It’s ALL about Trust…especially if you’re a Medical Provider. There’s NO other endeavor on the face of the Earth more dependent on Trust than Health care. If you’re in the business, and you’ve compromised your Trust, you’re Dead in the Water. If you’re in the business and you want to get some business, you must build trust, first.

There’s a serious lack of Trust in seemingly everything these days. (Bad News: it’s growing!) Around the world, people are looking at national and multi-national corporations with a narrow gaze and a suspicious eye. (Lately, BOTH eyes!) No matter what you’re ‘pitchin, consumer confidence has fallen off the table. Trust is waning. No one’s buying anything…

This trend is nothing new….it’s probably not even a trend anymore. Tales of unscrupulous business oligarchies and less-than-trustworthy empires have been part of the culture since Genghis and Kublai Khan stamped their multinational brand on the world market. Back in the Day, the Khan Boys kept a tight leash on Trust and Confidence through fear and intimidation – not by being a Socially Responsible Corporation (or Hoard as the case may be).

Today, leveraged by The Social Media and billions of bloggers worldwide, the levels of distrust with guys like Genghis, and Kublai, and Madoff, and Satyam, and Enron – even Arthur Anderson for crying out loud – have taken us to a new level; we’ve reached a new tipping point. Trust, throughout the world, has been thrown on the trash heap!

Global readings from The Edelman Trust Barometer show the meter virtually upside down with these new lows: 66% of the public Trust corporations even LESS than they did one year ago!

Not just corporations…NO one trusts government, either. The constant huffing and puffing from blowhards in The US Congress is taking its toll across globe. The Trust Barometer further shows: ONLY 13% of the public trust corporate or product advertising – down from its all-time low of 20% last year;

ONLY 17% trust information about a US company from its CEO; Globally, it’s just 29%;
ONLY 38% trust a business to do what’s right – a 20-point drop from last year.

“A catastrophic year for business,” said Richard Edelman, CEO of the firm that keeps both eyes on the data. More accurately, it was a catastrophic year for Trust.

Closer to my home in Green Bay Wisconsin, trust walks a tightrope, and is being buffeted about by a steady, ill wind and by constant, low blows. A few months ago, The Nicolet Bank Business Pulse* addressed the issue of Trust with CEOs and Business Owners:

28% said The Public Trust of Business has eroded Significantly; 36% said it has eroded Moderately; 25% said Slightly.

Ten percent said, Trust has not eroded at all! (Yes, Faith and Hope springs eternal among some people around here.)

When asked if their OWN, Personal Trust in Business has eroded: 14% of the CEOs said it has eroded Significantly; 25% said, Moderately; 31% said, Slightly.

Twenty-eight percent said their trust in business has not eroded at all.

CEO Mike Krysiak of ENCAP LLC in Green Bay said, “Like sand on a beach, year-over-year erosion of this magnitude has compounding effects. If this keeps up, we’re going to lose the beach.”

According to both the Edelman and the Nicolet Bank barometers, the Beach may already be gone. And once it’s gone, how do you get the Beach back? You can’t buy a bushel full of it from one of your vendors; you can’t create a product, a pill or a remedy that reestablishes Trust in people – certainly not one that’s “Fast Acting” enough for the critical condition of this patient.

You could, probably, just tell people to Trust you – like the unethical and untrustworthy Bernie Madoff was saying for years. Trust me, The Madoff Approach isn’t going to work now that the foundation is eroded from under your toes as you’re standing on the beach.

To compound the problem, Trust isn’t the only thing ‘roding ’round here. According to the CEOs and Business Owners surveyed by Nicolet National Bank, 65% say Unethical Business Behavior in the US is Serious problem; and 67% say the Standards of Business Ethics have declined, as well.

No Ethics, No Trust, No Economy: A Perfect Storm to bring a medical product ashore? Would you dare stick a toe in that water when the sharks might hand you back your hat?

Ray Kotcher, CEO of Ketchum, addressed the International Public Relations Association in Beijing in November. He said, “In addition to the normal competitive barriers, [companies] must also contend with long-established beliefs that may hamper their growth. These can be overcome with a lot of work, but they cannot be ignored.” (No kidding, Ray!)

If you’re selling Health care, how do you win in this environment? Can’t you promote your price advantage, your great facilities, your excellent outcomes – and take your money to the bank?

In last month’s issue of Medical Tourism Magazine, Alex Piper wrote a great piece on The Patient Experience. To achieve success, Alex wrote, “Hospitals must sell the patient on the Complete Experience.”

Trust is a HUGE part of the Complete Experience.

Nicolet Bank also asked CEOs about the importance of Trust in Building Effective Relationships: 72% said Trust is Extremely Important; 26% said it’s Very Important; 1% said Moderately Important and 1% said Somewhat Important. NO ONE said Trust was NOT Important!

In his book, The Speed of Trust Steven M.R. Covey wrote: “One thing, which if removed, will destroy the most powerful government, the most successful business, the most thriving economy, the most influential leadership. That one thing is Trust.”

The corollary is: If Trust is developed and honored, success follows. CEO Krysiak said, “We need to build our businesses based on a rock of character traits that define us personally like: Faithfulness, Compassion, Integrity, Honesty and Perseverance.”

When building your business in Health care, there’s very little need to Sell The Sizzle these days; you gotta sell the Steak/The Complete Experience! And before you can get close to that meat, you MUST sell people on Trust. Only then can we be Faithful, Honest, Compassionate and, I trust, Preserve together.

Michael Bina is Managing Director of Intellectual Marketing, LLC

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Tags: ethical, thing, person, global, responbility

As the international business community grew over the past decades so did the economy. Recent innovations in technology allowed businesses to reach out to the world. Such level of connectivity made globalization a reality. However, this level of growth and connectivity also attracted more of the wrong individuals to the business community. Unscrupulous individuals started putting up legal businesses to serve as fronts for their illegal activities. These individuals use their businesses to camouflage their illegal operations. This is not new in the business community. For decades criminals have been using businesses to hide their operations from the law. The difference is that more and more criminal elements are turning to legal businesses in order to avoid detection by the law. They use their businesses to stay out of reach of the law.

There was a time when criminal elements were limited when it comes to their choice of businesses to use as cover. This made them easier to detect and follow which eventually led to their apprehension. Things are different now; the criminal elements of society have evolved and have become more sophisticated. Their choice of businesses to use as fronts have become more varied making them harder to detect. An import and export business may be used as a front for smuggling operations. It’s easier and safer that way instead of using outsiders to transport their contraband. These criminal elements also use their businesses to move and launder the money. These criminals run their ill gotten wealth which is basically dirty money through a series of businesses and banks. After that they get their money back minus a small percentage which goes to the people involved in the money laundering operations.

Criminal elements make a lot of cash from their illegal operations. These activities may include the transportation and sales of illegal drugs, the transportation and sale of illegal firearms, smuggling of illegal contraband, prostitution, gambling, car theft and a lot more. They use businesses such as clubs and bars to sell drugs and as a front for prostitution operations. A car shop may be used to hide a chop shop operation. These businesses also help cover for their excessive income. Without the use of legal businesses as covers, criminal elements would have a hard time explaining where they got their money. This is how criminal elements conduct their operations and get away with it.

