Ethics Today, Greed Vs Generous, Which is Your Decision in Business
admin | Thursday, July 30th, 2009 | No Comments »The discussion is done under the following headings:
* Typical greedy behaviour;
* Perceived benefits;
* Reasons for failure;
* Consequences of failure.
Typical Greedy Behaviour
People that are controlled by their greed tend to go for the quick kill and try to make much more money in relation to the value that they add. They always look for short cuts. Some of their typical behavioural traits include the following:
* They embark on transactions that are too good to be true – they do this either as (foolish) investors or with transactions that promises phenomenal returns where they try to lure (foolish and greedy) investors.
* They take no or little risks compare to other people and investors – they often look for outside people (family, friends, rich people, etc.) to invest in their schemes.
* They charge very high gross margins – they often try to make a quick buck through very high gross margins that they charge to the unexpecting client.
* They are dishonest – they tend to lie and be dishonest in varying degrees. This includes websites that makes false claims, bribery of officials and other parties as well as many other types of fraudulent transactions.
* They tend to be very smooth – they try to win people over with their charm (not genuine), claimed religious beliefs (that have nothing to do with the transaction) and appearance of success (e.g. clothing, cars, secretaries, offices, etc.).
Perceived Benefits
The greedy person often sees many short-term benefits in bending the rules in business a little or even being outright dishonest or acting illegally. Some of the perceived benefits are:
* Financial independence – many people see this as the major aim in life regardless of anything else.
* Image – many people like to impress other people and believe that they can do this through the things they can buy with money.
* Respect – people believe that other people will see them as successful and respect them if they are financially well off.
* Social – people often see themselves as more socially acceptable when they have money.
* Marketability – some people believe they are more marketable if they have money.
* Success – many people equates money (irrespective of how they got it) as the measure of success.
* Instant gratification – many people are not prepared to work hard, honest and clever and delay their gratification. They prefer to enjoy everything that life has to offer when they want it and they will do (almost) everything to achieve it.
Reasons for Failure
Greed (and dishonesty) is generally not sustainable. People are caught out due to several reasons including the following:
* People see through them – it is not possible to fool all the people all the time. People will eventually see through dishonest people and then ignore them or expose them. Once a person has made a name for himself / herself as being dishonest it became more difficult to do business.
* Mistakes – it is not easy to remember lies in detail and to cover all the (dishonest) angles. One greedy fraudster that we knew gave us two written references (that we did not asked for). He made the mistake of swapping the telephone numbers of the businesses on their letterheads (that he falsified).
* Enemies – people that cheat other people tend to make unpleasant enemies that will expose them or get back at them at any opportunity that they have.
Consequences of Failure
Greedy transactions are generally not sustainable and will eventually come back to hurt the perpetrator. When the greedy person finally fails the consequences can be very unpleasant, including the following:
* Financial ruin – any wealth that is built on dishonesty can easily collapse and cause financial ruin at unexpected times.
* Legal ramifications – this include civil actions and criminal charges. The first one can take away your money and the second one your freedom.
* Lost of respect – people generally loose their respect for dishonest people. It is even worse if it is your spouse, children, family, friends and colleagues.
* Lost of self-respect – this is potentially the most serious of all the consequences. Once you have lost your self-respect and feel worthless (combined with all the other consequences) it can be very difficult to turn it around (but not impossible).
* Opportunities costs – while a greedy person was looking for all the short cuts they tend to miss the opportunity to built something sustainable that stands on solid foundations. Genuine opportunities are also ignored and lost.
Summary
People that act out of greed tend not to add value, they hurt a lot of people (including themselves in the long run) and it generally has very serious consequences. To do honest business can be so much more sustainable in the long run and with the potential of better financial rewards and self-actualisation.
Copyright© 2008 – Wim Venter
Wim Venter is the CEO of Ventex Corporation, a business development consultancy. To receive more information on how to start a new venture, to grow it sustainably and to finally harvest it successfully, sign up for our free newsletters or contact us via our website.
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Tags: business, decision, management, choices, ethics


