Press releases are amazing in their ability to accomplish so much in so few words. Consider this: a piece of writing of, say, 300 to 500 words can reach readers all over the world, almost instantaneously, at little or no cost. You can submit frequent press releases for a cumulative effect. And sometimes a news publication will get so excited about the news item that they’ll assign someone to turn it into a complete story.

Following are the basics of creating an effective news release.

The purpose of a press release:
# To create awareness about your business and your product or service.
# To establish an image of you and your business as standouts in your niche.
# To drive traffic to your website or store.

How to use press releases most effectively:
# Don’t think of a press release as a one-time thing. Send them frequently, perhaps once a month, to maintain top-of-mind awareness among your target audience.
# Sell, don’t just tell. Since your goal is to generate business, your news needs to be more compelling than “here we are, we’d love to have your business.” It’s okay to use that occasionally, or just to get started. More persuasive angles are discussed below.
# Distribute them far and wide. Depending on whether you’re an online business, a brick-and-mortar business, or both, you have many options: your local newspaper(s), trade publications, and online news release services. Go ahead and send it multiple places.

Attention-grabbing angles for a press release:
# Push an emotional hot button. Depending on your product or service and your own convictions, there’s a lot to choose from; hot-button issues are famous for getting people to take notice–and take action.
# Piggyback on a current news item. Anything in the news already has their attention; they’ll be interested in your story for more information.
# Tie into a holiday. And be imaginative with what constitutes a holiday! Probably every week of the year, there’s a recognition of some sort; find one that connects with what you do.
# Hook up with a charity. Depending on your niche, it could be animals, children, world hunger, or any number of good causes. The ways you can capitalize on people’s generosity are almost countless.
# Tell about a controversy. Or…create one, by challenging something that an expert has recently said.
# Reveal a scam. People love to hate scams, and this works very well in certain niches.
# Announce a free report you’ve just released. (Be prepared to deliver the report, of course.)
# Hold a contest. Or ask for contributions of reader stories on a particular theme that relates to your business.
# Give away a free product or service.
# Do a human-interest story. People love warm-fuzzy stories, so this is one that has great potential for being turned into a full-length story.

Remember, whatever angle you choose, the press release should always lead back to you, your business, your product or service, your website, or your store. A word of caution, though: in order to do its job, a press release must be done right! No readers means no buyers.

The ultimate goal of a press release is to motivate people to buy from you. When done right, they can be powerful marketing tools. Find someone skilled in writing press releases and get in the habit of sending them out regularly. Before you know it, you’ll be the best-known business in your niche–and have the profits to show it.

Lisa J. Lehr is a freelance copywriter specializing in direct response and marketing collateral, with a special interest in the health, pets, specialty foods, and inspirational/motivational/self-help niches. She has a degree in biology, has worked in a variety of fields including pharmaceuticals and teaching, and has volunteered for many causes including special-needs kids and literacy. When she’s not writing, she enjoys reading, art, music, outdoor exercise, and all things Celtic and Renaissance.

Have you signed up for her free e-mail series on marketing strategies?

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There are many ways to generate profile without breaking the bank. It takes and effort and creativity but you certainly don’t need to spend big bucks to get noticed. It’s true that it may take time to generate a groundswell of interest but persistence is the key. There are number of ways in which you can raise your profile without blowing big budgets.

* Tracking key journalists – it is a good idea to track the articles and types of stories covered by your key journalists. This gives you great scope for approaching them with ideas and comment that you know will be of interest to them.

* Local media – it’s easy to forget the local media but they play a useful and important role. Stories are often picked up by other publications. Local media is also a useful way of getting experience with handling interviews. It is much better to have that under your belt before embarking on approaching journalists on national publications and programmes or specialist press or media.

* Radio phone-ins – if there are particular radio programmes relevant to your area of expertise then it is helpful to track them on a regular basis. Why not call into the radio programme next time they are inviting comment on a subject that is relevant to you. It can also give you a foot in the door for establishing your expertise.

* Contacting journalists on the back of other people’s stories – there will be stories every week that you can provide expert comment on. Journalists need expert views to help their audiences understand the story as well as provide insightful comment. If you really do have something of value to add then journalists will welcome your approach.

* Internet – journalists, like many of us, are increasingly using the internet to source information for stories. It is a good idea to demonstrate your expertise on your website as well as highlight any news announcements.

