Jesus and Hedge Fund Managers

Below is the ever-controversial Michael Moore, he was on Larry King Live recently talking about the evils of capitalism and hedge funds.

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Tags: Hedge Fund, Hedge Funds & Jesus, Jesus would not invest in hedge funds, jesus, capitalism, democracy, Michael Moore, hedge Fund managers and religion, capitalism and religion, michael moore on Larry King

Fundraising for Hedge Funds: Event

Related to New York Event: Fundraising for Hedge Funds & Private Equity Funds

1. Top 5 Hedge Fund Marketing Strategies | MP3 Audio Download
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3. 5 Unique Hedge Fund Marketing Tactics (1 of 5)
4. 5 Unique Hedge Fund Marketing Tactics (2 of 5)
5. 5 Unique Hedge Fund Marketing Tactics (3 of 5)

Tags: Hedge Fund Marketing Event, Capital Introduction Event, Fund Marketing, Investment fund marketing, alternative investments marketing, capital introduction events, cap intro, hedge fund, hedge funds

Raise More Capital

We now host over 3,600 resources on HedgeFundBlogger.com, and we are publishing new articles every day.  While our hedge fund startup, hedge fund career, and hedge fund tracker related posts have been popular over the past 6 months our most popular area of content has been our capital raising advice.

We are not trying to build a capital raising consulting firm, instead we provide free consulting in a way by providing valuable advice through our blog posts.  In return we hope to build strong relationships with many fund managers who may want to come to our events, purchase an Investor Database, complete the CHP Designation, or change prime brokers.

To access an additional set of capital raising resources not found on our blog please enter your name and email address below.

Below please find links to many of our capital raising resources which are freely open to the general public. I hope these help your firm raise more capital. 

1. 5 Unique Hedge Fund Marketing Tactics (1 of 5)
2. 5 Unique Hedge Fund Marketing Tactics (2 of 5)
3. Hedge Fund Marketing Tools
4. 5 Unique Hedge Fund Marketing Tactics (3 of 5)
5. Third Party Marketing Trends & Insights
6. Top 5 Hedge Fund Marketing Strategies | MP3 Audio Download
7. Marketing to Institutional Investors
8. Hedge Fund Pitch Book Marketing Materials
9. Hedge Fund Business Plan | Plans For Growth
10. Hedge Fund PowerPoint Improvement Tips
11. Combatting a Battered Image of Hedge Funds
12. Hedge Fund Logo | Branding Help
13. 4 Steps to Investor Pipeline Development
14. This is Bad News: There is NO Magic Bullet
15. Third Party Marketing Ban | A New Trend?
16. Hedge Fund Public Relations
17. Alternative Investment Marketing & Sales
18. Hedge Fund Marketing Licensing Requirements
19. Hedge Fund Seed Capital
20. Marketing Hedge Funds to Financial Advisors
21. Capital Raising Methods & Focus
22. Emerging Hedge Fund Investors & Capital Raising
23. Hedge Fund Media Exposure
24. Investor Due Diligence & Emerging Managers?
25. Institutional Family Office Investors | Video
26. Family Office Database Databases Available
27. Hedge Fund Advertising & Marketing Restrictions Ideas
28. Pension Funds Ditch Hedge Funds… or Do They?
29. Hedge Fund Marketing Plan
30. Raising New Hedge Fund Capital During the Crisis
31. Hedge Fund Sales Careers | Investor Access
32. Hedge Fund Marketing in 2009
33. Hedge Fund Marketing in Switzerland
34. Sales Motivation
35. Psychology of Sales Call Reluctance
36. Hedge Fund Marketing Statistics Third Party Marketers
37. Third Party Marketing & Placement Agent Restrictions
38. Hedge Fund Seeding
39. Investment Public Relations Video Interview
40. Financial Public Relations
41. Financial Advisor Marketing
42. University Endowment Funds List
43. Raising Capital
44. Third Party Marketing
45. Email Newsletter Creation Tool
46. Third Party Marketing Due Diligence
47. Marketing Hedge Funds
48. Hedge Fund Sales
49. Hedge Fund Press Release Contacts
50. Hedge Fund Relationship Building
51. Hedge Fund PR
52. 3PM
53. Sales Phone Calls
54. Investment Marketing
55. Top 9 Hedge Fund Database Selection Tips
56. NLP Certification
57. CTA Database
58. Motivational Sale Quotes
59. Hedge Fund Ethics
60. Using White Papers in Sales
61. Financial PR
62. Marketing & Creativity
63. Capital Introduction
64. Types of Hedge Fund Investors
65. Raising Capital With Tenacity
66. Seed Capital
67. Gitomer Conference
68. Motivational Video
69. Cold Calling Tips
70. How To Have a Positive Attitude
71. Outsourcing Hedge Fund Marketing
72. Orienting Reflex
73. Hedge Fund Investors
74. Are your Customers High?
75. Third Party Marketing Career
76. Institutional Hedge Fund Marketing
77. Capital Introductions
78. 3rd Party Marketing
79. Marketing to and Targeting CEOs
80. Sales Details
81. Investment Sales Jobs

