Lauren Luke Sets a Great Example of Running a Small Business Online
Lauren Luke was working as a taxi dispacher. It wasn’t a dream job. It wasn’t even a mild-fantasy of a job. It was a terrible job and she hated it. She, like a lot of frustrated folks these days, was caught in a financial meltdown. She had no money to start her own business, so she just started doing what she loved. She loved makeup! So she started putting makeup application tutorials on YouTube. She didn’t expect a lot to come from it, but she enjoyed it, so she just kept on doing it. As it turned out, the 27-year-old single mother was a good teacher and a great chatty personality. Her videos led to success selling makeup on ebay, then later she started her own product line. She now has 50 million views, 240,000 subscribers, and a beauty column in a UK magazine.
What lessons can be learned from Luke’s ultra-modern rise to both fame and fortune?
- The internet is your friend
- Start small
- Pursue what you love
- Help yourself by helping others
- Service a broad clientele
Most importantly, she teaches other would-be entrepreneurs that even when one venture is successful, begin another! Don’t be satisfied with a little bit of success. Go for the gold!
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