Fortunately, there is an increasing desire for ethical dealing in business, and as far as I can see, this desire reaches the very summit of the network marketing industry.

“In a new era of business, CEOs face a new mandate. Glamour and glitz are out. Transparency – in terms of ethics, values, and goals – is in.”
This statement made about traditional business is an exciting detour from the past 40 years of “situation ethics.”
We are the CEOs of our own corporations, and even though these corporations are managed from our homes, they are multimillion dollar opportunities and thus should reflect the highest ethical standards.
It’s good to know that there is a desire for change regarding ethics in our culture. The bad news is that most people don’t know how to make that transition.
Checkout a comment from a corporate president, “…changes in corporate values or strategies are often reflected in what our clients tell us they now seek in candidates…Yes, they still want key executives who can make the company money, are willing to make tough decisions, and fit the management team, but now there is a stronger concern for integrity, not playing it quite so close to the edge, and taking a somewhat longer view in strategies and the setting of more realistic, more conservative goals.”
It’s nice to see that integrity of an individual is moving up the ladder from last place!
The situation can be summed up in the following parable.
Consider this parable: About two hours into a transatlantic flight, passengers heard a voice over the loudspeaker saying, “This is your pilot. We are currently cruising at 35,000 feet at an air speed of 700 knots. We have some bad news and some good news. The bad news is we’re lost. The good news is we’re making excellent time.”
My next article entitled “How the Global Marketplace is Attempting to Resolve this Ethical Dilemma will examine what the marketplace is really doing.
See you on the Beaches of the World,
Kevin McNabb
Kevin McNabb is the author of The Responsible Network Marketer Series. Chief Executive Officer of Toronto-based . He is a network marketer, author, freelance writer, and offers seminars, and Internet training programs on personal development for the network marketing industry. For more information on the topic of this article, please see at Here

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Tags: ethical, ethics, business, global, market

If you look at what’s happening in the marketplace, you’ll see that even though we desire honesty and plain dealing, we’re still not winning the battle of ethics. Take a look at how people in our culture are currently trying to address the problem. They are:

* Asking Others to take on the Responsibility of Instructing Our Organizations about Ethics “It’s about evading punishment. Under US federal guidelines, companies that have ethics programs are eligible for reduced fines if convicted of wrongdoing.”
* Turning a Blind Eye to the Problem, or Insufficiently Reprimanding the Individual for Unacceptable Behavior Another approach is to “treat” ethical offenders when caught. If the environment – the systems and goals – of an organization encourages and rewards unethical behavior, then merely addressing individual employees’ actions will not improve the situation.
* Depending on the Laws of the Municipality, State, or Country to Address the Problem Some companies have given up entirely on trying to decide what’s ethical and instead are using what’s legal as their standard for decision-making. The result is moral bankruptcy.

Let’s apply these “solutions” to the network marketing industry. How do you think these solutions would be received within our global community?

* Would you really want to hand over to an “unknown” source how your business should be run and how your downline should be treated? I hope your answer is no. If you’re unsure of this answer, you may want to think about a career change.
* How about waiting until someone gets caught, even though you know that they’re doing something wrong. Is that the way you would want your business to be run, or to have your downline run their business? Once again, I hope your answer is no.
* Would you like to rely on the law to manage your business? Since most network marketing businesses represent global opportunities, relying on the law becomes next to impossible, if not reprehensible.

What do I mean by that? The last place a network marketer or the industry of network marketing, wants to leave their destiny is in the hands of any government.

The area of network marketing is the last bastion of free enterprise. It has broken down more walls and opened up more freedom opportunities to people on this globe than any other single business related idea to hit this planet. I implore you to fully understand the area of free enterprise, and once you do, you’ll fully understand the power of network marketing.

My next article entitled “Why it is Important as a Network Marketer to Make it Personal”will examine the concept of starting to make changes within the “home office.”

See you on the Beaches of the World,

Kevin McNabb

Kevin McNabb is the author of The Responsible Network Marketer Series. Chief Executive Officer of Toronto-based http://www.Global-Networking-Online.com He is a network marketer, author, freelance writer, and offers seminars, and Internet training programs on personal development for the network marketing industry. For more information on the topic of this article, please see at Here

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Tags: global, market, business, ethics, ethical, organization

- business ethics, abbreviated as BE and
- staff morale, abbreviated as SM.
Business Ethics.