* Journalist databases – there are a number of databases that journalists use to source expert comment. You simply list your details and your areas of expertise for an annual subscription. In the UK www.expertsources.co.uk is a useful online listing that is worth looking at for this. There is fierce competition and it is worth checking the listing to see the competition you would be up against.

* Press release – this is another useful tool and one that can be highly cost effective. It does take time to write a press release that will get the journalist interested and it may also be worth considering investing in some photography if that can support your story.

PR can play a useful role in highlighting your organisation to prospects and customers alike. It need not be expensive. You just need to understand what your key audiences want and how to give it to them.

Using PR to build your profile and protect your reputation can help you influence the audiences that are important to you – I invite you to access more free articles, tips and information on this, and other subjects related to public relations, by visiting this site.

Debbie Leven – Profile Matters Ltd PR Consultants UK

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Tags: publicity, pr, jobs, company, firm

What is Marketing? And what is the best type of Marketing for your company? How about a Yellow Pages advert? Pay per click? Maybe some direct mail followed up a telemarketing campaign?

Well whilst each of these are perfectly valid marketing routes and one’s any forward thinking company should at least test the very best type of marketing for all types of business is the type that is free. That’s right Ladies and Gentlemen, if you’re working with a tight marketing budget (or indeed with no set marketing budget at all) then you can now get exposure for your product, service or company in the form of PR (or Public Relations).

For large companies PR is big business. They will think nothing of employing staff with the sole intention of getting the name of their company in the media (be it written press, television, radio or online). And because the PR market is seemingly dominated by the larger companies small companies shy away from using PR in their marketing mix.

If this applies to you then good times could well be ahead as PR is a vital part of the marketing mix for smaller companies in particular as they often don’t have the time or money to spend on often expensive advertising or other marketing.

Business Marketing and Small Business Marketing often share many of the same functions but successful businesses of all sizes use PR to promote their business, build their reputation and become a recognised expert in their particular field. And the beauty of PR is that everyone is an expert in something. And by passing on your expertise in a particular subject in the right way you become newsworthy.

And that is the real secret when it comes to good PR. It has to be interesting and newsworthy. Nobody cares that you’ve just launched a new website or that Mrs Jones in Accounts has just become a Grandmother for the second time (both subjects I’ve seen in press releases and both subjects I’ve seen in journalist’s bins!!). And if you’ve ever attempted PR only not to have it published then I wouldn’t worry too much about it as you’re amongst the 99% of companies who send out PR that isn’t newsworthy or interesting.

Over the course of the next few weeks and months I’ll be giving you tips and advice and how you (whatever business you’re in) can make sure you’re in the 1% of companies who do get PR published and who does get business as a result of it. Until then here are a few words on Why PR is important.

Communication lies at the heart of today’s modern society. Be it on the internet, television, pod casts or whatever medium you choose. And with so many firms competing for the same business as you, how do your customers differentiate between you and your competitors?

The answer lies not particularly in the size of your Yellow Pages advert but how you project yourself and what your firm has to offer.

PR has a huge sway in the minds of consumers as the perceived third party endorsement that comes from editorial coverage can be substantial, maybe even more so than advertising that can cost hundreds or thousands of pounds. This done well can result in increased exposure, increased business and increased profits. And if you want your business to be the best it can be then becoming good at PR is something you want to do.

And remember, it’s FREE!

Mark Burdett is the owner of one of the UK’s Leading Marketing Consultancy firms, The Marketing Buzz.

With almost 2 decades of marketing experience Mark has worked on highly successful and profitable campaigns for companies including Norwich Union, Kia Motors and Zurich. Now based in Newcastle upon Tyne, The Marketing Buzz help small and medium sized UK businesses grow and increase their profits by using highly effective Marketing techniques.

If you want to grow your business and increase your profits contact The Marketing Buzz at this site.

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Tags: pr, marketing, firms, company, jobs

There are many ways to generate profile without breaking the bank. It takes and effort and creativity but you certainly don’t need to spend big bucks to get noticed. It’s true that it may take time to generate a groundswell of interest but persistence is the key. There are number of ways in which you can raise your profile without blowing big budgets.

* Tracking key journalists – it is a good idea to track the articles and types of stories covered by your key journalists. This gives you great scope for approaching them with ideas and comment that you know will be of interest to them.

