Public Affairs and the Media: How to Find Out About a Press Release

We don’t find out about news and events automatically. We need to hear it from someone, read it somewhere, or learn about the important matter in some way shape or form. After all, news spreads and commerce is possible as a result of word of mouth or other methods of informing people about something important. A traditional method of getting the word out there is called a Press Release.

What exactly is a press release, do you ask? A press release is a kind of news story for example, written in third person form. The intent or goal of a press release is not to directly inform the public of some news story, it is first and foremost intended to grab the attention of a reporter or another person who is responsible for writing articles or making announcements that will inform the public. Examples of where press releases are necessary include radio, television, newspapers, magazines, other articles, and last but not least internet websites that give news. As you can imagine, countless millions of people are going to learn about something via all of these outlets combined with each other.

Therefore, press releases are key tools in passing around information related to your important news story. A well written press release means a better chance of getting a reporter’s attention and quite obviously that means better exposure in the general public. A press release accompanied by a pitch letter, that is, a letter explaining what the press release is about will also certainly help your efforts.

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Tags: media, public, affairs, center, social