This situation is getting worse by the moment. More and more criminals turn to legal businesses to hide their operations and to keep them safe from the law. The business community has been in this situation for a long time now and there seems to be no solution in sight. The business community should be kept safe from these lawless elements of our society. Law enforcement agencies should find better ways to bring these businesses down faster. These illegal activities must not be allowed to continue. If these illegal activities are allowed to continue to operate, time will come that the business community will lose all credibility. Governments should do everything within their capacity to weed out these businesses that are used as fronts for criminal activities.

Neoko Cortwell is a freelance writer and web designer. If you want to start your own creative journey to becoming a freelance designer yourself, visit Sitegrinder for more information.

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Tags: ethics, business, work, law, global

This week begins a series of essays on business ethics. I hope to discuss a variety of subtopics under this main topic. We will begin with the concept of “caveat emptor,” or ‘let the buyer beware.’

This is an age old concept that asserts that when we enter into a transaction, we should be skeptical and we should perform all possible due diligence to protect ourselves from being cheated. This concept remained the conventional wisdom for centuries. In the marketplace, those buyers who did the most homework were able to most often avoid being cheated. And those who did not got plucked, like the pigeons they were. Who among us has not read a story about someone falling for the “Nigerian Banker” scam, shook our heads and smugly thought, “I’d never fall for that!”

For purposes of this discussion, let’s leave aside all the obvious scams, ponzi schemes, spam, phishing and pump-and-dump operations. We hopefully all know enough to avoid these types of scams. But what about navigating the everyday marketplace?

There are many who will argue that the ‘marketplace’ is sacrosanct, and should not be regulated in any way. The marketplace, so this logic goes, will police itself, and cheaters and scammers will be winnowed out because buyers are smart and can spot them. There are many areas of the ‘marketplace’, where this argument simply does not hold water. Why? Because the game is rigged. The average person’s chances of success in certain ‘marketplaces’ are as poor as they might be in a casino, or a lotto.

A while ago I was in a supermarket and was looking at soap to purchase. The particular soap I wanted was $1.79 for a regular bar. Next to the individual bars, they had a special group of the same sized bars banded together and labeled with a ” SPECIAL 2 for 3.99!”, inferring that the better deal was the “2 for 3.99″. I wandered around the store and found several other such examples where the inference was that buying multiples would be cheaper, and in each case, purchasing 2 of the single item was cheaper than the multiple offer. Do we really have to always be on our toes to this degree when we go shopping in order to avoid being taken advantage of?

Corporate America brings to bear some powerful weapons to motivate us to do whatever it is they want us to that day. And we are all susceptible. Because we are busy, tired, stressed and overworked we are susceptible to motivations and mild misdirection.

In the pharmaceutical sector, we are deluged with ads urging us to ask our doctors if “lipo-hydro-oxy-blasto-narco-soma is right for you”. Often these ads are very clever at glossing over the real facts behind the use of certain pharmaceuticals they advertise. Under the idea of ‘caveat emptor’ we would drag out our “Physician’s Desk Reference” and read all the chemistry and pharmacology related to any medicine we are considering taking, so we are fully aware of it’s implications. Or perhaps we could suspend our normal career and get a degree in biochemistry or pharmacology.

We are deluged with come-ons from financial service companies that then bury the terms and conditions in layers of incomprehensible jargon, so that we are hard pressed to make a determination as to the benefits of the offer. Perhaps here, we can all become lawyers to protect ourselves against hidden or obscure terms and conditions buried in a mountain of legalese.

Retailers, telecommunications companies and other giants often obscure the true pricing of what they are selling in order to preclude us from being able to comparison shop.

In virtually every area, commerce with larger entities (not every one, mind you, but a good many) becomes a futile exercise in trying to determine what is real. What is the real price? What fees will I be charged? What are the side effects of this medicine? What if I want to cancel my plan?

As consumers, we are obviously not going to become lawyers, doctors or pharmacists just to learn the truth of each advertisement we see or hear. But we can pay attention, we can do the math, we can bring to bear a healthy skepticism about any advertisement to which we are exposed.

And as businesses, can we not try to be more forthright in our advertising? Are the bottom line and shareholder value so important that we are willing to compromise all our ethics to achieve positive results? I do not think it would be naïve of me to suggest that we are now witnessing the consequences of too much emphasis on shareholder value. If you trade in your ethical standards for increased shareholder value, you will end up with neither.

Matt Cantillon
05-18-2009

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Matt Cantillon – EzineArticles Expert Author

Tags: ethics, mind, thing, global, person

Competition is the name of the game and players are only too willing to stay one step ahead of the others. It has become a vicious rat race that only the strong of heart will survive, either totally unscathed or full of battle scars as a testament to their endurance. The losers will fall by the wayside, not only humbled, but disgraced to the point of nothingness.

The business of contractors, a certified showdown of alpha male personalities, is a proof of this scenario. It follows that it is not for the weak. It needs a focused, determined and highly intellectual individual to pursue his passions but still have the energy left to plan ahead and secure his proverbial place in the sun, leave the competition eating his dust.

If you want to be the victor in this race towards the land of success, here are some essential guidelines to live by.

Expand your knowledge and improve your skills. These two aspects should always go together like Romeo and Juliet, the ball and socket, the tenon and the mortise -pairs that have been made to last a lifetime. Having one without the other is simply unthinkable. Why? There is no use of having knowledge if you can’t put it to actual use. Conversely, your skills will lose its value if you have no idea of the rationale for performing such task. Therefore, it is a must to maintain a balance between the two. Participate in discussions and forums promoting these progressive actions. Learn from the experts if you must. It is not necessary to hire them for one-on-one lessons. Reading their books, if they have any, or studying their previous works, will go a long way in honing your craft.

Clients will be put at ease if they are faced by a contractor who can explain to them, in layman’s terms, the solutions to their problems. If they encounter someone who can’t seem to clarify their doubts or who can’t show them what needs to be done, they will be put off and decide to hire someone else.

Encourage bulk orders, promote discounted products and slash the price of your service quotations. This is not a suicidal mission. It is one way of making your customers happy in order to stay ahead. Clients always get this giddy feeling when they feel like they have saved on expenses. In bulk orders, you can increase sales by selling plenty of products at a lower rate. Although your profit will be lesser as when you vend piece by piece, at least you are still earning decently. The same principle holds true if you lower your mark ups and advertise discounted products and service charges. Clients will come back again and again, knowing that you are not only after their money but also after their well-being in terms of financial health.

You may also put the power of networking to good use. Whether you want to go old school by using word of mouth referral to enhance your image or choose the modern route of using the internet, you will still win because this method has been tried and tested for so many years by salesmen from all sorts of industries. It is a value for money technique that can never be beaten by other systems.

As a summary, the three aforementioned tips to stay ahead of the contractor game are the following: expand your knowledge and improve your skills, keep your customers happy through price reductions and utilize the power of networking. Apply them in your career and be prepared to be crowned as king of the contractor industry.

Looking for quality contractor leads to help expand and grow your business? Then this is the right place. Mr. Johnsen can help you find more cheap contractor leads than you will ever need. Visit his website before your competitors.