There is a difference between morale and ethics and the best way to show this, is to add: “staff” and “business”. Business ethics is in general more specific and focused on good-practices in business; like that of a company’s practices in market behavior, in sales practices (intimidating clients) or accounting practices, etc. Business ethics is about scoping your business in an ethical way. All these (BE) are related to the employee representing a company and how it acts in name of this company. So are you going to permit your sales employees to sell cigarettes to children (under sixteen) and things like that? Where are the limits in achieving performance? Where do you draw the (business) line?

Staff Morale.

Staff morale is a different topic. It is more about how people (management, employees) work together in the organization. BE guide employees in the external market in contact with clients, SM should guide internal employees in activities, contact and communications. For instance; lying (from management to employee) is something that lowers staff morale. If a manager is not sincere he cannot expect the employee to be loyal and cooperative, etc. That is on the individual (manager-to-employee) level. On an organizational level, the culture of the organization influences staff morale; … a lack of trust in the organization, the morale will be affected.

Than in times like these with possible reorganizations, staff morale will be influenced too. Again sincerity defines who employees respond to lay-offs. If there is a credible approach that supports the reorganization than people will agree, and resistance can be handled. But if there is no rationality behind the lay-off the morale diminishes. Employees feel they are a target.

Business Ethics and Staff Morale.

Yet both affect each other. A company that is involved in bad business practices will influence the morale of the internal staff (a company that sells guns will attract employees who favor the use of guns…)

“Employees feel united and motivated when their company engages with its community and becomes involved with a cause.”

An example:
We recognize that our staff’s morale and enthusiasm is fundamental to reaching our goal of becoming one of the top … in the world. We are therefore committed to … a high standard.

Should a company use “staff morale” as a corporate value?
I wouldn’t recommend it, as it is very vague what it all means. It’s better focusing on a specific (corporate) value.

In the news:
- “By promoting business ethics, we hope to increase awareness not only among students, but also in the community.” (insideindianabusiness.com/newsitem.asp?ID=34786)
- Editor: There is a growing movement on the Internet that is trying to hold one Internet service provider accountable for its business ethics (mercedsunstar.com/perspectives/story/767312.html)

… And let’s not forget the Failure of business ethics in Finance over the past years… Maybe as a corporate value statement they (both BE and SM) are not needed, but business ethics as well as staff morale will gain in importance over the next years. The whole climate change topics is also about business ethics (our culture) in relation to mother nature…

Copyright © 2009 Hans Bool

For more information on similar and a wide range of different topics have a look at the writer’s block note

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Tags: ethics, business, moral, work, market

Building a Business is a hard job. There are so many small details that look easy that are the hardest parts of all. Then you have Prospective members who debate based on this and that: Example Pricing!

If you set your Price too HIGH it is said you are GREEDY and most likely a Rip-off. If you price to low they say it’s cheap so it is no good. One personal example I have of this is I was selling the

“The Total Resale Package”…I set it at $9.95 and got maybe 1 sale. At Christmas (or close too) I moved the price to $29 and sales zoomed. Same Programs, people’s perception. But let’s be realistic; if some one was going to sell a cheap quality Product…Car Salesmen do this all the time. They spit shine it, and slap a Price Tag on it knowing that it is pure crap when they are discussing the terms of sale with you. Now these guys are the ones to watch.

S.A.W. “Ewen Chia $.9.95” is a small price but I bought it and HONESTLY is one of the harder ones to sell; Peoples perceptions are out of whack somewhere. What happened to bargain? On Sale, Pre-Launch, Sale Price?

Another is “TheListFX” Keith Wellman, great program sales for $9.95, and I have trouble selling it too. Has it ever occurred to anyone that CHEAP IS THE WRONG ANSWER? That being nice, kind hearted, even pre-selling you to a bigger sale are most likely the RIGHT One? GRAB THESE BARGAINS, WHAT IS WRONG? Seriously, what is wrong?

2 days ago I was given a BFM Script for FREE, why? Because, no reason just out of the kindness of some ones heart. Nothing more and nothing less. I am like really happy about it…this is a $1497 Price Tag That I am actually getting FREE!. When you are at the Store do just by pass the sale items and say cheap? I did not think so, that was the reason you went there to start with wasn’t it?

So why “ASS-U-ME” A Low price, or Sale Coupon means CHEAP? When we Assume we make an “ASS” out of “U” and :ME” = Assume! So please think, don’t assume. That low price could be a Welcome message, a Thank You Message, definitely Not a CHEAP Message, remember the car salesman?

