Posts Tagged ‘marketing’
admin | Thursday, April 23rd, 2009 | No Comments »
Alpha Magazine Top 100 Hedge Funds
Alpha magazine just came out with their annual list of the top 100 hedge funds. Below please find the top 10 listed by total assets under management:
- Bridgewater Associates
- JP Morgan Asset Management
- Paulson & CO.
- Brevan Howard Asset Management
- Man Investments
- Och-Ziff Capital Management Group
- Soros Fund Management
- Goldman Sachs Asset Management
- Farallon Capital Management
- Renaissance Technologies Group
For more information on these funds please click on their names above, otherwise you may browse profiles of over 1,000 hedge fund managers within our Hedge Fund Tracker Tool.
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Tags: Alpha Magazine, hedge fund, hedge funds, Top 100 hedge funds 2009, alternative investments, private equity, hedge fund performance, rankings, marketing, investments
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Posted in Business
admin | Tuesday, April 21st, 2009 | No Comments »
Andrew Cuomo
Andrew Cuomo Attorney General
Here is a short video on a teleconference that Andrew Cuomo held a few days ago on the middle man kickback probe currently underway. If you are viewing this video via our daily hedge fund newsletter please click here to watch the video now.
To view more articles on hedge fund compliance and regulations please see our Hedge Fund Regulation & Compliance Corner.
Related to Andrew Cuomo Attorney General New York
Tags: Andrew Cuomo, Attorney General, New York, NYC, Hedge Fund, Hedge Funds, Alternative Investments, Marketing, Regulations
Tags: alternative investments, Andrew Cuomo, attorney general, hedge fund, Hedge Funds, marketing, new york, NYC, regulations
Posted in Business
admin | Sunday, March 15th, 2009 | No Comments »
Interview on Hedge Funds
Hedge Fund Marketing and Sales Positions
Below is a short video interview about the hedge fund industry, how it shrank by 14% last year. This brings the industry down to 2004 levels of employment. The interview does note that while hedge funds may loose another $200B in redemptions, they are outperforming again and this may offset some of these asset losses. More than ever if you are an expert in hedge fund marketing and sales there are many opportunities in the industry.
To view dozens of additional resources on marketing and sales please see our: Hedge Fund Marketing & Sales Guide.
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Tags: Hedge Fund Marketing and Sales jobs, marketing, sales, alternative investment marketing, alternative investment sales positions, hedge funds marketing employment, hedge fund, hedge fuds
Tags: alternative investment marketing, alternative investment sales positions, hedge fuds, hedge fund, Hedge Fund Marketing and Sales jobs, hedge funds marketing employment, marketing, Sales
Posted in Business
admin | Friday, March 13th, 2009 | No Comments »
Capital Raises
Hedge Fund Capital Raises More Difficult
Recent surveys and conferences have pointed to a difficult fundraising environment for hedge fund managers. You don’t need a survey or conference to realize that it would be hard to raise assets for almost any type of investment right now – but many professionals believe that hedge fund capital raising will now always be harder than it was before. I personally believe that the more that changes the more that remains the same – most hedge funds will not create a robust marketing plan and many will ignore certain capital raising channels such as broker/dealer HNW networks, small family offices and growing wealth management firms.
In my experience there is still a lot of opportunity out there for capital raising, even if we are experiencing a period right now where relationships can be grown much easier than assets. Here is an article on how the market is becoming more competitive and how family offices may be one of the top sources of new capital for hedge funds.
Hedge funds expect 2009 will be a difficult year for the industry with many looking for a dramatic increase in competition for scarce new investors according to a report by the accounting firm Rothstein Kass.
The vast majority of industry professionals (79%) believe hedge funds will revert to being a niche investment class by the end of the year.
Hedge fund managers responding to the survey said new investors would be the primary source of new capital, with 83.7% of respondents expecting competition for investors to be much fiercer than in the past.
“The sophisticated investors that comprise the traditional hedge fund asset base are generally able to tolerate short-term volatility in pursuit of long-term performance. However, recent volatility has contributed to a disproportionate shake-out,” said Howard Altman, the co-managing principal overseeing the financial services group at Rothstein Kass.
He expected many hedge funds to go back to basics, with 73% of survey respondents indicating that family offices and individual investors represent the best sources of new capital. source
For information on family offices please see FamilyOfficesGroup.com.
Related to Hedge Fund Capital Rasises Now More Difficult:
Tags: hedge fund capital raises, fund capital raise, marketing, sales, hedge fund marketing and sales, capital raising for hedge fund managers, capital raisers for hedge funds, hedge fund, hedge funds
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Posted in Business
admin | Friday, March 13th, 2009 | No Comments »
Capital Raises
Hedge Fund Capital Raises More Difficult
Recent surveys and conferences have pointed to a difficult fundraising environment for hedge fund managers. You don’t need a survey or conference to realize that it would be hard to raise assets for almost any type of investment right now – but many professionals believe that hedge fund capital raising will now always be harder than it was before. I personally believe that the more that changes the more that remains the same – most hedge funds will not create a robust marketing plan and many will ignore certain capital raising channels such as broker/dealer HNW networks, small family offices and growing wealth management firms.
In my experience there is still a lot of opportunity out there for capital raising, even if we are experiencing a period right now where relationships can be grown much easier than assets. Here is an article on how the market is becoming more competitive and how family offices may be one of the top sources of new capital for hedge funds.
Hedge funds expect 2009 will be a difficult year for the industry with many looking for a dramatic increase in competition for scarce new investors according to a report by the accounting firm Rothstein Kass.
The vast majority of industry professionals (79%) believe hedge funds will revert to being a niche investment class by the end of the year.
Hedge fund managers responding to the survey said new investors would be the primary source of new capital, with 83.7% of respondents expecting competition for investors to be much fiercer than in the past.
“The sophisticated investors that comprise the traditional hedge fund asset base are generally able to tolerate short-term volatility in pursuit of long-term performance. However, recent volatility has contributed to a disproportionate shake-out,” said Howard Altman, the co-managing principal overseeing the financial services group at Rothstein Kass.
He expected many hedge funds to go back to basics, with 73% of survey respondents indicating that family offices and individual investors represent the best sources of new capital. source
For dozens of additional hedge fund marketing and sales resources please see this page: Marketing & Sales Tips
For information on family offices please see FamilyOfficesGroup.com.
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Tags: hedge fund capital raises, fund capital raise, marketing, sales, hedge fund marketing and sales, capital raising for hedge fund managers, capital raisers for hedge funds, hedge fund, hedge funds
Tags: capital raisers for hedge funds, capital raising for hedge fund managers, fund capital raise, hedge fund, hedge fund capital raises, hedge fund marketing and sales, Hedge Funds, marketing, Sales
Posted in Business
admin | Monday, February 16th, 2009 | No Comments »
Service Provider Brands
Hedge Fund Service Provider Branding & PR
The value placed upon the brand of service provider hedge funds and private equity firms are employed has doubled in the past 9 months. This is due to Lehman Brothers, Bear Stearns, Madoff and others. In each of these cases the common thread was the creation of or fault of un-reliable or unstable service providers. Some hedge funds in London had 100% of their assets frozen within Lehman’s custody services, partnered banks and hedge funds fled Bear Stearns as it sank and Madoff’s fund raised half a dozen red flags from in house administration and self clearing to working with a 2 person auditing firm. The result is an effort by many to mitigate counter-party risk and conduct research on those who have been traditionally responsible for providing fund due diligence services. Fund managers are feeling pressure from hedge fund and private equity board members and investors to rely on well known and vetted service providers rather than trying to save 20% in fees by working with a local or lower cost operation.
