primary focus however, will be on free press release options. Besides press releases, individuals can use article marketing, classified marketing, forum marketing and social networking and bookmarking sites to bring traffic to their web sites or blog.

The internet, in many ways, has shifted from one in which marketers only use hard-sell tactics to make sells. Today, the Internet is much more social and this allows marketers to interact very closely with potential buyers. This allows them to find out what consumers like and what they want. There is a greater focus on first building a relationship and then selling a product as opposed to simply throwing up an advertisement on Google AdWords or something similar. One way to accomplish is through free press releases. Free press releases allow the media to learn about your product or service and also about you. It also allows readers to get an “objective” view of you and your company. There are quite a few free press release sites that are a very good. They may not give you as much bang as some paid release options. However, there are some excellent ones that will bring traffic to your site and help you build back links.

The four free press release web sites that we will discuss are PrLog.org, BetaNews, I-Newswire.com and Free-Press-Release.com. PrLog.org is a free release that tends to do really good in the search engines. If you can find a keyword that is not very competitive and optimize your press release properly, you should see some pretty good search engine rankings. BetaNews tends to be picked up by Google News. Therefore, if you write a good press release you may end up seeing it on Google News and it may stay there for while. I wrote a press release and submitted it to Beta News on August the 23rd and 10 days later, it was still on first page of Google News. As you can see, press releases, even free ones, can be very powerful. I-news wire.com is another very good option, as well as free-press-releases.com.

It is important to note that just because these press release sites are free, it does not mean that accept junk. The reason they are listed in Google News and/or receive high search engine rankings is because they are respected.

They take the time to look at the press releases and throw out the ones that are simply advertisements. Therefore, you need to make sure that you write a good release. It needs to be written objectively and not as a sales pitch. Many free press release sites also have an upgrade option. If you find a PR site that does really well for you, consider upgrading. If you make a contribution, you get more coverage. However, if you only use the free options you should still do well. Simply create a good release and optimize it correctly for the search engines.

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Whether you’re marketing a print book, an ebook, or any information product, becoming a guest on radio talk shows can mean lots of sales. Getting booked as an expert in your field becomes simple once you’ve been published. After all, you’re an author, you must know what you’re talking about. And doing several phone interviews a day becomes an easy way to make sales.

You might be wondering where to start. As with anything, you first need to determine what you want to accomplish. For the sake of this article we’ll assume that you’re looking to make sales. But if it’s blatantly apparent to the host and listeners that selling your book is all you’re after, you’ll have a short career as a radio guest. You’ve got to provide great value for both your host and the listeners.

This is actually pretty easy. First, prepare a list of questions for your host. This list should actually be a part of your media kit. Once you’ve got the questions, practice your replies so you can answer each question in short concise sound bytes. Avoid answers like, “in the book I talk about…” and, on page so and so of my book…” This will always come across as self-serving – which will be the kiss of death for you as a guest.

Keep this in mind: It’s up to you to make the host look like a genius in the eyes of his/her listeners for having you on. You do this by offering lots of great information. Many guests make the mistake of holding back with their knowledge. You can’t afford to be stingy. The more information you can deliver in a clear, crisp, intelligent manner, the more the listeners will respect you and want to buy your book.

Another aspect of being a great guest who is invited to return is to be familiar with the show and the host. When you’re familiar with your host and the type of show s/he produces, you will be that much more prepared for anything s/he might throw your way.

You might not feel this is easily accomplished, as many of your bookings will be phone interviews and a great distances from your home. However, in many cases it will be possible for you to listen to your host before your appearance as a guest. More and more radio stations are now broadcasting both over the airwaves and online, so it shouldn’t be difficult to study your host’s show. For a comprehensive list of online stations and the ability to listen to them on your computer, do a search on radio station directories.

Assuming you’re not yet a media professional, you’ll want to become a student of talk shows, both radio and TV. Notice how the great guests behave. You might also want to record several shows where the guest does a good job and refer back to them as you prepare. You’ll notice that good guests talk in a conversational tone as though they are discussing the topic with a friend.

To sum it up, remember:

* Your goal is to sell your book
* You do this by first making your host look good
* Offer short, crisp and concise bits of information
* Offer lots of information
* Relax and speak in a conversational tone as though you were talking to a friend.

Here’s to your success in broadcasting!