I am a Bargain Hunter and have located items worth much money that cost nothing as they were being tossed out. I have a set of Crystal, Paid Pennies on the Dollar, could sell and make a good deal on those but they are now a Family Keepsake.

High Prices…yes many are extreme, many carry the value and their weight in Gold and some just want to rip you off… See Getting an Education on every turn is a splendid idea, Save Money, Make Money and above all reduce mistakes on the very things we are speaking of here in this Article.

I hope I have helped someone as I do try, I enjoy helping others. If it were cars these people were selling, I‘d still ask questions as usually they have poor quality that they claim is in MINT Condition. Do be so quick to jump the gun, you go to places and see an item for sale what do you do? Purchase of course, especially of it’s a good deal. The net has good deals too. I would be more scared of theses $1 trials as they hope you will forget and they get paid than I would be a of a Huge Savings to a New site, or eBooks or Software Programs. Grab those Bargains, it is the Trials you want to worry about especially the ones you must pay by CC.

Best Regards,
Laurie Brandt
Visit her website

Bio Box: Laurie Brandt Is a Women of today’s writings. Opinionated, Honest and to the point! Freestyle writing no certain subject criteria. However her work is in Developmental Educational Marketing. Teaching others the correct ways and too be Honest and to keep it clean. A Widow With 2 Kids and Disabled she refuses too let this hold her back and wants others to know that there is life after Disability. Highly Motivational and a real go getter.

Wednesday, April 11, 2007 All Rights Reserved! No Parts Of This Article May Be Used Without Laurie Brandt’s Written Permission!

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Lie: a false statement made with deliberate intent to deceive; an intentional untruth; a falsehood.

In recent years, thousands of individuals have lost their jobs due to unethical corporate behavior. Americans have been witness to numerous scandals in government offices — from local politicians, all the way to the White House.

Everywhere you turn, you hear about identity theft, Internet scams, and crimes against the elderly and homeless. It can oftentimes seem as if everyone is out to get you.

The truth is, while there are scammers and cheats; there are just as many good and honest people. You just have to know how to determine who you can trust and who you should avoid.

Many people think the Internet is this vast network, connecting people all over the world. They think that because the Internet is so big, they can easily commit crimes and scams. Nothing could be further from the truth.

While it’s true that some scammers do get away with their crimes, there are many more that get caught. People are becoming more of the tactics that scammers use and are exceptionally reluctant to provide strangers with personal information.

In order to develop a successful Internet marketing plan, you must build your platform based on honesty. If you do, those who are interested in what you offer will soon be flocking to your door.

Think about it. How many times have you ordered a product from a website? While there are millions of Americans who shop online; the majority of them conduct business with names they trust.

It’s challenging for the “little” guy to get noticed out in cyberspace. But, it can be done.

Although having a website is not a requirement of Internet marketing, it certainly helps. A website is the platform where you can present information and sell your product or service.

There are two types of websites: 1) one that you create yourself, or hire a designer to create for you; 2) one provided to you by a company you represent. These types of sites are also known as affiliate or mirror websites.

Creating your own website provides you with the luxury of presenting whatever type of information you desire. It is your responsibility to write content, locate appropriate graphics, and make certain you post the proper legal disclaimers.

Using an affiliate or mirror site limits your ability to alter content, offer promotions, or build a customer mailing list. For the most part, the only thing you can do with this type of website is direct traffic to it in an attempt to make sales.

Today’s technologies allow nearly everyone the opportunity to build a professional looking website. Most companies who offer web building services offer monthly payment plans, making it affordable and convenient.

Tools are included which allow website owners to upload audio and video files; and allow visitors to download digital goods. At the press of a button you can add an interactive forum or chat room and engage visitors in real-time conversation.

Byron has been working with computers for over twenty years. He got his first computer in 1983, a Commodore 64 and started writing games while teaching himself to program in assembler. He into commercial IT in 1989 and started working with Mainframe computers and UNIX systems, since then his IT experience and skills have grown in leaps and bounds.

A few years ago he got involved with the Better Business Institute and trained to become a Marketing Consultant. He’s has now combined the marketing knowledge gained and his IT experience to create his company Pax Mentis where he provides ‘Peace of Mind’ internet marketing solutions.

His main ezine is aimed at the novice who wants to gain the technical skills and confidence to setup their own online business.

In The Honest Marketer you will learn exactly what you need to do to create a website that instills trust in your visitors.

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Tags: way, ethics, access, person, market

Recently, a Phoenix area buyer ran into a spot of bother with his Realtor. Obviously, the reporting named no names, so this anonymous story could occur to anyone, and is a tale worth re-telling.

