When a Network Marketer makes unethical choices, they do so for one of three reasons:

1. Unfortunately the Typical Network Marketer Does What’s Most Convenient An ethical dilemma can be defined as an undesirable or unpleasant choice relating to a moral principle or practice. As human beings, we seem prone to failing personal ethics tests. Why do we do something even when we know it’s wrong? Do we cheat because we think we won’t get caught? Do we give ourselves permission to cut corners because we rationalize that it’s just one more time? Is this our way of dealing with pressure?
2. Network Marketers Will Do What They Feel They Must to Seek Victory I think most people are like me: I hate losing. Business people in particular desire to win through achievement and success. But many think they have to choose between being ethical and winning. Many people believe that embracing ethics would limit their options, their opportunities, and their very ability to succeed in business. It’s the old suspicion that good guys finish last. If I believe that I have only two choices – to win by doing whatever it takes, even if it’s unethical or to have ethics and lose – I’m faced with a real moral dilemma. Few people set out with the desire to be dishonest, but nobody wants to lose.
3. A Network Marketer Will Rationalize their Choices with Relativism Many people choose to deal with such no-win situations by deciding what’s right in the moment, according to their circumstances.

According to Dr. Joseph Fletcher in his book, Situation Ethics, “right is determined by the situation, and love can justify anything – lying, cheating, and stealing … even murder. This philosophy spread rapidly throughout the theological and educational worlds … Since the 1960s, situation ethics has become the norm for social behavior. After spreading so rapidly through the world’s education, religion, and government, it has penetrated a new area – the business world. The result is our ethical situation today.

The industry of network marketing unfortunately has not been spared the spread of “situation ethics.”

The result is ethical chaos. Everyone has his own standards, which change from situation to situation.

It is interesting to note that though our decisions at one time were based on ethics, now our ethics are based on our decisions. If it’s good for me, then it’s good. Where is this trend likely to end?

Let’s take a look at what would happen if we applied this trend to network marketing:

1. What if a Network Marketer didn’t always do what was most convenient? What if we decided, as network marketers, to just handle every situation based on what was convenient to us? Not over a short period of time, but over a long period of time. What do you think would happen to our relationships with our downline, as well as our upline? Total disaster.
2. What if a Network Marketer didn’t feel that they must do whatever to seek victory? As network marketers, our entire business relies on the relationships we have with the people within our business. As business owners, if we try to “win” each and every transaction or interaction with the people in our business, over time those relationships will die off. The only way to ensure that both your business and your relationships with the people in your business grow is to seek a win-win scenario for each transaction and/or interaction.
3. What if a Network Marketer didn’t choose to deal with a no-win situation by deciding what was right in the moment, or according to their circumstances? What if they had a system to guide them? As a network marketer, or even a human being for that matter, waiting until the last moment to decide how to handle a situation without a proper moral compass will end in disaster sooner rather than later.

Fortunately, there is an increasing desire for ethical dealing in business, and as far as I can see, this desire reaches the very summit of the network marketing industry.

My next article entitled “Is the Global Market Altering it’s Ethical Behavior?” will examine this position.

See you on the Beaches of the World,

Kevin McNabb

Kevin McNabb is the author of The Responsible Network Marketer Series. Chief Executive Officer of Toronto-based. He is a network marketer, author, freelance writer, and offers seminars, and Internet training programs on personal development for the network marketing industry. For more information on the topic of this article, please see at Here

Article Source

Tags: unethical, network, marketing, online, business

How many times have you needed to call for a service such as carpet cleaning? Mechanic service? How about a more serious issue such as a flood service?

I am sure that you have heard the phrase “safety in numbers” before. In the animal world, creatures travel in groups because they instinctively know that, when there are many of them, predators have less of a chance of being successful during an attack. In most cases, if a predator is successful, its victim is usually a sick or weaker member of the herd. This is an important part of the process of natural selection and maintains the process of survival of many species.

On the other hand, there are predators that travel in packs because they instinctively know that in the search for prey, some potential meals have the ability to defend themselves, and a group attack is usually more effective. This too ensures the survival of the species because, without the pack, some predators would literally starve to death.

In the large corporate world, herds and packs are replaced by boards of directors, employee teams, shareholders, and subsidiaries. These are groups of people who come together to pool their abilities in support of the agenda or goals of the corporation. In essence this ensures the future success of the business. In the large corporate world, failing companies are often absorbed by successful ones in mergers and through acquisitions. Rarely does a large company just “go out of business” or become extinct. They are usually simply bought by another large company.