Protecting the brand of your own hedge fund or private equity fund is more important than ever. Rumors of gating clauses being enacted or redemption requests spiking within a single fund can spread around the world in less than 3 days. False rumors can cause investors to act irrationally and began to question the quality of a fund’s team or operations. As these two industries develop further many funds will continue to expand their use of public relations firms and many funds may need to have public relations plans in place to counter false rumors and be ready to act; this could be just as important to have in place as a disaster recovery system.
Related to Hedge Fund Service Provider Branding & PR:
Tags: Hedge Fund Service Provider, Hedge Fund Service Providers, Hedge Fund Services, Hedge Fund Brand, Hedge Fund Branding, Hedge Fund, Hedge Funds, marketing
Tags: Business, hedge fund, Hedge Fund Brand, Hedge Fund Branding, Hedge Fund Service Provider, Hedge Fund Service Providers, Hedge Fund Services, Hedge Funds, marketing
Posted in Business
admin | Friday, February 13th, 2009 | No Comments »
Service Provider Brands
Hedge Fund Service Provider Branding & PR
The value placed upon the brand of service providers, hedge funds, and private equity firms has doubled in the past 9 months. This is due to Lehman Brothers, Bear Stearns, Madoff and others. In each of these cases the common thread was the creation of or fault of un-reliable or unstable service providers. Some hedge funds in London had 100% of their assets frozen within Lehman’s custody services, partnered banks and hedge funds fled Bear Stearns as it sank and Madoff’s fund raised half a dozen red flags from in house administration and self clearing to working with a 2 person auditing firm. The result is an effort by many to mitigate counter-party risk and conduct research on those who have been traditionally responsible for providing fund due diligence services. Fund managers are feeling pressure from hedge fund and private equity board members and investors to rely on well known and vetted service providers rather than trying to save 20% in fees by working with a local or lower cost operation.
Protecting the brand of your own hedge fund or private equity fund is more important than ever. Rumors of gating clauses being enacted or redemption requests spiking within a single fund can spread around the world in less than 3 days. False rumors can cause investors to act irrationally and began to question the quality of a fund’s team or operations. As these two industries develop further many funds will continue to expand their use of public relations firms and many funds may need to have public relations plans in place to counter false rumors and be ready to act; this could be just as important to have in place as a disaster recovery system.
View dozens of additional articles on capital raising within our Marketing & Sales Tips Section.
Related to Hedge Fund Service Provider Branding & PR:
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- Marketing to Institutional Investors
- Hedge Fund Public Relations
- Hedge Fund Seed Capital
- Marketing Hedge Funds to Financial Advisors
- Hedge Fund Media Exposure
- Hedge Fund Advertising & Marketing Restrictions | Ideas
- Hedge Fund Marketing Plan
- Raising New Hedge Fund Capital During the Crisis
- Hedge Fund Marketing in 2009
- Hedge Fund Marketing in Switzerland
Tags: Hedge Fund Service Provider, Hedge Fund Service Providers, Hedge Fund Services, Hedge Fund Brand, Hedge Fund Branding, Hedge Fund, Hedge Funds, marketing
Tags: hedge fund, Hedge Fund Brand, Hedge Fund Branding, Hedge Fund Service Provider, Hedge Fund Service Providers, Hedge Fund Services, Hedge Funds, marketing
Posted in Business
admin | Thursday, February 12th, 2009 | No Comments »
Hedge Fund Marketers
Hedge Fund Marketing Statistics
My background is in capital raising and third party marketing.
Some interesting statistics on hedge fund third party marketing firms came out of the recently released 2009 Preqin Global Hedge Fund Investor Book. These include:
- Over 80% of all third party marketing firms having their home office based within the United States
- Canada had double the number of third party marketers as London (8 and 4% respectively)
- While Hong Kong only holds around 1% market share within the third party marketing industry I expect that Asian based third party marketers will grow to 5-8% of the industry over the next 5 years.
- A total of 21% of all third party marketing firms are based in New York, keeping close to both institutional investors , service provider partners and potential hedge fund clients.
- 17% of all third party marketing firms have more than one office location
- Of those firms with more than one office location 52% of all third party marketing firms based in the United States have at least one “international office”
Related to Hedge Fund Marketing Statistics | Third Party Marketers
Tags: Third Party Marketing Statistics, Hedge Fund Marketers, Third Party Marketers, marketing, sales, hedge fund marketing and sales statistics, where are hedge fund marketers
Tags: Business, Hedge Fund Marketers, hedge fund marketing and sales statistics, marketing, Sales, third party marketers, Third Party Marketing Statistics, where are hedge fund marketers
Posted in Business
admin | Thursday, February 12th, 2009 | No Comments »
Hedge Fund Marketers
Hedge Fund Marketing Statistics
My background is in capital raising and third party marketing.
Some interesting statistics on hedge fund third party marketing firms came out of the recently released 2009 Preqin Global Hedge Fund Investor Book. These include:
- Over 80% of all third party marketing firms have their home office based within the United States
- Canada had double the number of third party marketers as London (8 and 4% respectively)
- While Hong Kong only holds around 1% market share within the third party marketing industry I expect that Asian based third party marketers will grow to 5-8% of the industry over the next 5 years.
- A total of 21% of all third party marketing firms are based in New York, keeping close to both institutional investors , service provider partners and potential hedge fund clients.
- 17% of all third party marketing firms have more than one office location
- Of those firms with more than one office location 52% of all third party marketing firms based in the United States have at least one “international office”
Read over 100 additional articles on hedge fund marketing and sales within our Hedge Fund Marketing Library.
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Tags: Third Party Marketing Statistics, Hedge Fund Marketers, Third Party Marketers, marketing, sales, hedge fund marketing and sales statistics, where are hedge fund marketers
Tags: Hedge Fund Marketers, hedge fund marketing and sales statistics, marketing, Sales, third party marketers, Third Party Marketing Statistics, where are hedge fund marketers
Posted in Business
admin | Wednesday, February 11th, 2009 | No Comments »
Hedge Fund Pitch Book
Hedge Fund Marketing Materials Tips
Below is a list of my top 10 tips to those professionals who are looking to create a pitch book for their hedge fund. My advise to both $30M and $1M hedge funds is that you can never start this process early enough, it is an iterative constantly evolving project which will never be complete. Here are the top 10 tips for creating your hedge fund marketing materials.