Briefly, the buyers found their dream home and instructed their Realtor to prepare a full price offer in order to increase their chances of buying the home. The Realtor said he would do so, but only if they signed an agreement that stated should they ever re-sell the home, he would get the listing. The buyers said “No way!”. However, after due consideration, they decided that they wanted the house so badly, that they acquiesced, signing the agreement. After the closing, they filed an ethics complaint with the local board. Good for them.

The Realtor lost. The board found that he was placing his own financial gain over his fiduciary responsibility to his clients. The “pre-listing” was cancelled and the Realtor presumably received some form of punishment. This can range from a warning letter, to additional education requirements, and sometimes revocation of licence; unlikely in this case.

The buyers in this instance did the right thing, and the Realtor behaved despicably, and is the type of person I would like to see run out of the industry. To that end, I would have taken it one step beyond, were I the buyers.

I would have contacted a strong, experienced agent and had him/her write the offer, after having fully explained the situation. The deal would then close, as it had done previously. Then, in all likelihood, the spurned Realtor would probably haul the second Realtor before the board demanding a commission as the “procuring cause” in the transaction.

If I were that second Realtor, I would then argue strenuously that the vagabond had abdicated his fiduciary responsibility to the buyers, who justifiably no longer felt he was acting in their best interests. I believe I would win that argument. The buyer would still have their house, but the rogue Realtor would not receive a commission. After a while, folks like that go back to their “real job”. Good riddance.

Gary Kiernan is a broker in both Arizona and California. He specializes in the Greater Phoenix area concentrating on Cave Creek, Carefree, Scottsdale, Phoenix and including Desert Hills, Anthem, Paradise Valley, Gilbert, Mesa and Chandler. To learn more about Gary and Cave Creek, Arizona and the surrounding communities please visit his website at Here.
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Tags: code, ethics, market, property, business

Answers to some of the most frequently asked questions in the Global economy.

As we continue our discussion on The importance of Ethics in the marketplace, we will address today in this Q&A session, some rules that the broker should follow. Some of it you may find to be common sense, and some of it you may find to be new to you. However, it all boils down to putting into practice those things that will encourage habitual ethical behavior which will lead to a long term career built on integrity.

Here is a synopsis of what we covered on question 1 : How do ethics affect the stock broker on Wall Street?

We addressed several areas that the stock broker should examine and seek to improve where improvement is necessary. They are:

a. Misleading the client

b. Lack of full disclosure

c. Breach of Confidentiality

d. Neglecting to offer Alternatives

OK, now you’ve closed some great deals and you’ve been doing this for some time. You may say that you are just like the average guy that’s trying to provide for their family. You have a mortgage and school fees to pay for your kids that’s in an elite private school. Why would you need to give thought of rules. You are doing a good job. You’re winning awards at the office as one of the top performers and your boss likes the results you are getting for the company, who cares about rules. Rules are made to be broken.

Everyone does it anyway. After all, you need that bonus that you’ve been working so hard towards all year. You want to maintain or improve your lifestyle and afford or buy some of the finer things in life for you and your family. Like take that great vacation to the Bahamas or that nice European car you been planning to buy.

God’s word declares “A man without self-control is like a city broken into and left without walls.” (Prov. 25:28 – esv). Also, James 1:14-15 (esv) says, “But each person is tempted when he is lured and enticed by his own desire. Then desire when it has conceived gives birth to sin, and sin when it is fully grown brings forth death.” We have seen the evidence of when these scriptures are violated in light of what recently took place with Bernard Madoff in March 2009.

John Piper has a saying, “God is most glorified in us, when we are most satisfied in Him”. That being said, let us look at some basic rules that you may want to follow from a biblical perspective, that will serve as a guide and that will aid you in becoming the greatest stock broker God intended you to be.