* Local media – it’s easy to forget the local media but they play a useful and important role. Stories are often picked up by other publications. Local media is also a useful way of getting experience with handling interviews. It is much better to have that under your belt before embarking on approaching journalists on national publications and programmes or specialist press or media.

* Radio phone-ins – if there are particular radio programmes relevant to your area of expertise then it is helpful to track them on a regular basis. Why not call into the radio programme next time they are inviting comment on a subject that is relevant to you. It can also give you a foot in the door for establishing your expertise.

* Contacting journalists on the back of other people’s stories – there will be stories every week that you can provide expert comment on. Journalists need expert views to help their audiences understand the story as well as provide insightful comment. If you really do have something of value to add then journalists will welcome your approach.

* Internet – journalists, like many of us, are increasingly using the internet to source information for stories. It is a good idea to demonstrate your expertise on your website as well as highlight any news announcements.

* Journalist databases – there are a number of databases that journalists use to source expert comment. You simply list your details and your areas of expertise for an annual subscription. In the UK www.expertsources.co.uk is a useful online listing that is worth looking at for this. There is fierce competition and it is worth checking the listing to see the competition you would be up against.

* Press release – this is another useful tool and one that can be highly cost effective. It does take time to write a press release that will get the journalist interested and it may also be worth considering investing in some photography if that can support your story.

PR can play a useful role in highlighting your organisation to prospects and customers alike. It need not be expensive. You just need to understand what your key audiences want and how to give it to them.

Using PR to build your profile and protect your reputation can help you influence the audiences that are important to you – I invite you to access more free articles, tips and information on this, and other subjects related to public relations, by visiting here.

Debbie Leven – Profile Matters Ltd PR Consultants UK

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Tags: publicity, pr, jobs, company, firm

New and established companies need constant exposure in order for people to keep the products or services of the company in mind. Writing a press release about the company will not only bolster further interest but it also allows the public a chance to know the company’s progress and undertakings.

A press release should convey vital information on a topic such as what is it about, why is the subject being written, and if an event or new product is being launched-when and where will this take place and who will be attending. Also, a brief summary or explanation of how the process will take place or how something happened, for instance, should be included. These details provide key information that will provide readers with a thorough understanding of the company. However, not all of these questions can be answered because each issue may not contain all of the information mentioned.

Another form of press release that can be issued is an interview with a prominent figure in the company. Distinguished persons spur interest and show that the company is exceptional to have remarkable people standing behind its name. Success stories or advice can entice readers to take note of a press release.

However, if your company does not have writers to generate information then outsource news press release is the solution for this. The writer just has to be informed about the mission, goals, inner workings and developments in the company in order to create an article that will best suit the needs of the company.

The author is a staff member at AgentsofValue, a webmaster outsourcing company. Check out the services available on the website here

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Tags: company, promote, communications, public relations, press release

Every company whether large or small should develop a press kit for distribution to media outlets and other news sources. The digital age is here and the greater number of sources that will publish your press releases online the greater your web presence will be in the future, as search engines index these sites and picks up the content. Your press release should contain keywords that you use to promote your product or service to your customers and words that will help you rise to the top of the search engines. Your pr program is another channel for branding your company as well.

Some basic information about your company, products, or services should be contained in your press kit. A press kit allows for easy distribution of company news to media outlets and other news sources. The following is a list of items you should have in your media kit.

Press Kit:

• Catalogs or Brochures

• Management Biographies

• Photos of your products or service

• Testimonials

• Company logos

• News Worthy Press Releases

• Photos of key employees

• Terms & Conditions for proper use of your company logo and/or trademarks

Another good way to build pr for your company is to have a press area on your website. This area should contain press releases from your company so the search engines can index the pages. Content is king! This will help in bringing your website up in the search engine rankings to help bolster favorable public perception about your company. Also, include ways for the media outlets to download copies of your latest press releases and company news (i.e. RSS, simple syndication Feed is Good) A digital press kit is fast and easy. You may want to require a non-formal registration so you can keep track of who is publishing your material. A few simple of tips for creating your press release can increase the publics’ perception about your company.

Tips:

• Always make sure whatever you are writing about in news worthy

• Maximize your product or service keywords through-out the press release

• Always include some response generating mechanism (i.e. special phone number, website landing page, email address, or contact person).

• When writing try to create a picture in your customers’ mind of what it is you are offering.

• Make every press release very exciting.