Tags: Raise More Capital, Consultant to help us raise more capital, how do we raise capital for our new fund?, Raising more capital, hedge fund capital raising assistance, hedge fund, third party marketing, capital raising

Tony Chedraoui Fund

Below is a short excerpt about Tony Chedraoui starting a new hedge fund this year.  The Telegraph was nice enough to say that Tony is starting a $500M hedge fund, but as Fintag pointed out this morning typically these types of announcements mean that the fund hopes to launch soon and hopes to attract something near $500M.  This may seem like a small detail to professionals outside of the industry but those who have raised capital for new funds know how challenging this is process can be.  

Tony Chedraoui, who used to run the The Deephaven European Event Fund, has started up Tyrus Capital, a global hedge fund that will focus on trading events, such as merger deals.


Mr Chedraoui is expected to attract strong interest from backers and investors, said investment advisers. This is because the Deephaven European Event Fund, which last year won the EuroHedge award for best performance in 2008, managed to weather the financial crisis to rise by around 17.31pc. The average event-driven fund was down 14.91pc in 2008, according to the HSBC index. Source

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Tags: Tony Chedraoui, Hedge Fund Event Driven, Hedge Fund, Hedge Funds, Tony Chedraoui Hedge Fund Startup, New Hedge Fund being launched by Tony Chedraoui

Hedge Fund Regulation

Below is an excerpt about how the FSA is standing up for hedge funds in Europe, as Fintag stated, “hedge funds did not cause this crisis, banks did and now they are stronger than ever before.”

CITY regulator the Financial Services Authority (FSA) yesterday gave its support to hedge funds and called on the European Union (EU) to rethink its plans for a crackdown on the industry.

Managing director of the FSA’s risk division, Sally Dewar, said the EU must address weaknesses in the current rules in a “proportionate” way in its draft directive on alternative investment funds.

The directive is threatening new reporting rules that will damage the performance of the UK hedge fund industry – the biggest in Europe – as well as capital requirements and leverage limits. source

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Hedge Fund Networking Event Invitation

If you one our daily email subscribers to this blog and are reading this please click here to watch the embedded video within this blog post.

1.  Learn more about Hedge Fund Premium & our networking events.

2.  RSVP for our networking events in Chicago, Boston, NYC, Moscow, or Sao Paulo

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Kynikos Associates | Interview

See additional resources within our Video Library

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AQR Clifford Asness Interview

See additional resources within our Video Library

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IOSCO Hedge Fund Standards

The International Organization of Securities Commissions just released a new report providing additional hedge fund standards related to both liquidity risk and due diligence processes.  Here is a quote which FinAlternatives took out of the report this morning:

Liquidity Risk

In dealing with liquidity risk the fund of hedge funds’ manager should:

1. make reasonable enquiries in order to be in a position to consider if the fund of hedge funds’ liquidity is consistent with that of the underlying hedge funds, particularly in order to meet redemptions;
2. prior to investing, and during the investments’ lifetime, consider the liquidity of the types of the financial instruments held by the underlying hedge funds;
3. if introducing limited redemption arrangements, consider whether these are consistent with the fund of hedge funds’ aims and objectives. Moreover, their operation should comply with the conditions defined in the proposals; and
4. before and during any investment, consider whether conflicts of interest may arise between any underlying hedge fund and any other relevant parties.