Q & A:

2. What are some rules a broker should follow?

God has put in place some precepts that if violated, would produce dire consequences for the one who neglects them. Some of them are as follows:

a. Respect the code of conduct

The NASB has put in place Conduct Rules for Registered Representatives and Investment Bankers to be guided by. Even though these rules are in place, for some reason, some people see it as a pleasure to take liberty in challenging these rules. Doing whatever they can seemingly get away with – for the moment. However, we as children of the Kingdom, are to show Christ’s character as we work “as unto the Lord” in the workplace. Let make sure that our conduct is in keeping with “children of the light” amidst this darkened world (Prov 20:11; Jam 3:13). Here is the standard we are called to in God’s word, “but as he who called you is holy, you also be holy in all your conduct” (1Pet 1:15 esv).

b. Avoid greed

When you are servicing a customer that you have come to know, it is very easy to become presumptuous in our actions. Making assumptions especially when we are processing applications and fulfilling the clients wishes or instructions. In this case, the opportunity may present itself where you are required to charge fees for certain services as is necessary. This is where your discretion is depended upon to be fair and reasonable. However, in most cases, you are required to inform the client of your fees up front at the time of opening the investors account. Those being said don’t take advantage of people’s trust in you by manipulating fees charged. 1 Kings 8:61 declares, “Let your heart therefore be wholly true to the Lord our God, walking in his statutes and keeping his commandments…”

c. Flee unethical behavior & practice

The Apostle Peter penned these words in 1Pet. 2:12, “Keep your conduct among the Gentiles honorable, so that when they speak against you as evildoers, they may see your good deeds and glorify God on the day of visitation.” Let us make sure that our conduct exudes Christ that when our deeds are examined under the ever watchful eyes of those in authority over us, both corporate and governmental, our works may prove to be that of veracity.

d. Don’t engage in fraud

In the case of Bernard Madoff we can see how the mighty falls. His story conveys the message that when you gain the trust of another and betray that trust you capture God’s attention – that justice may be rewarded (cf. Psa 103:6; Jam 5:4). The things that you might have thought you had gotten away with, surely will come back to haunt you and you will be repaid. Proverbs 28:6(esv) says, “Better is a poor man who walks in his integrity than a rich man who is crooked in his ways”.

e. Avoid bribes & exorbitant gifts

A good example of how this can tarnish your name and ruin your legacy is the damage the act of engaging in or taking bribe has caused an otherwise productive citizen in the person of former Senator Ted Stevens from Alaska.

When we as children of God adhere to the things that please the Lord, we will preserve our good name and a good character will be the hallmark of our reward both among men and in the sight of the Lord (cf. Deu 16:19, Psa 15:2-5; 31:24; Prov. 22:1; ). The Lord calls those that receive bribes – “the wicked” (cf. Prov 17:23).

Thought for consideration

We must at all times posses a kingdom focused mindset, living a life ever Before the Face of God, displaying Christ in our deeds and actions. In this world today it’s not easy to live up to the standards of Christ in our workplace and business, especially given the fact that we are dealing with so many personalities and pressures of this competitive marketplace. Beside, nothing worth having is ever easy. We are called to be perfect (cf. Matt 5:48). Let us continually press toward the goal of sanctification in Christ.

In our NEXT ISSUE The importance of Ethics in the marketplace (part three), we will address the question:

Is there a relationship between theology, philosophy, and ethics?

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Tags: thing, result, affect, ethics, market, global

Recently, I observed two businessmen meeting for breakfast at a local restaurant. Before entering, one of them decided to purchase a newspaper from the vending machine. He deposited his $.50, removed a paper and asked if the other gentleman wanted a paper? The other businessman said “Sure.” So without closing the door or adding any additional coins, the first businessman took a second unpaid paper for his friend.

After this exchange, I took $.50 from my wallet and went to the vending machine, deposited the coins, opened and then closed the door without taking a paper. Then I took another $.50, deposited the money and walked away with just one paper. As I walked into the restaurant, one of the business men held the door, but could not look me in the eye. I wonder why?

What I did not know was that in the parking lot was the individual that I was scheduled to meet. He came as a referral from an existing client. Shortly after I had entered the restaurant, he followed and told me that he had observed what had just happened. Because he witnessed the demonstration of my ethics, his next question to me was “When do we start?”

Integrity is part of your sales ethics, business ethics or values and should be clearly communicated to all your employees, customers, shareholders and stakeholders. Within the strategic business growth action plan, this is called a values statement.

Probably one of the best definitions of integrity is doing the right thing when no one else is looking. Over the years, I have amended this to include the following phrase “and without knowingly receiving a benefit from said actions.” Your actions then become truly authentic.

Many times in business, the winks and the nods take over. Behaviors such as demonstrated by the two businessmen become common place. These behaviors are justified by rationalization, Well, everyone else does it. Then business owners begin to wonder why their employees lack poor work ethics or why productivity is declining?

Keeping integrity alive and well in any organization is a daunting task. Years of conditioning have allowed these unethical behaviors from taking pencils to not paying for newspapers to become the guiding beacons.

