Customer Service Training Articles

Extrapolate the same nature of this action to a business context and what you have is potential to generate solid loyalty. The same loyalty you might feel toward a friend who has unecessarily gone out of their way for you.

Hyatt hotels has introduced what they refer to as ‘random acts of generosity,’ where hotel employees do guests favors with no rhyme or reason. They may, without warning, pick up a dry cleaning bill or serve brunch on the house.

Yet gratitude offered for no apparent reason than other from the kindness of the staff and company truly conveys that company cares about their customer.

The article brings up several examples of other businesses employing these tactics such as Zappos.com which helps customers find products from other outlets if they don’t offer it themselves.

Bottom line- if you perform unpredictible acts of services, seemingly without any alterior motives, you build loyalty through appearing concerned for you customers’ happiness and desire to please them. A pleasure they’ll likely want to pursue in the future.