- Think long-term. Invest in creating a robust institutional quality pitch book the first time around and complete 5 drafts of it internally before showing it to a single investor.
- Stress your team, investment process and risk management controls and how they all interact inside the operations of your hedge fund.
- Make your competitive advantage clear and do not rely upon canned phrases such as “positive returns within bull or bear markets” anyone who reviews hedge fund materials for a living see these by the hour. Your advantage must be unique.
- Stress the importance and individual functions of your team, your experiences and pedigree. This should be the foundation upon which everything else is built.
- Do not send any pitchbook or marketing material out before speaking with a qualified compliance or legal counsel on your team.
- Create a one page marketing sheet, full 13-20+ page PowerPoint presentation and one page newsletter which would be released monthly providing your view of the markets within your niche area of expertise.
- Work with high caliber service providers so that you don’t bring extra skepticism upon a relatively new fund which may already be scrutinized by potential investors and advisors.
- Use your whole team and prime brokerage business partners and other service providers to improve your marketing materials. Professionals who work in prime brokerage or administration see many types of marketing materials and can help provide valuable feedback at no additional cost to your fund.
- Do not create a PowerPoint presentation that is longer than 30 pages. There are some institutional money managers who run 3 similar funds and will sometimes cover each of these within a single presentation, but this is the exception. 95% of the people who you will send the PowerPoint presentation to will not ready more than 15 pages of the material unless you are walking them through it over the phone or in person.
- Purchase the rights to graphics, choose a unique, simple and professional layout for the presentation and use the new Windows Vista diagramming tools to create institutional quality presentation. Coming into a meeting with a word document or 25 pages of bullet points is not very effective. It is hard enough to catch an investors’ attention and bring them to the table to discuss your fund, you don’t want to lose them due to the aesthetics of your PowerPoint.
To view over 100 additional articles related to hedge fund marketing and sales please browse our Hedge Fund Marketing & Sales Library.
Related to Hedge Fund Pitch Book Guide | Top 10 Tips
Tags: Hedge Fund PitchBook, Hedge Fund Pitch Book, Hedge Fund Marketing Materials, Hedge Fund PowerPoint Presentation, Fund Pitch Book, Hedge Fund Power Point, marketing
Tags: Business, Fund Pitch Book, Hedge Fund Marketing Materials, Hedge Fund Pitch Book, Hedge Fund PitchBook, Hedge Fund Power Point, Hedge Fund PowerPoint Presentation, marketing
Posted in Business
admin | Wednesday, February 11th, 2009 | No Comments »
Hedge Fund Pitch Book
Hedge Fund Marketing Materials Tips
Below is a list of my top 10 tips to those professionals who are looking to create a pitch book for their hedge fund. My advise to both $30M and $1M hedge funds is that you can never start this process early enough, it is an iterative constantly evolving project which will never be complete. Here are the top 10 tips for creating your hedge fund marketing materials.
- Think long-term. Invest in creating a robust institutional quality pitch book the first time around and complete 5 drafts of it internally before showing it to a single investor.
- Stress your team, investment process and risk management controls and how they all interact inside the operations of your hedge fund.
- Make your competitive advantage clear and do not rely upon canned phrases such as “positive returns within bull or bear markets” anyone who reviews hedge fund materials for a living see these by the hour. Your advantage must be unique.
- Stress the importance and individual functions of your team, your experiences and pedigree. This should be the foundation upon which everything else is built.
- Do not send any pitchbook or marketing material out before speaking with a qualified compliance or legal counsel on your team.
- Create a one page marketing sheet, full 13-20+ page PowerPoint presentation and one page newsletter which would be released monthly providing your view of the markets within your niche area of expertise.
- Work with high caliber service providers so that you don’t bring extra skepticism upon a relatively new fund which may already be scrutinized by potential investors and advisors.
- Use your whole team and prime brokerage business partners and other service providers to improve your marketing materials. Professionals who work in prime brokerage or administration see many types of marketing materials and can help provide valuable feedback at no additional cost to your fund.
- Do not create a PowerPoint presentation that is longer than 30 pages. There are some institutional money managers who run 3 similar funds and will sometimes cover each of these within a single presentation, but this is the exception. 95% of the people who you will send the PowerPoint presentation to will not ready more than 15 pages of the material unless you are walking them through it over the phone or in person.
- Purchase the rights to graphics, choose a unique, simple and professional layout for the presentation and use the new Windows Vista diagramming tools to create institutional quality presentation. Coming into a meeting with a word document or 25 pages of bullet points is not very effective. It is hard enough to catch an investors’ attention and bring them to the table to discuss your fund, you don’t want to lose them due to the aesthetics of your PowerPoint.
To view over 100 additional articles related to hedge fund marketing and sales please browse our Hedge Fund Marketing & Sales Library.
Related to Hedge Fund Pitch Book Guide | Top 10 Tips
Tags: Hedge Fund PitchBook, Hedge Fund Pitch Book, Hedge Fund Marketing Materials, Hedge Fund PowerPoint Presentation, Fund Pitch Book, Hedge Fund Power Point, marketing
Tags: Business, Fund Pitch Book, Hedge Fund Marketing Materials, Hedge Fund Pitch Book, Hedge Fund PitchBook, Hedge Fund Power Point, Hedge Fund PowerPoint Presentation, marketing
Posted in Business
admin | Wednesday, February 11th, 2009 | No Comments »
Hedge Fund Pitch Book
Hedge Fund Marketing Materials Tips
Below is a list of my top 10 tips to those professionals who are looking to create a pitch book for their hedge fund. My advise to both $30M and $1M hedge funds is that you can never start this process early enough, it is an iterative constantly evolving project which will never be complete. Here are the top 10 tips for creating your hedge fund marketing materials.
- Think long-term. Invest in creating a robust institutional quality pitch book the first time around and complete 5 drafts of it internally before showing it to a single investor.
- Stress your team, investment process and risk management controls and how they all interact inside the operations of your hedge fund.
- Make your competitive advantage clear and do not rely upon canned phrases such as “positive returns within bull or bear markets” anyone who reviews hedge fund materials for a living see these by the hour. Your advantage must be unique.
- Stress the importance and individual functions of your team, your experiences and pedigree. This should be the foundation upon which everything else is built.
- Do not send any pitchbook or marketing material out before speaking with a qualified compliance or legal counsel on your team.
- Create a one page marketing sheet, full 13-20+ page PowerPoint presentation and one page newsletter which would be released monthly providing your view of the markets within your niche area of expertise.
- Work with high caliber service providers so that you don’t bring extra skepticism upon a relatively new fund which may already be scrutinized by potential investors and advisors.
- Use your whole team and prime brokerage business partners and other service providers to improve your marketing materials. Professionals who work in prime brokerage or administration see many types of marketing materials and can help provide valuable feedback at no additional cost to your fund.
- Do not create a PowerPoint presentation that is longer than 30 pages. There are some institutional money managers who run 3 similar funds and will sometimes cover each of these within a single presentation, but this is the exception. 95% of the people who you will send the PowerPoint presentation to will not ready more than 15 pages of the material unless you are walking them through it over the phone or in person.