One of the easiest actions for any company to take is to begin to build a high performance and ethical culture is to eliminate all gossiping. By taking such a direct action will not only improve productivity, but more importantly will demonstrate that the executive team truly believes in the organization’s core values.

Sales Coaching Tip: Take action by creating a Values Statement within your strategic growth action plan if you do not have one. If you have one, revisit and ask yourself, are you consistently demonstrating this core values? Share these non-negotiable behaviors with your employees, customers and stakeholders. The results may truly be surprising.

Take this free sales skills assessment to help you increase sales.

Is your business facing inconsistent or insufficient cash flow, lackluster sales to poor productivity? Maybe some exercise at the sales coaching training gym will get you to where you want to go?

Leanne Hoagland-Smith helps small business owners to C Level executives from Chicago to Indianapolis to worldwide who are truly tired of struggling to unlock the results that they want.

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Tags: sales, marketing, ethics, market, ethical

Compiling a media list is the first fundamental building block of any PR program. The following methods will help you to create one.

Gottex Fund Management – William Landes

Though marketing, advertising and public relations can all be integral to the success of your company and they all have some glaring similarities in how they can help your company succeed on some level; each is indeed a different element, approached in a different way in order for it to work the way it is supposed to work in an effort to reach an ultimate goal.

Marketing could be considered the whole ball of wax in this equation. A company’s marketing department could be subdivided into several smaller sections that operate as separate entities, but all work toward the same ultimate goal – which is the success and growth of the company.

A company’s marketing department could, and should include smaller departments that are responsible for: public relations, advertising, customer service, market share research as well as pricing, distribution and product placement.

The piece of the equation that is advertising has the sole responsibility of putting your product or service where the public can see it. Advertising lets the consumer know what it is that you have to offer, then lets them know why exactly they need it. A company could pay a pretty penny for advertising; in fact the advertising budget is often the largest part of the marketing plan’s expenditure. As the saying goes, “you have to spend money to make money.”

Public relations can make prospective consumers want to buy your product or your service, but public relations is a much less direct approach to gaining sales than advertising. The point of public relations is to highlight all of the positive things that your company does and is involved in, while simultaneously keeping anything that could possibly be construed as a negative out of the public eye. It is the public relations departments’ responsibility to make the company look good in the public eye and they will take several routes and measures to get there. A public relations department may schedule charity events, distribute press releases highlighting company achievements or company community efforts and schedule public speaking appearances at educational or industry seminars – anything that can put the company under a good light while in the public eye is the public relations department’s main concern.

The company marketing plan is how both of these integral parts of business come together, along with several other aspects, to ensure company success and growth. Each individual focal point of the marketing department is integral to the success of the marketing plan.

Market research, which is probably the most intensive piece of the puzzle, will determine exactly who your target customers are.

With this information in hand, the product or service that you are offering can be priced accordingly for the target audience. Once pricing is established, the advertising department can begin its job of getting the word out that your company has a service to offer. Depending upon the advertising budget, this can be done in many ways: through television, radio, print ads, billboards and/or flyers pointed directly toward the target customer.

The PR company departments’ work can coincide with the advertising departments, to ensure that the company is being viewed by the potential consumer in an overall positive light while the flood of advertisements are reaching the target audience. Working every angle of public relations along with following a sound advertising campaign will ensure that the most positive message possible reaches the masses of your target audience of customers.

Once the customers are reached and desirous of the company has to offer, details like distribution of product and inventory management are put into place to ensure that the service or product is always available and delivered on time.

From the above description, advertising and public relations may just seem like small pieces of the overall marketing puzzle, but without them the marketing plan could never fully be realized and the company’s success would suffer accordingly.

Toronto-based Public Relations Firm offers a wide variety of communications services including strategic counsel, media relations, event planning, corporate communications and spokesperson training.

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Tags: market, research, strategies, advertising, public relations

I went to a new dentist about three months ago. As soon as I made the appointment with them I received in the mail a greeting card welcoming me along with a picture of the entire staff and a brief paragraph describing the practice. I walked through the door to their office in a good mood already, and was greeted with various plants in the corners, an aquarium composing the far wall of the waiting room, and soft, comfortable chairs. The women behind the counter greeted me with a smile. The whole experience was pleasant, and after the appointment was over I received a thank you card about a week later. I intend to go there again.

