A Few Good Ideas to Help Improve Your Small Business Sales
For those in small business, selling can become your life. It can take over your social time, your online time, and- of course- your time at work. So it can help to have a few tips handed down from those who have been there and done that for years already. Here are few tips gleaned from a variety of small business reference books that should help to make sales easier and less stressful:
- Remember: “some will, some won’t . . . so what.” Some people buy, some don’t. Don’t take it personally, and don’t give up.
- Know your product intimately. You should be able to recite all the ingredients of your healthful cookies from a dead stop. You should be able to recite all your credentials as a contractor without thinking. You are your product and your product is you!
- Your product should be unlike any other. Let there be no imitators and always have something a little extra that your competitors don’t offer.
- Between quality, service, and price, pick two. You can’t have it all or offer it all. Some customers want high quality and are willing to pay for it, others want a budget product. You cant be them all, so choose two out of three.
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