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Tags: person, compete, global, ethics, results

More and more companies are implementing environmental management systems and showing corporate social responsibility, but is it enough to counter act the environmental consequences that have already been created? Corporate social responsibility in the form of an environmental management system is being seen across more and more companies now but with the hit and reduced budget spends will these systems still be maintained when consumers are forced to buy the cheaper versions of products?

Environmental management systems have been used for a little while starting back in the 1980′s. These range from a company monitoring and trying to limit CO2 emissions to a full blown cost accounting system dealing with every part of the environment that the company has an affect on. The main truth that will be revealed out of this recession is, what proportion of these companies were doing it for market share, competitive edge and financial gain.

Not that this is a negative point as money does drive change but if that is the only factor driving the change then now the money has slowed the rate of change will also. The only thing that can keep companies heading in the right direction is shareholder, governmental and public pressure.

With a slow down of the implementation and rate of change it is going to take a longer time to reduce the damage that has already been done and the damage that is constantly being done.

At the end of the day the consumers have the power whether they realise it or not, so put a little more thought into your 15pence/cents saving on your supermarket purchase as that saved money could have been funding a small percentage of the positive progression we need corporations to be taking.

Article By P.Mitchell from 3rdeyeview who also writes for the Business Definitions site with definitions for commonly used and new business definitions taking user suggestions but moderated by humans for example the credit definition search the site to see all the human edited definitions.

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Tags: corporate, social, person, ethics, global

People over the world want to know what happened to Enron. Although this company’s name was splashed over every news network and periodical paper in the United States, few people know the long and torrid story that lead to the collapse of an energy giant.

Enron began in the eighties as an energy company selling natural gas. When energy markets were deregulated in the mid-nineties, Enron, like many energy companies, began to focus on selling energy from other sources rather than creating it. The corporation expanded exponentially, and its stock prices soared. Because the company was so wildly successful, they began to branch out into a variety of hot markets, such as the internet. By the beginning of the millennium, Enron was a well-diversified and seemingly indestructible conglomerate with no sign of trouble in sight.

However, cracks were forming in Enron’s foundation. To sustain their rapid rate of growth, the company had to borrow money. Having excess debts would make the stock look less valuable to potential investors, so the company kept its debts buried in ‘partner’ corporations that it began solely as a means to hide the truth about their company.

Enron was looking better and better because of their illegal and unethical bookkeeping practices. They also began another illegal practice: offering secret information to large potential investors. Legally, companies must give their smaller investors the same inside information as their larger shareholders.

Although Enron was beginning to show signs of financial failure by 2001, they hid this unfortunate fact by continuing with their unethical accounting. Industry peers were beginning to question how this one company made so much money so consistently. While the CEO Kennth Lay insisted that the company was on the up-and-up, he secretly sold his stock.

On October 16th, 2001, Enron was finally unable to hide the truth about their company. They announced a loss of $638 million dollars. When this news hit the stock market, the stock price plummeted until it was worth nothing. Creditors immediately moved in and wanted their debts paid before the company closed. When the company could not pay its debt, it was forced to file bankruptcy.

This news tore through the business and energy markets like a tidal wave. Enron had been a seemingly stable giant of industry, at one time the seventh largest business in the United States. What had seemed like a meteoric rise from an originally small Texas company was actually smoke and mirrors. People began to doubt the actual value of all of their stocks and investments, which jeopardized the entire stock market. Retirement accounts accumulated over decades were wiped out almost overnight, leaving people suddenly without their lifetime savings. The hardest hit were Enron employees. Not only did they lose their jobs, but they lost their retirement accounts, their employee stock options, and in many cases, any chance of finding another job in their field.

The good news about Enron is that it opened an era of increased government regulation and scrutiny on large corporations. People are increasingly better protected as a result of this industrial giant’s collapse. Although it is unfortunate that so many were hurt by the Enron scandal, many people have learned a valuable lesson from this incident.

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Tags: ethics, work, business, about, global

Is the earth warming up? Are the polar ice-caps melting? If so, at what rate? These and a multitude of other global warming questions are mounting up across the world. Are there any answers to these questions? You bet! Take your pick. The answers range from “global warming doesn’t exist” to doom and gloom prophecies that it is already too late to save the planet.

The problems is that the environment has become a political and economic issue and the formidable forces of politics and economics have drowned out proper science. We can’t even hope for a consensus of opinion because views are too polarised. Apart from political considerations, there appears to be a genuine failure to agree between scientists themselves. By scanning the wide vista of opinions out there, the only deduction I can make is that there is an approximate consensus that there is some warming of the earth taking place. That’s about it. Many say that this is not to be treated as unusual and is not man made. Others say that the whole phenomenon is man made and requires urgent action.

So what about those governments and those in government that simply want to do the right thing? Do they risk wrecking global economies by drastically cutting back on CO2 emissions and other pollutants? Or do they do nothing and risk catastrophe? And what of the rest of us? Are we to remain powerless while the world slugs it out? Can anybody or any organisation give us some definitive statement of the true position and precisely what is to be done?

Businesses also need facts. They are not against taking whatever action is necessary to deal with the situation. After all, they need to protect the interests of their owners as well as their staff and management. They will act if they are told exactly what is to be done. The trouble is that one business will not act in isolation if it means they will be disadvantaged in their market. Because many markets are global, this requires global decision making. There are a few business who are actually demanding some kind of legislation – that is, some leadership – so that they can act multilaterally on a level playing field and get the job done, whatever it takes. I am sure these demands will grow louder as the uncertainty continues.

So, we are back to square one. No global decisions, no global consensus and no significant action.

There are some shafts of light that can be seen through this obstruction. The above assumes that reduction in CO2 emissions and other pollutants will harm businesses. If it is done at too short notice and without proper consideration then that is probably true in nearly all cases. Let us consider, though, that energy costs money and the use of energy is the major cause of CO2 emissions. Companies can do something about their CO2 emissions and gain a financial advantage. Why? Because of simple mathematics. Cutting energy consumption reduces bills and – may help to save the planet.

Take building design as an example. Using solar panels fixed to the roof of a building can allow that building to supplement its energy requirements.

Another example: distribution companies can invest in software and working practices to reduce empty running. Today there are many regions where vehicle utilisation falls below 50%. We know this can be improved. Why is it that frozen food vehicles have a higher vehicle utilisation rate than dry goods vehicle when they both carry long life goods? Answer: because frozen goods transport is more expensive. Because of this higher cost, carriers have found ways to consolidate loads to reduce empty running. So it can be done when the incentive is there. The point I am making is that the financial incentive is already there – there just happens to be a greater financial incentive for the frozen food sector. The environmental incentive therefore goes hand-in-hand with the economical incentive.

With the advent of home shopping over the internet we have seen the growth of small vans that are driving up and down the nooks and crannies of the country making deliveries of one or two parcels or a couple of bags of shopping. Isn’t it time some of these operations were consolidated? For what it is worth, we are doing our bit. Arkay Hygiene dispatches goods using a national UK courier or by using Royal Mail. By using such large carriers we know that routes are planned to carefully avoid excessive dedicated journeys.