Everything, from the greeting card, to the comfortable look of the office, to the friendly smile behind the receptionist’s desk was evidence of successful marketing. The quality of the job he did was also exactly what I had expected, but then, I think most would agree that going to the dentist isn’t always just about the quality of the service being provided. Given how many have a specific fear of the dentist, calming the person down can be just as important as how well their teeth are cleaned.

All of this leads to the unique differences between marketing a specific product in comparison to a service. Quite often I receive catalogs and booklets in the mail advertising various products, and when it comes to selling a computer or an article of clothing the catalog is rather effective. If I’m buying a computer I like to know what the specifics are, something a catalog can tell me. Sure, I want the person behind the counter when I pick it up to be friendly to me, to be nice, but ultimately the product is what I’m going to be happy or unhappy with. But would a dentist use catalog printing as an effective way of advertising their services? Could a stock advisor send you a booklet and get your business, or are you going to want to meet the person before you put your trust in them?

Marketing a product can be as simple as letting a customer see what they’re getting and effectively providing it to them. This isn’t a particularly lengthy interaction. If the product is well-priced and high quality you’re going to keep doing business with them. The product is what makes or breaks a person’s interaction with the business. But when it comes to jobs based around a service, you’re selling more than just the service being provided. You’re becoming close to the customer, getting to know them and allowing them to get to know you, and because of it you need to handle marketing yourself in different terms. Printing greeting cards allows them to know you care about having them as a customer, just as sending thank you cards shows them you want to continue this business relationship. Could Best Buy send out greeting cards to every customer they have? Of course they couldn’t, and so they utilize catalog and booklet printing instead.

No matter what business you run, think first about the exact nature of what you have to offer the customers, and consider what the best way to market yourself will be. Every business needs marketing, but understanding the best path, and understanding the differences between marketing a product vs. a service will do wonders to secure a customer base.

Lynne Saarte is a writer that hails from Texas. She has been in the Internet business for some years now, specializing in Internet marketing and other online business strategies.

For comments and inquiries about the article visit: Catalog Printing, Booklet Printing, Greeting Card Printing

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Tags: product, strategy, development, market, global

When reading AP News, or even Reuters, it is easy to understand why press releases are such a powerful marketing tool. Among other things, when people read the news, it is normal to be actively looking for useful, or noteworthy information. If you sincerely believe in your product, and feel that many people can benefit from it, logically, you will want the whole world to know. Press releases are the best way to accomplish this goal.

Time and again, I have found myself astounded by the simple power of a single press release. As an example, not so long ago, a small business that rents toys was featured on AP news. While I was not interested in toys, I was most certainly interested in the business model, and wanted to check the site out. Needless to say, the traffic generated from one press release in a major news publication almost crashed the server. No doubt, the business owner also gained a hefty sales volume that will last for months.

When it comes to internet marketing, the ability to generate traffic is always a top priority. Press releases can help you generate that kind of traffic. All you will need to do is make sure that you have a few mirror sites available so that everyone that wants to see your site will be able to do so. Chances are, if you are looking at your hit counters racking up zeros day in and day out, you will be more than happy to ensure that your site can accommodate all this new traffic.

Rod C. Beckwith, co-creator of the Press Equalizer software, has made hundreds of media contacts and distributed thousands of press releases online. If you need to distribute press releases online, then check out his software package.

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Tags: market, marketing, strategy, strategies, research

Once you have defined and written your message, it’s important to define your target market. Who is your audience?

If you’ve developed a new anti-wrinkle cream and are marketing it to teenage boys, you’d better take another look at your strategy. You may have the best product in the world, but if you’ve picked the wrong target audience, it’s not going to work.

Believe me, this isn’t an uncommon mistake; more businesses than you think have done everything right and gone belly up because their targeting was off. This is an essential component of success. Know your prospective clientele. And don’t let your ego or your preconceived ideas get in the way. If you have developed a product that you want to market to CEO’s who earn over $750,000.00 per year, but your real market is junior high school students, you’d better learn that and learn it quickly.

For example, early on in my career I worked with a dentist who had written a book on various aspects of dentistry. The book was well done and contained information that would have been of interest to others in his field, but it was not a mass market book. The dentist was dead set on marketing his book to the general public, whereas his true market was a specialized niche market – other dentists. His perception of his target market was askew. He erroneously believed that because he found the information in his book fascinating, that everyone else would as well. He basically had two choices, stay with his approach and target a narrowly defined market, or broaden his scope and by doing so broaden his market.

It’s an important decision every business owner needs to make. Be realistic about your business and your target market. Not every product or service has a huge market, but you don’t need huge, you need a realistic, well-defined market. If you can define your target market and effectively reach your customers or prospects, you’re in business.

