Business Management Processes Begin With Measurement

They say, “you can’t manage what you don’t measure,” and this old adage is a truism that the best business managers live by. To manage well you need to know where improvement is needed, and there is no way to know if you don’t measure progress. Those who manage by impressions, rather than measurement, simply select policies based on the way things “seem.” This illogical method of management is more common than most people realize, and it is done simply out of laziness. So if you are a manager be sure to pay close attention to all the aspects of your department than can be measured and logically analyzed.

Measurement, when it applies to management techniques, means collecting data and deciding in what manner that data will be used for a standard. Once you have your standard metric, benchmarks can be compared to it in order to evaluate progress. One can measure the number of lines of code written by a programmer, the income generated by a sales force, or the games won by a sports team. These are considered Key Performance Indicators, and when a manager focuses his or her policies on such indicators, logical results follow. There are, of course, intuitive aspects of management too, and those should not be forgotten, but the core of good management is measurement and analysis of the facts. Always remember: “you can’t manage what you don’t measure.”

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