A good pr program will help your company gain valuable customers’ and gain favorable public perception about your company. 80% of all internet users’ research companies, services, and products on the web before they commit to making a purchase (Source: Marketingsherpa.com) and now is a good time as any to build your public relations programs to bolster your company into favorable standing with the general public.
Ron Johnson, Contact Info.

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Tags: public relations, campaign, company, website, online

Do you open up industry publications only to find that a prime competitor is featured in the cover story? Is your company consistently left out of news stories about your industry? If so, you’re not alone. Let’s face it — most business owners are more concerned with the ins and outs of running their companies than spending hours trying to generate publicity.

But today, companies are investing in public relations campaigns for a reason: PR can propel your business into the spotlight. In fact, today’s most successful companies use PR to get the word out, reach potential customers and impact the bottom line.

How do they do it? To get on the fast track, try these five tips to building a powerful PR program:

#1: Create Newsworthy Press Releases

One of the first steps to establishing credibility with the media is to write and distribute high-impact press releases. What is newsworthy? The definition varies for each media outlet, and the answer is, whatever holds wide appeal for their audience. Press releases that get the most attention usually tie into existing trends, current news and even holidays.

#2: Offer Your Own Compelling Story Ideas

Creating your own story ideas for local publications is one of the best ways to generate media exposure. To offer a story idea, create a brief “pitch” that includes information about the potential story, interview sources and ideas for visuals. Be sure to keep the pitch concise and creative, and research the media outlet and reporter you’re contacting to ensure your idea is appropriate for their audience and beat.

#3: Get to Know the Media

Don’t be afraid to start building relationships with key reporters who cover your industry. Reporters are always busy, so be conscious of deadlines when you call. Sometimes the best idea is calling to introduce yourself as a potential industry source and forgetting the sales pitch altogether.

#4: Diversify Your Approach

Knowing that you’ll reach a specific number of readers with a controlled advertising message can be tempting, but remember — consumers pay less attention to advertising than the editorial content of a newspaper or magazine. A smart marketing strategy includes a good mix of several communications strategies.

#5: Get Help If You Need It

While good PR requires time, resources and expertise, there are ways to find cost-effective help: PR consultants who can use their skills to your advantage. Using strategies such as press releases, story pitches and other communication tools, a PR firm can help generate the attention your business needs. And after enjoying the media spotlight comes the fun part — managing the influx of new business!

J.D. McCartney is CEO of Xstatic Public Relations. For more information visit this site

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Tags: media, campaigns, publicity, company, press release

Television is nothing without pictures. So don’t expect your exciting new product to feature on the evening news simply because you agree to an interview. Television needs more than talking heads. And you will increase your chances of positive exposure if you help the reporter assemble their story. To do that, you need to start thinking like a television reporter…

In the case of new products, reporters will want to record video images of your assembly lines. Or they may ask to film consumers sampling your new product. There’s nothing to stop you suggesting these or other ideas. The more visual the story, the more likely it is to appear on television.

Interview locations are important. Most offices are boring – with only venetian blinds and a potted plant. Suggest an interview in front of your branded reception area. For a more informal look, head to the factory floor, a sales outlet or distribution centre. To convey a more caring ‘green’ image, abandon the corporate environment and suggest an interview in a nearby park.

Your appearance during television interviews is extremely important. What you wear says a lot about who you are, and what you and your company represent. A modern shirt with open neck is now acceptable for men. If you must wear a suit, keep it buttoned when standing and unbuttoned when seated. Avoid a white shirt without jacket – it will drain the colour from your face. Wear new clothes – not old fashions.

Finally, be available early. Television reporters prefer to interview in the morning or early afternoon at the latest. From 2pm onwards, they need to be editing and writing their stories. (Later deadlines apply to late evening news.)

Greg Ward is a New Zealand journalist and professional media training. Greg’s website.tv offers a comprehensive range of media tips, articles and strategies for news interviews and presentatations.

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Tags: promote, company, news, television, program

Some industry sub-sectors have a difficult time in setting up public relations plans and strategies. Lets look at a plumbing company for instance, it is a company type that everyone thinks nothing of until they need a good plumber and then they are at the top of our list for solving a major if not catastrophic potential problem.