Copyright © Anthony Mora 2007

Anthony Mora

President & CEO

For further information visit: AnthonyMora.

Anthony Mora began his media career as a freelance journalist for such publications as Us, Rolling Stone and other local and national publications. He also served as editor-in-chief of two Los Angeles-based entertainment and lifestyle-oriented publications. In 1990, Anthony formed Anthony Mora Communications, Inc. a Los Angeles-based media relations company that specializes in media placement, image development, and media training. AMC Inc. has placed clients in: Time, Newsweek, 60 Minutes, CNN, The Wall Street Journal, The Oprah Winfrey Show, The New York Times, Los Angeles Times, and other local, national, and international media outlets. ! Anthony has been featured in: USA Today, Newsweek, The New York Times, The Los Angeles Times, The Wall Street Journal, The BBC, CNN, Entrepreneur, Fox News, MSNBC, and other media. He has written three books. The most recent, “Spin to Win,” is a step-by-step guide on how to define goals and utilize the power of the media to achieve success in any field.

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Tags: pr, market, address, business, audience

With the markets steady as a loose guy-wire in a gale, we’ve seen considerable IRO hand-wringing lately. The lament: Who’s behind this knee-jerk selling?

Let’s look at the answer this way. Monday, Bear Stearns bought out the minority interest in NYSE specialist firm Bear Wagner and wrote down the investment. Why? For now at least, electronic trading nearly neuters specialists (Nasdaq folks, stay with me; this applies to you too).

As Marketwatch columnist David Weidner observed in a piece today, “Only about 50% of the orders in NYSE-listed stocks are appearing on the specialists’ book and most of those orders are electronic. That means they are anonymous to the specialist. The orders come in “shredded,” or in the form of an algorithm, and the specialist won’t even know that multiple orders are from the same client…This veiling, combined with the growth of private markets or “dark pools” where anonymous trading is the calling card, is leaving many investor-relations departments less sure about who owns or doesn’t own the company.”

Yet answers aren’t elusive if you tweak your IRO thinking. With algorithms engineering market entries and exits, it’s darned difficult to find Fidelity, for instance. But you can see buyside and trading styles ebb and flow. In others words, you can map the footprints of Fidelity-style folks, thanks to marketplace rules and structure today (happy to revisit Rule 606, Best Execution, etc., but for space I’ll skip them here).

Whether fundamental or quantitative, investors react to changes in market structure. Ironically, changes – even before they happen – are starkly evident in order flow. Case in point: we noted last week how market structure went haywire with July monthly options expirations. Yet the tripwire triggering quantitative selling didn’t strike until August 26. The same features are evident in individual equities – that is, in your stock.

One last thing, we said last week that by August 27 basic supply and demand had harmonized. Were we wrong? Be sure we are at times! But not this time. The markets reflect characteristics of a loose guy-wire now chiefly because risk-management strategies employed on a colossal scale have not yet reset (some have resulted in margin calls, sales of underlying assets, reduced exposure, covered puts and calls…and more). This also means that markets have been wide open to short-term exploitation – and we see it in the order flow. Further proof: our broad glance at order flow by type on August 3 was a nearly perfect mirror image of structure on August 27. The point? It’s about hedges, not equities at present.

Tim Quast is a fifteen-year Investor Relations veteran and founder and managing director of ModernIR.com, which parses and categorizes over a half-billion shares per week with its trading intelligence systems. More information is at here.

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Tags: pr, market, job, firm, agency

Many people run small businesses and are looking to sell things online, but they run into a few problems now and again you see? This is normal and to be expected as well. Recently I have found an interesting way to get free publicity and increase Internet Traffic to a website.

By using an online article submission site you can write informative articles about your line of expertise and put your name at the bottom for a byline and it works. I just truly wish such websites were available when I was fully engaged in my company back then; that is to say what a resource this is and so often some writers cannot see it; it works.

When choosing an online article submission website pick one which is reputable. Recently a small businessperson who is an Interior Designer wrote some articles and had massive publicity from it. She had posted her results on a Blog and her name is Jeanette Joy Fishers and just look at some of here great publicity:

I mean wow indeed she has totally maximized the online article submission websites to her advantage. You could do the same thing too, if you can write informative articles and put them online. Perhaps you should consider this in 2006.

“Lance Winslow” – Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; at WorldThinkTank. Lance is an online writer in retirement.

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Tags: market, business, online, public relations, traffic