Ethics Dilema, How To Win Customer Without Making A Conflict
admin | Monday, August 3rd, 2009 | No Comments »
Penny Pincher, CFO of Mature Market Industries was alarmed. With Sarbanes Oxley requirements, raw materials rising, office supplies costs escalating, and shipping costs skyrocketing, were all taking a negative toll on her and the balance sheet. Tired of hearing her purchasing agent say they were bidding everything every year yet year over year costs still rose, frustrated over their transportation manager say they were doing their best but transportation costs year over year continued to climb, the office manager said they were getting great rates from their suppliers. But then, how did she really know as there was no data to support these claims?If her company books had to comply with Sarbanes scrutiny, and their financial consultant insisted on audits, why shouldn’t transportation, office/plant supplies and raw materials also have a yearly audit to determine cost effectiveness, a benchmarking of how they compare to similar size companies? Having read about scandals in transportation management at similar size companies involving collusion, kick backs and host of other improprieties, this would be the area to start…not to mention transportation was not a core competency, costs were rising more dramatically than any other area and other than anecdotal stories, there was no hard accounting evidence to demonstrate the effectiveness of their spend or deliverable values.
The traffic manager was highly agitated when told to develop costs savings ideas and the criteria their business needed in deliverable values of a transportation provider. He tried asking customer service their needs as well as shipping/receiving and purchasing: they all said they either loved or hated the same providers, transit times critical but to balance value with cost in provider selections by client needs. Confused he turned to his favorite transportation provider sales rep who was happy to create a model that not surprisingly favored their capabilities and easily copied and pasted into a company memo. These efforts coupled with showing he re-bid their business every year…but curiously always landed with pretty much the same providers with year over year costs higher on similar tonnage numbers, was the end result. Penny sensed her lacking transportation knowledge could be a good thing in questions seeking a different approach with better results.
Penny called a counterpart at a non related but similar size industry and asked how they approached controlling transportation costs. She learned that they had determined that bids only got the best of a mediocre bunch, a thorough review of available options and best practices was not practical and that transportation simply was not a core competency, so they turned to a transportation management business process outsource provider. Having outsourced their transportation management two years prior, they were able to report a year over year hard 10% savings, but the pleasant surprise value was the added technology provided that created supply chain visibility/reporting with dedicated account support, all at no cost! A new breed of transportation management providers were leveraging their buying power to make their money from the asset providers and pass the savings on to their shipping clients.
Penny got the contact name and number of the transportation management company and in less than a week, placed a non disclosure agreement and obtained at no cost or obligation, an audit of their small package, less than truckload, truckload and international transportation spend. Utilizing tier 1 transportation providers and gaining supply chain technology their company could not afford, a guaranteed offer of over 10% year over transportation spend savings was presented.
The transportation manager when presented these results said it would not work as they tried something similar before, that internal customers would not like changing carriers, and a host of other anecdotal excuses from over the years. However the hard data of six figure dollars falling directly to the bottom line of the balance sheet was too compelling for Penny.
The smooth transition/implementation took less than 6 weeks and the savings were demonstrated immediately. The previous asset providers howled but in the end offered to lower their now clearly premium rates for mediocre services… Penny declined both on the principle of clearly not being treated as a partner and she still had better savings and value with the new transportation management company. Internal influencers in finance, inventory management, customer service and sales were delighted with the new supply chain visibility and improved shipping reliabilities. The Code of Conduct is more prominent now along with the new earnings report that sparkles center stage in posted results and Penny’s success story featured in the company newsletter. The Purchasing department is the next audit target but will be managed by the new CFO as Penny has been promoted to CEO and is driven to focusing on their core competencies as her new CFO is charged with leveraging additional business process outsourcing successes.
Penny learned that employee’s self preservation can be a greater motivator than a Code of Conduct, that company goals for cost savings are relative when balanced against what’s in it for the department head, and that the greater good of the employer is not as great a good as perks legal and potentially illegal to those who feel entitled. Penny learned to take charge and saved big, enhancing her position and financial health of her company.
Harry Gorden, President, Transportation Management Services, Inc, a transportation management agency with over 35 years sales experience, providing consulting to the equity, capital management and supply chain communities as well as no cost referrals for manufacturers/distributors seeking the right fit transportation management support.
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