Best Customer Service Strategies
Get in on the front lines
Even at the highest levels of management, employees must truly understand, not hear from a third party, what direct interactions with customers involve.
Conceiving the nature of the customer experience first hand better enables executives to improve their service strategy effectively.
Inc. magazine recently described JetBlue CEO David Neeleman’s appearance on random flights working as a flight attendant. Neelemant believes it’s essential to witness the environment in which his customers’ have the bulk of their impressionable experience with his company
Every flight Neeleman flies, he makes his rounds and talks with every passenger on the plane to hear their feedback about JetBlue and what they’d like improved. His presence not only benefits his knowledge of the current climate, but also sends a strong message to fliers that JetBlue does care about their satisfaction and that maintaining value is a constant objective of the company.
Bottom line- get involved with your customer base. Immerse the entire company with the purchasing culture and all the means by which your customers have an experience with your company.
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