How to Best Use your Small Business Email

Today, small businesses depend on email more and more for a fast, free, and effective method of marketing and client gathering. Email truly is the place where everybody can be heard and no business is too small to have a say. Through email communications, you also have the opportunity to make your small business look big, and that can be a wonderful advantage.

But, of course, the big questions are: how do you put together a list of interested clients and not have your emails shuttled into the spam folder? And when you have regular clients or customers, what is the best way to use email for communications? Follow these six simple tips for success:

• Use a contact management program to handle your email list, and constantly add to the list with the emails of potential customers and contacts you have found. Don’t send out random emailings.
• Eliminate any barriers to contact. Your potential customers should be able to easily find your contact info on your website page.
• Never handle any sensitive or emotionally charged issues via email. It is too easy for the written word to be misunderstood.
• Respond to your emails at once. Check them at a certain time each day and don’t put off responding.
• Be concise! Your emails shouldn’t take more than ten seconds to read!
• Know laws pertaining to the use of email and abide by them.

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