A "Win-Lose" For The Ethics Training Course Test

Today the environment is more challenging and everyone is talking about this topic. Even more so, seminars, webinars, conferences, white papers, and books are springing up all over the place to explore and offer solutions.

This article, coming from a design and marketing firm may appear to be blasphemy to my stock and trade but I do believe what I am about to share. It all comes down to your core values.

Advertising is no longer the end-all solution to increasing sales. Traditional advertising is too expensive and often perceived as an interruption. I am not preaching that all advertising should cease, however, I am suggesting that this should not be your only answer to survival and growth.

If not advertising, then what? Good question. First, go back and look at your organization’s core values. Really look at them. Are they meaningful to you personally and are they meaningful to those in your organization? If they are vague or lofty then maybe this is the starting point or the starting over point. I might suggest that you look at two of the most wildly current success stories for inspiration and clarity. First, the Obama campaign. Second, the online retailer Zappos. Both have a clear set of core values and have been extraordinarily successful at communicating them and being willing to live and die by them. The results speak for themselves. Obama won the presidential race with initially all odds against him and Zappos broke a billion dollars in sales in just under 9 years.

Next, look at your organization and ask yourself if each and every person is living those core values and performing accordingly?

And finally, look at every communication method, every marketing piece, website, emails and ask if they stand as testimony to your core values?

Mardy Sitzer
Bumblebee Design & Marketing

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Mardy Sitzer – EzineArticles Expert Author

Tags: ethics, value, moral, behaviour, conduct