Online PR – Writing a Press Release for Email Distribution

1. Write your header. The very top of the page should be your company’s logo or, at the very least, the name of your company. The right hand side should state “FOR IMMEDIATE RELEASE,” all in caps. The left hand side should indicate a contact’s name, address, email and phone number.

2. Write your title in all capital letters. Then, write your subtitle in initial caps. Resist your urge to sell in your titles. A reporter isn’t looking to help you get business. Frame your release in a newsworthy fashion. For example, if your product solves a specific problem, use that viewpoint when you write your title.

3. Write your lead. This is the area that journalists skim when they decide whether or not to keep on reading. It sets up the rest of the release, but should be able to stand alone. The lead should be purely fact-based. This isn’t the place to hype a website or product. Instead, develop your framework using the facts of your story.

4. Write the body. Here is where you can introduce your store, pull people into your new forum or talk about your new product. However, you still must keep your newsy framework in mind and work that end of your story too.

5. Write your boilerplate. This is a standard small paragraph about your business. You should be able to use it over and over again on other releases. After the boilerplate section, use 3 of the numeral symbols to indicate the end of the release [ "###" ].

6. Email your release. You can either use your own email list, or you can hire a company to send it for you such as PR Newswire or PressDr.com. PR Newswire will send it out online, but PressDr.com will email directly to editors. It’s up to you which one you choose.

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Tags: pr, press release, press, news, coverage, email