When environmental requirements and economical requirements coincide – as they so often do – I see no reason why unilateral action cannot be taken to reduce energy consumption – whatever the scientists and governments say about the wider picture. And the sooner we agree on the global way forward the better for all of us.

If you want your fly killers delivered as efficiently as possible, try us at Arkay Hygiene. We are proud to cover the whole UK with deliveries that range from replacement uv bulbs to mighty IND61 fly killers. If you need to know any more about logistics and distribution, have a look at this web site

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Tags: ethics, global, business, politics, environmental

Is the earth warming up? Are the polar ice-caps melting? If so, at what rate? These and a multitude of other global warming questions are mounting up across the world. Are there any answers to these questions? You bet! Take your pick. The answers range from “global warming doesn’t exist” to doom and gloom prophecies that it is already too late to save the planet.

The problems is that the environment has become a political and economic issue and the formidable forces of politics and economics have drowned out proper science. We can’t even hope for a consensus of opinion because views are too polarised. Apart from political considerations, there appears to be a genuine failure to agree between scientists themselves. By scanning the wide vista of opinions out there, the only deduction I can make is that there is an approximate consensus that there is some warming of the earth taking place. That’s about it. Many say that this is not to be treated as unusual and is not man made. Others say that the whole phenomenon is man made and requires urgent action.

So what about those governments and those in government that simply want to do the right thing? Do they risk wrecking global economies by drastically cutting back on CO2 emissions and other pollutants? Or do they do nothing and risk catastrophe? And what of the rest of us? Are we to remain powerless while the world slugs it out? Can anybody or any organisation give us some definitive statement of the true position and precisely what is to be done?

Businesses also need facts. They are not against taking whatever action is necessary to deal with the situation. After all, they need to protect the interests of their owners as well as their staff and management. They will act if they are told exactly what is to be done. The trouble is that one business will not act in isolation if it means they will be disadvantaged in their market. Because many markets are global, this requires global decision making. There are a few business who are actually demanding some kind of legislation – that is, some leadership – so that they can act multilaterally on a level playing field and get the job done, whatever it takes. I am sure these demands will grow louder as the uncertainty continues.

So, we are back to square one. No global decisions, no global consensus and no significant action.

There are some shafts of light that can be seen through this obstruction. The above assumes that reduction in CO2 emissions and other pollutants will harm businesses. If it is done at too short notice and without proper consideration then that is probably true in nearly all cases. Let us consider, though, that energy costs money and the use of energy is the major cause of CO2 emissions. Companies can do something about their CO2 emissions and gain a financial advantage. Why? Because of simple mathematics. Cutting energy consumption reduces bills and – may help to save the planet.

Take building design as an example. Using solar panels fixed to the roof of a building can allow that building to supplement its energy requirements.

Another example: distribution companies can invest in software and working practices to reduce empty running. Today there are many regions where vehicle utilisation falls below 50%. We know this can be improved. Why is it that frozen food vehicles have a higher vehicle utilisation rate than dry goods vehicle when they both carry long life goods? Answer: because frozen goods transport is more expensive. Because of this higher cost, carriers have found ways to consolidate loads to reduce empty running. So it can be done when the incentive is there. The point I am making is that the financial incentive is already there – there just happens to be a greater financial incentive for the frozen food sector. The environmental incentive therefore goes hand-in-hand with the economical incentive.

With the advent of home shopping over the internet we have seen the growth of small vans that are driving up and down the nooks and crannies of the country making deliveries of one or two parcels or a couple of bags of shopping. Isn’t it time some of these operations were consolidated? For what it is worth, we are doing our bit. Arkay Hygiene dispatches goods using a national UK courier or by using Royal Mail. By using such large carriers we know that routes are planned to carefully avoid excessive dedicated journeys.

When environmental requirements and economical requirements coincide – as they so often do – I see no reason why unilateral action cannot be taken to reduce energy consumption – whatever the scientists and governments say about the wider picture. And the sooner we agree on the global way forward the better for all of us.

If you want your fly killers delivered as efficiently as possible, try us at Arkay Hygiene. We are proud to cover the whole UK with deliveries that range from replacement uv bulbs to mighty IND61 fly killers. If you need to know any more about logistics and distribution, have a look at this web site

Article Source

Tags: ethics, global, business, politics, environmental

Answers to some of the most frequently asked questions in the Global economy.

As we continue our discussion on The importance of Ethics in the marketplace, we will address today in this Q&A session, some rules that the broker should follow. Some of it you may find to be common sense, and some of it you may find to be new to you. However, it all boils down to putting into practice those things that will encourage habitual ethical behavior which will lead to a long term career built on integrity.

Here is a synopsis of what we covered on question 1 : How do ethics affect the stock broker on Wall Street?

We addressed several areas that the stock broker should examine and seek to improve where improvement is necessary. They are:

a. Misleading the client

b. Lack of full disclosure

c. Breach of Confidentiality

d. Neglecting to offer Alternatives

OK, now you’ve closed some great deals and you’ve been doing this for some time. You may say that you are just like the average guy that’s trying to provide for their family. You have a mortgage and school fees to pay for your kids that’s in an elite private school. Why would you need to give thought of rules. You are doing a good job. You’re winning awards at the office as one of the top performers and your boss likes the results you are getting for the company, who cares about rules. Rules are made to be broken.

Everyone does it anyway. After all, you need that bonus that you’ve been working so hard towards all year. You want to maintain or improve your lifestyle and afford or buy some of the finer things in life for you and your family. Like take that great vacation to the Bahamas or that nice European car you been planning to buy.

God’s word declares “A man without self-control is like a city broken into and left without walls.” (Prov. 25:28 – esv). Also, James 1:14-15 (esv) says, “But each person is tempted when he is lured and enticed by his own desire. Then desire when it has conceived gives birth to sin, and sin when it is fully grown brings forth death.” We have seen the evidence of when these scriptures are violated in light of what recently took place with Bernard Madoff in March 2009.

John Piper has a saying, “God is most glorified in us, when we are most satisfied in Him”. That being said, let us look at some basic rules that you may want to follow from a biblical perspective, that will serve as a guide and that will aid you in becoming the greatest stock broker God intended you to be.