With nearly 15 years as a healthcare professional and another 10 years as a successful real estate entrepreneur, Charles took to the pen. He’s written four books, several ebooks and numerous articles for publication. He’s now enjoying life in Southwest Florida and working as a freelance writer. Click here for more information

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Tags: radio, online, music, internet, stations

Traditional press releases are information considered to have value for the general public by the sender. These are targeted towards members of the news media to deliver a message. For many years press releases were submitted via telegraph, hand delivery, or US Mail to selected television and radio stations, newspaper and magazine newsrooms, and other media outlets. These would contain news and event or product announcements.

The distribution of press releases was limited to journalists and news organizations on the sender’s mailing list. These news outlets only had the ability to dispense the message to their local audience. Every day, tens of thousands of press releases competed for a spot in print. Because news outlets have traditionally assumed the role as ‘gatekeepers’ of information, the assignment editors and news directors had o wade through the mountain of press releases and decide which ones were newsworthy enough to print.

Other factors, such as a busy news day or an understaffed newsroom, also dictated whether events or announcements made the grade. More often than not, the majority of press releases were disregarded or ignored. These press releases would range from one sentence to hundreds of words. While methods of delivery and distribution have changed dramatically, much of this process is still in effect today.

Online Press Release

The Internet press release is delivered in real time. You can have much more control of your press releases by sending them directly to consumers and media distributors.The news release distribution wires Business Wire, Market Wire, PrimeNewswire, PRWeb ,and U.S. Newswire have developed sophisticated marketing services for press releases.You can increase distribution with tools such as RSS feed, tracking, Keyword Optimization, social media tagging, and enhance your press release with audio, video, and interactivity.

Online Press Releases can get you more attention than what most advertising generates. The advantages over traditional advertising are numerous. Print advertising, for example, takes more time, effort, and money. Newspaper and magazine advertising can be targeted locally, but is usually more costly, is not live, and tracking results is difficult.

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Sales promotion tools can be varied. They can be aimed at different target audiences: the consumer, the sales team and the trade. Whoever they are targeted to, they have one common goal: to increase sales. Since the sales function is the most important functioning of any marketing activity, sales promotions have to be taken seriously and have to be part of the strategic marketing plan of the brand. Let’s take consumer-oriented sales promotions first. These can be a price-off which is the simplest, easiest and probably quickest way to get a buyer’s attention. It makes a buyer pick up the product, because he thinks he’s saving by doing so.

A variation on this scheme is the more-for-less or a prize-pack deal where there is additional product in the same pack. Or, there could be an offer of one pack free on every pack you buy. This, too is a great incentive as far as the consumer is concerned. Somehow, it seems to stand out in shop shelves. Yet another tool targeted to the consumer is the free sample. These can be in-store, out on the roads or can get into the home through a magazine, newspaper or mail. This is a great way to get the consumer to try the product. Who can resist getting anything free? Also through the same mode, you can get coupons to the consumer.

If you offer a free ice-cream to a consumer when all she needs to do is cut out a coupon from the newspaper and present it at the store, she’ll do it! Yet another way to keep the consumer coming back for more would be to start a loyalty rewards program. Competitions, too, arouse interest and involvement. Of course, having POP or point of purchase displays ensures that you catch the customer’s eye and make him aware of the scheme that is on. Having a sales promotion program in place is not enough. One needs to carry one’s sales team along to ensure that it becomes a success. Towards this end, in order to motivate the sales team, there can be sales contests and incentives for achieving sales targets. The incentives can be in the form of prizes or cash. There could even be competitions.

This not only enthuses the team but also helps to push the sales targets even higher. Once the sales team is motivated – and what greater motivation than money- you’ll find that the sky is really the limit! When it comes to the trade, again, incentive programs and contests seem to get the adrenalin flowing. These measures just inject a new lease of life into the sales curve of the brand. For the trade, conferences, conventions and trade shows are also very necessary. For one, it shows that the company takes the brand very seriously. For another, it is a sort of support for not just the brand but the trade as well. It means new customers could be added, new products announced with fanfare. Also very welcome is joint advertising when two manufacturers join hands over a promotion and in-shop POP or point of purchase razzmazztazz.

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Press releases are one of the best ways to announce the launch of a new product, website or service to a wide audience. But they aren’t as easy to write as you might think, and it is definitely a wise move to enlist the services of a UK press release writer to handle all of your PR needs. This is especially true if you have a British based company or website that regularly has a requirement for promoting the latest developments within your business.

But why do UK press releases have an advantage over those written by people in other countries?

The answer lies in how they are put together. Many British words are spelt differently to those used in other countries, and if for example you were to hire a writer from the US to handle your UK press releases for you, you may well find that American spellings have been used throughout. You will then have the choice of editing it yourself or sending it back to the writer for editing. Either way, you will be wasting valuable time which could be better spent sending the press release out to the people who will be publishing it.