- Purchase the rights to graphics, choose a unique, simple and professional layout for the presentation and use the new Windows Vista diagramming tools to create institutional quality presentation. Coming into a meeting with a word document or 25 pages of bullet points is not very effective. It is hard enough to catch an investors’ attention and bring them to the table to discuss your fund, you don’t want to lose them due to the aesthetics of your PowerPoint.
To view over 100 additional articles related to hedge fund marketing and sales please browse our Hedge Fund Marketing & Sales Library.
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- Raising New Hedge Fund Capital During the Crisis
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- Sales Motivation
- Psychology of Sales Call Reluctance
- Hedge Fund Seeding
Tags: Hedge Fund PitchBook, Hedge Fund Pitch Book, Hedge Fund Marketing Materials, Hedge Fund PowerPoint Presentation, Fund Pitch Book, Hedge Fund Power Point, marketing
Tags: Fund Pitch Book, Hedge Fund Marketing Materials, Hedge Fund Pitch Book, Hedge Fund PitchBook, Hedge Fund Power Point, Hedge Fund PowerPoint Presentation, marketing
Posted in Business
admin | Tuesday, January 13th, 2009 | 1 Comment »
Marketing Hedge Funds
Hedge Fund Marketing in 2009
The right pedigree, strategy and track record is no longer a guaranteed recipe for success in raising or retaining of assets. More so than ever both hedge fund startups and established hedge funds are distinguishing themselves from similar strategies by marketing not only their track record and pedigree but also their operational, portfolio and regulatory infrastructure.
Funds that fail to address the growing concern over fraud, mismanagement, operational and regulatory risk may miss out on the opportunity to attract the billions of dollars of capital that has left the industry and may well be reallocated in 2009. Like it or not the perception of the new world investor is that infrastructure and performance are directly connected.
To be well positioned in 2009, hedge funds must address an investor’s growing concern over operational and regulatory risk. This new level of scrutiny will increase the importance of effective and documented operational and regulatory risk management. Responding to a potential investor’s increasing desire for full transparency will be paramount.
Even if a fund’s AUM is small it can still improve its marketing position with investors in a cost effective manner by communicating a clear, transparent and customized plan to strategically mitigate risk as assets grow. Noted below are just some of the minimum “high risk” areas a successful hedge fund should focus on no matter its size or strategy:
- Portfolio management, investment guidelines, trade allocation, trade errors, best execution;
- independent and verifiable valuation policies and procedures, and for illiquid securities, strong consideration to the creation of a valuation committee;
- personal trading policies and procedures, processes and controls; and
- contingency planning and business continuity.
The tangible benefits of a robust operational and regulatory infrastructure for both start-up and established hedge funds:
- Marketing edge;
- increase investor’s perception of value in management;
- discover unknown risks to mitigate losses;
- maximize absolute returns;
- streamline investors’ due diligence process; and
- increase the likelihood of success in retaining and raising new assets.
Gary Mair is Principal of Fund Advisor, LLC. A former General Counsel, CCO and Executive to two leading alternative asset management firms. Mr. Mair advises start–up and established hedge funds on operational and securities law matters relating to fund formation, pre-launch marketing, due diligence, infrastructure, best practices or benchmark operational and regulatory processes and controls. For more information about us, please visit our web site a www.hfundadvisor.com or contact Mr. Mair directly at 203-653-7159.
View over 50 additional articles on hedge fund marketing within our Marketing & Sales Guide.
Related to Hedge Fund Marketing in 2009
- Hedge Fund Marketing Tools
- Marketing to Institutional Investors
- Hedge Fund Public Relations
- Hedge Fund Seed Capital
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- Hedge Fund Marketing Plan
- Raising New Hedge Fund Capital During the Crisis
- Hedge Fund Marketing in Switzerland
Tags: Hedge Fund Marketing in 2009, Hedge Fund Marketers, Hedge Fund Third Party Marketing, Hedge Fund, Hedge Funds, Marketing, SalesHedge Fund Marketing Compensation,
Tags: hedge fund, Hedge Fund Marketers, Hedge Fund Marketing in 2009, Hedge Fund Third Party Marketing, Hedge Funds, marketing, SalesHedge Fund Marketing Compensation
Posted in Business
admin | Monday, January 12th, 2009 | No Comments »
Marketing Hedge Funds
Hedge Fund Marketing in 2009
The right pedigree, strategy and track record is no longer a guaranteed recipe for success in raising or retaining of assets. More so than ever both hedge fund startups and established hedge funds are distinguishing themselves from similar strategies by marketing not only their track record and pedigree but also their operational, portfolio and regulatory infrastructure.
Funds that fail to address the growing concern over fraud, mismanagement, operational and regulatory risk may miss out on the opportunity to attract the billions of dollars of capital that has left the industry and may well be reallocated in 2009. Like it or not the perception of the new world investor is that infrastructure and performance are directly connected.
To be well positioned in 2009, hedge funds must address an investor’s growing concern over operational and regulatory risk. This new level of scrutiny will increase the importance of effective and documented operational and regulatory risk management. Responding to a potential investor’s increasing desire for full transparency will be paramount.
Even if a fund’s AUM is small it can still improve its marketing position with investors in a cost effective manner by communicating a clear, transparent and customized plan to strategically mitigate risk as assets grow. Noted below are just some of the minimum “high risk” areas a successful hedge fund should focus on no matter its size or strategy:
- Portfolio management, investment guidelines, trade allocation, trade errors, best execution;
- independent and verifiable valuation policies and procedures, and for illiquid securities, strong consideration to the creation of a valuation committee;
- personal trading policies and procedures, processes and controls; and
- contingency planning and business continuity.
The tangible benefits of a robust operational and regulatory infrastructure for both start-up and established hedge funds:
- Marketing edge;
- increase investor’s perception of value in management;
- discover unknown risks to mitigate losses;
- maximize absolute returns;
- streamline investors’ due diligence process; and
- increase the likelihood of success in retaining and raising new assets.
Gary Mair is Principal of Fund Advisor, LLC. A former General Counsel, CCO and Executive to two leading alternative asset management firms. Mr. Mair advises start–up and established hedge funds on operational and securities law matters relating to fund formation, pre-launch marketing, due diligence, infrastructure, best practices or benchmark operational and regulatory processes and controls. For more information about us, please visit our web site a www.hfundadvisor.com or contact Mr. Mair directly at 203-653-7159.