But what kinds of things can a plumbing company do to promote itself and increase its community standing and goodwill? Well why not join in a Neighborhood Mobile Watch Patrol in the town or city. Help take a bite out of crime? Great, but what does this have to do with plumbing you ask? Well consider if you will the following factors;

PLUMBING COMPANIES: Plumbers are highly paid individuals and tend to know all the income property owners of the town. These property owners are the movers and shakers who are also involved in all the philanthropic and political groups in the towns. Plumbers handle many emergencies and are some of the most randomly scheduled professionals. No one can predict when or where they will show up next, including themselves. A criminal planning a break in hates these types of wild cards. Like locksmiths called out to help with lock out problems, they can be anywhere at any time for anybody. A plumbing company with multiple trucks can be a great asset. A small company with one truck can also have just as many contacts around town. Both large and small plumbing companies will be more than happy to help your program.

You see all this makes a plumbing company a valuable asset to the safety of the community and thus helps rank them at the top of our list. Such goodwill and public relations are indeed difficult to come by these days. So, consider all this in 2006.

“Lance Winslow” – Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; WorldThinkTank. Lance is an online writer in retirement.

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Tags: pr, company, public relations, plumbing, firms

Boat detailing requires hard work and to make a run at the local marina market you need a strong customer base. Of course many people rarely come out to visit their boats and the chances of you getting a personal meeting are not so common as you might like.

When business is great you are busy working and do not have time to solicit new business and yet you need to run around the marina on a busy weekend day and hand out your business cards, flyers, brochures and floatable key chains with logo to give to potential customers.

You see what you really need is a strong presence and allow the power of that presence to rule the local market for you. You can achieve this; how so you ask? Well, you need a professional public relations program plan first off and then you need to consider implementation.

There are many things you can do such as help a maritime museum refurbish an old boat or host a fundraiser for the Sea Cadets. Many Boy Scout Groups have the Sea Explorers sub-group and hosting a boat wash fundraiser for a day means you will get your name out to the parents of all these kids who probably also own their own vessels and have friends who also own boats. Sometime public relations can get your business name in places you never thought possible. Consider all this in 2006.

“Lance Winslow” – Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; WorldThinkTank. Lance is an online writer in retirement.

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Tags: pr, company, detailing, firms, public relations

What kinds of public service and public relations programs can a mobile tool sales company be involved with in their community? Well how about a Mobile Neighborhood Business Watch Program to help take a bite out of crime? Sure that sounds easy enough but is it a good fit? Well consider this case study and see why it works;

SNAP-ON TOOL FRANCHISEE: These franchisees drive vehicles filled with expensive tools and are aware of what someone acts like and body behavior when they are getting ready to steal something, including their own inventory. These trucks have fancy alarms, and are built like fortresses to protect the inventory.

Tools are one of the most fenced items around. And they hear things on the street and know who the bad characters are. They hear all the rumors from the auto industry including information on stolen car parts and tools, and people having substance abuse problems. Their routes are substantial in auto row, mechanics areas, auto industrial areas, etc.

There franchisees are always willing to participate and know tons of people who will ask them, “What is that sign on your truck for?” Great word of mouth advertising for a Neighborhood Watch program, so you see it does make sense indeed. Consider all this in 2006.

“Lance Winslow” – Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance’s Web. Lance is an online writer in retirement.

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Tags: public relation, company, sales, tools, franchise

First the Gay and Lesbian Community said they were boycotting Ford Motor Company, then after some money donations were given and some PR got underway all of a sudden the Gay and Lesbian Community is now endorsing Ford. Why? Well originally the Ford Motor Company had cut back on some of their advertising and some of this advertising was in a Gay and Lesbian news outlet periodical.

Now things are patched up with the Gay and Lesbian Community and there is no longer a threat to boycott. I have one question for everyone? Why is this news? What a non-news event simply to propel the Gay and Lesbian Communities PR machine. This is not news at all. Additionally the original attacks by the gay fringe caused a rift with Corporate America and it is as if they are trying to bully their way to get Corporations to submit.

That continued tactic is simply going to turn off potential cross over voters to their cause. By attacking brand names and causing boycott issues these groups do not help their cause they hurt it as others see their vindictive ways and side with the company. It is these tactics and slanderous acts against company brand names, which must stop. When these attacks occur those groups causing it, owe the company for any lost brand name recognition suffered. So if this hurt Ford Motor Company in the millions of dollars, then the Gay and Lesbian Community which damaged the company must be held responsible and pay that money. Consider this in 2006.