In the small business world, the entrepreneur is the animal who has wandered away from the herd. Sometimes it happens because of unemployment, but often it is because they have a desire to be independent from the politics of the corporation, or simply to be self-sufficient. Fortunately for the small business owner, a community exists where they can count on others to help them to be successful. It is the community of business-to-business networking.

Not all small business owners are aware of the opportunities of success involved in business networking. In fact, if I were to make a guess at how many businesses are involved in networking, I would guess the number to be around less than 10 percent of all businesses. This is unfortunate because not only is there a great deal of opportunity for acquiring more new business in the networking environment, there are also methods of learning to be more successful and to be a bit safer in the business community.

Why would I link safety in numbers, animals and small business? Because in the business world at large, predators exist. Corporations have learned that a part of doing business is putting measures of security in place through patents, copyrights, server firewalls, policies, and a myriad of other functions that occur on a daily basis often with employees dedicated to these. In the environment of small business, we often are not even aware of the threats and if we are, rarely do we have the means within our budget to protect ourselves against them.

Let me ask you a question. Have you ever done work for someone who refused to or simply never paid you? If you have never had this experience, I applaud your extreme streak of good luck. On the other hand, maybe you have not been in business for very long so this painful experience may be looming on the horizon.

In any case, when this does happen to you, what will you do? Contact the lawyer? File suit? Complain to a friend? Accept it and move on? Most people tend to simply accept it and move on. Some cases may involve inventory that you can write it off as a loss on your taxes, but some cases involve intellectual property where there is no monetary resolution. The sad reality is that often there is no justice for you, no satisfaction, and ultimately no payment.

When one opens the figurative doors of their small business, they do so with a lot of enthusiasm. To maintain the daily pressures of meeting expenses requires a great deal of positive mental attitude. It means that even when things are tough, you have to be upbeat, and forge ahead in order to survive. This world of positive attitude dictates that we eliminate negative thoughts so that we can remain focused on our goals. In fact as communities of small business owners develop, it is almost an unspoken rule that negativity be eliminated from conversation on every level. After all you would not want to admit to a prospective client that things are not going well and you are going to have to file bankruptcy if you don’t close this deal.

In the same vein, as the predator attacks the small business owner and feeds upon them, the entrepreneur is reluctant to talk about this negative experience. In some cases, the predator is working within the peer group of the victim. As the predator continues to feed, several members of the group may have fallen victim, but because of the fear of reprisal among the group for saying negative things about another “nice” member of the group, they remain silent. They are afraid that if they say anything negative about the predator, that they themselves will be viewed in a negative way.

People are afraid of being accused of slandering another. They are afraid that no one will believe that this person has really done what they are accused of and that it will further damage their own reputation if they become vocal. Have you ever felt this way? Has this happened to you? I am willing to bet that there are those reading this who feel the same way.

The truth is in my opinion, and this is simply my opinion, that as long as the predator is allowed to continue to function in a group, they will continue to do harm to individuals within the group. After they have victimized a good portion of the group, they simply move on. So how can we change this, how can we stop it? Is it just a question of taking responsibility to protect the others? Does it have to be a matter of risking our own reputation to try to protect others?

Until we change the paradigm of responsibility and belief, the predator will continue on, business as usual. Until we can find it acceptable to hear the honest truth about someone who appears to be a “nice” person, the predator will continue to thrive in our midst. There is safety in numbers unless we have blinders on. Without the ability to voice the experiences we have without tainting our own reputation, we will continue to suffer our losses.

Jeff Glaze is the Editor of AtlantaEvent and the author of several e-books. His company, Mostcool Media Inc.( Mostcoolmedia.com ), specializes in marketing planning, coaching, business networking training, web and media development. This is his great e-book “The Six Xtremes Of Power Business Networking”

Copyright © 2006 by MostCool Media Inc.

Article Source

It is the boon of the global economy that companies have liberty to run their operations and businesses across national frontiers. However, liberty to do business in different countries and cultures neither does setup your business nor make an image for your brand unless you do not make some smart business decisions. Setting up of an effective PR campaign is one of those steps that pull up your business, successfully, in foreign shores.

For expanding business or making an image for your brand, you can choose either an International public relation network or a local PR agency. About the selection of a public relation firm an International public relation firm poses many advantages over local PR agency.

The biggest disadvantage with a local PR agency in terms of International Public Relations is that, it hardly shows any co-ordination between different countries and each Local company seems like running their own campaign. Though, their always remain a sense of autonomy in operations of the local PR agency, however, without an organized co-coordination a local PR agency heaves heavy on cost and success of a PR campaign.

