I really never thought I would have to put this into writing. I actually assumed that everyone using the Internet understood this. But hey, I am a big thinker, I do not spend my time thinking about or sweating the small stuff. Until it came to my attention how harmful this is to the real business marketers out there and how silly it is for this to even be an issue.

So what is it? It is search engine results advertising, or pay per click advertising.

A couple of years ago, I took an Internet marketing class, although it was basically a waste of my time, there is one thing which really stands out from that class.

We were taught “”when advertising on the Internet, find something that is really hot and connect your keywords to it”" to generate more traffic and greater results. The example we primarily used was “”who is hot in entertainment”". For example, if Britney Spears is in the news, use her as a keyword and link your site and your ad to anyone who is searching for information on her.

Well, at the time, I thought it was silly and actually unethical, so I never used that technique. After all, people searching for Britney would never be looking for a way to improve themselves or even a home based business.

But today, I find this tactic is being so badly misused in Internet Search Marketing. Google any legitimate business or person and what you will find is paid advertising, ads that blast or slam the company only to bring attention to another company.

I find this especially true in home based businesses, but don’t just take my word for it. Google any legitimate business, businesses where people are having amazing success and results and see for yourself what those with no ethics are doing.

You will find things like “”Why I did not join”", Why I quit”", “”This is a scam”" and the disgusting antics go on and on and on.

Most Internet marketers would NEVER pay any attention to ads such as this. Marketers know these people are just using unethical approaches to ride the tide of success of other legitimate marketers. But the inexperienced public does NOT know this. Unfortunately they believe what these guys are saying. All they really have to do is click on the ads and see that it is actually an ad for another company. Duh! How hard is this to figure out??

Why do you think advertising always slams the other guy? If the other guy is hot, then jump on the bandwagon. That is all these sleazy people are doing, is jumping on the bandwagon of success. Making a disgusting attempt to legitimise themselves by disenfranchising the real marketer.

So, what do I suggest? Do your homework. Talk to people who are ACTUALLY involved in the opportunity so see what they think. Talk to the Attorney General of the listed home state, talk to the Association of Home Business, talk to the State Incorporation offices, they will tell you all you need to know. BUT, do not listen to unethical, sleazy people who do not know how to advertise without slamming another company.

Anyway, why would ANYONE want to get started with a business who bases it’s advertising on slamming other businesses? That would certainly be a red flag to me and businesses started with this technique are surely going to have little success. It is the law of nature, the Law of Reciprocity”".

And one more thing I absolutely must add here…

Adults have to be responsible for their own results in life. If someone fails at any business opportunity, it is because THEY failed. Either they did not follow the already proven systems (trying to reinvent the wheel), or they were waiting for someone else to do the work for them, or maybe even they never expected to succeed anyway. I truly believe this is why most failures occur, there was never a level of expectation for success.

You should also trust your feelings in these cases as well. If a product feels right, if it is hot, if it is cutting edge, and if others are having success, then there is no reason why you can not as well as long as you are willing to do the work.

So get out there and find what you are looking for, but stay away from paid advertising slamming your company and let those who are practicing this know, it DOES NOT WORK FOR YOU!

To your success…

Wanda Grindstaff is recognized in the Direct Sales industry as a true leader. She teaches a very simple system to assist people in accomplishing major income goals. Serious entrepreneurs are invited to request information on starting a home based business. For more information, visit her here.

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Tags: marketing, ethics, ethical, competition, compete

Many folks are out of work and laid off due to the business slow down caused by the normal business cycle + the global banking financial crisis. Now out of work they are scrambling to find a new source of income, which might include starting their own business, or trying to find a job in a very tough market. Now let’s say that they decide to start their own company, but since they have been gainfully employed they do not have more than a couple of areas of expertise.

Now they could take their current knowledge base and go into competition against their former employer. Of course, if they do this, they would be basically taking insider information, which they learned while employed and using it to compete directly against them. Is this ethical? The answer is no, no it’s not, in fact it is quite dishonest and disreputable. However, anyone whose never been self-employed may not think so.

After all, if you’ve never had a former employee steal all your customers or try to, or stolen your trade secrets you wouldn’t understand. But, if you have been an employee and you “think” that your employer owes you something, or it’s their fault for you losing your job, income, and perhaps even your home and marriage, you might be able to rationalize to your little mind that they owe you something?

Having been self-employed all my life, I have had former employees that I’ve fired for stealing from me, start their own businesses using our trade secrets and customer base to get started. Luckily, they could not compete long, but it was a awful display in the worst levels of integrity I’ve ever witnessed amongst humans. If you do compete against your former employer, I hope one of your employees someday does the same thing to you. And you’ll have earned that sweet revenge for your lack of integrity. Think on that.

Lance Winslow – Lance Winslow’s Bio. If you have innovative thoughts and unique perspectives, come think with site

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Tags: compete, match, person, ethics, business

Competition is the name of the game and players are only too willing to stay one step ahead of the others. It has become a vicious rat race that only the strong of heart will survive, either totally unscathed or full of battle scars as a testament to their endurance. The losers will fall by the wayside, not only humbled, but disgraced to the point of nothingness.

The business of contractors, a certified showdown of alpha male personalities, is a proof of this scenario. It follows that it is not for the weak. It needs a focused, determined and highly intellectual individual to pursue his passions but still have the energy left to plan ahead and secure his proverbial place in the sun, leave the competition eating his dust.

If you want to be the victor in this race towards the land of success, here are some essential guidelines to live by.

Expand your knowledge and improve your skills. These two aspects should always go together like Romeo and Juliet, the ball and socket, the tenon and the mortise -pairs that have been made to last a lifetime. Having one without the other is simply unthinkable. Why? There is no use of having knowledge if you can’t put it to actual use. Conversely, your skills will lose its value if you have no idea of the rationale for performing such task. Therefore, it is a must to maintain a balance between the two. Participate in discussions and forums promoting these progressive actions. Learn from the experts if you must. It is not necessary to hire them for one-on-one lessons. Reading their books, if they have any, or studying their previous works, will go a long way in honing your craft.

Clients will be put at ease if they are faced by a contractor who can explain to them, in layman’s terms, the solutions to their problems. If they encounter someone who can’t seem to clarify their doubts or who can’t show them what needs to be done, they will be put off and decide to hire someone else.

Encourage bulk orders, promote discounted products and slash the price of your service quotations. This is not a suicidal mission. It is one way of making your customers happy in order to stay ahead. Clients always get this giddy feeling when they feel like they have saved on expenses. In bulk orders, you can increase sales by selling plenty of products at a lower rate. Although your profit will be lesser as when you vend piece by piece, at least you are still earning decently. The same principle holds true if you lower your mark ups and advertise discounted products and service charges. Clients will come back again and again, knowing that you are not only after their money but also after their well-being in terms of financial health.

You may also put the power of networking to good use. Whether you want to go old school by using word of mouth referral to enhance your image or choose the modern route of using the internet, you will still win because this method has been tried and tested for so many years by salesmen from all sorts of industries. It is a value for money technique that can never be beaten by other systems.

As a summary, the three aforementioned tips to stay ahead of the contractor game are the following: expand your knowledge and improve your skills, keep your customers happy through price reductions and utilize the power of networking. Apply them in your career and be prepared to be crowned as king of the contractor industry.

Looking for quality contractor leads to help expand and grow your business? Then this is the right place. Mr. Johnsen can help you find more cheap contractor leads than you will ever need. Visit his website before your competitors.

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Tags: person, compete, global, ethics, results