PR – 14 Steps To Take Before Going to Studio TV Interviews

Great news! You’ve been invited to be on your local morning news show.

So, how do you prepare, especially for an in-studio TV interview?

The first four steps in preparing for an in-studio interview are the same as preparing for any TV interview:

1. Consider who watches the show. What they are interested in, especially in relation to your topic?
2. Decide on your desired result for the interview. What do you want the audience to do?
3. Create your message. Keep it simple and pertinent to the viewers.
4. Craft powerful sound bites so your listeners will remember what you say and act on it.

If you’ve never seen the show, watch it. If you have seen the show, watch it again. This time pay attention to the mechanics of the interview.

Hear are some specific things to observe:

1. Where will you, as the guest, be sitting?
2. What will you be sitting on?
3. Notice other guests. How do they sit? Do they appear engaged in the conversation? Decide how you will sit to look engaged. Tip: leaning in slightly toward the interviewer usually projects engagement. Sitting on the front edge of the chair helps.
4. What outfits and colors look good on guests? [This usually applies more to women than men, as women are a) more interested, and b) have more options than men.]
5. What is the interviewer’s style? Does the style change depending on the guest or topic?
6. If there is more than one host, how do they interact with each other and the guests?
7. Is there a live in-studio audience? If there is, what are the demographics of its members?
8. Does the host take questions from the audience?
9. Do viewers call in to ask questions?
10. How long do the interview segments last? (3 minutes is fairly typical.)

With this information, you will be prepared to enter the studio already feeling at home and confident on the set.

And now to keep you focused during your interview, I invite you to claim your Free Instant Access 400-year-old tool I’ve adapted to help you stay on message by visiting this site

From – Lou Hampton, The QuoteAbility(tm) Coach and Speak to Lead.com

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Tags: pr, interview, relation, studio, tv, step