Due Diligence Processes

These should be carried out prior to any investment being entered into and on a continuous basis following the commitment. They can be divided up into the following areas:

1. Elements requiring constant monitoring and analysis by the funds of hedge funds’ managers:
2. establishing and implementing appropriate due diligence procedures for the purpose of investment into hedge funds, which are reviewed regularly;
3. assessing the specific legal and regulatory requirements applicable in the hedge fund’s jurisdiction; and
4. carrying out appropriate due diligence on the underlying hedge fund whenever it is considered necessary.
5. Adequate resources, procedures and organizational structures necessary for the purpose of carrying out a proper and robust due diligence:
6. documented and traceable procedure for selecting hedge funds;
7. appropriately skilled staff and adequate technical resources to implement the due diligence procedures;
8. the resources, procedures and organizational structure to deal with any anomalies identified by due diligence system, to take the necessary corrective action and confirm that all procedures are traceable and have been catalogued;
9. Regularly assess if selection procedures for eligible underlying hedge funds have been properly met, or not met, and to explain any deviations; and
10. Outsourcing Due Diligence  If a fund of hedge funds’ manager wishes to authorize the outsourcing of any aspect of its due diligence it should: determine that any conflicts of interest are adequately addressed; and consider the extent that outsourcing of due diligence is consistent with the IOSCO Principles on Outsourcing of Financial Services for Market Intermediaries.

Here is a link to the full report.

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Chinese Foreign Exchange Reserves

Just saw this interesting article on the level of foreign exchange reserves China now has in hand, interesting…

“In a world of systemic instability, reserves mean power. Reserves mean you can defend your currency, stabilise your banking system and boost your economy without resorting to yet more borrowing – or, worse still, the printing press.

More than half of China’s reserves are denominated in dollars. So when the dollar falls, China loses serious money. When you’re talking about a dollar-reserve number involving 12 zeros, even a modest weakening of the greenback sees China’s wealth takes a mighty hit.” source

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Book Bonuses

We are writing the rest of our hedge fund training book over the next two months, this book will cover hedge fund case studies, institutionalizing your hedge fund, raising capital, starting a hedge fund, best practices of large hedge funds and more. 

We are including bonuses within the back of the book such as a glossary, frequently asked questions, and discounts on conferences, subscriptions, and resources in the industry.  The book will be priced between $44 and $75, but what could we include as a bonus within the book to make it worth well over $100 to you personally? 

If you have any feedback please send it in to me directly at Richard@HedgeFundGroup.org

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Brazilian Fund Managers Event

Our team is putting together a few networking events in Sao Paulo, Brazil and probably Rio as well in late 2009 and early 2010.  If you are a CTA fund manager, hedge fund manager or trader which is planning to launch a fund and you are based in Brazil please let us know.  We would like to hear from you so we can choose an appropriate networking event location and add you to our networking event email list for Brazil. 

If you would like to attend Brazil-based events for fund managers attend please complete the form below and select “Brazil 1.29.10″ as the networking event choice:

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Frozen Assets

Below is a quick update on the Lehman Brothers frozen assets situation:

Despite a legal setback, the administrators of Lehman Brothers’ European arm still hopes to expedite the return of billions in frozen prime brokerage assets to the collapsed investment bank’s former clients.

Steven Pearson and Tony Lomas of PricewaterhouseCoopers told The Wall Street Journal that they plan to meet with Lehman’s clients, including hedge funds, today in an effort to find a way to speed the return of their money. If no deal can be reached, PwC has warned it could take years to unfreeze the assets at Lehman Brothers International Europe. source

Frozen Assets

Below is a quick update on the Lehman Brothers frozen assets situation:

Despite a legal setback, the administrators of Lehman Brothers’ European arm still hopes to expedite the return of billions in frozen prime brokerage assets to the collapsed investment bank’s former clients.

Steven Pearson and Tony Lomas of PricewaterhouseCoopers told The Wall Street Journal that they plan to meet with Lehman’s clients, including hedge funds, today in an effort to find a way to speed the return of their money. If no deal can be reached, PwC has warned it could take years to unfreeze the assets at Lehman Brothers International Europe. source

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SEC Inspection Notes

Below is a short article on how Madoff avoided detection for so long:

A newly-released transcript of a phone call between Bernard Madoff and a feeder hedge fund offers new details of how the arch-fraudster escaped detection for so long.

“You know, you don’t have to be too brilliant with these guys because you don’t have to be,” Madoff told the FFG employee, warning him that, “obviously, first of all, this call never took place.”