Q & A:

2. What are some rules a broker should follow?

God has put in place some precepts that if violated, would produce dire consequences for the one who neglects them. Some of them are as follows:

a. Respect the code of conduct

The NASB has put in place Conduct Rules for Registered Representatives and Investment Bankers to be guided by. Even though these rules are in place, for some reason, some people see it as a pleasure to take liberty in challenging these rules. Doing whatever they can seemingly get away with – for the moment. However, we as children of the Kingdom, are to show Christ’s character as we work “as unto the Lord” in the workplace. Let make sure that our conduct is in keeping with “children of the light” amidst this darkened world (Prov 20:11; Jam 3:13). Here is the standard we are called to in God’s word, “but as he who called you is holy, you also be holy in all your conduct” (1Pet 1:15 esv).

b. Avoid greed

When you are servicing a customer that you have come to know, it is very easy to become presumptuous in our actions. Making assumptions especially when we are processing applications and fulfilling the clients wishes or instructions. In this case, the opportunity may present itself where you are required to charge fees for certain services as is necessary. This is where your discretion is depended upon to be fair and reasonable. However, in most cases, you are required to inform the client of your fees up front at the time of opening the investors account. Those being said don’t take advantage of people’s trust in you by manipulating fees charged. 1 Kings 8:61 declares, “Let your heart therefore be wholly true to the Lord our God, walking in his statutes and keeping his commandments…”

c. Flee unethical behavior & practice

The Apostle Peter penned these words in 1Pet. 2:12, “Keep your conduct among the Gentiles honorable, so that when they speak against you as evildoers, they may see your good deeds and glorify God on the day of visitation.” Let us make sure that our conduct exudes Christ that when our deeds are examined under the ever watchful eyes of those in authority over us, both corporate and governmental, our works may prove to be that of veracity.

d. Don’t engage in fraud

In the case of Bernard Madoff we can see how the mighty falls. His story conveys the message that when you gain the trust of another and betray that trust you capture God’s attention – that justice may be rewarded (cf. Psa 103:6; Jam 5:4). The things that you might have thought you had gotten away with, surely will come back to haunt you and you will be repaid. Proverbs 28:6(esv) says, “Better is a poor man who walks in his integrity than a rich man who is crooked in his ways”.

e. Avoid bribes & exorbitant gifts

A good example of how this can tarnish your name and ruin your legacy is the damage the act of engaging in or taking bribe has caused an otherwise productive citizen in the person of former Senator Ted Stevens from Alaska.

When we as children of God adhere to the things that please the Lord, we will preserve our good name and a good character will be the hallmark of our reward both among men and in the sight of the Lord (cf. Deu 16:19, Psa 15:2-5; 31:24; Prov. 22:1; ). The Lord calls those that receive bribes – “the wicked” (cf. Prov 17:23).

Thought for consideration

We must at all times posses a kingdom focused mindset, living a life ever Before the Face of God, displaying Christ in our deeds and actions. In this world today it’s not easy to live up to the standards of Christ in our workplace and business, especially given the fact that we are dealing with so many personalities and pressures of this competitive marketplace. Beside, nothing worth having is ever easy. We are called to be perfect (cf. Matt 5:48). Let us continually press toward the goal of sanctification in Christ.

In our NEXT ISSUE The importance of Ethics in the marketplace (part three), we will address the question:

Is there a relationship between theology, philosophy, and ethics?

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Tags: thing, result, affect, ethics, market, global

The Chrysler bankruptcy showed how the secured lenders got swindled out of their contractual rights under bankruptcy law by government intervention. The GM bankruptcy illustrates biased treatment of an unsecured creditor due to government edict. Both these events violate the basic rules of a free market and the rule of law, which are the basic precepts of our founding fathers and our democracy.

In a conventional Chapter 11 bankruptcy, unsecured creditors are all in the same position and are usually treated by the court in a similar way, depending on their risk level and their importance to the company’s survival. In the GM case, there are three unsecured creditors in question, the bondholders (pension funds, hedge funds, investors) who bought these bonds from brokers, the United Auto Workers Union (UAW) who are owed money by GM as a result of the retiree health benefit trust set up by the company, and the U.S. Treasury who recently shelled out money in an effort to keep GM out of bankruptcy.

The bondholders hold the greatest debt at $27.2B, the union is next with $20B, and the U.S. Treasury with $16.2B. The government imposed solution is for the bondholders to get 10% of the ownership from converting their note to equity. That’s less than five cents on the dollar. The U.S. Treasury gets 50% of the stock and $8.1B in debt, as much as 87 cents per dollar, and the union gets 40% of the stock which covers one-half of their note and $10B more in cash over time. That’s worth approximately 76 cents on the dollar. The government and the UAW will own 90% and manage GM. How’s that for fairness? It looks like the private sector comes up short again when the government calls the shots and the lender with the largest claim gets short- changed in a rather disproportionate way.

Tell me, do you think that GM will ever get private investment capital in the future? Would private money readily come to TARP banks that are now being run by Treasury? When politics start to control business decisions, profits become less important. Witness the stagnation of business growth in the Socialist countries of the world. When growth slows the only option a Socialist government has is higher taxes. I’m afraid the cat’s out of the bag unless private interests go to the courts to block these two unfair and unjust bankruptcy charades. We better start standing up about this, because it’s our money that’s at stake. You can’t keep making something from nothing.

George P. Ahearn blogs about Economic Conservatism and social and political issues at Here.

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Tags: question, result, ethics, global, position

I do not believe that unethical behavior can unknowingly occur if a leader has proper values and intentions. A leader who is ethically based will not knowingly break laws, deny rights, endanger lives or deceive or exploit employees, customers, stake holders or society.

However, I do believe that an ethically based leader may find him or herself in situations where they have discovered that they have acted inappropriately due to others in power who have deceived others in order to take advantage of the situation. For example, if a leader discovers funds have been misused, or expenses exaggerated, or discrimination or other unethical behavior has occurred in a department or company, this becomes the moment of truth for any ethical leader. At that moment, an ethically based leader will make a decision to fight to correct the problem within the company, notify authorities or leave the company. This may seem simplistic, but I believe that if more leaders stood up against unethical behavior, there would be less of it.

In my opinion, the problem of corporate scandals relates to a general decline of ethical standards within society as a whole. An employee who cheats on an expense account, or takes supplies from the supply room, is as guilty of stealing as the corporate executive who cheats employees, customers or stockholders. While, one may be more costly, and has greater negative impact than the other, they are both ethically incorrect. For this reason, more time and energy needs to be spent teaching general ethics to employees and executives. With communication and training, it is clear to all involved what is ethical, and how to address problems when they are discovered.

I believe that a true leader must not only drive results for a company, but must also realize their social contract they have with employees, customers, the community, etc… When profits, career advancement, and greed are not balanced with a social conscious, then grey areas between right and wrong become more difficult to distinguish. When misuse of funds, or misappropriate use of employees, discrimination, etc., occur all of us have a choice. We can ignore it, and become accomplices to the problem. We can fight to improve the situation in order to be leaders in improving the situation. Or, if we cannot improve the situation internally, we can leave to find a better ethical match somewhere else.

James Gehrke is the President of Magnify Leadership and Development.
Magnify Leadership and Development
6232 South Vinecrest Drive • Murray, Utah 84121 • Phone: 801-266-0849
Email: info@magnifyleadership.com
Website: http://www.magnifyleadership.com

After various promotions in Sales, Sales Operations, Training & Development, and Sales Management and Training, he headed Pfizer’s Learning & Development for all of Europe, Canada, Africa, & the Middle East where he was instrumental in the development of a global management curriculum and other training initiatives to enhance organizational effectiveness for over 30,000 employees. He has worked on many high levels, cross functional teams addressing issues such as Field Force Effectiveness, Change Leadership, Leader Behavior Development, Executive Coaching and many others.

Since starting his own training company, James has developed and trained both public and private leadership, coaching, targeting and territory management sessions for hundreds of participants in various industries. James is bilingual and can teach in both English and Spanish. To contact Magnify Leadership and Development, visit us at this site.