Related to Hedge Fund Marketing in 2009
Tags: Hedge Fund Marketing in 2009, Hedge Fund Marketers, Hedge Fund Third Party Marketing, Hedge Fund, Hedge Funds, Marketing, SalesHedge Fund Marketing Compensation,
Tags: Business, hedge fund, Hedge Fund Marketers, Hedge Fund Marketing in 2009, Hedge Fund Third Party Marketing, Hedge Funds, marketing, SalesHedge Fund Marketing Compensation
Posted in Business
admin | Thursday, January 8th, 2009 | No Comments »
Prime Brokerage News
Prime Brokerage News | Large Banks Win Business
(PrimeBrokerageGuide.com) Recently hedge funds have been moving some assets away from investment banks which specialize in providing a relatively narrow number of products to broader diversified banks which are more secure in earn money in hundreds of different ways. These larger banks often make money by catering to both institutional and retail clients and are less likely to fail. Some of these firms to recently benefit have been BNP Paribas, Fidelity, Credit Suisse, and Deutsche Bank (view our list of prime brokers on the right hand side of PrimeBrokerageGuide.com).
As counterparty risk management and multi-prime bokerage both grow in popularity this trend will only increase. The list of top prime brokers by the end of 2009 could look very different than it did just this last year. Here is a recent article on this topic:
Broker-dealers such as Morgan Stanley and Goldman Sachs are losing out in the battle for hedge funds’ dwindling pool of assets, as funds seek out banks with diverse sources of funding in a major shake-up of prime broking.
The collapse of investment bank Lehman Brothers (LEHMQ.PK) in September shocked hedge funds, as those with accounts at Lehman when it sought bankruptcy protection had those assets frozen and risked being unable to close trades.
“The Lehman bankruptcy … led many hedge funds to flee the two largest prime brokers, Morgan Stanley and Goldman, for the perceived safety of the universal banks,” said BersteinResearch analyst Brad Hintz in a note.
Prime brokers make money by charging hedge funds fees for providing financing for trading and settlement of trades.
Credit Suisse (CSGN.VX), whose operations include a large wealth management unit as well as prime broking, saw balances in its prime brokerage unit grow 50-60 percent last year compared with 2007, a source familiar with the business said.
Roy Martins, the bank’s head of international prime services, said: “There was a peak in terms of business in September and October. All the clients we took on had existing relationships and dialogues with us as they were clients we had been targeting anyway.”
Deutsche Bank (DBKGn.DE), backed up by its big retail bank, has also benefited from an influx of business in its prime brokerage in the last six months, a source close to the bank said. source
Related to Prime Brokerage News | Large Banks Win Business
Tags: Prime Brokerage News, News on Prime Brokers, Prime Brokerage, Prime Broker, Investments, Stock Market, Hedge Fund, hedge funds, Prime Brokerage Banks, trading, marketing
Tags: Business, hedge fund, Hedge Funds, investments, marketing, News on Prime Brokers, Prime Broker, Prime Brokerage, Prime Brokerage Banks, Prime Brokerage News, stock market, trading
Posted in Business
admin | Thursday, January 8th, 2009 | No Comments »
Prime Brokerage News
Prime Brokerage News | Large Banks Win Business
(HedgeFundBlogger.com) Recently hedge funds have been moving some assets away from investment banks which specialize in providing a relatively narrow number of products to placing their assets with broader diversified banks which are more secure in earn money in hundreds of different ways. These larger banks often make money by catering to both institutional and retail clients and have generally have lower percentage chances of failing.
Some of these firms to recently benefit have been BNP Paribas, Fidelity, Credit Suisse, and Deutsche Bank (view our list of prime brokers by clicking here).
As counterparty risk management and multi-prime bokerage both grow in popularity this trend will only increase. The list of top prime brokers by the end of 2009 could look very different than it did just this last year. Here is a recent article on this topic:
Broker-dealers such as Morgan Stanley and Goldman Sachs are losing out in the battle for hedge funds’ dwindling pool of assets, as funds seek out banks with diverse sources of funding in a major shake-up of prime broking.
The collapse of investment bank Lehman Brothers (LEHMQ.PK) in September shocked hedge funds, as those with accounts at Lehman when it sought bankruptcy protection had those assets frozen and risked being unable to close trades.
“The Lehman bankruptcy … led many hedge funds to flee the two largest prime brokers, Morgan Stanley and Goldman, for the perceived safety of the universal banks,” said BersteinResearch analyst Brad Hintz in a note.
Prime brokers make money by charging hedge funds fees for providing financing for trading and settlement of trades.
Credit Suisse (CSGN.VX), whose operations include a large wealth management unit as well as prime broking, saw balances in its prime brokerage unit grow 50-60 percent last year compared with 2007, a source familiar with the business said.
Roy Martins, the bank’s head of international prime services, said: “There was a peak in terms of business in September and October. All the clients we took on had existing relationships and dialogues with us as they were clients we had been targeting anyway.”
Deutsche Bank (DBKGn.DE), backed up by its big retail bank, has also benefited from an influx of business in its prime brokerage in the last six months, a source close to the bank said. source
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Posted in Business
admin | Monday, December 22nd, 2008 | No Comments »
PR, public relations, media relations, publicity, advertising, direct marketing, Internet marketing, social media … a number of terms that are generally confused and misunderstood. The marketing world is a huge one that contains a number of different disciplines from advertising and direct marketing to public relations and online marketing. Whereas large companies can utilize all of these disciplines, small businesses of entrepreneurs need to find the mix that works best for them. To do that, it’s important that business owners completely understand exactly how each field works and what its primary goals and objectives are. The following are some points that explain what PR is, who should use it and how it should best be utilized.
Let me start with what public relations is not. PR is not a paid-for print ad or commercial spot, it is not an online email campaign and it is not a mailing to potential customers. Public relations itself is a large umbrella which can include events, community outreach, research, media relations and other aspects. Media Relations is generally what most people think of when hearing the terms PR or public relations, and that is my focus here. In a nutshell media relations is effective story telling, finding the story about you, your product, your service or your business, that will best resonate with the media and the public. Once you’ve found your story, or hopefully stories, you then need to tell it. You need an effective press release, a targeted media list, you have to understand what media best serves your needs and reaches your target market. You then need to launch your campaign. If you’ve hit on the right stories, contacted the appropriate media and pitched your story in a compelling way, your pitch will soon turn into media coverage and your campaign will start to move forward. You then use that media overage to garner other press. That in a nutshell is the basics of the process.
Only Public Relations Can:
Present you as the news.
Establish you as an expert in your field.
Offer you and your company the validation and credibility of being featured in the press
Educate, inform and reach your target market.
Combine with social media to create a powerful new marketing tool, melding the validation of traditional media with the magnification and global outreach of the Internet/
Other forms of marketing are important, valuable and often essential. They each have their purpose and depending on your budget and needs various forms can meet your needs, but, whether you’re a one-person company, a small business, or a large corporation, utilizing PR to grow your business, establishing your brand and reaching your target market is essential.
Copyright © Anthony Mora 2009
Anthony Mora Communications, Inc. is a Los Angeles-based public relations company that has placed clients in: Time, Newsweek, 60 Minutes, CNN, USA Today, Oprah, The New York Times, Vogue, and other media. Anthony has been featured in: USA Today, Newsweek, The New York Times, The Wall Street Journal, The BBC, CNN, Fox News, and other media outlets.