“You’re not supposed to have that knowledge and, you know, you wind up saying something which is either wrong, or, you know, it’s just not something you have to do.” source

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Investor Pipeline Development

I was making my way through some marketing training materials last night from Mr. Frank Kern and came across a marketing process which may seem somewhat like common sense, but helps to think about to ensure that you are presenting a complete marketing message to your potential fund investors.  Within the marketing training program Kern suggests you follow this process while moving your prospects through different phases of engaging your firm:

1. Interest and Desire:  Provide a white paper, speech, update your perspective of the markets which catches the attention of your potential investor
2. Trust:  Develop a relationship with the potential investor, build trust by providing client quotes, industry recommendations, and comparison analytics between your fund and others.
3. Proof:  Show proof that your fund has a high degree team, detailed consistent investment processes in place, and an advantage of some type which can be tangibly displayed or confirmed.
4. Sample: Allow the investor to start with a small minimum investment, provide examples of what other investors like them have done in the past, or present case studies on three different types of typical investors that you serve so they can imagine then being in that position.

The descriptions next to each bold word above is less important than the process itself. If you can grab the attention of the investor, build a relationship with them, provide proof of your abilities and performance, and then combine that with a sample you will be several steps ahead of much of your competition. 

Learn more about capital raising within our Hedge Fund Marketing & Sales Guide, or at ThirdPartyMarketing.com.

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I was making my way through some marketing training materials last night from Mr. Frank Kern and came across a marketing process which may seem somewhat like common sense, but helps to think about to ensure that you are presenting a complete marketing message to your potential fund investors.  Within the marketing training program Kern suggests you follow this process while moving your prospects through different phases of engaging your firm:

1. Interest and Desire:  Provide a white paper, speech, update your perspective of the markets which catches the attention of your potential investor
2. Trust:  Develop a relationship with the potential investor, build trust by providing client quotes, industry recommendations, and comparison analytics between your fund and others.
3. Proof:  Show proof that your fund has a high degree team, detailed consistent investment processes in place, and an advantage of some type which can be tangibly displayed or confirmed.
4. Sample: Allow the investor to start with a small minimum investment, provide examples of what other investors like them have done in the past, or present case studies on three different types of typical investors that you serve so they can imagine then being in that position.

The descriptions next to each bold word above is less important than the process itself. If you can grab the attention of the investor, build a relationship with them, provide proof of your abilities and performance, and then combine that with a sample you will be several steps ahead of much of your competition. 

Tags: Fund Investor Sources, new fund investors, investor pipeline development, investor relationship management, developing a pipeline of investors, investment fund, investments, hedge funds, third party marketing

Capital Raising Methods and Focus

Below is a paragraph excerpt from a book I am writing on hedge funds, which will be published through Wiley in 2010.  It shares some advice on targeting different types of investors.  While other consultants in the industry charge $250-$400/hr to provide this advice to hedge fund managers I give it away here on my blog for free and soon in my book because my business is based on being a source of genuine education and valuable resources instead of just press releases and news re-runs.  If you are looking for more free advice on capital raising please see our Hedge Fund Marketing & Sales Guide or ThirdPartyMarketing.com.  

The method by which Tassini Capital Management was raising capital was not effective. In addition to not using an Investor Relationship Management System the team had somewhat randomly been approaching many different types of investors from large European banks to small seed capital providers. The third party marketing firm consulted Chris and Brian Tassini and found that they were both un-willing to part with equity ownership in the management company of the fund in exchange for capital. They also reviewed past notes and confirmed that all efforts to work through institutional investment consultants had been stalled due to sub $100M AUM levels.


The result was a much more focused method of systematically approaching a mix of investors which included 10% institutional investment consultants, 50% wealth management firms, 20% multi-family offices, and 20% high net worth individuals. While institutional investment consultants were not going to invest any time soon they were kept in the mix so that the team could continue to receive valuable institutionalization feedback from the consultants.

Learn more about capital raising within our Hedge Fund Marketing & Sales Guide.

