Public Relations Online | Blogging For Traffic And Dollars
As blogging becomes more mainstream an opportunity to capitalize on both traffic and dollars for the savvy blogger is getting larger by the day. The latest figures show that every second two new blogs are being created. For some that may seem like unbearable competition while for others they see it as an inexpensive way to secure on line real estate. With well over 60 million people blogging each day the land grab is on. Because of the relatively inexpensive cost of entry it is one internet business that anyone can start and with a little luck be in business in a matter of hours. In short the economies of scale make blogging accessible to everyone.
Big media is scrambling to gain a foothold in the blogosphere for fear that if they don’t they will wake up in the not to distant future and find that all there readers and viewers have left and gone blogging. Blogs provide for that personal one on one relationship that large media craves but finds more difficult to capture. The small niche sites are popping up everywhere controlling small but important street corners of real estate. Because blogs are really all about community big companies are taking notice. Many large companies are either building their own blog network or advertising on blogs that have the desired target market.
Because of this tremendous shift in web preferences it will soon be able (it has already started) for individuals to form their own online media rich companies. The playing field has just leveled out. Media and the experience it provides are seeing a monumental shift away from traditional media coverage into new forms of media. Media that is less professional but just as significant is conveying the message. The days of stiff collars and white shirts is quickly passing us by. Failing to recognize this on any scale will be a critical mistake in terms of long range marketing. Times and mediums are changing quickly. What worked five years ago does not work today. What worked three years ago does not work today. What worked just a year ago may not work today. Technology is changing at a speed that will boggle the mind of most people. In order to keep in front of the technology push it is paramount to grasp and utilize today’s new concepts of which blogs are a key ingredient.
Not only are blogs are great way to optimize monetization without a large upfront expenditure they are also a way to generate tremendous traffic via constantly changing content. Without new and fresh content daily the chance for a high SEO ranking on one of the major search engines is almost impossible. Blogs are dominating specific search terms because of the tremendous content that sometimes changes by the minute. This organic and ever changing content is what drives SEO rankings. Blogs provide the easiest platform for showcasing content…thus there dominance.
One new integrated blog that is about ready to make a major impact is the Super Blog with broadcast pro capabilities. The concept was developed by Tylermarketing and its associates. The SB will take blogging to another level. Currently the company is building a number of SB’s for large organizations. It is expected, based on early demand that the concept will spread rapidly across the country with many different organizations taking advantage of the very effective cost nature of the SB.
Copyright © Ron Tyler 2007
Ron Tyler is a principal in TylerMarketing and the creator, along with a few other folks of the Super Blog concept. Ron and his group have made a number of high level presentations using the Super Blog as the media distribution alternative, with excellent results. The group will be rolling out its first Super Blogs in April. The Super Blog is a multi media concept created to solve the ever present problem of media communications and the shrinking opportunities for media placement in traditional channels.
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Tags: online, media, blog, traffic, pr
