Negative PR Can Come From Press Release Mistakes

During my 25 years as an Editor I saw some shocking press releases that immediately got rejected. Do your efforts make these five deadly mistakes or are you one of the 5% that succeed?

Nothing but a sales spiel – This is last thing an Editor wants to see is a sales or selling pitch masquerading as a news story. It’s attempting to cheat the system and ends up in immediate rejection of that release and potentially each future one that is submitted.

The wrong people write it – I hate press releases that are by PR folk as they typically have one thing in common they know so very little about the service or product that they are describing that it shows. This phenomenon is so much worse if you are a tiny company hiring a third party PR company.

Don’t do it – There are those that have great stories to tell of innovative products or great services but keep them to themselves as they never release a press release. There can be many reasons for this and one may be because perhaps they don’t realise that a press release is both one of the most effective forms of internet marketing but also one of the most cost effective. The worst and most common reason is that they feel that a press release is just for the big companies with big PR departments and not for them.

Spend a fortune for nothing – Its a sad fact that too many people are being conned, scammed, over charged and generally ripped off throughout the internet and sadly the area of press releases is no exception. There are too many ways to waste money whether it be getting a press release written or submitted with extra or bonus options that eat up money but deliver very little. Your focus should not be on whats promised but on the results that are delivered.

Bend the truth – No matter how tempting it may be you must never bend the truth to make a better story for your press release. Nor should you copy or plagiarise as you will be found out find that publicity harder to handle.

I gained a unique view of press releases as I would trash 95% of them when I was a magazine Editor. Now I have released the Press Release Video Course to help you enjoy press release success and the Free Press Release Distribution Software to help you send your press release to 10 submissions sites for zero dollars!

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Tags: press release, mistake, press, pr, news, coverage