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Tags: Hedge Fund, Hedge Funds, Alternative Investment Marketing, CTA Marketing, Capital raising methods, hedge fund investors, types of hedge fund investors, how to raise capital from investors or hedge funds

Hello, This is Richard Wilson, below is a paragraph excerpt from a book I am writing on hedge funds, which will be published through Wiley in 2010.  It shares some advice on targeting different types of investors.  While other consultants in the industry charge $250-$400/hr to provide this advice to hedge fund managers I give it away here on my blog for free and soon in my book because my business is based on being a source of genuine education and valuable resources instead of just press releases and news re-runs.

The method by which Tassini Capital Management was raising capital was not effective. In addition to not using an Investor Relationship Management System the team had somewhat randomly been approaching many different types of investors from large European banks to small seed capital providers. The third party marketing firm consulted Chris and Brian Tassini and found that they were both un-willing to part with equity ownership in the management company of the fund in exchange for capital. They also reviewed past notes and confirmed that all efforts to work through institutional investment consultants had been stalled due to sub $100M AUM levels.


The result was a much more focused method of systematically approaching a mix of investors which included 10% institutional investment consultants, 50% wealth management firms, 20% multi-family offices, and 20% high net worth individuals. While institutional investment consultants were not going to invest any time soon they were kept in the mix so that the team could continue to receive valuable institutionalization feedback from the consultants.

Tags: Hedge Fund, Hedge Funds, Alternative Investment Marketing, CTA Marketing, Capital raising methods, hedge fund investors, types of hedge fund investors, how to raise capital from investors or hedge funds

Below is a short guest post by Mark Goormastic of Goormastic Executive Search. This is straight advice from someone who works daily with placing hedge fund professionals within the industry. The only thing I would personally add to this post is that you must have multiple forms of proof that you have raised capital before in the form of current investor contacts, referrals, or letters of recommendation.

I get a lot of inquiries from sales professionals. The question is usually “I would like to get a salaried Director of Marketing position at a small hedge fund. Can you help?”
Maybe. My clients tend to be small hedge funds with investor assets under $100M. When they are willing to pay a salary, they expect results quickly – within six to nine months at the very most.

To bring in, say $5M, within this time frame your book and career history should look like this, from the perspective of a small hedge fund that might consider hiring you:

- You’ve successfully raised money for another small (<$100M) hedge fund and were successful. - We'll define "successful" to mean that you brought in a meaningful volume of allocations, let's say $10M, in the first eighteen months. Not commitments. Actual checks in the bank.

- The hedge fund you successfully raised capital for employed a strategy such that the investors who allocated to that fund would logically have an interest in the fund that is considering you.

If those conditions are true then you might be a great fit for a small hedge fund looking for a Director of Marketing.

Tags: Hedge Fund Sales, Hedge Fund Marketing, Hedge Fund, Hedge Funds, Alternative Investment Marketing, Raising Capital for a career, how to become a hedge fund marketer

Below is a short guest post by Mark Goormastic of Goormastic Executive Search. This is straight advice from someone who works daily with placing hedge fund professionals within the industry. The only thing I would personally add to this post is that you must have multiple forms of proof that you have raised capital before in the form of current investor contacts, referrals, or letters of recommendation.

I get a lot of inquiries from sales professionals. The question is usually “I would like to get a salaried Director of Marketing position at a small hedge fund. Can you help?”
Maybe. My clients tend to be small hedge funds with investor assets under $100M. When they are willing to pay a salary, they expect results quickly – within six to nine months at the very most.

To bring in, say $5M, within this time frame your book and career history should look like this, from the perspective of a small hedge fund that might consider hiring you:

- You’ve successfully raised money for another small (<$100M) hedge fund and were successful. - We'll define "successful" to mean that you brought in a meaningful volume of allocations, let's say $10M, in the first eighteen months. Not commitments. Actual checks in the bank.

- The hedge fund you successfully raised capital for employed a strategy such that the investors who allocated to that fund would logically have an interest in the fund that is considering you.

If those conditions are true then you might be a great fit for a small hedge fund looking for a Director of Marketing.

Tags: Hedge Fund Sales, Hedge Fund Marketing, Hedge Fund, Hedge Funds, Alternative Investment Marketing, Raising Capital for a career, how to become a hedge fund marketer

Below is a short guest post by Mark Goormastic of Goormastic Executive Search. This is straight advice from someone who works daily with placing hedge fund professionals within the industry. The only thing I would personally add to this post is that you must have multiple forms of proof that you have raised capital before in the form of current investor contacts, referrals, or letters of recommendation.