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Tags: leadership, business, ethics, global, policing

There are several elements factored into a quote from a PR firm. There is also the fact that no two quotes will be the same because every individual seeking out a public relations firm needs something a little different. The PR firm provides a number of different services that benefits each and every business that seeks out what they have to offer. However, the quote is based either upon what kind of budget the business has to work with or what they are hoping to achieve with their public relations.

Budget

As stated before, the budget may determine what kind of quote is received. The most common PR services include press releases, internet marketing, and the development of public relations strategies. There may be more advanced services such as print marketing campaigns and actual public speaking on behalf of the company. Those two services can become quite expensive. However, the other services can be quite affordable and the firm can work with you based on your budget.

That makes budget a very important part of determining what you’re going to pay. If you say you need an extensive internet marketing campaign, but you only have $10,000 to spend, the PR firm will give you a quote of what they can provide you inside of that budget.

Fees and charges

It isn’t uncommon to see fees such as service fees and such. It is customary for a fee to be charged for providing the service or any other fees that the PR firm finds to be necessary. It can vary from firm to firm, so it is a good idea to get quotes from various firms to see what types of fees they are charging. As for the quote itself, there is no charge. Quotes are free because they are used as tools to acquire your business.

As for what is not included in the quote are such items as late fees. Some PR firms may only require that you pay a small percentage up front and the rest later. If you pay the balance late, they may have some kind of late fee tacked onto the amount. Of course this isn’t going to be included in a quote because they don’t know if you’re going to be late paying your balance.

There are also service charges for each service you choose. You may choose to have a single press release written but, then again, you may wish to have a packaged deal that includes having a public relations strategy drawn up. How you bundle your services will also determine what type of charges you have to pay.

Here is an example of some of the fees and charges you may have to pay:

• A monthly retainer fee saying that you will stay on board so that their efforts are for nothing.
• An hourly project charge for every project.
• Any possible out-of-pocket expenses that is foreseeable.
• A counseling fee for any counseling that is needed.
• A flat fee for the time the agency puts into the project.

Remember that these are just quotes, so the amount quoted may differ from the amount actually charged. However, the quote gives you a great tool to know what types of expenses you are looking at. Just expect to pay as much as 20% more so that you have enough money on hand to make sure you can pay for everything as it comes. By using this strategy, you can employ a PR firm to take care of your interactions with the public and get your business rolling in the direction you want it to.

Polaris PR Inc. specializes in public relations Toronto for corporate events and internal and external communication. They are one of the leading Public relations firms in Toronto.

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Tags: pr, firms, global, intership, media, business

When you embarked on the business you’ve thought to have for most of your life, would you even think of offering your products or services for free? You’d probably say that that was the stupidest thing you’ve heard. In fact, you probably wouldn’t even deign to think about it.

The reason you’re in business is to gain profits. Period. No matter how altruistic you are, or how unselfish you believe yourself to be; starting a business is not about that you would benefit the human race. That’s not it at all. Let’s face it. You started your business because you wanted to accomplish one thing – lots and lots of profits. That’s the end-all and be-all of your enterprise. Secondary to that is to provide solutions to your customers’ needs and desires in life.

This is even evident in your postcard marketing or how you produce your postcard printing pieces. The main reason you’re putting most of your budget to your postcard printing campaign is that you would want to get your customers and prospects so interested in what you have to offer that you would eventually make a sale. Who in their right minds would spend so much so that he or she can give something for free? Hello! Many business owners might think you’re nuts or something.

However, one marketer has made karma an effective marketing strategy for his own venture. He decided that providing his customers with free products eventually made him a big name in his own niche. Not only is he now a regional hit, his magazine has so much appeal nowadays that many people have not even thought to complain when his publication went on newsstands with a price rate just like any other magazine or newspaper.

This business owner then began to not only offer free publication in his area, he also began sponsoring many local events which made him and his publication a household name. It created so much excitement that the publication’s popularity increased by word-of-mouth.

What did work for this publication icon? He gave away his product, and now he is earning the impact he had when he first started. He didn’t mind that he had to lose first before he can win. The important thing to him is to get his publication known by many people.

Karma is all about what you have to give to society. When you’re good, you’ll have good karma. When you’re bad, well, then karma is your just reward.

This is also true with marketing your business. Just like what the successful publication guy proved with his venture, karma is all about providing that first good impression. This is something that your clients would remember and appreciate for a very long time.

When you give away something for free, you’ll surely reap the rewards of your good work after.

Lynne Saarte is a writer that hails from Texas. She has been in the Internet business for some years now, specializing in Internet marketing and other online business strategies.

For comments and inquiries about the article visit: Postcard Marketing, Postcard Printing

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Tags: promotional, strategy, marketing, sales, global

Many companies equate PR (a.k.a. Public Relations) with press releases and media contact aimed at promoting a new product, a company acquisition, a new executive, a big sale for the company, financial reports, etc. This type of PR, with its singular goal of getting media coverage, can be a great marketing vehicle-as a tool for generating publicity. But there is more to Public Relations than publicity alone.

In fact, the Wharton School defines Public Relations as “communication with various sectors of the public to influence their attitudes and opinions in the interest of promoting a person, product, or idea.” With this broad definition of PR, it is easy to see that while media coverage can be powerful, public relations should also integrate with, and become a bigger part of, your overall promotion strategy.

Here’s a 3-step approach to efficiently and effectively integrating public relations with promotions:

1. Write press releases around a white paper and/or article. I’ve said it so many times…but it still warrants repeating…no matter your industry, value add content is a marketing treasure chest. If you haven’t already, you need to write articles or white papers that educate and inform about your industry perspective, your technology or process, your customers’ successful use of your products or services, and/or some positioning topics that illustrate your expertise. Then, write a press release (keep it to one page) summarizing the piece and announcing its availability on your website.

2. Share the announcement with your existing database (by email and direct mail). At the minimum, you need to send these press releases directly to existing customers. This is one of the best ways to reinforce customer loyalty. And for even more promotional impact, you should send these announcements to your target suspects and prospects, encouraging them to engage you by going to your website to retrieve a copy of the article or white paper in question. This should be done by both email and direct mail. The direct mail can be in the original press release format as a letter or as a postcard announcement, depending on your list profile and size.

3. Post your Press Release over the Wire. The wires are traditional mechanisms for distributing news releases to reporters in the media. In recent years, they have become much more than a media only resource and now are a way to distribute information to a broader audience. Here’s how it works. Anyone can subscribe (for free) to certain wire feeds-by industry, subject, or location. After subscribing, they then receive the press releases that have been sent over the wire and fit the criteria they chose at sign-up. These alerts are received via RSS, news tickers and/or other electronic means. SO, by posting your white paper and article press releases “over the wire,” you are promoting them to both reporters AND potential customers. This gets you exposure to your broader audience, even if the news is not picked up by a media organization for publication.

Integrating public relations and promotional campaigns in this way creates credible lead magnets and captures quality leads for your sales team. What are you waiting for? Give it a try!

Go-To-Market Strategies is a resource center for sales and marketing professionals and business leaders. Our tools, templates, and services help companies achieve big aspirations with limited budgets.