It is the time sensitive nature of many UK press releases that makes them so important to get right first time. You need to be sure that the uk copywriter you hire knows everything they need to know about your business and the market that you operate in, and if that is unique to the UK a writer from another country will not be as aware of what that market is like as a UK press release writer will be.

It’s clear to see that there is more than just one reason why hiring a UK press release writer is clearly the best choice for a UK based company. It is essential that you get the desired result first time when you need a press release in time for a specific deadline, and by going straight to a UK writer your UK press releases will always be spot on right from the start.

Julie-Ann Amos is a professional UK based ghost writer and copy writerwriter and business consultant. She has over 14 books published in many countries. She runs Exquisite Writing, a large international freelance writing agency that produces a wide variety of articles, web pages, website contents, books and ebooks for an international client base. Topic experts available for a wide range of subject areas, from international or UK writers

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Tags: online, pr, conference, write, public relations

Though they may be short and simple, press releases are one of the best ways to boost profits and publicity. Press releases are documents released by businesses to the media that explain something about the company or an event that will be taking place soon. The information in a press release can be used by media sources to create a feature story and make the company more visible to the public eye.

Businesses gain credibility when they are commented on by the media. The average person will tend to believe that businesses mentioned by a well known local news source are reliable. Publicity created by such trustworthy sources is great for business and free, too.

Small time local stories can eventually turn into big national news. Your company could be the next big story that newspaper writers and television news producers are competing to find. If you appear on the local news, you will benefit not only from the publicity, but also from the experience you gain interacting with the media and becoming less nervous when you find yourself in such a large, public setting later on.

When your company works together with other businesses, you can accumulate more media exposure by encouraging such business partners to send press releases to news sources in their area. Companies that have regular podcasts can suggest that guests inform the local media that they will be featured by means of a press release as well.

Preparing a template to use when you send out press releases can be a smart move. Put it on your company’s website so that business partners can download it. This will make the submission process faster and easier.

Stay in close contact with the news anchor or writer that prepares the story your company appears in. This will encourage them to use you again in a future news report, perhaps as an expert in your field. Be sure to show your appreciation for the publicity by sending a thank you card.

Your business becomes better known and more familiar to customers every time you appear in the press, drawing in more customers and projects for your company.

Each time you appear in any form of the press, save the stories to show to future clients. This could be links to online news sources or newspaper clippings. Adding such credential boosting details to your company’s website will add a professional touch to your business.

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Writing a good press release is a powerful marketing tool. If you want the attention that the document deserves you will want to follow some guidelines that are standard for writing good releases. Here are some tips that can help writers understand the process for writing the best press release and getting some well-planned attention.

Good Press Release Tip #1 – Remember who you’re writing for. If you plan to submit to online media outlets then you will need to make sure to include keywords in your headline and keywords throughout the document. You are writing for search engines and online readers. Search engines will pick up on the press document only if you are sure to include the keywords in the first part of your headline. Online readers will only actually read a document if you give them a catchy headline and some entertaining content.

If the plan is to submit the press document to traditional news and media outlets then the audience are journalists. Journalists are very busy people and they will need to be convinced very quickly that your press release is newsworthy enough for them to follow up on. If you can’t capture their attention in the summary part of your press offering, which will be at the beginning of the document then you won’t capture them at all. Focus your attention on this summary and make it sound as exciting as possible. You should also give them a reason why your news release is newsworthy. This is the lead.

Good Press Release Tip #2 – Figure out what your angle for the story will be. Journalists love good news stories. It is what they are all about. Make the item timely and connected to current news happenings and you will likely get their attention. Find the angle, or the hook and you will have a great press release on your hands.

Use the five w’s and an h approach to your document. Who is involved, what is the story, where is it happening, when will it happen and why should anyone care. The h question is how can someone take an action based on this press release. For instance, if a new product is being introduced, how can someone get more information on the product?

Good Press Release Tip #3 – Add a human element to your story. Was there a particular problem that was resolved by the company? Is there a community implication to your news release? These human elements can be a very good hook for a reader.

Good Press Release Tip #4 – Finally, don’t bloat the document with unnecessary words. People like to get the information and move on. If they are looking for flowery prose they will pick up the latest offering from James Patterson not a news document. Keep it simple and to the point. Following these good press release tips will help you write the most effective documents on the internet.

Rod C. Beckwith, co-creator of the Press Equalizer software, has made hundreds of media contacts and distributed thousands of press releases online. If you need to distribute press releases online, then check out his software package.

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Tags: online, pr, campaign, public, relations