One of the disadvantages with local PR agency is inconsistency in delivering message in different territories can also lead to a dilution of core values and positioning. Apart from the dilution of core values, it also can make bad impact over existing clientele and can ruin all the heavy investment made in International Public Relations. Moreover, inconsistency, delivering the messages even can go across borders through international media tarnishing the image of your brand. Contrary to inconsistency in local firm, an International Public relations network holds control over entire operation from a centralized authority based at headquarters of the company, yet they provide certain level of independence to the channel partners.

The other major disadvantage with local companies is content duplication which also results in wastage of PR resources. As the operation is run over number of countries thus the overheads and administration costs of International Public relations keeps on duplicating over in each country, whereas, in case of networked operations duplication of cost and content is controlled from centralized monitoring.

There are many other advantages with an International public relations network that is not possible with a local firm. It can easily promote and brand product and services that are beneficial to multicultural audience and project a multinational and multicultural image for a company. It can do a multicultural research and analysis for a company thus suggesting product and services in demand. International public relations network can make favorable suggestions after researching multicultural audience and can also provide word of mouth referrals for business promotion.

Mansi Aggarwal recommends you to visit this web for more information on public relations.

Article Source

Tags: international, local, network, public relations, advantage

Public Relations as a personal training marketing strategy can take the form of writing articles or columns for local newspapers, magazines, websites, offering an advice column, being a content expert for the media; television, radio or newspaper interviews, writing a press release, or having stories published about your clients and how you helped them.

Public Relations can be great for building credibility and prospect awareness, but generally does not result in an immediate surge of sales. The major benefit of PR is that it positions you a recognized fitness expert and creates awareness of you and your services.

Getting press coverage for your personal training business just for the sake of seeing your name in print is a complete waste of time. Public relations should be an integrated part of your overall marketing strategy.

As a personal trainer, the easiest way to get media coverage is to start locally with your neighborhood or regional newspaper. It’s easier to get your message heard by them then the national press also they are always looking for good stories about local business owners. Getting local coverage can lead to larger coverage. Also, don’t forget local newsletters and similar publications. They are generally much easier to get into and can help set you apart as a recognized fitness expert.

When you pitch a story have an angle. Ask yourself, why is my story newsworthy? What’s different about my service or my business that goes against the norm? Don’t try to use the reporter as your sales person. They hate a slick sales pitch. If you simply want to sell your personal training services – buy an ad.

A great way to go about this is to piggyback current events or to make your pitch about one of your clients and how you have helped them. Make your client the subject of the story. This approach has the added benefit of giving you a client for life. Like I said – whenever possible, try to tie it into a national event or trend.

When you get press coverage for your personal training be sure to leverage it.

Here are 6 ways you can leverage the press you get for maximum effect:

1. Send out a press release when your fitness article or interview comes out.

2. Create a press kit that includes your bio, company overview, services offered, and all the interviews or fitness articles you have done.

3. Put your press kit on your website by making it electronic.

4. Get reprints of your fitness article and send it to your prospects as part of their direct mail package.

5. Send your press coverage to your local chamber of commerce if you belong. They are always looking for good stories about their members to print up in their newsletters.

6. Use your coverage to land speaking engagements. Send a reprint of your fitness article to pertinent meeting planners and associations you want to speak at then follow up with a phone call to pitch your presentation.

To learn even more about making money with your newsletter as well as dozens of other marketing strategies guaranteed to bring you clients and profits, check out our Free Fitness Marketing Profit Package by visiting this site.

Article source

Tags: pr, network, contact, protocol, social

Even if you have the World’s best new widget to solve all mankind’s problems it matters not unless you tell people. This is why Marketing Experts often are paid so highly out there. They are worth every penny for those companies who offer new and exciting technologies, products and services and yet sometimes all the advertising and marketing in the world is just not a enough. Even with a robust friends and family program, buzz marketing program and word-of-mouth referral networks, more is needed.

Ah ha, the answer is a stellar public relations and marketing program combinations that promotes community goodwill in the industry sub-sector, with the potential customers and announces too the world; Look at all the great things our widget can do!

Lets take a look at such a project and case study; remember the introduction of the Segway Scooter? Heck, they had this thing on every channel on TV, even the President was filmed riding on one with short video clip. That indeed makes a lot of sense and that was a good example of how the super combination of public relations and marketing can come together in a big way. They sold some 35,000 of these things at over $3,000 a pop and made it synonymous with personal tech toys. Perhaps you will consider all this in 2006.

“Lance Winslow” – Online ThinkTank forum board. If you have innovative thoughts and unique perspectives, come think with Lance. Lance is an online writer in retirement.

Article Source

Tags: public relations, marketing, product, advertising, network