I get a lot of inquiries from sales professionals. The question is usually “I would like to get a salaried Director of Marketing position at a small hedge fund. Can you help?”
Maybe. My clients tend to be small hedge funds with investor assets under $100M. When they are willing to pay a salary, they expect results quickly – within six to nine months at the very most.

To bring in, say $5M, within this time frame your book and career history should look like this, from the perspective of a small hedge fund that might consider hiring you:

- You’ve successfully raised money for another small (<$100M) hedge fund and were successful. - We'll define "successful" to mean that you brought in a meaningful volume of allocations, let's say $10M, in the first eighteen months. Not commitments. Actual checks in the bank.

- The hedge fund you successfully raised capital for employed a strategy such that the investors who allocated to that fund would logically have an interest in the fund that is considering you.

If those conditions are true then you might be a great fit for a small hedge fund looking for a Director of Marketing.

Tags: Hedge Fund Sales, Hedge Fund Marketing, Hedge Fund, Hedge Funds, Alternative Investment Marketing, Raising Capital for a career, how to become a hedge fund marketer

Erin Callan

Interesting to see that Erin Callan is now leading the hedge fund business division for a bank in New York. In the past she has been referred to as the most powerful woman on Wall Street.

We know one hedge fund client that’s not likely going to be seeking business from Credit Suisse anytime soon. David Einhorn’s Greenlight Capital.

That’s because Erin Callan, who was demoted from her job as chief financial officer of Lehman Brothers last month, has found a new gig in the New York office of the Swiss bank as head of its global hedge fund business.

Callan and Einhorn, you might recall, didn’t exactly see eye-to-eye on Lehman’s financial stability. Einhorn was publicly short Lehman stock and tearing apart its 10-Q while Callan struggled to paint a pretty picture for anxious shareholders. source

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Hedge Fund Lock-Up Periods

Interesting story came out in Reuters today about how Cerberus Capital Management is now putting three year lock up periods on all new funds. While investors have been demanding more flexibility and transparency I believe hedge funds are trying to balance liquidity vs. gating clauses. If you are going to have to enact a gating clause to stop assets from leaving a few of your funds you are better off putting a longer 2-5 year lock-up period in place perhaps so at least investors know what they are getting into.

Cerberus Capital Management LP CBS.UL said on Wednesday it will prohibit investors in new hedge funds from withdrawing money for three years.

Earlier on Wednesday, the Financial Times reported Cerberus planned to bar withdrawals in two new funds to prevent the outflows that followed its loss-making acquisitions of carmaker Chrysler and financial services company GMAC.

“The three-year lock-up period will apply to all new hedge funds,” Timothy Price, managing director and spokesman for Cerberus, said in a statement to Reuters.

On Tuesday, Cerberus dismissed market speculation that some of its hedge funds were in danger of default. source

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Hedge Fund Lock-Up Periods

Interesting story came out in Reuters today about how Cerberus Capital Management is now putting three year lock up periods on all new funds. While investors have been demanding more flexibility and transparency I believe hedge funds are trying to balance liquidity vs. gating clauses. If you are going to have to enact a gating clause to stop assets from leaving a few of your funds you are better off putting a longer 2-5 year lock-up period in place perhaps so at least investors know what they are getting into.

Cerberus Capital Management LP CBS.UL said on Wednesday it will prohibit investors in new hedge funds from withdrawing money for three years.

Earlier on Wednesday, the Financial Times reported Cerberus planned to bar withdrawals in two new funds to prevent the outflows that followed its loss-making acquisitions of carmaker Chrysler and financial services company GMAC.

“The three-year lock-up period will apply to all new hedge funds,” Timothy Price, managing director and spokesman for Cerberus, said in a statement to Reuters.

On Tuesday, Cerberus dismissed market speculation that some of its hedge funds were in danger of default. source

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1. Top 5 Hedge Fund Marketing Strategies | MP3 Audio Download
2. Hedge Fund Marketing Tools
3. 5 Unique Hedge Fund Marketing Tactics (1 of 5)
4. 5 Unique Hedge Fund Marketing Tactics (2 of 5)
5. 5 Unique Hedge Fund Marketing Tactics (3 of 5)
6. Third Party Marketing Trends & Insights
7. Marketing to Institutional Investors
8. Hedge Fund Pitch Book Marketing Materials

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