“Lance Winslow” – Online ThinkTank forum board. If you have innovative thoughts and unique perspectives, come think with Lance. Lance is an online writer in retirement.

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Tags: publicity, bad pr, company, effect

When I was a Venue Media manager with the Commonwealth Games, I received some of the best coverage of the venues that I was looking after. I had some people ask me what was my secret.

I first inquired what they were doing and found out that some of them had an attitude of seeing the media as something to be suspicious of, to keep at bay and give as little as possible. In turn, the media had little regard for them as well.

There are many people who treat the media this way as well when it comes to their business, and then hope that the media will give them great coverage and a good story as well. This is a receipt for disaster.

First, true media does not have the time or energy to “GET” everyone. Often the people end up getting themselves in their worry or nervousness. They may say something dumb or negative or attack the reporter who is just doing his or her job. In most cases, the media does not have an ulterior motive and is just collecting information. If you do something foolish, remember though that it is not the media’s job to help you out of a crisis.

When you treat people with respect, they are much more likely to treat you the same way. Yes, there could be exception, but in most circumstances, I have found that it was never about me and more about what was happening to them at the time.

For example, I had three cases where the people weren’t great to me, and in each case, they came back to apologize with gift or peace offering in hand.

They were each dealing with personal issues and / or were having a bad day. With forgiveness, you create a friend, someone who is more willing to help you out in the future.

Keep in mind that we need a symbiotic relationship with the media. There will be times when you want to announce an upcoming event, a breakthrough or change in your organization etc. How you have treated them in the past will affect what kind of coverage you will get and whether it is good or not.

The media can supply you with some very valuable free coverage and coverage that is 3rd hand. This coverage gives credibility to what you are doing or saying.

And should something happen that could be negative, the media may write the story whether you cooperate or not. For the most part, it is better to have your comments included rather than them only having half the facts or speculation to go on.

If it is a special event that will last for a while, coffee, treats and smiles go a long way with having them stay and giving good coverage. The cost of a coffee and a treat is small potatoes compared with the coverage that you can receive.

Oh, and my secret, just that. I treated them like human beings. I offered to get them coffee. And when the game went late, on the break I took them up to the athlete and coaches dinner area and gave them sandwiches and drinks. They were able to get great interviews and we received great coverage.

This can be a metaphor for many areas in our lives. Ask yourself, “How am I treating the people in my life that can help me the most?”

P.S. If you like what you’re reading in this ezine, you’ll love the ebook, “Media Protocol”
If you ever wanted guidelines on what to do and how to act around the media, This manual is for you. And increasing quality coverage and build credibility doesn’t hurt either. Media Protocol

All the Best! Maria Boomhower The Master Communicator To sign up for a free report on “The 7 Secrets to Communication Mastery” go to this site.

And check out my ezine, Master Communicator Blog

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Tags: public, relations, training, media, company

With the holiday season here it is a good time to let your customers know you care.

Here some tips for the business owners among you to show your appreciation. After all these are the people that have helped you come to this stage!

Showing appreciation is also a good way to remind them of your services, especially if it has been a while since they used your company. If they are regular customers you may even increase your business intake as everybody likes to know somebody is thinking about them.

Remember: What you send out there comes back!

Top Tips:

·Handwritten card

Send a card and make it personal. It is rare to receive a card that is not computerized and sent to 100 others. Personal is memorable.

·Telephone

Call your regular clients to wish them a Happy Holiday. If you are at the beginning stages of setting up your company and you have the time, call all of your clients. It is also an option to contact those that have inquired into your services. Again personal is memorable. A telephone call from you – the owner – beats a mass email.

·Mini Gift

Send something that is cost effective to you and that is small enough for the regular mail. Examples are small chocolates, a keying, and company pen or sample product.

·Coupon

Create a ‘money off’ or ‘free’ coupon for one of your services or products. Send this to your regular clients with a thank you note for their business.

No matter what you send or do your customers will be touched by your gratitude for their business. This is your chance to form or build on a bond with your customers. People like to spend money on the familiar and a company they like. Happy customers are returning customers!

Kerry Bannigan is a Personal Life Coach in New York City. She specializes in adult children of divorce, relationship, career and weight loss coaching. Kerry Bannigan Life Coaching motivates you to step outside of society’s conditioned environments, encourages you to express your own core values and challenges you to step on the path to your desired destiny, check on this site site.

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Tags: public, relations, training, company, courses