Best Customer Service Practice
Financial Security
“…Or your money back”
Risk free financial commitments are always attractive and the more you pledge, the better. Shoes For Crews, the 160 person West Palm Beach company makes shoes that are guaranteed not to slip. Such a guarantee has generated Shoes For Crews over $100 million in revenue, proving the tactic, also know as “risk-reversal marketing,” does secure customers’ faith in the value of the product and spurs their decision to purchase.
Addressing customers’ most influential fears is critical when building your marketing and service strategy. These are concerns you can speak to as a service representative and bolster your answers with a money back guarantee. You, as the company, are essentially assuming some of the purchase risk yourself as you prove your faith and commitment to the quality of your product.
Serve your customers well by pacifying their fears and reassuring them your product is worth purchasing your company stands behind it fully.
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