Ethical Practice: Make Your Way To The Success of Your Dollar Store

Are you opening a dollar store? If so, consider dedicating a small amount of retail space for selling ‘mystery merchandise’ to your customers. This is a great way to eliminate shop worn and overstock items. It is also a great deal of fun for your shoppers.

Mystery merchandise is simply dollar merchandise that is placed into sealed brown paper bags. The merchandise can be excess merchandise that is slow to sell. It can also be shop worn merchandise with damaged packages. (Be sure that there is no chance of contamination – open food items should never be sold this way!) After opening a dollar store you will find that there is a variety of merchandise that falls into these categories.

When opening a dollar store it is important to establish some rules for the mystery merchandise sales. For example, any bags that have been opened are no longer for sale. Shoppers must be willing to make the purchase without seeing the item. Another important rule is that all sales are final. This is merchandise that you are eager to liquidate. The price is reduced. The sale is therefore final in all cases. For the store owner it is important that the quantity of items dictates that this is still a good buy for the customer. Rather than selling one item for $1.00 you might include two or even three different but related items into the mystery bag. All of those items combined would be sold for $1.00.

For the store owner this is an opportunity to liquidate merchandise that simply is not selling. It is a chance to recover all or at least part of the investment for the product. After opening a dollar store you will find that for some products the opportunity to even break even on cost-of-goods-sold is positive news indeed.

For the shopper there is the excitement of making a mystery purchase. While the products are unknown and all sales are final the purchase is well worth the $1.00 investment. Sometimes the purchase is a true prize and other times it is a bust. Yet it is only $1.00 to find out. After opening a dollar store you will find that shoppers will return to your store time and time again to try their luck.

To Your Dollar Store Success!

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