Visit our website for sales and marketing templates and access to free downloads or browse more articles

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Tags: promotional, strategy, marketing, sales, global

In the corporate world, Public Relations stand for keeping good relations with the public. Maintaining a good relation with the public is beneficial to the firm and helps to earn big profits and a good name in the market. ‘Public’ in a firm include the firm’s suppliers, employees, media people, customers and also the shareholders.

There are many ways in which one can maintain a good relationship with the public – it is necessary that the public is kept happy and satisfied so that the firm gets the best from the public in return. Although it is difficult to make everyone happy, keeping the larger majority happy is advantageous to the company. You have to learn nothing can be thought of as impossible, as even impossible spells ‘I am possible.’ You have to anticipate what the public wants from you and give that to them.

A PR agency is very important for employment agencies as if the local businesses assume that the people who sign up for employment agencies are not as capable as those available generally, there is a high chance that these businesses will completely overlook the employment agencies. This is because there are many business owners who have hired people from such employment agencies and regretted it because they were incompetent people who wouldn’t want to work but only wanted to be paid.

If the owner of a small business thinks that an employment agency has only druggies, alcoholics, homeless and other eccentrics of society, then they will certainly not want to hire them and have them work for his company unless they are the only alternative he has. However, some businesses would prefer to shut down business rather than employ incompetent people.

Thus, the local businesses have to know that the employment agency will actually screen the applicants and will only send competent people to them. It is important, for public employment agencies, to promote the public service employers by hiring people and this will help with the business owner buy-in to work a bit harder and spend some more time in training, when he knows that he is doing something good for the community.

Private employment agencies have to promote their success with local businesses and help them to overcome their labour issues, which were stopping them from achieving success.

All this work can be done by a PR agency. You have to do some research on the clients and past work of a PR agency, and this will enable you to find the best PR agency which will suit your requirements.

James Copper is a writer for this site where you can find small business advice.

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Tags: pr, agencies, corporate, marketing, global

I went to a new dentist about three months ago. As soon as I made the appointment with them I received in the mail a greeting card welcoming me along with a picture of the entire staff and a brief paragraph describing the practice. I walked through the door to their office in a good mood already, and was greeted with various plants in the corners, an aquarium composing the far wall of the waiting room, and soft, comfortable chairs. The women behind the counter greeted me with a smile. The whole experience was pleasant, and after the appointment was over I received a thank you card about a week later. I intend to go there again.

Everything, from the greeting card, to the comfortable look of the office, to the friendly smile behind the receptionist’s desk was evidence of successful marketing. The quality of the job he did was also exactly what I had expected, but then, I think most would agree that going to the dentist isn’t always just about the quality of the service being provided. Given how many have a specific fear of the dentist, calming the person down can be just as important as how well their teeth are cleaned.

All of this leads to the unique differences between marketing a specific product in comparison to a service. Quite often I receive catalogs and booklets in the mail advertising various products, and when it comes to selling a computer or an article of clothing the catalog is rather effective. If I’m buying a computer I like to know what the specifics are, something a catalog can tell me. Sure, I want the person behind the counter when I pick it up to be friendly to me, to be nice, but ultimately the product is what I’m going to be happy or unhappy with. But would a dentist use catalog printing as an effective way of advertising their services? Could a stock advisor send you a booklet and get your business, or are you going to want to meet the person before you put your trust in them?

Marketing a product can be as simple as letting a customer see what they’re getting and effectively providing it to them. This isn’t a particularly lengthy interaction. If the product is well-priced and high quality you’re going to keep doing business with them. The product is what makes or breaks a person’s interaction with the business. But when it comes to jobs based around a service, you’re selling more than just the service being provided. You’re becoming close to the customer, getting to know them and allowing them to get to know you, and because of it you need to handle marketing yourself in different terms. Printing greeting cards allows them to know you care about having them as a customer, just as sending thank you cards shows them you want to continue this business relationship. Could Best Buy send out greeting cards to every customer they have? Of course they couldn’t, and so they utilize catalog and booklet printing instead.

No matter what business you run, think first about the exact nature of what you have to offer the customers, and consider what the best way to market yourself will be. Every business needs marketing, but understanding the best path, and understanding the differences between marketing a product vs. a service will do wonders to secure a customer base.

Lynne Saarte is a writer that hails from Texas. She has been in the Internet business for some years now, specializing in Internet marketing and other online business strategies.

For comments and inquiries about the article visit: Catalog Printing, Booklet Printing, Greeting Card Printing

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Tags: product, strategy, development, market, global

Today, there are many businesses that offer press release distribution services. You can also purchase press release distribution software at a fraction of the cost. Regardless of which method you choose, there are some things you will need to consider before you invest your money.

To begin, you will need to make sure that the press release distribution agency has access to all the newest contact information for the publications you are interested in. You can learn a little about this by looking at their most recent news articles. If you perform a web search, you can easily spot where the press release distribution agency was able to place the materials.

In a similar way, if you use software to meet your press release distribution needs, you will want to select one that offers free database updates. Journalists and editors have to deal with spam like everyone else. As a result, they may well change their email address or contact page on a frequent basis. If your software does not have the latest information, your important documents will not be received to get published.

As you browse through press releases distributed by an agency, take note of how popular each news site is. If a lot of blogs that are not very popular, or poorly maintained, chances are the press release will not be read by potential customers. In addition, if press releases in areas not related to business, it is a clear indication that the press release distribution service is ineffective.

Fortunately, if using press release distribution software, you have a good bit of control over where, and when your release will appear. Therefore, target media outlets dedicated to a specific industry, then opt to send your documents only to them, and no one else. That said, if the decision is made to send it to more places later on, the software will make it very easy.

It is also important to gauge the volume of business that a press release distribution agency has. As an example, if they have not generated a press release in over a month, something may be wrong with their services. While it will occasionally be difficult to get a handle on that information, a lack of customers is still a clear sign of issues.

When it comes to software, it is difficult to evaluate how popular the program actually is. Look at some software reviews, or even see if there are any particular programs that journalists recommend. Or, try purchasing one software package and see if it fits your needs. Chances are, you’ll find it better to take this step first, rather than spend a substantial amount of money on one single release.

Today, many business owners want to take advantage of press release distribution methods in order to cut marketing costs. Even if you’re only a small business owner, there are affordable methods that are available. That said, before purchasing the services of a press release distribution agency, it is very important to make sure that you will be getting your money’s worth. You may even want to try a software package first, and see if it is suitable for your purposes, as this is generally the cheaper, and occasionally more effective, solution.

Rod C. Beckwith, co-creator of the Press Equalizer software, has made hundreds of media contacts and distributed thousands of press releases online. If you need to distribute press releases online, then check out his software package.

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Tags: distributions, strategy, product, global, strategies

What is press release writing?

Publicity is key to your marketing strategy. You have to induce the customers to have faith in you and convince them that you can do better than others. Press release writing can achieve this.

Press releases are news reporting. It can be done either through online publication or traditional media. It is good for promotion as well as advertising. A good news format is powerful. It can boost your profits and sales. Press release will keep your company in limelight while increasing your sales and profit.

Points you must pay attention to for quality press release writing

If you follow a few simple rules you should be able to write good press releases in a short time. These are as follows:

You should be clear what is the purpose of your press release, merely to convey news, to update the readers or to boost your business.

