When creating your small business website, there are numerous factors that help to create a well-reviewed website and one that is optimized for search engines. One of those factors is known as link bait. If you are trying to develop your own website, understanding this concept can be very useful.

Link bait is not something you put on your website, it is content that you write elsewhere that encourages readers to link to your website. You can publish articles on numerous free-access websites, and when someone googles the subject, your article will come up. At the end of the web-published article there is usually a link to your website. This bait brings in readers through linking to other websites, hence the name, “link bait.”

Your link bait should be:

• Informative
• Useful
• Provocative
• Newsworthy
• Not sales oriented

Link bait is just one of many techniques small business owners use to draw traffic to their websites. A thorough study of these techniques will surely benefit your business.