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Tags: marketing, PR, Public Relations
Posted in Public Relations
admin | Monday, December 22nd, 2008 | No Comments »
Writing articles is a powerful, free way to promote your business. Because articles are a news source they are much more credible than a paid advertisement. This is a fantastic way to get your message in front of thousands of eyes. It can establish your credibility in your Industry; it can promote name recognition, and help you to introduce a new product to the world! Once you write an article don’t just let it sit! Put it to work!
Here are 20 ways to RAISE the use of your articles!
1. Offer article as a FREE REPORT to customers.
2. Place articles on autoresponders
3. Offer article as a free gift when people refer others to you
4. Offer article as a free gift for subscribing to your opt in list
5. Use articles as weekly tips for newspaper columns, magazines, or ezines
6. Ask colleges, seminar or workshop presenters, and other training organizations if your article would make a nice addition to their training resources packet
7. Submit your article wide-ranging awareness directories such as ehow. com
8. Submit your site to specialized vertical portals specifically on your subject. Ex: marketing or business linked resource sites like makingprofit. com
9. Submit your site to webmasters with sites where your article would complement their content
10. Use copies of your articles in your media kit or new client introduction pieces
11. Post articles in frames around the office. Visitors will see them when they come in.
12. Send out copies of articles with sales letters, reunion follow up letters, product release letters, It shows prospects that you are an industry leader by being “in the news”.
13. Archive articles on your web site
14. Have piles of articles on display in your office for visitors to grab
15. Present consent on your web site for others to republish your articles if they include full bio.
16. Contact editors of ezines to see if they would be willing to advertise your article in their ezine
17. Post your article to “content providing” directories
18. Swap articles with other ezine publishers
19. Group related articles together and publish as an ebook
20. Make use of articles as an add on bonus when people pay for your product
Tips that will definitely show you how to use articles to market your business.
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Tags: tips, pr, public relations, article, marketing
Tags: article, marketing, PR, Public Relations, tips
Posted in Public Relations
admin | Sunday, December 21st, 2008 | No Comments »
Many larger corporations, which have bottomless marketing budgets, incorporate massive public and media relations campaigns around new product launches, trends in the industry, and key story ideas. They “work the media,” feeding them a plate full of facts, figures, soundbites, and information in hopes of garnering the holy grail of the public relations world: the above-the-fold, front page story about their company.
Some companies use inside PR teams with directors, managers, coordinators, and interns. Others engage outside PR firms in order to craft the perfect press release, the pitch letter that an editor will drool over, or to wine and dine a group of reporters at the hippest restaurant and bar in SoHo or Chelsea. Working the media takes time and effort. It involves building tailored media lists, distributing press materials, and yes, meeting with the media and even taking them to lunch (a dirty job, but someone’s gotta do it). It’s about nurturing one-on-one relationships that can sometimes take years – and money – to bear fruit.
I know, I know. You have no budget, time, or manpower for a massive PR campaign. I wouldn’t approach this topic if I didn’t have a solution here. The good news is that in today’s New Media world, the art of traditional public and media relations is changing. And it’s changing fast and for the better for small, but successful VARs like you. So I’m offering up a few tips on how to get your PR effort going without taking the traditional route.
Social media is quickly becoming a core element of communications and PR plans, which is great for you – simply because these new media tools are easy to use, don’t demand a lot of manpower, and are economical. How great is that? Blogging, social networks, and podcasts reach more customers and influencers of your product than traditional media might and require almost no out-of-pocket investment. Plus, once you take a little time to get familiar with these channels, it’s so easy to utilize them to your advantage!
According to a recent article in the Wall Street Journal, “When it comes to generating goodwill between a company, its customers, and prospects – the very essence of public relations – it’s a buyer’s market for small businesses.” For instance, one small business cut loose their PR firm which had been receiving a $6,500 monthly retainer, and replaced them with a $700-a-month line item in their budget for website maintenance. Using their up-to-date database, they began sending weekly email blasts to VIP customers and friends – again, at no cost. The results? The small company’s best PR efforts came from communicating directly with their existing customers and friends, who then forwarded those email blasts on to their friends. Special email newsletters included targeted information geared toward hitting those touchpoints that the company knew would grab the attention of its customers. They gave their customers what they wanted through links to the website and easy access to valuable information.
News “flashes” are also easy to incorporate into your PR program and search engines love them. When written thoughtfully, using keywords and phrases, and in paragraph format – one paragraph for content and one paragraph about your business -search engines will pick up on these flashes and reward you with a higher ranking in searches for your business or product. Create a “news” section on your website where these flashes can call home. Search engine crawlers visit sites that are constantly changed and that are dynamic. When crawlers see that you update your “news” section frequently, and you have carefully crafted your news to include your keywords, you quickly find that these pages will receive high rankings.
Of course, landing a feature story about your latest product in a Top 20 national newspaper (e.g., USA Today, Wall Street Journal, New York Times) or being included in a segment on Oprah or The Today Show is worth way more than its weight in gold, but so is going directly to the world – literally – and to the newswire yourself. The Web is allowing smart VARs like you to engage with the public without the mainstream press or the PR flak who court it. With new media resources, like YouTube and Flickr, you can now deliver unedited messages in your own voice and image instead of leaving it to the press to report the story they way they think it should be told. Or you can create short videos or podcasts for your own site for customers and potential leads to download and watch. Here, you can craft your own message and become “the expert” in your field. The same holds true for blogging. Start offering some of your insightful wisdom on new trends. Customers – and search engines – and sometimes even the traditional media will come to view you as the resource in your industry. The trick is to learn to use these tools without sounding too commercial in your pitches or offerings, and then enjoy the benefits of well-crafted viral marketing take hold.
A dedicated marketing professional, Michelle Kabele has been helping technology companies develop award-winning channel partner programs and marketing strategies for over 10 years. Michelle has worked extensively with small businesses throughout North America.
Michelle has an MBA from the J.L. Kellogg Graduate School of Management (Evanston, Ill.)
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Tags: Business, company, marketing, Media, PR, programs
Posted in Business
admin | Sunday, December 7th, 2008 | No Comments »
The world of marketing and public relations is rapidly changing. We are going through some seismic shifts and it’s important to keep up with the changes and yet not be overwhelmed.
Still, with all the changes, there are still some constants. PR remains the only form of marketing that reaches your target market and offers you validation and credibility. For example, let’s say you read an ad for an attorney in your local newspaper. The ad tells you how wonderful the attorney is, what she specializes in, what services she offers, and how to contact her. Now let’s say you read an article about that same attorney. The article profiles her and tells you about a case she just won and the impact that case had. Both pieces you read are in the newspaper. Both have to do with the same attorney, but which one would impress you the most, which would you pay more attention to, the ad or the article? My bet is the article.
The same holds true for you, if you’re featured in a news paper or magazine feature story or interviewed on a TV news segment, you are suddenly the news. You are an expert being interviewed about your field. Unlike an ad or a commercial, a news story is a third person account. It has been vetted by a writer and an editor. That doesn’t necessarily make the article more factually accurate than the ad, but it is perceived differently. The media’s job is to tell a story and to give the reader information, whereas the ad is meant to sell.