You should know who is the targeted party. It is important when and where you release it.

The opening line of the press release has to attractive and powerful

The language of press release should be simple and easy to understand. Do not use too many adjectives.

Be concise and grammatically correct.

Put helpful and newsworthy information in the press release.

Good press release writing should point out how your company and product / service is beneficial to the people.

Be truthful. Include factual information only, this way you will gain trust. If you have to make subjective statements such as describing the benefits be sober whilst praising a product or a service.

Give the press release a twist to attract attention while being accurate. It should be different and distinct from other press releases.

The order of contents is important. The news first and after that its source. Give all information to enable the targeted party to contact you. It should not be more than one or two pages.It better be black and white, or sober colors in clear and readable fonts.

Press releases need not be a put off

The language used in press release writing has to be simple, clear cut and precise and not to show of your knowledge of vocabulary and adjectives.

It is possible to generate interest of the reader even for an otherwise not so exciting subject. However in a press release you have to generate interest whilst still being sober and not going over the top. One way to achieve this is to aim to present the facts in an interesting way rather than as boring numbers or statements.

Another method is to generate curiosity by asking a question at the start of the release and then give the answer towards the end. However this needs to be done carefully and should not appear to insult the intelligence of the reader.

To learn more successful internet marketing strategies from Maury Wilks, visit this site.

For more information on creating a successful Internet Business, visit this site.

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Tags: marketing, strategies, global, online, internet

Today’s news release is written differently than those from the past. It still needs to be newsworthy and it needs to sound like a human wrote it. However, you must include the right keywords in it to take advantage of the web. Let’s examine some news release optimization techniques.

Research Is Key. If you have already optimized your website, then you know what keywords to include in your releases. However, if you are starting from scratch, it is important to do some keyword research. There are some decent free keyword research tools, like the stripped down version of Wordtracker, the one from SEO Company and Google AdWords. Look for keywords that have the highest volume and the least competition. For instance, when we recently launched AccessURP.com, we searched for keywords that would bring people looking for commercial real estate in Charlotte, NC to the site. We used several variations of that phrase in our pay-per-click ads, in our search engine optimization, and in our news releases.

Anchor’s Away. Use anchor text in your releases. You’ll notice in the news release that I anchored the phrase commercial real estate. http://www.emediawire.com/releases/2007/3/emw508927.htm

This provides an important backlink to the page you want people to visit.

Consistency. As I mentioned above, we used the same targeted keywords in our SEO, our pay-per-click ads and our news releases. They all need to work together to drive traffic to the right place.

Spread The Love. Now, place the release on your site and include a forward-to-a-friend link to make the release easier for your visitors to send it to someone else. Use PRWeb.com to distribute the release and use all the features it provides like social media tagging with Technorati keywords. PRWeb has a wealth of tools to help improve your release for the online environment. Additionally, PRWeb distributes directly to consumers and journalists interested in your topic. They also distribute releases to bloggers, and thousands of websites syndicate their content.

So, for as little as $120 per release, you can build high quality backlinks to your site and cost effectively reach people interested in your release.

Harry Hoover is a partner in My Creative Team. He has 30 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Bank of Commerce, The Bray Law Firm, Brent Dees Financial Planning, CruisingTheICW.com, Duke Energy, Focus Four, Levolor, North Carolina Tourism, TeamHeidi, Ty Boyd Executive Learning Systems, VELUX, and Verbatim.

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What do you do when public relations is too good? What happens when public relation goes beyond its mission and causes disruption in our society and civilization? What happens when public relations for something that would seem important goes wildly out of control and is spurred on by mass media hysteria and scares the ever living bejesus out of every citizen? We seem to have a problem with global warming and the way in which it is promoted to our masses.

Global warming is being used is to scare people and it is causing problems. It is making people distrust industry and is calling for an abrupt change and disruption in the way our civilization works and how we do things. This is not to say that energy conservation and conserving fuel we use is not a good idea, obviously that is a good idea. This is not to say that we shouldn’t pollute less, obviously we should pollute less because it cleaned up the air that we breathe.

But when global warming is used to scare citizens to vote for one particular political party then it is hurting our economic vitality and industrial output; that is when things have gone too far. Screaming from the tallest mountain that the world will soon end due to global warming and all life on earth will die is utterly ridiculous.

If we are going to promote global warming then we have to also promote global cooling which is what will happen if everything heats up in our atmosphere. Because there will be more clouds in the sky, which will not let the sun through and therefore things will cool down and that my friends would be a much worse problem.

If you don’t like it very hot then what comes next would be even worse and shouldn’t we be talking about global cooling and not global warming? Please consider all this and the public-relations ramifications on all fronts.

“Lance Winslow” – Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance’s Web. Lance is an online writer in retirement.

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Tags: global, public relations, warming, enironment, green

Public relations and goodwill of your brand often involves strategies which include endorsements from celebrities and sports heroes and in these contracts there are always clauses of moral turpitude and in these clauses often even if the claims against the person are not proven the company or corporation providing the endorsement can cancel the contract and get as far away from that person as possible.

For instance OJ Simpson was never convicted but obviously Hertz Rent-a-Car did not want him running thru any more airports for their commercials any longer right? We have seen athletes and celebrities do some down right stupid things from drunk driving, throwing M-80 Fire Crackers into a crowd to literally punching someone out on camera.

Although professional athletes are among the top industry where corporations look for endorsements from a public relation standpoint they are also the most problematic. Perhaps it is all that testosterone running inside of their bodies that allows them to be such great athletes and unfortunately seems to also get them in the most trouble.

Corporations that use athletes and endorsements must understand that those athletes are also roll models for younger generations. If those role models are fouled out and cause problematic situations in which their integrity is questioned or in which the mass media hysteria revisits their lack of moral character and judgment, it is generally time for those corporations to cancel such endorsements. Please consider all this in 2006.

“Lance Winslow” – Online ThinkTank forum board. If you have innovative thoughts and unique perspectives, come think with Lance. Lance is an online writer in retirement.

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Tags: global, pr, public relations, moral, character

The United Nations has hit an all time low in their credibility in the past decade and they have been called everything from a Spy Organization to a meeting of the Scum of the Earth. But are all these labels fair?

Worse off will history repeat if their mission to United the World in a Common Cause fails? We all know too well what had happened when the League of Nations failed and a repeat in human history makes no sense for the forward progression of the species.

The United Nations obviously needs a little help with public-relations and or we need to replace the United Nations with the World Franchise Corp. and attempt to unite the world in a common cause using a common system of government and way of doing business which will unite all international trade unions, governments and NGOs.

It is time that the United Nations tell the people of the world that this species must unite in a common cause and stop killing ourselves. Likewise we need to tackle the problem of pollution, poverty and war along with anything else that plagues mankind’s forward progression.

Until the United Nations is able to do this, all the resolutions in the world will not solve the problems because they failed to act on the resolutions and orders they produce. It is time in the present period for us to look forward to future periods and get the blessing of all nations to move the ball forward down the field. Please consider all this in 2006.

“Lance Winslow” – Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance’s Web. Lance is an online writer in retirement.

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Tags: public relations, UN, credibility, organization, global