For that reason media coverage offers you more validation and credibility. People tend to trust an expert who has been featured in the media more than one they see in an ad or a commercial. In a nutshell it’s the ability to offer that credibility to give the reader that sense of trust that makes PR is the most effective form of marketing and branding available.
Anthony Mora
President & CEO
Anthony Mora began his media career as a freelance journalist for such publications as Us, Rolling Stone and other local and national publications. He also served as editor-in-chief of two Los Angeles-based entertainment and lifestyle-oriented publications. In 1990, Anthony formed Anthony Mora Communications, Inc. a Los Angeles-based media relations company that specializes in media placement, image development, and media training. AMC Inc. has placed clients in: Time, Newsweek, 60 Minutes, CNN, The Wall Street Journal, The Oprah Winfrey Show, The New York Times, Los Angeles Times, and other local, national, and international media outlets. Anthony has been featured in: USA Today, Newsweek, The New York Times, The Los Angeles Times, The Wall Street Journal, The BBC, CNN, Entrepreneur, Fox News, MSNBC, and other media. He has written three books. The most recent, “Spin to Win,” is a step-by-step guide on how to define goals and utilize the power of the media to achieve success in any field.
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Tags: marketing, tool, online, offline, public relations
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Posted in Public Relations
admin | Sunday, December 7th, 2008 | No Comments »
Successful reputation management requires online business owners to be aware and involved in what’s being said about their business online. But are you aware of what’s being said about your online business? I would argue that most newbie’s don’t know what’s being said but you can bet the most successful internet marketers do.
To fully protect your online business reputation, it’s important to have a review procedure in place, such as performing a regular search for your online business name on various search engines, social media sites, and user review web sites. Make sure to search by business name, category, business owners and members of the company.
But is this enough?
With the increasing number of gathering sites coming into play everyday, both negative and positive comments and reviews instantly flood the web, social media sites, and mobile phone communities, and ends up in the hands of the consumer.
While this can start some excitement when finding a new online shopping site, it can also serve as a way to relese frustrations or disappointment that you’ve had with an online shopping experience gone bad and although this new level of accessibility is great for consumers, often business owners feel the at a loss when it comes to a negative review or comment, being that they have no way to defend their business reputation.
Imagine this…
Not living up to your consumers expectations; customer service, price, etc. an unhappy consumer writes a bad review of your business on your favorite online shopping review site. The unhappy consumer has just formed a connection with like-minded/prospective customers and it’s a proven fact that people are strongly influenced by business ratings, scores and consumer comments.
What we read on these sites can definitely influence our decision to do business with this online shopping site or choose another that doesn’t have any negative reviews.
But it doesn’t stop there…this consumer’s review is then picked up by the other related web sites, search engines, social media sites and web services offering aggregated consumer reviews and the information floods the internet.
Freedom of speech is one of the greatest rights we have and everyone is entitled to their own opinion but what about the voice of the online business owner? How can he or she tell the other side of the story or clarify inaccurate or unfair statements?
Better yet how can online business owners harness this to their benefit?
Here are a few suggestions.
Use the same web sites to speak out to your customers. Listen to what is being said and carefully consider whether a response is appropriate. A lot of user reviews or social media blogs have a following or are part of a community and that community can feel threatened if an outside voice appears defensive.
When trying to correct an inaccurate statement, think about responding by first thanking the reviewer for the feedback, and then make them an offer or give a response that shows you are taking action and will do what it takes to regain the consumers trust. Remember, people that take the time to post their review of a business want to be seen and heard. To build a stronger relationship with the consumer, you need to validate their voice. When you do this you build a stronger relationship and hopefully as a result, they will be try you again and write positive review the next time.
When it’s not possible to alleviate a bad review or if you’re not able to join a blog or discussion, you can still treat the situation as a free focus group with feedback. Consider the feedback and use it to help find ways to improve the business. You’ll be amazed at the insight that is out there and how you can fold that into your online business strategy and internet marketing efforts.
The biggest problem in business is an unknown one; consider feedback you receive as a way for your business to become better and to ultimately become the online business that people to talk about-in a positive way.
Do you want to make money from home? If the answer is yes, go to this site and learn how. You will also receive a free $16 gift at the site.
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Tags: reputation, online, business, marketing, public relations
Tags: marketing, online, Public Relations, reputation
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admin | Sunday, December 7th, 2008 | No Comments »
If it was in the hands of your reputation management company it would take a week to get your negative online complaints and reports pushed back in search results. However, there are several other factors that come into play. The biggest being the search engines themselves.
Search Engines are smart, very smart. For instance Google will penalize you for publishing content too fast on it’s search engine and will “Sandbox” your efforts. If you create 100 new items including web pages, Blog post, articles, or links and blast them on the search engines at one time then they think you are spamming their search engine. Trying to manipulate results. Which I guess you are, told you they were smart.
So we as professional Reputation Management companies have to stay on top of this aspect and assure what we do does not have a negative impact. Another factor in the time it takes to get results is the speed in which search engines review sites for new content or changes.
Google indexes or spiders new items on the Internet every 3 or 4 days. This means if I put a new web page up today I have to submit it to Google to get indexed (listed) on their search engine, but they only look at new changes and updates every 3 or 4 days. So I have to wait for them to accept my web page then they only review every few days. Another major reason why Reputation Management takes time and patience.
The solution to both these issues is knowing how to get listed on search engines fast and feed content at a natural pace. A natural pace would be adding new content every day or two at a pace that looks normal to search engines. How you get new content listed on search engines fast is debatable. I will not give away our trade secrets but there are methods that can have content online within 24 hours. Knowing this tactic means faster results.
These are two very important items to discuss with the Reputation Management company you are interviewing. Take your time. There are many options available and selecting the right company will save you time and money. Below are some more questions we recommend asking a Reputation Management company during the selection process.
1. What exactly am I getting for the fee you have quoted me?
2. Does the content you are generating stay online forever or is it temporary?
3. Do you offer a guarantee?
4. What is your Reputation Management philosophy?
5. What are the main tools and resources you use?
Jason Taylor
Senior Case Manager
Please feel free to visit this site
Experience: 12 years in Search Engine Optimization & Reputation Management
Expertise:
- Corporate Reputation Management
- Financial Institution Reputation Management
- Personal Reputation Management
- Medical Practice Reputation Management
- RipoffReport.com Post Removal
- Remove my Name from Google Cases
- Search Engine Optimization
- Blog and Website Development & Design
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Posted in Business
admin | Sunday, December 7th, 2008 | No Comments »
I find it extremely surprising that in this day and age such an obvious piece of advice is necessary. But it is.
You are as you are perceived, and if you don’t have a website, you either won’t be perceived at all or potential customers will contact your competitors who make it easy for the world to find them on the Internet.
Most organizations, businesses, service providers, consultants and professionals such as doctors, lawyers and accountants do realize that having a website and a place of their own on the Internet is as important as having a phone number or a mailing address. But some don’t care or realize how detrimental and diminishing it is when potential customers search for them on the Internet and come up empty.
Three recent incidents drove this point home for me.
I’d been searching for a law firm specializing in elder care law. A social agency gave me the names of three firms it had vetted to confirm that each handled this specialty. Two firms had websites and one didn’t. And of those two, only one included elder law in its specialty list appearing on the site. That’s the firm I called first.
A relative needed a surgeon skilled in performing minimally invasive kidney procedures. In addition to not wanting to endure the pain and lengthy recuperative period associated with open surgery, she wanted a doctor with expertise in the latest surgical techniques. Even though she had the names of many surgeons and urologists, she only considered those with websites where she could determine each doctor’s surgical capabilities.
After a very successful commercial insurance broker who’d been in business for more than 35 years launched a basic website, he began receiving calls from potential customers who’d found him on the Internet. By perusing the broker’s site, each learned he was expert in insuring their particular business facilities. They were largely pre-sold by the website when they first called the broker.
When a friend learned his family physician no longer accepted payment from his company’s insurance carrier, he had to select a new doctor from a list provided by that carrier. This chore would have been even more hectic and time consuming and less informative without Internet access to each physician’s very informative website.
My friend’s sudden search for a new physician due to a change in his insurance carrier’s policies underscores the point that physicians, dentists, other medical professionals and businesses of all kinds can lose huge blocs of satisfied, loyal customers through no fault of their own.
Despite their loyalty and satisfaction, your customers may move on for reasons beyond their or your control; reasons such as management changes, mergers, business restructuring, an economic downturn or other outside influences.
In such cases, one company’s loss can become another’s new business opportunity. That’s why, even when you’re enjoying a solid business base, you must have a website to inform and attract potential customers.
You must have a website to instantly provide answers for qualified prospects.
Where do you start if you don’t have a website? Just enter “website designers” onto your Internet browser and sort through the choices.
There’s a saying in television news that states, “If it didn’t happen on camera, it didn’t happen.” These days, that statement’s Internet equivalent would be, “If your company doesn’t have a website, it doesn’t exist.”
Does your company exist?
Brian R. Salisbury, a writer and a public relations and communications consultant, combines a wealth of communications know-how with an engaging writing style to help his clients shape the most effective messages and deliver them with the greatest impact where they count most. Visit Brian’s website and subscribe to his free public relations newsletter and receive his free report “Ten Key Components of a Successful Public Relations Program.”
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Tags: business, marketing, Media, online, public relations
Tags: marketing, Media, online, Public Relations
Posted in Public Relations
admin | Friday, November 28th, 2008 | No Comments »
The economy goes up and the economy goes down but one thing is for sure if you are in business you need to bring in customers or you won’t be in business for long. You could spend more on advertising and marketing, you could reduce prices, have sales and a whole slew of other techniques that will work and bring in some more sales.
Today I want to talk about something that I believe helps every business. It doesn’t matter whether your business is online or a local sandwich shop, you can benefit from this as well.
So what is this big business secret? Well it’s not really a secret. It is the power of a testimonial. A testimonial is a written account of a previous customer stating something positive about your business. For example you might receive an email or letter stating how great the product or service was or how helpful the customer service might have been. Whatever the testimonial is, you need to use it towards your advantage.
I walked into a jewelry store recently and all over their walls were photos of people who had made purchases from their store with small letters telling about how much they loved dealing with them. This is a perfect example of using testimonials. I also found out that this particular jewelry store also puts some of these testimonials in their monthly newsletter.
Do you have customers that have had nothing but good things to say about you? Then you need to let others know about it. Post those testimonials on your website, place them in the window of your store, hand them out on flyers. Whatever it takes you need to let others know that people out there really enjoyed what you had to offer, and the testimonial tells them why.
So get those testimonials today and post them!
About the Author
Bruce Tucker is a contributing writer to Indocquent, an online advertising and social networking medium where you can promote your business, products and services for sale and hire throughout the world without pay-per-click prices or auction fees.
Don’t forget to download Indocquent’s free social bookmark utility
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Tags: strategic, marketing, customer, business, sell
Tags: Business, marketing, sell, strategic
Posted in Business
admin | Monday, November 17th, 2008 | No Comments »
Whether you are a civilian or an Airman a New Year means getting ready for new challenges, setbacks and surprises; just like the year that just ended, 2009 will certainly be a dynamic year as the U.S.continues operating in both Iraq and Afghanistan.
The Air Force Times recently published a list of some of the big changes that Airmen and their families can expect for 2009; some of them are great and some of them are not-so-great, which is about par for the course.Here are just a few:
1. Grown the Force: The Air Force will grow by 4,000 in 2009, with a target of adding 10,000 Airmen by 2010.Jobs that are expected to grow include positions in medical, security forces and UAV-related fields
2. Faster Promotions: A bigger Air Force means that Airmen will earn stripes faster in 2009 than in year”s past.To run a larger Air Force you need more NCOs and so expect enlisted Airmen and women at the top to go higher, faster
3. PT Changes: The current PT program is under scrutiny and the word is out that leadership will make changes in 2009.For all those Airmen out there not in love with PT, it”s unlikely things will get “easier”
4. Pay Raises May Dry Up: The U.S.economy is taking a beating and things are tough out there for civilians; this may force legislators to makes some cuts that affect the military; pay increases that top the private sector may be a thing of the past
5. New Uniform: Look for changes to the Airmen Battle Uniform blouse to begin this spring with changes to the PT uniform to come by the end of the fall
6. Cyber Airmen: Plans on how the Air Force Cyber Command will be organized are expected to be out this year
7. More UAV Orbits: Round-the-clock combat air patrols will increase over Iraq and Afghanistan in 2009
One thing that certainly won”t change for Airmen is that they will be able to bump up their educational credentials in 2009 by taking advantage of Air Force Tuition Assistance (TA), which provides active-duty Airmen with up to $4,500 a year in funds for classes at accredited vocational schools, community colleges and universities.
From a one course vocation program to a bachelor’s degree, Air Force TA allows Airmen to pursue an education while they serve their country on active-duty.The funds renew each year and one of the most attractive aspects of the TA program is that the Air Force pays the schools directly, so Airmen pay nothing out-of-pocket for their schooling.
And the education money is not something that Airmen have to pay into or contribute to from the pay check each month – the funds are there because Airmen have earned them by their service to the United States people.
To learn more about TA funds, Airmen can contact their base ESO or contact a school they are interested in attending. Most school admission representatives will have had experience with TA enrollment funds and can help Airmen with any questions they may have.
Danielle Brunson is a marketing specialist covers news and information about online degree programs. Allied American University is a nationally accredited online university offering online associate and bachelor degrees with live student support and financial assistance options.
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Tags: advertising, public relations, strategy, traditional, marketing
Tags: marketing, Public Relations, strategy, traditional
Posted in Public Relations
Alpha magazine just came out with their annual list of the top 100 hedge funds. Below please find the top 10 listed by total assets under management:
